Introducing G2.ai, the future of software buying.Try now
Compare 6sense Revenue Marketing and Informa TechTarget Portal (Priority Engine) 
Featured Products
Informa TechTarget Portal (Priority Engine)
Optimized for quick response
At a Glance
Market Segments
Mid-Market (54.9% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
6sense Revenue Marketing
Star Rating
(1,258)4.3 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about 6sense Revenue MarketingInforma TechTarget Portal (Priority Engine)
Star Rating
(450)4.3 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that 6sense Revenue Marketing excels in aligning marketing and sales teams through its powerful intent data and predictive insights, allowing users to effectively target in-market accounts and personalize engagement. This capability helps teams focus on leads that are genuinely ready to buy, streamlining their efforts and improving efficiency.
- Users say that Informa TechTarget Portal (Priority Engine) offers a highly customizable experience, providing not only intent data for organizations but also insights on prospects viewing specific technologies. This feature is particularly appreciated for its ability to tailor information to user needs, enhancing the overall utility of the platform.
- Reviewers mention that 6sense Revenue Marketing has a user-friendly interface that simplifies the process of understanding customer readiness to buy. Users highlight the clarity of insights and the ease of use, which allows sales and marketing teams to concentrate on the right prospects without unnecessary guesswork.
- According to verified reviews, Informa TechTarget Portal (Priority Engine) is praised for its organized and intuitive user interface, making it easy for users to navigate and find accurate contact information. This aspect contributes to a smoother user experience, especially for those who prioritize straightforward access to data.
- G2 reviewers report that while 6sense Revenue Marketing has a slightly lower score in setup ease compared to its competitor, its overall performance and user satisfaction are significantly higher, indicating that the initial investment in time may yield greater long-term benefits.
- Users say that both platforms provide valuable insights, but 6sense Revenue Marketing stands out with its advanced predictive analytics, which helps identify accounts in the buying stage. This feature is crucial for maximizing sales efforts, while Informa TechTarget Portal (Priority Engine) is noted for its detailed reporting capabilities, which enhance user understanding of market dynamics.
Pricing
Entry-Level Pricing
6sense Revenue Marketing
No pricing availableInforma TechTarget Portal (Priority Engine)
No pricing availableFree Trial
6sense Revenue Marketing
No trial information availableInforma TechTarget Portal (Priority Engine)
No trial information availableRatings
Meets Requirements
8.2
945
8.3
351
Ease of Use
8.0
1,009
8.4
355
Ease of Setup
7.5
538
8.4
98
Ease of Admin
8.1
368
8.2
48
Quality of Support
8.6
843
8.9
306
Has the product been a good partner in doing business?
8.9
372
8.8
49
Product Direction (% positive)
8.5
904
8.3
334
Features by Category
Data Availability
Not enough data
8.1
265
Not enough data
8.1
267
Not enough data
7.8
259
|
Verified
Not enough data
8.0
52
Data Accuracy
Not enough data
7.5
260
Not enough data
8.0
263
Not enough data
7.5
51
Agentic AI - Sales Intelligence
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Platform
Not enough data
7.5
121
Not enough data
8.1
135
|
Verified
Not enough data
8.4
141
Not enough data
7.8
136
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
120
Features
Not enough data
7.8
229
Not enough data
7.4
215
Not enough data
Feature Not Available
Not enough data
7.4
207
|
Verified
Not enough data
7.8
247
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
220
|
Verified
Not enough data
7.5
208
|
Verified
Not enough data
Feature Not Available
Lead Intelligence
8.3
176
|
Verified
Not enough data
8.7
185
Not enough data
8.0
175
Not enough data
Lead Management
8.6
190
Not enough data
8.0
188
Not enough data
8.4
186
Not enough data
Marketing Campaigns
8.0
172
Not enough data
7.5
152
Not enough data
7.7
165
Not enough data
8.0
135
Not enough data
7.4
171
Not enough data
Campaign Execution
7.3
154
Not enough data
8.4
178
Not enough data
8.4
176
Not enough data
7.5
153
Not enough data
Agentic AI - Account Data Management
7.7
25
Not enough data
7.8
25
Not enough data
7.5
25
Not enough data
7.7
24
Not enough data
7.7
25
Not enough data
Messenger
7.4
86
Not enough data
7.4
89
Not enough data
7.4
11
Not enough data
8.2
16
Not enough data
Channels
Feature Not Available
Not enough data
8.3
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.2
79
Not enough data
Customers
8.1
83
Not enough data
7.7
78
Not enough data
8.0
81
Not enough data
7.8
79
Not enough data
7.4
80
Not enough data
Agentic AI - Conversational Marketing
7.8
27
Not enough data
7.8
27
Not enough data
7.8
27
Not enough data
7.1
28
Not enough data
7.7
28
Not enough data
7.3
27
Not enough data
7.9
27
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.4
284
7.9
197
8.0
292
8.0
201
7.0
209
7.0
95
Platform Additional Functionality
8.3
296
7.6
156
8.1
232
7.8
106
7.4
212
7.4
94
8.2
239
8.0
111
8.2
246
8.0
114
Platform Basics
8.2
209
Not enough data
8.5
224
Not enough data
7.8
208
Not enough data
7.7
83
Not enough data
7.3
85
Not enough data
Platform Data
7.8
210
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
8.2
213
Not enough data
Agentic AI - Account-Based Orchestration Platforms
6.8
81
Not enough data
7.0
79
Not enough data
6.9
78
Not enough data
6.7
77
Not enough data
6.7
78
Not enough data
Artificial Intelligence
7.6
78
Not enough data
7.1
76
Not enough data
Platform Basics
7.9
332
Not enough data
Platform Data
7.9
333
Not enough data
7.4
325
Not enough data
Platform Additional Functionality
7.1
304
Not enough data
8.0
324
Not enough data
Agentic AI - Account-Based Advertising
6.6
50
Not enough data
6.7
50
Not enough data
7.0
48
Not enough data
6.5
47
Not enough data
6.6
48
Not enough data
6.7
47
Not enough data
Agentic AI - Visitor Identification
7.3
32
Not enough data
Agentic AI - Lead Scoring
7.8
22
Not enough data
8.4
22
Not enough data
7.8
22
Not enough data
7.7
22
Not enough data
Attribution
7.9
163
Not enough data
7.5
157
Not enough data
7.7
184
|
Verified
Not enough data
Discovery
7.9
198
|
Verified
Not enough data
8.2
200
|
Verified
Not enough data
8.0
199
|
Verified
Not enough data
Management
7.7
146
Not enough data
7.8
164
Not enough data
Platform
7.9
193
|
Verified
Not enough data
7.8
133
Not enough data
Agentic AI - Marketing Account Intelligence
7.3
40
Not enough data
7.5
40
Not enough data
7.3
40
Not enough data
7.1
40
Not enough data
Lead Intelligence
8.1
287
8.2
122
8.5
297
8.3
125
7.8
279
8.1
123
Lead Management
8.5
277
8.0
113
8.0
276
7.6
111
8.4
279
8.1
114
Marketing Campaigns
7.6
252
7.6
92
Feature Not Available
Feature Not Available
7.5
240
7.2
89
Feature Not Available
7.4
89
7.4
238
7.4
88
Data Availability - Marketing Account Intelligence
7.7
133
7.8
23
Data Accuracy - Marketing Account Intelligence
7.6
133
8.1
22
Agentic AI - Account-Based Analytics
6.9
41
Not enough data
7.2
42
Not enough data
6.6
42
Not enough data
6.7
42
Not enough data
6.5
41
Not enough data
Lead Intelligence
8.1
321
Not enough data
8.5
334
Not enough data
7.7
318
Not enough data
Lead Management
8.4
324
Not enough data
8.0
331
Not enough data
8.2
327
Not enough data
Marketing Campaigns
7.7
299
Not enough data
Feature Not Available
Not enough data
7.5
299
Not enough data
7.8
299
Not enough data
7.4
302
Not enough data
7.9
293
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
6sense Revenue Marketing and Informa TechTarget Portal (Priority Engine) are categorized as Buyer Intent Data Providers and Marketing Account Intelligence
Unique Categories
6sense Revenue Marketing is categorized as Account-Based Orchestration Platforms, Conversational Marketing, Account-Based Advertising, Account-Based Analytics, Account Data Management, Visitor Identification, and Lead Scoring
Informa TechTarget Portal (Priority Engine) is categorized as Sales Intelligence
Reviews
Reviewers' Company Size
6sense Revenue Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
39.7%
Information Technology and Services
19.4%
Marketing and Advertising
5.5%
Computer & Network Security
4.9%
Financial Services
4.6%
Other
25.9%
Information Technology and Services
37.7%
Computer Software
28.6%
Computer & Network Security
9.1%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.4%
Alternatives
Discussions
6sense Revenue Marketing has no discussions with answers
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
