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Compare Act! and Adobe Marketo Engage 
At a Glance
Market Segments
Small-Business (78.9% of reviews)
Mid-Market (53.5% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
Contact Us Per Month
Act!
Star Rating
(505)3.9 out of 5
Market Segments
Small-Business (78.9% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansAdobe Marketo Engage
Star Rating
(3,071)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust features for managing campaigns and forecasting. The platform's ability to handle complex workflows without manual intervention is a significant advantage, making it a preferred choice for those needing scalable solutions.
- Users say that Act! offers a user-friendly interface that enhances daily operations. Many appreciate its straightforward setup process, which allows for quick onboarding and immediate productivity, particularly for small businesses looking for an easy-to-use tool.
- According to verified reviews, Adobe Marketo Engage stands out for its advanced reporting and dashboard capabilities. Users have praised how these features help in tracking performance and making data-driven decisions, which is crucial for mid-market companies aiming to optimize their marketing strategies.
- Reviewers mention that while Act! is effective for basic tasks, it may not provide the same depth of features as Adobe Marketo Engage. Users have noted limitations in its automation capabilities, which can hinder more complex marketing efforts that require sophisticated segmentation and lead nurturing.
- G2 reviewers highlight that Adobe Marketo Engage's strong performance in email marketing features, such as automated responses and dynamic content, significantly enhances user engagement. This is particularly beneficial for agencies and businesses that rely heavily on email campaigns to reach their audience.
- Users report that while Act! is effective for small businesses, it may struggle to meet the needs of larger organizations due to its limited scalability and feature set. This can be a drawback for users looking for a long-term solution as their business grows and marketing needs become more complex.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Act!
Free Trial is available
Adobe Marketo Engage
Free Trial is available
Ratings
Meets Requirements
8.2
440
8.3
2,609
Ease of Use
7.9
445
7.3
2,664
Ease of Setup
7.4
237
6.7
1,315
Ease of Admin
7.6
199
7.6
1,174
Quality of Support
7.6
421
7.5
2,459
Has the product been a good partner in doing business?
7.5
189
7.7
1,167
Product Direction (% positive)
5.8
445
8.0
2,578
Features by Category
Sales Force Automation
8.5
302
|
Verified
Not enough data
Feature Not Available
Not enough data
7.4
235
|
Verified
Not enough data
8.1
291
|
Verified
Not enough data
6.7
167
|
Verified
Not enough data
7.6
261
|
Verified
Not enough data
6.7
167
|
Verified
Not enough data
6.7
173
|
Verified
Not enough data
7.9
240
Not enough data
Marketing Automation
7.2
216
|
Verified
Not enough data
7.1
191
|
Verified
Not enough data
7.7
228
|
Verified
Not enough data
6.6
86
|
Verified
Not enough data
Customer Support
7.4
197
Not enough data
7.1
187
Not enough data
7.6
162
|
Verified
Not enough data
7.0
176
Not enough data
7.4
79
Not enough data
Reporting & Analytics
7.3
244
|
Verified
Not enough data
7.4
235
|
Verified
Not enough data
6.8
170
|
Verified
Not enough data
Mobile & Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.5
157
|
Verified
Not enough data
Platform
7.5
156
|
Verified
Not enough data
7.2
137
|
Verified
Not enough data
7.6
149
|
Verified
Not enough data
6.9
99
|
Verified
Not enough data
6.3
83
|
Verified
Not enough data
7.2
132
|
Verified
Not enough data
7.6
158
|
Verified
Not enough data
7.3
132
|
Verified
Not enough data
Integration
7.6
158
|
Verified
Not enough data
6.7
110
|
Verified
Not enough data
6.9
99
|
Verified
Not enough data
Generative AI
5.5
39
Not enough data
Agentic AI - CRM
6.4
15
Not enough data
6.4
15
Not enough data
6.4
15
Not enough data
6.3
15
Not enough data
6.2
15
Not enough data
6.3
15
Not enough data
6.3
15
Not enough data
Email Marketing
8.1
33
|
Verified
8.3
1753
|
Verified
8.2
33
|
Verified
8.7
1741
|
Verified
8.2
30
|
Verified
8.1
1718
|
Verified
7.3
28
|
Verified
8.5
1652
|
Verified
Online Marketing
7.0
31
|
Verified
7.8
1700
|
Verified
7.2
29
|
Verified
7.8
1520
|
Verified
6.7
25
|
Verified
7.9
1577
|
Verified
6.9
27
|
Verified
7.4
1576
|
Verified
7.6
26
7.4
1341
|
Verified
Lead Management
7.9
32
|
Verified
8.5
1357
|
Verified
8.2
30
|
Verified
7.9
1254
|
Verified
8.0
29
|
Verified
8.2
1628
|
Verified
7.5
28
|
Verified
8.2
1595
|
Verified
7.9
28
|
Verified
8.4
1647
|
Verified
7.1
27
|
Verified
8.0
1537
|
Verified
7.4
26
|
Verified
8.3
1551
|
Verified
7.2
28
|
Verified
8.2
1593
|
Verified
Campaign Management
7.0
27
|
Verified
8.3
1605
|
Verified
7.1
26
|
Verified
8.3
1497
|
Verified
8.4
31
|
Verified
7.3
1194
|
Verified
6.9
26
7.0
949
Social
7.1
28
7.3
752
|
Verified
6.8
27
|
Verified
7.5
803
|
Verified
6.8
28
|
Verified
7.6
791
|
Verified
6.4
27
7.5
758
|
Verified
6.6
28
|
Verified
7.5
720
|
Verified
Reporting & Analytics
7.7
29
|
Verified
7.7
1643
|
Verified
7.0
28
|
Verified
7.2
1418
|
Verified
6.9
27
|
Verified
7.2
1237
|
Verified
6.4
29
|
Verified
7.2
1165
|
Verified
6.7
27
|
Verified
6.9
1016
|
Verified
Platform
8.2
29
|
Verified
7.7
900
|
Verified
7.0
27
|
Verified
8.0
890
|
Verified
7.7
27
|
Verified
8.4
916
|
Verified
6.8
24
|
Verified
7.7
638
|
Verified
6.2
23
|
Verified
7.3
640
|
Verified
7.8
26
|
Verified
7.7
896
|
Verified
6.9
28
|
Verified
7.6
597
Agentic AI - Marketing Automation
7.3
5
7.4
65
Not enough data
7.5
64
7.0
5
7.3
64
7.3
5
7.0
64
7.3
5
7.3
64
7.7
5
7.5
64
Integration
7.0
34
|
Verified
8.0
915
|
Verified
7.1
27
|
Verified
7.9
868
|
Verified
6.7
25
|
Verified
8.1
794
|
Verified
Lead Intelligence
Not enough data
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Lead Management
Not enough data
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Marketing Campaigns
Not enough data
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Campaign Execution
Not enough data
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Agentic AI - Account Data Management
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Integrated Workflows
Not enough data
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Repeatability and Reportability
Not enough data
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
AI and Automation
Not enough data
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Generative AI
Not enough data
7.5
23
Agentic AI - Sales Engagement
Not enough data
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Agentic AI - Email Tracking
Not enough data
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Analytics
Not enough data
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Customizations
Not enough data
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Generative AI
Not enough data
6.7
41
Agentic AI - Outbound Call Tracking
Not enough data
7.3
5
Not enough data
8.0
5
Calling
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Contacts
Not enough data
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Insights
Not enough data
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Content Management
Not enough data
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Analytics
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Lead Intelligence
Not enough data
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Lead Management
Not enough data
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Marketing Campaigns
Not enough data
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Data Availability - Marketing Account Intelligence
Not enough data
7.9
35
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
35
Agentic AI - Account-Based Analytics
Not enough data
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Lead Intelligence
Not enough data
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Lead Management
Not enough data
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Marketing Campaigns
Not enough data
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Analysis
Not enough data
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Campaigns
Not enough data
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Engagement
Not enough data
8.1
94
|
Verified
Platform
Not enough data
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Agentic AI - Mobile Marketing
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Categories
Categories
Shared Categories
Act! and Adobe Marketo Engage are categorized as Marketing Automation
Unique Categories
Act! is categorized as CRM
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.1%
Marketing and Advertising
5.6%
Real Estate
5.3%
Construction
4.9%
Insurance
4.5%
Other
70.6%
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Alternatives
Discussions
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
Each time I click the email icon in ACT to start an email message in Outlook, I get a box...
1 Comment
JM
As far as I can tell, this is more an issue with Outlook than with Act!
Basically, there are 2 potential causes for this issue. Either A) your Security...Read more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
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