Compare Adobe Analytics and Oracle Infinity 
At a Glance
Market Segments
Enterprise (42.2% of reviews)
Small-Business (38.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,013)4.1 out of 5
Market Segments
Enterprise (42.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsOracle Infinity
Star Rating
(28)4.3 out of 5
Market Segments
Small-Business (38.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle InfinitySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking feature, scoring 8.6, which allows for detailed tracking of user interactions. In contrast, Oracle Infinity also offers strong Custom Event Tracking but scores slightly lower at 8.5, indicating that while both products are effective, Adobe may provide a more robust experience in this area.
- Reviewers mention that Oracle Infinity shines in Performance and Reliability, achieving an impressive score of 9.8, which suggests a high level of uptime and system stability. Adobe Analytics, while still reliable, scores 8.3, indicating that users may experience occasional performance issues compared to Oracle.
- G2 users highlight the superior User, Role, and Access Management capabilities of Oracle Infinity, with a score of 9.6, making it easier for organizations to manage user permissions and roles effectively. Adobe Analytics, with a score of 8.4, may not offer the same level of granularity in user management, which could be a consideration for larger teams.
- Users on G2 report that Adobe Analytics provides a more intuitive Ease of Use experience, scoring 7.4, which is lower than Oracle Infinity's 8.6. This suggests that while Adobe may have a steeper learning curve, it offers a more user-friendly interface once mastered.
- Reviewers mention that Oracle Infinity's Real-Time Reporting feature is particularly strong, scoring 9.2, which allows businesses to make immediate data-driven decisions. Adobe Analytics, with a score of 8.2, may not provide the same immediacy in reporting, potentially impacting time-sensitive strategies.
- Users say that Adobe Analytics has a more comprehensive Custom Reports and Dashboards feature, scoring 8.4, which allows for tailored reporting that meets specific business needs. Oracle Infinity, scoring 7.7, may not offer the same level of customization, which could limit reporting flexibility for some users.
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Digital Analytics
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Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableOracle Infinity
No pricing availableFree Trial
Adobe Analytics
No trial information availableOracle Infinity
No trial information availableRatings
Meets Requirements
8.5
831
8.7
18
Ease of Use
7.4
835
8.6
18
Ease of Setup
6.9
274
8.8
7
Ease of Admin
7.6
270
8.3
6
Quality of Support
7.7
756
8.7
17
Has the product been a good partner in doing business?
8.0
271
9.0
7
Product Direction (% positive)
7.5
793
9.3
16
Features by Category
Metrics
8.6
556
8.5
10
8.4
550
8.3
10
8.4
558
8.5
10
8.4
531
8.3
9
8.4
517
8.5
8
8.0
496
8.5
10
8.1
516
8.3
9
8.4
522
8.7
9
8.1
487
8.0
10
Reporting
8.2
547
9.2
10
8.2
535
8.1
9
8.1
508
8.3
9
8.4
527
8.5
8
8.0
466
8.5
9
7.9
450
7.2
9
8.4
550
7.7
10
Other
8.4
507
8.1
9
8.3
485
8.5
9
8.0
453
8.8
10
8.4
502
8.8
8
8.4
429
9.2
8
8.0
388
8.1
8
8.1
413
8.0
10
Administration
8.0
408
8.2
10
8.1
398
8.0
10
8.3
504
9.8
9
8.4
485
9.6
9
User Identification
8.2
179
Not enough data
8.5
183
Not enough data
8.5
176
Not enough data
Tracking & Reporting
8.6
179
Not enough data
8.3
185
Not enough data
8.3
181
Not enough data
8.6
194
Not enough data
8.4
186
Not enough data
8.5
178
Not enough data
Metrics
8.8
54
Not enough data
8.5
54
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Data Analysis
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
8.9
41
Not enough data
8.5
39
Not enough data
Decision Making
Feature Not Available
Not enough data
8.7
40
Not enough data
8.8
41
Not enough data
8.6
38
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Metrics
8.8
54
Not enough data
8.5
54
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Oracle Infinity are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Mobile App Analytics, Audience Intelligence Platforms, and Predictive Analytics
Oracle Infinity is categorized as Personalization Engines
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Infinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Information Technology and Services
8.4%
Financial Services
5.1%
Retail
5.0%
Computer Software
4.9%
Other
62.4%
Marketing and Advertising
23.1%
Information Technology and Services
11.5%
Financial Services
7.7%
Education Management
7.7%
Computer Software
7.7%
Other
42.3%
Most Helpful Reviews
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Most Helpful Critical Review
Alex G.
Verified User in Marketing and Advertising
I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I...
Oracle Infinity
Most Helpful Favorable Review
Zoe O.
Verified User in Education Management
When it comes to marketing to other businesses, Oracle Infinity is a tool able to help my team to understand, analyze, and interpret data we would otherwise not have so readily available. I love that it is customizable. The insights are across different...
Most Helpful Critical Review
Verified User in Education Management
does not accept all data types; sometimes takes long to process
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Zoe O.
Verified User in Education Management
When it comes to marketing to other businesses, Oracle Infinity is a tool able to help my team to understand, analyze, and interpret data we would otherwise not have so readily available. I love that it is customizable. The insights are across different...
Alex G.
Verified User in Marketing and Advertising
I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I...
Verified User in Education Management
does not accept all data types; sometimes takes long to process
Discussions
What else are you using adobe analytics for?
1 comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.
1 comment
G2
yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like...Read more
Oracle Infinity has no discussions with answers
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