Compare Adobe Marketo Engage and Leadsquared Marketing Automation 
At a Glance
Market Segments
Mid-Market (54.3% of reviews)
Small-Business (46.7% of reviews)
Entry-Level Pricing
Contact Us Per Month
$400.00 Per Month
Adobe Marketo Engage
Star Rating
(2,610)4.1 out of 5
Market Segments
Mid-Market (54.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansLeadsquared Marketing Automation
Star Rating
(226)4.4 out of 5
Market Segments
Small-Business (46.7% of reviews)
Entry-Level Pricing
$400.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in its Automated Email Responses feature, scoring 8.5, which allows for effective follow-ups and engagement, while Leadsquared Marketing Automation matches this with a score of 8.7, indicating a strong performance in this area as well.
- Reviewers mention that Leadsquared's Quality of Support is notably higher at 9.0 compared to Marketo's 7.4, suggesting that users find Leadsquared more responsive and helpful when issues arise.
- G2 users highlight that Adobe Marketo Engage's Landing Pages and Forms feature scores 7.8, which is lower than Leadsquared's 8.4, indicating that users may find Leadsquared's tools more effective for capturing leads.
- Users on G2 report that Marketo's Segmentation capabilities score 8.2, while Leadsquared slightly outperforms with a score of 8.4, suggesting that Leadsquared may offer more refined options for targeting specific audiences.
- Reviewers mention that while both platforms offer Campaign Management features, Leadsquared's overall score of 8.5 in Event / Webinar Marketing surpasses Marketo's 8.4, indicating a stronger focus on event-driven marketing strategies.
- Users say that Adobe Marketo Engage's Data Quality Management feature scores 7.9, which is lower than Leadsquared's 8.6, suggesting that Leadsquared may provide better tools for maintaining accurate and clean data.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Leadsquared Marketing Automation
BASIC
$400.00
Per Month
- 10,000 contacts
- Automation Workflows
- Website Tracking
Free Trial
Adobe Marketo Engage
Free Trial is available
Leadsquared Marketing Automation
No trial information availableRatings
Meets Requirements
8.4
2,203
8.6
178
Ease of Use
7.3
2,255
8.7
176
Ease of Setup
6.7
1,155
8.7
105
Ease of Admin
7.6
1,086
8.5
103
Quality of Support
7.4
2,081
9.0
175
Has the product been a good partner in doing business?
7.7
1,078
8.9
102
Product Direction (% positive)
8.0
2,176
9.3
168
Features by Category
Email Marketing
8.3
1671
|
Verified
8.5
132
|
Verified
8.7
1660
|
Verified
8.7
132
|
Verified
8.1
1636
|
Verified
8.3
127
|
Verified
8.5
1570
|
Verified
8.7
121
|
Verified
Online Marketing
7.8
1619
|
Verified
8.4
125
|
Verified
7.8
1439
|
Verified
8.3
114
|
Verified
7.9
1492
|
Verified
7.7
53
|
Verified
7.4
1494
|
Verified
7.8
111
|
Verified
7.4
1260
|
Verified
8.3
68
|
Verified
Lead Management
8.5
1273
|
Verified
8.8
133
|
Verified
7.9
1171
|
Verified
8.6
133
|
Verified
8.2
1546
|
Verified
8.4
125
|
Verified
8.2
1508
|
Verified
8.7
132
|
Verified
8.4
1564
|
Verified
8.5
125
|
Verified
8.0
1457
|
Verified
8.3
122
|
Verified
8.3
1471
|
Verified
8.5
124
|
Verified
8.2
1512
|
Verified
8.9
100
|
Verified
Campaign Management
8.3
1524
|
Verified
8.3
101
|
Verified
8.4
1420
|
Verified
8.5
87
|
Verified
7.2
1119
|
Verified
8.6
64
|
Verified
7.0
872
7.8
41
Social
7.3
674
|
Verified
8.2
56
7.5
726
|
Verified
8.2
39
7.6
713
|
Verified
8.7
45
7.5
682
|
Verified
8.6
45
7.5
643
|
Verified
8.2
56
Reporting & Analytics
7.7
1563
|
Verified
8.4
131
|
Verified
7.2
1339
|
Verified
8.3
107
|
Verified
7.2
1158
|
Verified
7.9
90
|
Verified
7.2
1087
|
Verified
8.0
88
|
Verified
6.9
938
|
Verified
8.1
55
|
Verified
Platform
7.7
842
|
Verified
8.3
81
|
Verified
7.9
832
|
Verified
8.4
77
|
Verified
8.4
860
|
Verified
8.3
84
|
Verified
7.7
582
|
Verified
8.6
56
|
Verified
7.2
585
|
Verified
8.5
34
|
Verified
7.7
844
|
Verified
8.4
85
|
Verified
7.6
542
8.9
30
Integration
8.0
858
|
Verified
8.3
86
|
Verified
7.9
809
|
Verified
8.2
70
|
Verified
8.1
738
|
Verified
8.2
64
|
Verified
Lead Intelligence
8.2
304
Not enough data
8.2
308
Not enough data
8.4
322
Not enough data
Lead Management
8.4
346
Not enough data
8.0
312
Not enough data
8.2
321
Not enough data
Marketing Campaigns
8.3
299
Not enough data
8.1
284
Not enough data
8.1
283
Not enough data
8.1
298
|
Verified
Not enough data
8.3
325
Not enough data
Campaign Execution
8.2
306
Not enough data
8.1
294
Not enough data
8.1
284
Not enough data
9.0
145
|
Verified
Not enough data
Lead Intelligence
8.2
244
Not enough data
8.1
248
Not enough data
8.1
260
Not enough data
Lead Management
8.4
270
Not enough data
8.0
243
Not enough data
8.1
251
Not enough data
Marketing Campaigns
8.2
224
Not enough data
8.0
197
Not enough data
8.0
217
Not enough data
8.0
217
Not enough data
8.1
249
Not enough data
8.3
110
Not enough data
Lead Intelligence
8.4
281
Not enough data
8.2
275
Not enough data
8.3
294
Not enough data
Lead Management
8.6
292
Not enough data
8.1
279
Not enough data
8.3
278
Not enough data
Marketing Campaigns
8.3
260
Not enough data
8.1
242
Not enough data
8.3
250
Not enough data
8.3
258
Not enough data
8.3
280
Not enough data
Data Availability - Marketing Account Intelligence
8.2
18
Not enough data
Data Accuracy - Marketing Account Intelligence
7.9
18
Not enough data
Analysis
8.5
100
|
Verified
Not enough data
8.7
110
Not enough data
8.3
77
|
Verified
Not enough data
8.4
86
|
Verified
Not enough data
Campaigns
8.4
96
Not enough data
8.2
96
|
Verified
Not enough data
8.2
94
Not enough data
8.2
92
|
Verified
Not enough data
8.6
91
|
Verified
Not enough data
8.5
91
|
Verified
Not enough data
Engagement
8.2
87
|
Verified
Not enough data
Platform
8.5
106
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
99
|
Verified
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Leadsquared Marketing Automation are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Marketing Account Intelligence, Account Data Management, Mobile Marketing, and Account-Based Analytics
Leadsquared Marketing Automation has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leadsquared Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.8%
Information Technology and Services
13.0%
Marketing and Advertising
12.4%
Internet
5.2%
Financial Services
4.4%
Other
40.2%
Education Management
20.7%
Marketing and Advertising
12.0%
Information Technology and Services
11.1%
E-Learning
7.7%
Computer Software
7.2%
Other
41.3%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Leadsquared Marketing Automation
Most Helpful Favorable Review
Akash M.
Verified User in Accounting
Overall user interface is simple & intuitive, clean and customizable dashboard, DIY concept captured well, lead management, static & dynamic lists are the feather on the cap ! The CAP itself is leadsquared's AFFORDABILITY & WEEKLY NEW RELEASES ! Not to...
Most Helpful Critical Review
Ihor S.
Verified User in Internet
1. Poor design which is too 'old-school' 2. Poor options for Email marketing: cannot substitute the footer using our HTML code. 3. Cannot divide lists into segments 4. The email campaigns analytics is not accurate, e.g.: the quantity of the clicks...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Akash M.
Verified User in Accounting
Overall user interface is simple & intuitive, clean and customizable dashboard, DIY concept captured well, lead management, static & dynamic lists are the feather on the cap ! The CAP itself is leadsquared's AFFORDABILITY & WEEKLY NEW RELEASES ! Not to...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Ihor S.
Verified User in Internet
1. Poor design which is too 'old-school' 2. Poor options for Email marketing: cannot substitute the footer using our HTML code. 3. Cannot divide lists into segments 4. The email campaigns analytics is not accurate, e.g.: the quantity of the clicks...
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?
1 comment
SR
Hi Harish, could you please elaborate on the features that didn't work for you? Read more
Leadsquared Marketing Automation has no more discussions with answers
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