Compare Adjust and Branch 
At a Glance
Market Segments
Mid-Market (47.0% of reviews)
Small-Business (42.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 50000 Monthly Active Users
Adjust
Star Rating
(166)4.2 out of 5
Market Segments
Mid-Market (47.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AdjustBranch
Star Rating
(441)4.4 out of 5
Market Segments
Small-Business (42.5% of reviews)
Entry-Level Pricing
Contact Us 50000 Monthly Active Users
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adjust excels in Keyword Tracking with a score of 8.2, while Branch offers a slightly lower score in this area, indicating that Adjust may provide more robust tracking capabilities for keywords.
- Reviewers mention that Branch shines in Attribution with a score of 8.8, compared to Adjust's score of 8.4, suggesting that Branch may offer more accurate or comprehensive attribution features.
- G2 users highlight that Adjust has a better score in Custom Event Tracking at 8.3, which indicates that users may find it easier to set up and manage custom events compared to Branch.
- Users on G2 report that Branch has a superior Quality of Support score of 8.1, while Adjust's score is lower at 7.5, suggesting that Branch may provide more effective customer support and assistance.
- Reviewers say that Adjust's Fraud Detection features are rated at 7.5, which is higher than Branch's score of 7.1, indicating that Adjust may offer better tools for identifying and managing fraudulent activities.
- Users report that Branch's Real-Time Insights score of 8.1 outperforms Adjust's score of 7.9, suggesting that Branch may provide more timely and actionable insights for users looking to optimize their campaigns.
Pricing
Entry-Level Pricing
Adjust
No pricing availableBranch
Enterprise
Contact Us
50000 Monthly Active Users
Ideal for both advanced mobile adopters with complex technology stacks and traditional enterprises looking to accelerate mobile presence.
- Advanced Fraud Prevention
- Cross-Platform Cohorting
- Custom Audience Building
Free Trial
Adjust
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.1
95
8.5
344
Ease of Use
7.9
122
8.4
347
Ease of Setup
7.7
85
7.9
179
Ease of Admin
8.0
55
8.5
166
Quality of Support
7.5
94
8.1
327
Has the product been a good partner in doing business?
7.9
58
8.5
165
Product Direction (% positive)
6.0
88
8.5
325
Features by Category
User Identification
7.8
40
7.4
112
7.7
42
7.8
144
7.9
44
7.8
110
Tracking & Reporting
8.3
58
8.3
158
7.9
54
8.1
152
8.4
60
8.8
160
7.5
59
8.1
161
7.6
48
7.8
146
7.9
45
7.4
145
Metrics
7.7
39
8.3
134
7.5
25
7.7
122
8.0
38
8.2
127
7.8
27
8.1
125
8.2
42
8.7
142
Optimization
6.3
8
Not enough data
5.8
8
Not enough data
6.0
8
Not enough data
6.0
8
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
5.4
8
Not enough data
Reporting & Alerts
6.7
10
Not enough data
6.1
9
Not enough data
5.3
6
Not enough data
5.8
6
Not enough data
Competition Monitoring
5.3
6
Not enough data
6.2
7
Not enough data
6.0
8
Not enough data
6.7
7
Not enough data
Platform Additional Functionality
6.5
8
Not enough data
5.0
6
Not enough data
5.7
7
Not enough data
Trading
8.2
10
Not enough data
6.9
9
Not enough data
8.5
11
Not enough data
Threat Detection
7.7
8
Not enough data
8.5
12
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
Blocking
8.1
9
Not enough data
8.3
11
Not enough data
7.5
6
Not enough data
Platform Basics
8.1
55
8.4
169
8.0
51
8.0
162
7.9
39
7.8
138
7.2
43
8.3
160
7.5
41
7.1
139
7.3
32
6.8
133
Platform Data
7.3
42
Feature Not Available
7.9
47
7.6
150
7.5
58
7.8
173
6.9
41
7.8
155
6.8
39
7.5
154
7.0
37
7.5
153
Analysis
Not enough data
8.5
177
Not enough data
8.4
180
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
143
Campaigns
Not enough data
7.7
129
|
Verified
Not enough data
7.0
115
Not enough data
6.6
99
Not enough data
6.3
92
Not enough data
7.2
110
Not enough data
7.4
124
Engagement
Not enough data
6.8
104
Platform
Not enough data
8.3
151
Not enough data
8.5
159
|
Verified
Not enough data
7.1
105
Metrics
7.7
39
8.3
134
7.5
25
7.7
122
8.0
38
8.2
127
7.8
27
8.1
125
8.2
42
8.7
142
Variation Testing
7.6
15
Not enough data
7.8
12
Not enough data
7.9
22
Not enough data
7.9
25
Not enough data
7.8
22
Not enough data
7.9
16
Not enough data
Reporting
8.0
23
Not enough data
8.1
33
Not enough data
Personalization
8.0
23
Not enough data
8.1
23
Not enough data
7.7
16
Not enough data
Administration
8.2
33
Not enough data
8.1
23
Not enough data
8.2
31
Not enough data
8.5
33
Not enough data
Categories
Categories
Shared Categories
Adjust and Branch are categorized as Mobile Attribution and Mobile App Analytics
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Computer Games
11.5%
Financial Services
7.3%
Retail
6.7%
Information Technology and Services
6.7%
Other
49.1%
Financial Services
10.8%
Marketing and Advertising
10.6%
Information Technology and Services
8.5%
Computer Software
7.5%
Health, Wellness and Fitness
6.3%
Other
56.3%
Most Helpful Reviews
Adjust
Most Helpful Favorable Review
Can U.
Verified User in Banking
I am happy to work with the adjust team responsible from our account. It is very easy to reach them and ask for their help and support for both technological and financial issues. We use adjust to track our client's mobile app attributions such as app...
Most Helpful Critical Review
Verified User in Marketing and Advertising
With privacy changes there havent been new solutions offered. With attribution going away, it is hard to find value in an MPP
Branch
Most Helpful Favorable Review
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Most Helpful Critical Review
Verified User in Information Technology and Services
The data visualization is very rough and missing a lot of basic features.
Can U.
Verified User in Banking
I am happy to work with the adjust team responsible from our account. It is very easy to reach them and ask for their help and support for both technological and financial issues. We use adjust to track our client's mobile app attributions such as app...
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Verified User in Marketing and Advertising
With privacy changes there havent been new solutions offered. With attribution going away, it is hard to find value in an MPP
Verified User in Information Technology and Services
The data visualization is very rough and missing a lot of basic features.
Discussions
What is adjust tool?
1 comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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