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- Adobe Campaign-vs-Oracle Eloqua
Compare Adobe Campaign and Oracle Eloqua 
At a Glance
Market Segments
Small-Business (37.5% of reviews)
Enterprise (54.8% of reviews)
Entry-Level Pricing
No pricing available
$2,000/month
Adobe Campaign
Star Rating
(348)4.1 out of 5
Market Segments
Small-Business (37.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignOracle Eloqua
Star Rating
(614)3.9 out of 5
Market Segments
Enterprise (54.8% of reviews)
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Eloqua excels in Dynamic Segmentation with a score of 8.8, allowing for highly targeted marketing efforts, while Adobe Campaign's segmentation capabilities are rated slightly lower at 8.1, which may limit precision in audience targeting.
- Reviewers mention that Adobe Campaign offers superior Social Media Engagement features, scoring 8.2 compared to Oracle Eloqua's 7.1, making it a better choice for businesses focusing on social media marketing strategies.
- G2 users highlight that Oracle Eloqua's Automated Email Responses feature is rated at 8.5, indicating strong performance in email automation, whereas Adobe Campaign's similar feature is rated lower at 8.2, suggesting less efficiency in this area.
- Users on G2 report that Adobe Campaign shines in Campaign Management with a program management score of 8.3, compared to Oracle Eloqua's 8.1, indicating a more robust set of tools for managing marketing campaigns.
- Reviewers mention that Oracle Eloqua's Lead Management capabilities, particularly in Online Behavior Tracking, are rated at 7.9, while Adobe Campaign scores higher at 8.4, suggesting that Adobe provides better insights into user interactions.
- Users say that Adobe Campaign's Budgeting feature is rated at 8.0, significantly higher than Oracle Eloqua's 6.7, indicating that Adobe offers more effective tools for managing marketing budgets and financial planning.
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Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableFree Trial
Adobe Campaign
No trial information availableOracle Eloqua
No trial information availableRatings
Meets Requirements
8.5
292
8.1
501
Ease of Use
7.3
295
7.2
502
Ease of Setup
6.8
103
6.5
220
Ease of Admin
7.4
102
7.3
228
Quality of Support
7.8
282
7.0
461
Has the product been a good partner in doing business?
7.8
101
7.5
223
Product Direction (% positive)
7.7
288
6.7
485
Features by Category
Email Marketing
8.4
160
|
Verified
8.2
383
|
Verified
8.4
155
|
Verified
8.7
383
|
Verified
8.2
154
|
Verified
8.2
372
|
Verified
8.2
149
|
Verified
8.5
350
|
Verified
Online Marketing
8.3
123
|
Verified
8.1
221
|
Verified
8.1
154
|
Verified
7.8
331
|
Verified
8.1
135
|
Verified
7.4
317
|
Verified
7.9
146
|
Verified
7.3
330
|
Verified
8.1
87
|
Verified
7.3
287
|
Verified
Lead Management
8.1
70
|
Verified
8.2
209
|
Verified
8.2
141
|
Verified
7.7
327
|
Verified
8.1
142
|
Verified
8.2
347
|
Verified
7.9
64
|
Verified
8.0
303
|
Verified
8.2
64
|
Verified
8.2
324
|
Verified
8.4
65
|
Verified
7.9
306
|
Verified
8.0
133
|
Verified
7.9
295
|
Verified
7.9
124
|
Verified
7.9
311
|
Verified
Campaign Management
8.3
148
|
Verified
8.1
319
|
Verified
8.1
130
|
Verified
8.0
277
8.1
128
|
Verified
7.1
227
|
Verified
8.0
109
|
Verified
6.7
191
Social
8.0
77
6.9
158
8.4
122
|
Verified
7.1
165
|
Verified
8.4
124
|
Verified
7.2
177
|
Verified
8.2
75
|
Verified
7.1
168
8.1
113
|
Verified
7.1
148
Reporting & Analytics
8.0
155
|
Verified
7.7
357
|
Verified
8.0
91
|
Verified
7.2
296
|
Verified
7.8
73
|
Verified
7.1
247
|
Verified
8.1
72
|
Verified
7.2
228
|
Verified
8.2
76
|
Verified
6.9
203
Platform
8.2
52
|
Verified
7.7
153
|
Verified
8.1
52
|
Verified
8.0
147
|
Verified
8.0
50
|
Verified
8.0
157
|
Verified
8.0
44
|
Verified
7.6
102
|
Verified
8.3
44
|
Verified
7.2
115
|
Verified
8.0
51
|
Verified
7.7
153
|
Verified
8.1
45
|
Verified
7.4
104
|
Verified
Integration
7.9
52
|
Verified
7.8
160
|
Verified
7.6
45
|
Verified
7.5
141
|
Verified
7.1
42
|
Verified
7.7
133
|
Verified
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics, Mobile Marketing, and Customer Journey Analytics
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.9%
Information Technology and Services
6.0%
Computer Software
4.2%
Financial Services
3.9%
Retail
3.3%
Other
66.7%
Computer Software
15.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.5%
Financial Services
5.2%
Telecommunications
3.5%
Other
50.9%
Most Helpful Reviews
Adobe Campaign
Most Helpful Favorable Review
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Most Helpful Critical Review
Thomas B.
Verified User in Sports
Not entirely user-friendly. Do not use without instructions/tutorial.
Oracle Eloqua
Most Helpful Favorable Review
Mark H.
Verified User in Computer Software
As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...
Most Helpful Critical Review
Robert P.
Verified User in Marketing and Advertising
* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Mark H.
Verified User in Computer Software
As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...
Thomas B.
Verified User in Sports
Not entirely user-friendly. Do not use without instructions/tutorial.
Robert P.
Verified User in Marketing and Advertising
* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
How do you use the Eloqua system if you are a non-profit?
1 comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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