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- Adobe Analytics-vs-Google Tag Manager
Compare Adobe Analytics and Google Tag Manager 
At a Glance
Market Segments
Enterprise (42.2% of reviews)
Small-Business (53.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,013)4.1 out of 5
Market Segments
Enterprise (42.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Tag Manager
Star Rating
(410)4.6 out of 5
Market Segments
Small-Business (53.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking capabilities, scoring 8.6, while Google Tag Manager shines with a higher score of 9.1, indicating a more user-friendly approach to setting up and managing custom events.
- Reviewers mention that Google Tag Manager offers superior Real-Time Reporting features, achieving a score of 9.3 compared to Adobe Analytics' 8.2, making it a better choice for businesses needing immediate insights into user behavior.
- G2 users highlight that Adobe Analytics provides robust Data Analysis tools, scoring 8.9, which allows for deeper insights, while Google Tag Manager's focus is more on tracking and implementation, leading to a lower emphasis on advanced data analysis.
- Users on G2 report that Google Tag Manager's API / Integrations capabilities are rated higher at 8.8, making it easier to connect with other marketing tools, whereas Adobe Analytics scores 8.0, indicating potential limitations in integration flexibility.
- Reviewers say that Adobe Analytics has a more comprehensive approach to Campaign Tracking, with a score of 8.4, but Google Tag Manager outperforms in E-Commerce tracking with a score of 8.9, suggesting it may be better suited for online retail environments.
- Users report that Adobe Analytics has a more complex Ease of Setup with a score of 6.9, while Google Tag Manager is rated at 7.9, indicating that users find it easier to implement and manage their tracking needs with Google’s solution.
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Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Tag Manager
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Tag Manager
No trial information availableRatings
Meets Requirements
8.5
831
9.2
333
Ease of Use
7.4
835
8.0
334
Ease of Setup
6.9
274
7.9
193
Ease of Admin
7.6
270
8.3
188
Quality of Support
7.7
756
7.1
272
Has the product been a good partner in doing business?
8.0
271
8.1
163
Product Direction (% positive)
7.5
793
8.8
324
Features by Category
Metrics
8.6
556
9.0
203
8.4
550
8.9
202
8.4
558
8.7
196
8.4
531
9.1
229
8.4
517
9.0
235
8.0
496
8.4
179
8.1
516
8.3
176
8.4
522
9.1
220
8.1
487
8.6
181
Reporting
8.2
547
Feature Not Available
8.2
535
8.4
162
8.1
508
8.1
153
8.4
527
Feature Not Available
8.0
466
Feature Not Available
7.9
450
8.6
167
8.4
550
Feature Not Available
Other
8.4
507
8.6
180
8.3
485
8.5
164
8.0
453
8.3
161
8.4
502
9.0
192
8.4
429
8.9
152
8.0
388
8.0
119
8.1
413
8.2
146
Administration
8.0
408
8.8
154
8.1
398
8.7
169
8.3
504
9.1
213
8.4
485
9.1
221
User Identification
8.2
179
Not enough data
8.5
183
Not enough data
8.5
176
Not enough data
Tracking & Reporting
8.6
179
Not enough data
8.3
185
Not enough data
8.3
181
Not enough data
8.6
194
Not enough data
8.4
186
Not enough data
8.5
178
Not enough data
Metrics
8.8
54
Not enough data
8.5
54
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Data Analysis
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
8.9
41
Not enough data
8.5
39
Not enough data
Decision Making
Feature Not Available
Not enough data
8.7
40
Not enough data
8.8
41
Not enough data
8.6
38
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Metrics
8.8
54
Not enough data
8.5
54
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Mobile App Analytics, Audience Intelligence Platforms, and Predictive Analytics
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Information Technology and Services
8.4%
Financial Services
5.1%
Retail
5.0%
Computer Software
4.9%
Other
62.4%
Marketing and Advertising
33.8%
Computer Software
9.2%
Information Technology and Services
8.7%
Internet
6.1%
Retail
3.1%
Other
39.2%
Most Helpful Reviews
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Most Helpful Critical Review
Alex G.
Verified User in Marketing and Advertising
I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I...
Google Tag Manager
Most Helpful Favorable Review
Alekhya V.
Verified User in Program Development
Google Tag Manager enabled me to input my own tags so as to covert my prospects into conversion by re -marketing and target tracking techniques. After I started using this tool, I myself recognised the importance of organic traffic by measuring my site...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Not as easy to use as other Google Programs
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Alekhya V.
Verified User in Program Development
Google Tag Manager enabled me to input my own tags so as to covert my prospects into conversion by re -marketing and target tracking techniques. After I started using this tool, I myself recognised the importance of organic traffic by measuring my site...
Alex G.
Verified User in Marketing and Advertising
I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I...
Verified User in Marketing and Advertising
Not as easy to use as other Google Programs
Discussions
What else are you using adobe analytics for?
1 comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.
1 comment
G2
yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like...Read more
What is the difference between Google Analytics and Google Tag Manager?
2 comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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