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- Act-On
- Constant Contact Advanced Automation
- Act-On-vs-Constant Contact Advanced Automation
Compare Act-On and Constant Contact Advanced Automation 
At a Glance
Market Segments
Mid-Market (50.4% of reviews)
Small-Business (81.1% of reviews)
Entry-Level Pricing
$900/month
Starting at $12.00 Per Month
Act-On
Star Rating
(1,043)4.1 out of 5
Market Segments
Mid-Market (50.4% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansConstant Contact Advanced Automation
Star Rating
(927)4.5 out of 5
Market Segments
Small-Business (81.1% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in its Lead Management capabilities, particularly with features like Lead Scoring and Grading (8.3) and Online Behavior Tracking (8.2), which help in effectively nurturing leads through the sales funnel.
- Reviewers mention that Constant Contact Advanced Automation shines in Email Marketing, with high ratings for Sending Outbound Emails (9.0) and Automated Email Responses (8.9), making it a preferred choice for businesses focused on email campaigns.
- G2 users highlight that Act-On's Sales Force Automation features, such as Contact & Account Management (9.1), provide robust tools for managing customer relationships, which is particularly beneficial for mid-market companies.
- Users on G2 report that Constant Contact Advanced Automation offers superior Customer Support, with a rating of 9.0 for Quality of Support, indicating a strong commitment to helping users resolve issues quickly.
- Reviewers say that Act-On's Marketing Automation Integration (8.5) is a strong point, allowing seamless connections with various marketing tools, which enhances overall marketing strategy effectiveness.
- Users mention that Constant Contact Advanced Automation's Dynamic Content feature (8.4) allows for personalized marketing experiences, which is crucial for engaging customers and improving conversion rates.
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Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
Act-On
No trial information availableConstant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.2
882
8.7
783
Ease of Use
8.0
889
8.5
798
Ease of Setup
7.6
501
8.3
566
Ease of Admin
8.2
513
8.8
535
Quality of Support
8.7
848
9.0
743
Has the product been a good partner in doing business?
8.6
493
9.2
535
Product Direction (% positive)
8.1
873
8.8
773
Features by Category
Sales Force Automation
Not enough data
9.0
106
Not enough data
Feature Not Available
Not enough data
8.5
108
Not enough data
8.5
103
Not enough data
Feature Not Available
Not enough data
8.5
99
Not enough data
8.0
72
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Marketing Automation
Not enough data
9.1
116
Not enough data
8.9
115
Not enough data
8.7
117
Not enough data
8.5
105
Customer Support
Not enough data
8.5
91
Not enough data
8.6
95
Not enough data
8.6
98
Not enough data
8.1
78
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.7
109
Not enough data
8.6
114
Not enough data
8.0
91
Mobile & Social
Not enough data
Feature Not Available
Not enough data
8.0
92
Not enough data
7.5
72
Platform
Not enough data
8.3
78
Not enough data
8.7
80
Not enough data
8.6
89
Not enough data
7.8
55
Not enough data
Feature Not Available
Not enough data
8.3
74
Not enough data
8.8
91
Not enough data
Feature Not Available
Integration
Not enough data
8.6
86
Not enough data
8.1
74
Not enough data
7.8
68
Generative AI
Not enough data
Feature Not Available
Email Marketing
8.4
701
|
Verified
8.6
536
|
Verified
8.8
693
|
Verified
9.0
532
|
Verified
8.3
687
|
Verified
8.6
531
|
Verified
8.5
611
|
Verified
8.9
524
|
Verified
Online Marketing
7.9
634
|
Verified
8.0
488
|
Verified
7.8
534
|
Verified
8.4
436
|
Verified
7.9
514
|
Verified
8.2
380
|
Verified
7.9
598
|
Verified
8.3
451
|
Verified
7.8
515
|
Verified
8.3
407
Lead Management
8.1
576
|
Verified
8.8
518
|
Verified
8.0
557
|
Verified
8.5
493
8.4
622
|
Verified
8.7
493
|
Verified
8.2
587
|
Verified
8.9
502
|
Verified
8.2
571
|
Verified
8.8
496
|
Verified
8.1
569
|
Verified
8.7
492
|
Verified
8.0
511
|
Verified
8.8
483
|
Verified
8.0
530
|
Verified
8.6
438
|
Verified
Campaign Management
8.1
504
|
Verified
8.5
145
|
Verified
7.8
424
|
Verified
8.5
281
7.4
333
|
Verified
8.4
262
|
Verified
7.3
76
7.8
103
Social
6.9
303
|
Verified
7.9
251
|
Verified
7.1
370
|
Verified
8.0
267
|
Verified
7.0
314
|
Verified
7.9
282
7.6
94
|
Verified
7.9
231
6.8
230
|
Verified
7.9
85
Reporting & Analytics
7.9
645
|
Verified
8.6
509
|
Verified
7.7
573
|
Verified
8.2
481
|
Verified
7.1
408
|
Verified
8.2
407
|
Verified
6.9
352
|
Verified
8.2
374
|
Verified
7.3
386
|
Verified
7.6
314
Platform
7.6
373
|
Verified
8.1
383
|
Verified
7.8
333
|
Verified
8.6
379
|
Verified
8.3
394
|
Verified
8.7
398
|
Verified
7.8
202
|
Verified
8.4
190
|
Verified
7.1
200
|
Verified
8.0
233
8.3
388
|
Verified
8.6
392
|
Verified
7.6
255
|
Verified
8.2
276
Integration
8.2
390
|
Verified
8.6
380
|
Verified
7.8
303
|
Verified
8.1
298
|
Verified
7.4
278
|
Verified
7.9
287
|
Verified
Administration
8.0
35
Not enough data
7.3
35
Not enough data
8.0
34
Not enough data
8.3
34
Not enough data
6.9
25
Not enough data
7.8
29
Not enough data
Integrations
7.1
25
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.9
29
Not enough data
Platform
7.7
25
Not enough data
7.4
24
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.7
26
Not enough data
7.9
34
Not enough data
7.5
28
Not enough data
7.8
35
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
193
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
164
Not enough data
8.3
142
Edit
Not enough data
8.0
187
|
Verified
Not enough data
8.5
199
|
Verified
Not enough data
8.0
187
|
Verified
Logistics
Not enough data
8.7
195
|
Verified
Not enough data
7.4
190
|
Verified
Not enough data
7.8
175
|
Verified
Not enough data
8.4
141
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Attribution Modeling
Not enough data
8.8
27
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
7.8
13
Not enough data
8.7
25
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
Feature Not Available
Marketing
Not enough data
8.9
33
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
9.0
35
|
Verified
Reporting
Not enough data
8.8
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
69
Not enough data
8.7(won by default)
71
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
71
Not enough data
8.6(won by default)
43
Social Management
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
72
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
62
Not enough data
8.5(won by default)
41
Not enough data
7.6(won by default)
16
Platform Basics
7.9
18
9.2
51
|
Verified
7.5
17
8.9
53
|
Verified
Platform Data
7.3
17
8.8
55
|
Verified
6.4
13
8.7
49
|
Verified
7.5
19
8.8
59
|
Verified
6.8
17
8.7
55
|
Verified
Platform Additional Functionality
7.1
15
8.1
42
7.1
17
8.5
54
7.8
15
8.9
62
|
Verified
Page Customization
7.7
39
8.3
70
|
Verified
7.4
38
8.4
73
|
Verified
7.3
35
8.4
67
|
Verified
7.6
38
8.5
69
|
Verified
Page Optimization
7.2
30
Feature Not Available
7.2
42
8.4
65
|
Verified
7.3
33
8.9
67
|
Verified
6.7
26
8.5
53
|
Verified
Integrations
5.4
16
8.4
49
|
Verified
8.0
33
8.9
61
|
Verified
7.9
30
8.8
64
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Customization
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
7.7
25
Not enough data
8.0
25
Additional Functionality
Not enough data
7.9
26
Not enough data
6.3
19
Not enough data
7.9
25
Not enough data
7.6
20
Not enough data
8.0
23
Data Sourcing
Not enough data
9.2
36
Not enough data
9.2
39
Not enough data
9.1
29
Not enough data
9.3
39
Not enough data
9.2
41
Predictive Analytics
Not enough data
9.4
46
Not enough data
9.4
46
Not enough data
9.0
30
Not enough data
Feature Not Available
Sales Management
Not enough data
9.3
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.6
47
Lead Intelligence
8.1
126
Not enough data
7.9
133
Not enough data
8.0
133
Not enough data
Lead Management
8.5
139
Not enough data
8.0
122
Not enough data
7.9
124
Not enough data
Marketing Campaigns
7.7
93
Not enough data
7.5
78
Not enough data
7.6
93
Not enough data
7.9
93
Not enough data
7.8
115
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Marketing Operations
7.8
70
|
Verified
8.3
86
|
Verified
8.1
81
|
Verified
8.4
87
|
Verified
8.0
80
|
Verified
8.3
82
|
Verified
8.2
82
|
Verified
8.5
94
|
Verified
6.7
31
|
Verified
Feature Not Available
7.3
35
|
Verified
Feature Not Available
Campaign Activity
8.3
87
|
Verified
8.5
91
|
Verified
8.2
102
|
Verified
8.6
94
|
Verified
7.8
69
|
Verified
8.2
81
|
Verified
7.7
74
|
Verified
8.2
89
|
Verified
7.9
70
|
Verified
8.6
80
|
Verified
Feature Not Available
7.8
70
|
Verified
Categories
Categories
Shared Categories
Act-On and Constant Contact Advanced Automation are categorized as Marketing Platforms, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Visitor Identification, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Lead Scoring, and Transactional Email
Constant Contact Advanced Automation is categorized as Email Template Builder, Online Form Builder, Sales Analytics, Attribution, Social Media Management, CRM, and Sales Platforms
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.6%
Financial Services
4.9%
Telecommunications
3.0%
Other
52.7%
Marketing and Advertising
47.7%
Information Technology and Services
4.7%
Computer Software
4.0%
Financial Services
3.2%
Internet
2.1%
Other
38.3%
Most Helpful Reviews
Act-On
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Most Helpful Critical Review
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Constant Contact Advanced Automation
Most Helpful Favorable Review
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Most Helpful Critical Review
Michael S.
Verified User in Computer Software
Had major sendability issues. Sometimes they double sent emails, sometimes emails didn't go through. Major bug. Could be fixed now.
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Michael S.
Verified User in Computer Software
Had major sendability issues. Sometimes they double sent emails, sometimes emails didn't go through. Major bug. Could be fixed now.
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 comment
RW
Find another solution and save yourself the pain and heartache.Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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