Compare Actito and Selligent by Marigold 
At a Glance
Market Segments
Mid-Market (43.3% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Actito
Star Rating
(163)4.3 out of 5
Market Segments
Mid-Market (43.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about ActitoSelligent by Marigold
Star Rating
(34)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Selligent by Marigold excels in email deliverability with a score of 8.8, while Actito's score of 8.4 indicates it may not be as robust in this area. Reviewers mention that Selligent's automated email responses are particularly effective, scoring 8.8 compared to Actito's 8.6.
- Reviewers mention that Selligent's landing pages and forms feature is highly rated at 9.2, significantly outperforming Actito's score of 7.6. Users on G2 appreciate the ease of creating engaging landing pages with Selligent, which enhances their marketing efforts.
- Users say that Selligent's lead management capabilities shine, particularly in lead scoring and grading with a score of 8.8, while Actito lags behind at 7.4. Reviewers highlight that Selligent's marketing lead database is also superior, scoring 9.8 compared to Actito's 8.2.
- G2 users report that Selligent's campaign management features, especially in program management, are rated at 9.2, while Actito only scores 7.7. Users mention that Selligent provides better tools for managing complex marketing programs effectively.
- Reviewers mention that Selligent's personalization engine is highly effective, scoring 9.6, which is crucial for targeted marketing. In contrast, Actito's personalization features do not match this level of effectiveness, leading to less tailored user experiences.
- Users on G2 report that Selligent's reporting and analytics capabilities are superior, particularly in ROI analytics with a score of 9.0, while Actito's score of 7.2 indicates a lack of depth in this area. Reviewers appreciate the detailed insights provided by Selligent, which help in making informed marketing decisions.
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Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
Selligent by Marigold
No pricing availableFree Trial
Actito
Free Trial is available
Selligent by Marigold
No trial information availableRatings
Meets Requirements
8.5
120
8.3
25
Ease of Use
8.6
122
7.9
25
Ease of Setup
8.1
57
7.2
10
Ease of Admin
8.3
56
7.8
10
Quality of Support
9.1
122
8.9
25
Has the product been a good partner in doing business?
8.7
55
8.5
10
Product Direction (% positive)
9.5
115
8.1
25
Features by Category
Email Marketing
8.3
89
|
Verified
8.7
23
|
Verified
8.7
85
|
Verified
9.5
23
|
Verified
8.4
85
|
Verified
8.8
23
|
Verified
8.6
80
|
Verified
8.8
15
|
Verified
Online Marketing
7.6
70
|
Verified
9.2
10
|
Verified
8.3
71
|
Verified
8.6
19
|
Verified
8.6
59
|
Verified
9.2
21
|
Verified
8.0
66
9.3
16
|
Verified
7.4
47
9.0
10
Lead Management
8.2
57
9.8
7
|
Verified
8.2
67
|
Verified
8.8
13
|
Verified
8.5
84
|
Verified
8.9
18
|
Verified
7.4
46
8.8
7
|
Verified
8.2
45
9.4
9
|
Verified
7.6
52
|
Verified
9.4
9
|
Verified
7.9
31
9.2
12
|
Verified
8.0
59
|
Verified
8.3
7
|
Verified
Campaign Management
7.7
56
|
Verified
9.2
13
|
Verified
8.0
36
Not enough data
7.8
41
|
Verified
9.4
9
|
Verified
7.9
26
9.3
5
Social
7.6
26
Not enough data
7.8
26
9.2
8
|
Verified
7.7
27
8.6
6
|
Verified
7.6
27
8.9
6
|
Verified
7.5
27
Not enough data
Reporting & Analytics
8.2
89
|
Verified
8.4
23
|
Verified
7.2
51
|
Verified
8.5
11
|
Verified
7.2
44
|
Verified
9.0
7
|
Verified
7.3
38
7.8
9
|
Verified
7.9
26
9.3
5
Platform
8.1
42
|
Verified
Not enough data
8.1
38
|
Verified
8.1
7
|
Verified
8.1
40
|
Verified
9.2
10
|
Verified
7.9
28
|
Verified
9.0
5
|
Verified
7.5
32
|
Verified
8.1
6
|
Verified
8.4
42
|
Verified
8.3
9
|
Verified
7.1
29
|
Verified
Not enough data
Integration
8.3
43
|
Verified
8.3
9
|
Verified
8.3
39
|
Verified
7.5
8
|
Verified
7.1
22
|
Verified
6.9
6
|
Verified
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Segmentation
10.0
7
Not enough data
9.5
7
Not enough data
Targeting
9.8
7
Not enough data
9.5
7
Not enough data
Triggered Content
9.5
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
Personalized Content
9.3
7
Not enough data
9.3
7
Not enough data
10.0
7
Not enough data
Data Sourcing
8.9
17
Not enough data
8.9
18
Not enough data
9.1
18
Feature Not Available
8.7
17
Not enough data
Intelligence
9.1
18
Not enough data
8.2
17
Not enough data
8.5
17
Not enough data
Analysis
9.8
14
Not enough data
9.2
15
Not enough data
9.2
14
Not enough data
9.3
14
Not enough data
Campaigns
9.6
14
Not enough data
9.3
14
Not enough data
9.5
14
Not enough data
9.0
14
Not enough data
9.9
15
Not enough data
9.8
15
Not enough data
Engagement
9.5
13
Not enough data
Platform
9.3
14
Not enough data
9.4
14
Not enough data
9.2
13
Not enough data
Marketing Operations
8.1
26
|
Verified
Not enough data
8.6
31
|
Verified
Not enough data
8.6
26
|
Verified
Not enough data
9.0
27
|
Verified
Not enough data
8.8
18
Not enough data
8.9
18
Not enough data
Campaign Activity
9.0
32
|
Verified
Not enough data
8.4
35
|
Verified
Not enough data
8.8
23
Not enough data
8.5
27
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
8.3
17
Not enough data
Categories
Categories
Shared Categories
Actito and Selligent by Marigold are categorized as Marketing Platforms, Marketing Analytics, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Actito is categorized as E-Commerce Personalization, Personalization, Personalization Engines, and Mobile Marketing
Selligent by Marigold has no unique categories
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
7.6%
Leisure, Travel & Tourism
7.6%
Marketing and Advertising
7.0%
Online Media
5.7%
Financial Services
5.1%
Other
66.9%
Marketing and Advertising
13.3%
Retail
10.0%
Internet
10.0%
Photography
6.7%
Hospitality
6.7%
Other
53.3%
Most Helpful Reviews
Actito
Most Helpful Favorable Review
Verified User in Computer Games
That I can customize user journeys for different segments and communicate with them across channels.
Most Helpful Critical Review
Natalia D.
Verified User in Non-Profit Organization Management
I find the email templates very lacking in configuration. In structuring, it would be interesting to have something equivalent to Mailchimp. It would also be useful to be able to add social networks in the footer of the email with the choice of icons to...
Selligent by Marigold
Most Helpful Favorable Review
Adriana G.
Verified User in Online Media
Easy to use and very intuitive. Perfect for mass email campaigns.
Most Helpful Critical Review
Sabrina C.
Verified User in Wholesale
Where to begin: the outdated user interface that makes it very difficult for business users to use the tool, to give you an example: the system has difficulty dealing with multi picklist values, limited integration features with other tools and databases,...
Verified User in Computer Games
That I can customize user journeys for different segments and communicate with them across channels.
Adriana G.
Verified User in Online Media
Easy to use and very intuitive. Perfect for mass email campaigns.
Natalia D.
Verified User in Non-Profit Organization Management
I find the email templates very lacking in configuration. In structuring, it would be interesting to have something equivalent to Mailchimp. It would also be useful to be able to add social networks in the footer of the email with the choice of icons to...
Sabrina C.
Verified User in Wholesale
Where to begin: the outdated user interface that makes it very difficult for business users to use the tool, to give you an example: the system has difficulty dealing with multi picklist values, limited integration features with other tools and databases,...
Alternatives
Discussions
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Selligent by Marigold has no discussions with answers
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