Compare Act! and Zoho CRM 
At a Glance
Market Segments
Small-Business (78.3% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
Starting at $30.00 1 user/mo
Free
Act!
Star Rating
(462)3.9 out of 5
Market Segments
Small-Business (78.3% of reviews)
Entry-Level Pricing
Starting at $30.00 1 user/mo
Free Trial is available
Browse all 2 pricing plansZoho CRM
Star Rating
(2,735)4.1 out of 5
Market Segments
Small-Business (61.9% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act! offers a solid Contact & Account Management feature with a score of 8.4, while Zoho CRM slightly edges out with a score of 8.5, indicating a more refined user experience in managing customer relationships.
- Reviewers mention that Act! has a lower Ease of Setup score of 7.2 compared to Zoho CRM's 7.8, suggesting that users find Zoho CRM easier to implement and get started with.
- G2 users highlight that Act! struggles with Product Direction, scoring only 5.5, while Zoho CRM receives a much higher score of 7.9, indicating that users feel more confident in Zoho's future development and enhancements.
- Users on G2 report that Act! has a Quality of Support score of 7.5, which is slightly lower than Zoho CRM's 7.6, suggesting that while both provide decent support, Zoho CRM may offer a marginally better experience.
- Reviewers say that Act! excels in Task / Activity Management with a score of 8.0, but Zoho CRM is close behind at 8.1, indicating that both platforms provide effective tools for managing tasks, though Act! may have a slight edge in user satisfaction.
- Users report that Zoho CRM's Lead Management capabilities are particularly strong, scoring 8.3 compared to Act!'s 7.6, which suggests that Zoho CRM may provide more robust features for tracking and nurturing leads.
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Pricing
Entry-Level Pricing
Act!
Act! Premium (On-Premises and Cloud)
Starting at $30.00
1 user/mo
Full-featured, highly customizable CRM + Marketing Automation platform with flexible deployment options.
Act! Premium Desktop (On-Premises) $37.50/mo/user billed annually,
Act! Premium Cloud $30/mo/user billed annually
- Act! Marketing Automation (Basic)
- Rich account management
- Calendar & activity tracking
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
Act!
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
8.2
405
8.4
2,318
Ease of Use
7.9
408
8.2
2,327
Ease of Setup
7.2
197
7.8
1,055
Ease of Admin
7.6
184
8.0
971
Quality of Support
7.5
387
7.6
2,119
Has the product been a good partner in doing business?
7.5
174
8.0
949
Product Direction (% positive)
5.5
407
7.9
2,254
Features by Category
Sales Force Automation
8.4
271
|
Verified
8.5
1503
|
Verified
Feature Not Available
8.2
762
|
Verified
7.4
206
|
Verified
8.1
1427
|
Verified
8.0
261
|
Verified
8.1
1511
|
Verified
6.6
138
|
Verified
7.7
1078
|
Verified
7.6
232
|
Verified
8.3
559
|
Verified
6.7
138
|
Verified
7.9
1107
|
Verified
6.7
143
|
Verified
7.9
1094
|
Verified
7.9
211
8.2
1209
|
Verified
Marketing Automation
7.1
187
|
Verified
8.0
1229
|
Verified
7.1
162
|
Verified
7.9
1192
|
Verified
7.7
199
|
Verified
8.3
1405
|
Verified
6.7
57
|
Verified
7.9
1022
|
Verified
Customer Support
7.4
169
8.0
1092
|
Verified
6.9
158
7.8
1095
|
Verified
7.6
133
|
Verified
7.9
1129
|
Verified
6.9
147
7.7
967
|
Verified
7.4
50
8.0
1008
|
Verified
Reporting & Analytics
7.2
214
|
Verified
8.1
1388
|
Verified
7.3
206
|
Verified
8.1
1445
|
Verified
6.8
141
|
Verified
8.0
946
|
Verified
Mobile & Social
Feature Not Available
8.0
978
|
Verified
Feature Not Available
8.0
990
|
Verified
6.4
128
|
Verified
7.9
1094
|
Verified
Platform
7.4
129
|
Verified
8.0
736
|
Verified
7.1
113
|
Verified
8.1
712
|
Verified
7.5
125
|
Verified
8.4
742
|
Verified
6.8
75
|
Verified
8.0
536
|
Verified
6.1
58
|
Verified
7.7
439
|
Verified
7.1
107
|
Verified
8.0
610
|
Verified
7.4
134
|
Verified
8.3
728
|
Verified
7.2
108
|
Verified
8.0
558
|
Verified
Integration
7.6
134
|
Verified
8.3
553
|
Verified
6.7
86
|
Verified
8.0
536
|
Verified
6.9
75
|
Verified
7.9
505
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Email Marketing
8.0
22
|
Verified
Not enough data
8.1
22
|
Verified
Not enough data
8.3
20
|
Verified
Not enough data
6.9
18
|
Verified
Not enough data
Online Marketing
6.9
19
|
Verified
Not enough data
6.9
17
|
Verified
Not enough data
7.2
13
|
Verified
Not enough data
6.7
16
|
Verified
Not enough data
7.7
15
Not enough data
Lead Management
7.7
21
|
Verified
Not enough data
8.2
18
|
Verified
Not enough data
7.8
17
|
Verified
Not enough data
7.6
16
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
6.8
16
|
Verified
Not enough data
7.2
15
|
Verified
Not enough data
6.9
17
|
Verified
Not enough data
Campaign Management
7.5
17
|
Verified
Not enough data
7.4
16
|
Verified
Not enough data
9.0
21
|
Verified
Not enough data
7.2
15
Not enough data
Social
7.5
17
Not enough data
7.1
16
|
Verified
Not enough data
7.0
17
|
Verified
Not enough data
6.5
17
Not enough data
6.7
17
|
Verified
Not enough data
Reporting & Analytics
8.1
18
|
Verified
Not enough data
7.0
17
|
Verified
Not enough data
6.6
16
|
Verified
Not enough data
6.2
17
|
Verified
Not enough data
6.9
15
|
Verified
Not enough data
Platform
7.6
15
|
Verified
Not enough data
6.2
13
|
Verified
Not enough data
6.9
14
|
Verified
Not enough data
7.4
9
|
Verified
Not enough data
6.1
9
|
Verified
Not enough data
7.1
12
|
Verified
Not enough data
5.7
14
|
Verified
Not enough data
Integration
6.5
19
|
Verified
Not enough data
7.1
11
|
Verified
Not enough data
6.4
11
|
Verified
Not enough data
Configuration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
42
Not enough data
8.2
39
Not enough data
8.4
43
Not enough data
8.4
45
Pricing
Not enough data
8.1
44
Not enough data
7.7
39
Not enough data
8.0
38
Not enough data
8.3
41
Not enough data
8.5
41
Not enough data
8.6
39
Quoting
Not enough data
8.3
41
Not enough data
8.2
36
Not enough data
8.1
37
Not enough data
8.3
36
Not enough data
8.0
40
Not enough data
8.4
37
Admin
Not enough data
8.1
68
Not enough data
7.5
63
Not enough data
8.0
66
Not enough data
8.1
63
Channels
Not enough data
8.0
42
Not enough data
8.0
40
Not enough data
7.4
38
Not enough data
8.0
35
Platform
Not enough data
8.3
68
Not enough data
7.9
63
Not enough data
7.6
57
Not enough data
8.3
69
Not enough data
8.4
68
Not enough data
8.3
70
Competition
Not enough data
8.7
57
|
Verified
Not enough data
8.7
56
|
Verified
Not enough data
8.7
56
|
Verified
Not enough data
8.5
52
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
7.9
17
Integrations
Not enough data
8.9
60
|
Verified
Not enough data
8.7
58
Not enough data
8.7
44
Platform
Not enough data
8.8
64
|
Verified
Not enough data
8.9
63
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.8
62
|
Verified
Employee Features
Not enough data
8.9
65
|
Verified
Not enough data
8.8
67
|
Verified
Not enough data
8.9
67
|
Verified
Lead Facilitation
Not enough data
8.4
64
Not enough data
8.7
65
Not enough data
8.7
65
Not enough data
8.8
65
Organization
Not enough data
8.6
66
Not enough data
8.3
65
Not enough data
8.5
65
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
67
Sales Analysis
Not enough data
8.4
61
Not enough data
8.5
65
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integrated Workflows
Not enough data
8.8
113
Not enough data
8.8
111
Not enough data
8.2
101
Not enough data
8.1
96
Not enough data
8.9
109
Not enough data
8.8
109
Not enough data
8.4
104
Repeatability and Reportability
Not enough data
8.4
101
Not enough data
8.5
105
Not enough data
8.6
99
Not enough data
8.1
95
Not enough data
8.0
78
AI and Automation
Not enough data
8.5
103
Not enough data
8.6
102
Not enough data
8.4
98
Not enough data
8.2
90
Not enough data
8.0
84
Generative AI
Not enough data
Feature Not Available
Customer Requirements
Not enough data
8.1
36
Not enough data
8.1
35
Not enough data
8.2
37
Contracts
Not enough data
8.1
35
Not enough data
7.9
32
Not enough data
8.1
35
Revenue
Not enough data
8.5
36
Not enough data
8.3
35
Not enough data
8.4
33
Platform Basics
Not enough data
8.5
79
Not enough data
8.6
74
Not enough data
8.6
78
Not enough data
8.5
70
Not enough data
8.8
37
Content
Not enough data
8.9
65
Not enough data
8.7
62
Not enough data
8.5
62
Not enough data
8.7
63
Not enough data
8.6
61
Collaboration
Not enough data
8.7
62
Not enough data
8.5
64
Not enough data
9.0
66
Not enough data
8.9
69
Not enough data
8.6
63
Not enough data
8.7
61
Data Sourcing
Not enough data
8.1
104
Not enough data
8.3
108
Not enough data
8.2
102
Not enough data
8.5
113
Not enough data
8.4
104
Predictive Analytics
Not enough data
8.5
105
Not enough data
8.2
98
Not enough data
8.0
85
Not enough data
8.1
91
Sales Management
Not enough data
8.3
111
Not enough data
8.2
90
Not enough data
8.4
104
Not enough data
8.6
111
Analytics
Not enough data
8.2
98
Not enough data
8.3
104
Not enough data
8.3
105
Customizations
Not enough data
8.7
109
Not enough data
8.7
107
Not enough data
8.7
107
Not enough data
8.7
103
Not enough data
8.5
108
Generative AI
Not enough data
Feature Not Available
Incentives
Not enough data
8.2
122
|
Verified
Not enough data
8.3
129
|
Verified
Not enough data
8.0
121
|
Verified
Not enough data
8.4
130
|
Verified
Personalization
Not enough data
8.5
146
|
Verified
Not enough data
8.5
147
|
Verified
Not enough data
8.5
153
|
Verified
Not enough data
8.3
140
|
Verified
Administrative
Not enough data
8.4
139
|
Verified
Not enough data
8.4
142
|
Verified
Not enough data
8.3
131
Categories
Categories
Shared Categories
Act! and Zoho CRM are categorized as CRM
Unique Categories
Act! is categorized as Marketing Automation
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Sales Engagement, AI Sales Assistant, Sales Analytics, Quote Management, Email Tracking, Sales Gamification, Sales Performance Management, CPQ, and Sales Platforms
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.1%
Marketing and Advertising
5.8%
Real Estate
5.6%
Insurance
4.2%
Construction
4.0%
Other
71.3%
Information Technology and Services
16.6%
Computer Software
9.9%
Marketing and Advertising
9.1%
Real Estate
3.6%
Financial Services
3.5%
Other
57.4%
Most Helpful Reviews
Act!
Most Helpful Favorable Review
Chad M. S.
Verified User in Computer Software
Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution. Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be...
Most Helpful Critical Review
Jeremiah M.
Verified User in Consumer Services
Having to buy a new version every year puts a bad taste in one's mouth - in particular as XP comes to the end of its life and older office applications need to be replaced, it neccessitates a lot of cascading budget issues, and ACT's price, while reasonable...
Zoho CRM
Most Helpful Favorable Review
Danealle M.
Verified User in Insurance
1. Ease of importing contacts from Outlook. 2. Leaving a client appointment and typing in my notes and follow up tasks while I'm in my car. Ideas and meeting takeaways are freshest in my mind immediately after appointment. 3. MS Outlook plugin. Since...
Most Helpful Critical Review
Verified User in Real Estate
Where do I begin? There were so many features that were so buggy, I simply could not use them. Macros, Zoho Docs, Custom Field Mapping are just a few of the features that were so buggy, I had to report them to support. And their support is their...
Chad M. S.
Verified User in Computer Software
Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution. Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be...
Danealle M.
Verified User in Insurance
1. Ease of importing contacts from Outlook. 2. Leaving a client appointment and typing in my notes and follow up tasks while I'm in my car. Ideas and meeting takeaways are freshest in my mind immediately after appointment. 3. MS Outlook plugin. Since...
Jeremiah M.
Verified User in Consumer Services
Having to buy a new version every year puts a bad taste in one's mouth - in particular as XP comes to the end of its life and older office applications need to be replaced, it neccessitates a lot of cascading budget issues, and ACT's price, while reasonable...
Verified User in Real Estate
Where do I begin? There were so many features that were so buggy, I simply could not use them. Macros, Zoho Docs, Custom Field Mapping are just a few of the features that were so buggy, I had to report them to support. And their support is their...
Alternatives
Discussions
Assigning contacts to users?
2 comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
How should I get Pro to my mobile device?
1 comment
ES
Outlook can be enough. If you use exchange. If you do not use exchange look into a program called Handheldcontact.Read more
What have you found better than ZOHO
5 comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 comments
AP
Zoho CRM offers a free version, but it also provides various paid plans with additional features and capabilities. The free version typically has...Read more
can we create segmentation in this
3 comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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