Compare Act-On and Constant Contact Advanced Automation 
At a Glance
Market Segments
Mid-Market (50.3% of reviews)
Small-Business (81.1% of reviews)
Entry-Level Pricing
$900/month
Starting at $12.00 Per Month
Act-On
Star Rating
(1,044)4.1 out of 5
Market Segments
Mid-Market (50.3% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansConstant Contact Advanced Automation
Star Rating
(927)4.5 out of 5
Market Segments
Small-Business (81.1% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in its Contact & Account Management with a score of 9.1, while Constant Contact Advanced Automation has not been rated in this area, indicating a potential gap in comprehensive account management features.
- Reviewers mention that Constant Contact Advanced Automation offers superior Email Deliverability Management with a score of 8.6 compared to Act-On's 8.3, suggesting that users may experience better success in reaching their audience's inboxes with Constant Contact.
- G2 users highlight that Act-On's Lead Builder feature scores 8.0, while Constant Contact Advanced Automation shines with a score of 9.0, indicating that users find it easier to generate leads with Constant Contact's tools.
- Users on G2 report that Constant Contact Advanced Automation provides a more user-friendly experience, scoring 8.5 in Ease of Use compared to Act-On's 8.0, which may lead to quicker onboarding and less training time for teams.
- Reviewers mention that Act-On's Multi-user Access and Collaboration feature scores an impressive 9.1, while Constant Contact Advanced Automation scores 8.6, suggesting that Act-On may be better suited for teams that require extensive collaboration capabilities.
- Users say that Constant Contact Advanced Automation's Automated Email Responses feature is rated 8.9, outperforming Act-On's 8.5, indicating that users may find Constant Contact's automation capabilities more effective for engaging with their audience.
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Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
Act-On
No trial information availableConstant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.2
883
8.7
783
Ease of Use
8.0
890
8.5
798
Ease of Setup
7.6
502
8.3
566
Ease of Admin
8.2
514
8.8
535
Quality of Support
8.7
849
9.0
743
Has the product been a good partner in doing business?
8.6
494
9.2
535
Product Direction (% positive)
8.1
874
8.8
773
Features by Category
Sales Force Automation
Not enough data
9.0
106
Not enough data
Feature Not Available
Not enough data
8.5
108
Not enough data
8.5
103
Not enough data
Feature Not Available
Not enough data
8.5
99
Not enough data
8.0
72
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Marketing Automation
Not enough data
9.1
116
Not enough data
8.9
115
Not enough data
8.7
117
Not enough data
8.5
105
Customer Support
Not enough data
8.5
91
Not enough data
8.6
95
Not enough data
8.6
98
Not enough data
8.1
78
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.7
109
Not enough data
8.6
114
Not enough data
8.0
91
Mobile & Social
Not enough data
Feature Not Available
Not enough data
8.0
92
Not enough data
7.5
72
Platform
Not enough data
8.3
78
Not enough data
8.7
80
Not enough data
8.6
89
Not enough data
7.8
55
Not enough data
Feature Not Available
Not enough data
8.3
74
Not enough data
8.8
91
Not enough data
Feature Not Available
Integration
Not enough data
8.6
86
Not enough data
8.1
74
Not enough data
7.8
68
Generative AI
Not enough data
Feature Not Available
Email Marketing
8.4
702
|
Verified
8.6
536
|
Verified
8.8
694
|
Verified
9.0
532
|
Verified
8.3
688
|
Verified
8.6
531
|
Verified
8.5
612
|
Verified
8.9
524
|
Verified
Online Marketing
7.9
635
|
Verified
8.0
488
|
Verified
7.8
535
|
Verified
8.4
436
|
Verified
7.9
515
|
Verified
8.2
380
|
Verified
7.9
599
|
Verified
8.3
451
|
Verified
7.8
516
|
Verified
8.3
407
Lead Management
8.1
576
|
Verified
8.8
518
|
Verified
8.0
557
|
Verified
8.5
493
8.4
622
|
Verified
8.7
493
|
Verified
8.2
587
|
Verified
8.9
502
|
Verified
8.2
571
|
Verified
8.8
496
|
Verified
8.1
569
|
Verified
8.7
492
|
Verified
8.0
511
|
Verified
8.8
483
|
Verified
8.0
530
|
Verified
8.6
438
|
Verified
Campaign Management
8.1
504
|
Verified
8.5
145
|
Verified
7.8
424
|
Verified
8.5
281
7.4
333
|
Verified
8.4
262
|
Verified
7.3
76
7.8
103
Social
6.9
303
|
Verified
7.9
251
|
Verified
7.1
370
|
Verified
8.0
267
|
Verified
7.0
314
|
Verified
7.9
282
7.6
94
|
Verified
7.9
231
6.8
230
|
Verified
7.9
85
Reporting & Analytics
7.9
645
|
Verified
8.6
509
|
Verified
7.7
573
|
Verified
8.2
481
|
Verified
7.1
408
|
Verified
8.2
407
|
Verified
6.9
352
|
Verified
8.2
374
|
Verified
7.3
386
|
Verified
7.6
314
Platform
7.6
374
|
Verified
8.1
383
|
Verified
7.8
334
|
Verified
8.6
379
|
Verified
8.3
395
|
Verified
8.7
398
|
Verified
7.8
203
|
Verified
8.4
190
|
Verified
7.1
201
|
Verified
8.0
233
8.3
389
|
Verified
8.6
392
|
Verified
7.6
256
|
Verified
8.2
276
Integration
8.2
391
|
Verified
8.6
380
|
Verified
7.8
304
|
Verified
8.1
298
|
Verified
7.4
279
|
Verified
7.9
287
|
Verified
Administration
8.0
35
Not enough data
7.3
35
Not enough data
8.0
34
Not enough data
8.3
34
Not enough data
6.9
25
Not enough data
7.8
29
Not enough data
Integrations
7.1
25
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.9
29
Not enough data
Platform
7.7
25
Not enough data
7.4
24
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.7
26
Not enough data
7.9
34
Not enough data
7.5
28
Not enough data
7.8
35
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
193
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
164
Not enough data
8.3
142
Edit
Not enough data
8.0
187
|
Verified
Not enough data
8.5
199
|
Verified
Not enough data
8.0
187
|
Verified
Logistics
Not enough data
8.7
195
|
Verified
Not enough data
7.4
190
|
Verified
Not enough data
7.8
175
|
Verified
Not enough data
8.4
141
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Attribution Modeling
Not enough data
8.8
27
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
7.8
13
Not enough data
8.7
25
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
Feature Not Available
Marketing
Not enough data
8.9
33
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
9.0
35
|
Verified
Reporting
Not enough data
8.8
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
69
Not enough data
8.7(won by default)
71
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
71
Not enough data
8.6(won by default)
43
Social Management
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
72
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
62
Not enough data
8.5(won by default)
41
Not enough data
7.6(won by default)
16
Platform Basics
7.9
18
9.2
51
|
Verified
7.5
17
8.9
53
|
Verified
Platform Data
7.3
17
8.8
55
|
Verified
6.4
13
8.7
49
|
Verified
7.5
19
8.8
59
|
Verified
6.8
17
8.7
55
|
Verified
Platform Additional Functionality
7.1
15
8.1
42
7.1
17
8.5
54
7.8
15
8.9
62
|
Verified
Page Customization
7.7
39
8.3
70
|
Verified
7.4
38
8.4
73
|
Verified
7.3
35
8.4
67
|
Verified
7.6
38
8.5
69
|
Verified
Page Optimization
7.2
30
Feature Not Available
7.2
42
8.4
65
|
Verified
7.3
33
8.9
67
|
Verified
6.7
26
8.5
53
|
Verified
Integrations
5.4
16
8.4
49
|
Verified
8.0
33
8.9
61
|
Verified
7.9
30
8.8
64
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Customization
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
7.7
25
Not enough data
8.0
25
Additional Functionality
Not enough data
7.9
26
Not enough data
6.3
19
Not enough data
7.9
25
Not enough data
7.6
20
Not enough data
8.0
23
Data Sourcing
Not enough data
9.2
36
Not enough data
9.2
39
Not enough data
9.1
29
Not enough data
9.3
39
Not enough data
9.2
41
Predictive Analytics
Not enough data
9.4
46
Not enough data
9.4
46
Not enough data
9.0
30
Not enough data
Feature Not Available
Sales Management
Not enough data
9.3
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.6
47
Lead Intelligence
8.1
126
Not enough data
7.9
133
Not enough data
8.0
133
Not enough data
Lead Management
8.5
139
Not enough data
8.0
122
Not enough data
7.9
124
Not enough data
Marketing Campaigns
7.7
93
Not enough data
7.5
78
Not enough data
7.6
93
Not enough data
7.9
93
Not enough data
7.8
115
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Marketing Operations
7.8
70
|
Verified
8.3
86
|
Verified
8.1
81
|
Verified
8.4
87
|
Verified
8.0
80
|
Verified
8.3
82
|
Verified
8.2
82
|
Verified
8.5
94
|
Verified
6.7
31
|
Verified
Feature Not Available
7.3
35
|
Verified
Feature Not Available
Campaign Activity
8.3
87
|
Verified
8.5
91
|
Verified
8.2
102
|
Verified
8.6
94
|
Verified
7.8
69
|
Verified
8.2
81
|
Verified
7.7
74
|
Verified
8.2
89
|
Verified
7.9
70
|
Verified
8.6
80
|
Verified
Feature Not Available
7.8
70
|
Verified
Categories
Categories
Shared Categories
Act-On and Constant Contact Advanced Automation are categorized as Marketing Platforms, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Visitor Identification, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Lead Scoring, and Transactional Email
Constant Contact Advanced Automation is categorized as Email Template Builder, Online Form Builder, Sales Analytics, Attribution, Social Media Management, CRM, and Sales Platforms
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.6%
Financial Services
4.9%
Telecommunications
3.0%
Other
52.7%
Marketing and Advertising
47.7%
Information Technology and Services
4.7%
Computer Software
4.0%
Financial Services
3.2%
Internet
2.1%
Other
38.3%
Most Helpful Reviews
Act-On
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Most Helpful Critical Review
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Constant Contact Advanced Automation
Most Helpful Favorable Review
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Most Helpful Critical Review
Ryan F.
Verified User in Marketing and Advertising
Support is the worst. When calling in I regularly get hung up on. When I do get through to a support specialist, they are rarely able to resolve my problems so I usually end the conversation frustrated and with no follow up. Most recently their system was...
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Ryan F.
Verified User in Marketing and Advertising
Support is the worst. When calling in I regularly get hung up on. When I do get through to a support specialist, they are rarely able to resolve my problems so I usually end the conversation frustrated and with no follow up. Most recently their system was...
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