Best Video Effects Software

Video effects platforms transform raw or edited film footage into an entirely different viewing experience. From transitions to video filters and beyond, modern visual effects lend themselves to "movie magic" in Hollywood and can do the same for your professional business or production company.

Each image in a video clip is rife with possibilities for artful editing or complementary motion graphics. Thanks to this advanced technology, an original image in filmed footage is now a canvas for creativity and imagination should the video editors or others involved desire more out of it.

As more and more businesses adopt video content as a legitimate means of communication—with partners, customers, and among the staff—these solutions grow increasingly viable for widespread use. Video editing and manipulation is a hireable skill just like software development or sales expertise. Whether you actively create videos in your current strategy, the time may come before long, and with it the inherent benefits of a video effects app.

Video effects tools can make your personal or professional videos more entertaining, cohesive, or simply impressive through any number of additions or alterations. Basic features, such as secondary color correction, are able to remove imperfections and maximize viewer engagement. On the other hand, high-level features such as computer-generated imagery (CGI) or object creation can completely change the action in a clip, bringing scenes to life with a combination of the real and the synthetic.

As you grow more comfortable with a video effects product, you can alter each project in countless ways for your desired outcome. Even if you’re not a video editor by trade, you can have fun exploring the potential of this technology for self-produced movies, tutorials, vlogs, and so on. You and your team, regardless of industry, might realize the benefits in your branded content and marketing materials, among other things. Finally, if you work in entertainment, a video production company, or are a freelance videographer of any kind, these solutions should be trusted tools in your daily routine that elevate your long list of projects.

In the early years of video special effects, the concept may have appealed to mostly music video directors and effects coordinators on motion pictures, TV shows, and commercials. The rules have changed in the digital age, with our relationship with videos extending into every aspect of life. Today, over a billion hours of videos are watched each day on YouTube alone, running the gamut from news coverage to walkthroughs of video games. The technology continues to evolve, with immersive video and 3D films that jump off the screen, not to mention our ability to stream live video on social networks and watch full-length movies or live content on our mobile devices. As the trend pushes forward, these tools become relevant to a growing selection of teams and individuals.

Marketing Teams – If you’ve ever seen an impressive small business ad on your social timeline, there’s a good chance it involved a special effects software tool. As these platforms have become more affordable and accessible in the mainstream, marketing teams worldwide have adopted them to help broadcast and legitimize their brands. If your company decides to make digital ads in-house rather than reaching out to an advertising agency, a creative cloud that includes a video effects solution can help you make fully realized advertisements to be shared with your network and the public. Experience with these types of products is fast becoming a basic qualification for hiring marketing professionals, and their impact on in-house marketing campaigns will only become more apparent in the near future.

Content Teams – Content teams will often work in tandem with marketing to establish the "voice" of a company and the various ways to use that voice for building awareness and generating business. This can include everything from short website clips to viral videos to engaging product walkthroughs or learning materials available for purchase or download. Proper use of video effects can help blur the lines between entertainment and information, allowing creative departments to communicate vital talking points to a wide audience or simply improve the brand reputation and customer prospects through unique, effects-laden content across multiple channels.

Film & TV Teams – Perhaps the most obvious customer for these offerings is the professional filmographer within a multimedia production company. If you work in television or motion pictures, particularly with digital equipment, an effects tool and more general video editing app provide endless value. Industry experts may refer to video effects solutions as "vfx software," and know their way around these tools like a painter does their brushes. From finding the right tonal range for a scene to dropping in the perfect sound effects, these platforms empower video editors and effects specialists to transform footage however they see fit. And because effects can be easily applied, modified, and removed before the final draft is approved, each scene enables experimentation and risk-taking with the many features included in these products. In this way, special effects supervisors are artists in their own right, and can sometimes be the most valuable players on a given project with their signature touches and contributions.