# Best Social Media Listening Tools - Page 12

## How Many Social Media Listening Tools Products Does G2 Track?

**Total Products under this Category:** 201

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Repsense (+0.98%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Social Media Listening Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 41,100+ Authentic Reviews
- 201+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Listening Tools
 ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=163098&focus%5B%5D=2140&focus%5B%5D=75923&focus%5B%5D=5791&focus%5B%5D=53908)

Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch Consumer Intelligence, BrandMentions, Brand24, and YouScan.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=brand24&focus%5B%5D=youscan)

**Sponsored**

### YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-08-02T12%3A26%3A39Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53908&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools%3Fpage%3D12&secure%5Btoken%5D=e2de7a637418269541ef01bd4313ccd7c2e1f82ed1abeb6ee92aee2b99f63ba8&secure%5Burl%5D=https%3A%2F%2Fyouscan.io%2Fpricing%2F&secure%5Burl_type%5D=paid_promos)

### [mentionmind](https://www.g2.com/products/mentionmind/reviews)

Mentionmind is your ultimate web and social media listening tool. We track real-time conversations across the web and social media, enabling you to stay informed about what's being said about your business, outpace your competitors, and seize valuable sales opportunities. Whether someone's discussing your products or not, there are conversations you'd want to join, and Mentionmind ensures you're always in the loop.

#### Who Is the Company Behind mentionmind?

- **Seller:** [Mentionmind](https://www.g2.com/sellers/mentionmind)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=518b6721b0dfc6dd61f30361cf5a3c5ca709fa6bd4c3cef9b00bae67ca3cbd25&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevgeny-shtern&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MentionWatch](https://www.g2.com/products/mentionwatch/reviews)

MentionWatch monitors social media 24/7 so you don't have to.

#### Who Is the Company Behind MentionWatch?

- **Seller:** [MentionWatch](https://www.g2.com/sellers/mentionwatch)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Metricom](https://www.g2.com/products/metricom/reviews)

Metricom is a social listening and analytics tool designed for customer research and feedback collection. It tracks mentions across social media, online media, and forums, offering 40+ metrics for in-depth analysis. Tailored for businesses in the CEE region, Metricom delivers insights specific to local markets. Who Uses Metricom? -Brand Marketers -Social Media Managers -CMOs -Business Owners -Customer Experience Managers Key Features: -Social Media Tracking – Stay on top of brand mentions in real time -Audience Insights and Sentiment Analysis – Understand how people feel about your brand -Competitive Benchmarking – See how you compare to competitors -Market Trends and Insights – Identify emerging trends in your industry -Interactive Dashboards and Reporting – Customize reports to fit your needs -Instant Alerts – Get notified of important activity as it happens -AI-Powered Insights – Let AI highlight key takeaways -Global and Local CEE Coverage – Stay informed across markets Why Metricom? Designed for ease of use, Metricom features an intuitive interface, a streamlined news feed, and fully customizable dashboards. Get valuable insights with minimal effort, so you can focus on making smarter decisions, faster.

#### Who Is the Company Behind Metricom?

- **Seller:** [Metricom](https://www.g2.com/sellers/metricom)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04a037d2c9cb27e3627b5eb1b90e63efc5baacc2c43429db58c2e2c4dfa924d4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F103927812%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Midesk](https://www.g2.com/products/midesk/reviews)

Collecting, managing, and distributing Market Intelligence from news and competitors’ digital footprint, like their websites, is crucial for sound business decisions. But the solutions used in Market Intelligence, Strategy or Corporate Development have relied on human effort, Excel & PowerPoint and have not been digitised well. Midesk, an AI-powered Market Intelligence platform, was founded to address these challenges. It is an operating system, a one-stop-shop solution with tools and processes that reduce up to 80% of the time traditionally dedicated to media and data management. Midesk builds datasets while you sleep, automates board presentations, and lets you manage news with ease and convenience. It is an operating system, a one-stop-shop solution with tools and processes that reduce up to 80% of the time traditionally dedicated to media and data management. Midesk builds datasets while you sleep, automates board presentations, and lets you manage news with ease and convenience.

#### Who Is the Company Behind Midesk?

- **Seller:** [Midesk](https://www.g2.com/sellers/midesk)
- **Year Founded:** 2019
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d65bfd3cef2dbfe6e696e6f1567e982f7845bc3db0b0fa759c57acb289478104&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmidesk&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Nichefire](https://www.g2.com/products/nichefire-inc-nichefire/reviews)

CompetiSmart, by Nichefire, is a market intelligence platform that uses AI and machine learning to spot competitive opportunities and help position your brand. Our platform analyzes millions of conversations, advertisements, and content from thousands of companies. Allowing you to act instantly with better competitive analysis. Nichefire Benchmarking: Metrics, like reach and engagement, don’t tell you why certain advertisements and content pieces work. So we built metrics that do. The Nichefire Benchmarking System uses research-backed methods to measure effort, performance, and audience impact for banking on social media. Things like sentiment polarity, ad spend levels, and production value can all be measured with Nichefire. And, if you have a particular way you like to measure your content, you can build your own customized metrics with us. Smarter Analysis: Boolean searches, complex AI training, and A/B testing are exhausting tasks. Nichefire comes pre-built with numerous topics and taxonomies tailored to dozens of industries. Partnered with the Nichefire Benchmarking System, you can measure what types of content works best, what products your competitors push and when, what content builds trust and positive engagement with your customers, and more. All built ready to analyze – no setup required. And, categories can be customized and trained with us.

#### Who Is the Company Behind Nichefire?

- **Seller:** [Nichefire](https://www.g2.com/sellers/nichefire)
- **Year Founded:** 2022
- **HQ Location:** Cincinnati, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bab5872ae251580123d2fa172e1023b0d0eafe1bed91581e359b4cdc62db5849&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnichefire%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Onlypult Monitoring](https://www.g2.com/products/onlypult-monitoring/reviews)

With Onlypult Monitoring, find locations where your current and potential customers discuss you and your product

#### Who Is the Company Behind Onlypult Monitoring?

- **Seller:** [Onlypult](https://www.g2.com/sellers/onlypult)
- **Year Founded:** 2015
- **HQ Location:** Tbilisi, Georgia
- **Twitter:** @Onlypult  
2,491 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=13dc56539d686007a87744a8765f3e75ca8020f5fac513bad6f89062af259c13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10410316%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Oriane](https://www.g2.com/products/oriane/reviews)

Oriane is the perception layer for video. We help global brands like Dior, Hennessy, Estée Lauder, LVMH, Disney, and Sony measure their true exposure across short-form video on TikTok, and Instagram, including the videos that text-based listening tools miss entirely. Traditional social listening only reads captions, hashtags, and mentions. But over 70% of brand exposure in video happens visually: a logo on a bag, a product in a frame, a face on screen, a song in the background. We call this Shadow Reach, and it's invisible to Brandwatch, Talkwalker, Meltwater, Sprout Social, and every other text-first platform. Oriane combines vision, audio, speech, face, and trademark detection models to surface every video that features your brand, your products, your spokespeople, or your IP, whether or not it's tagged. Marketing, IP, and insights teams use Oriane to: \> Measure full brand exposure including organic and unpaid mentions \> Detect counterfeit and unauthorized use of trademarks and creative assets \> Benchmark share of voice against competitors with visual accuracy \> Identify creators already featuring your brand for partnership outreach \> Track campaign performance across earned video at scale Built by a team with deep video infrastructure experience (1,000x cost reduction in vectorization, ex-Jellysmack engineers who built video infra for creators like Mr Beast), and understanding of brand's social intelligence needs (ex growth marketing consultants running digital campaigns for retailers like Adidas, Tommy Hilfiger, Amazon Fashion, Louis Vuitton and more...). Oriane analyzes video at the lowest cost, largest coverage, fastest speed, and highest accuracy in the market. Featured in Forbes and TechCrunch, backed by Antler, and official LVMH partner. Starting at $50/month.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Oriane?

- **Seller:** [Oriane](https://www.g2.com/sellers/oriane)
- **Year Founded:** 2025
- **HQ Location:** Dover, US
- **Twitter:** @oriane\_xyz  
57 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1e098936f7f634a9832952ba76f75c3f3504a7b17512bd6750306b60c8548eb2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Forianexyz&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Oriane?

**["Easy, Data-Driven Insights from Just a Few Inputs"](https://www.g2.com/survey_responses/oriane-review-12862037)**

**Rating:** 5.0/5.0 stars

_— Blanca M._

[Read full review](https://www.g2.com/survey_responses/oriane-review-12862037)

### [Palowise Analytics](https://www.g2.com/products/palowise-analytics/reviews)

Cloud-based social intelligence platform that optimizes brand intelligence through data analysis. The system delivers insights into customer perceptions, market trends, and competitive dynamics using AI and machine learning technology. The platform offers sentiment analysis and emotional insights through its Feelings Wheel Analysis for strategic decision-making. It includes several analytical tools such as social listening, trend analysis, media monitoring, competition analysis, and influencer evaluation. The platform integrates with Power BI and Grafana for data visualization capabilities. The platform helps organizations monitor their digital presence, understand consumer behavior, and identify emerging opportunities in the marketplace.

#### Who Is the Company Behind Palowise Analytics?

- **Seller:** [Palowise](https://www.g2.com/sellers/palowise-11f1c513-ff00-455c-8eda-b30de72e1b78)
- **Year Founded:** 2008
- **HQ Location:** Athens, GR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e609e2cfd25d39692282d2e8828b2a01e386c26b0620c5db501822df2fc2972f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpalowise%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®
- **Ownership:** Panagiotis Tsantilas 
- **Phone:** +30 210 3805826

### [PeakFeed Readership](https://www.g2.com/products/peakfeed-readership/reviews)

What if you could see exactly which websites all of your customers actually interact with on a daily basis? With Readership, you can.

#### Who Is the Company Behind PeakFeed Readership?

- **Seller:** [PeakFeed](https://www.g2.com/sellers/peakfeed)
- **HQ Location:** Eden, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c6e93634539ae56c5d9f59da8f6df1c7b2ffcc456309522df8f041847dc9eaf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpeakfeed%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Pendulum](https://www.g2.com/products/pendulum/reviews)

Pendulum is a social listening and intelligence platform built for today's brands. Now you can uncover what is actually spoken, seen, and shared around your brand across 25+ channels, including TikTok, YouTube, podcasts, and decentralized platforms like Rumble and BitChute. While traditional listening tools are limited to surface-level text metadata (titles, tags, and captions), Pendulum’s proprietary AI looks deeper. Built with advanced Automatic Speech Recognition (ASR) and Computer Vision (CV), our platform analyzes the raw content within video, audio, imagery, and text. From detecting unscripted brand mentions in a two-hour podcast to identifying logo placements in viral videos, Pendulum empowers global enterprises and agencies to track sentiment and vet influencers with precision and scale. We move beyond text scraping to provide the brand clarity required for executive-level decision-making. By distilling hours of content into actionable intelligence, Pendulum allows teams to identify emerging market opportunities in their earliest stages while simultaneously detecting hidden risks—such as harmful narratives or brand misuse buried deep within lengthy videos. With Pendulum, analysts save significant time and resources, and gain the predictive foresight needed to protect brand integrity and capitalize on viral momentum before the competition. Why Pendulum? Visibility Beyond the API: We bypass the limitations of standard social APIs. By sourcing data from 25+ platforms, including blind spot networks like Telegram and Rumble, we ensure you see the full brand picture that traditional tools miss. Audio and Visual-First Intelligence: With up to 75% of brand mentions living inside video or audio transcripts, Pendulum bridges the gap. We provide real-time transcription and scan video frames for logos and on-screen text (OCR) at scale. Predictive Risk and Narrative Tracking: Detect the vector and velocity of harmful narratives at their earliest stage. Our platform allows PR and communications teams to shift from reactive damage control to proactive defense strategy. Full-Spectrum Influencer Vetting: Go beyond surface-level engagement metrics. Pendulum audits up to 4-years of historical creator data across audio and video to ensure true brand safety and organic alignment with your mission.

#### Who Is the Company Behind Pendulum?

- **Seller:** [Pendulum](https://www.g2.com/sellers/pendulum)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=538ea4f14c12ce817ff3a5f9a755a4d9cfc4c9b1406cea8c7b212bb4dbbd22cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpendulumintel%2F&secure%5Burl_type%5D=linkedin_company_website)

### [Performline](https://www.g2.com/products/performline/reviews)

PerformLine is a marketing compliance software for financial institutions that automates pre-publication review, omni-channel monitoring (web, social, email, voice, chat), AI Response monitoring and risk mitigation. Proprietary rulebooks flag AI-washing, missing disclosures, and regulatory violations aligned with federal and state regulators (such as CFPB, NY DFS, State AGs, and FTC requirements; UDAAP, TILA, Reg Z, and more). Cut manual review time, ensure brand safety, and discover unknown affiliate content across all consumer touchpoints with scalable marketing compliance technology.

#### Who Is the Company Behind Performline?

- **Seller:** [PerformLine](https://www.g2.com/sellers/performline)
- **Year Founded:** 2007
- **HQ Location:** Morristown, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7c5c31b6d73c9d8b363c669de5fcd55b0db498688055f50718a9496a538eac38&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperformline-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
85 employees on LinkedIn®

### [Rankur](https://www.g2.com/products/rankur/reviews)

Rankur is a social media monitoring and online reputation management tool.

#### Who Is the Company Behind Rankur?

- **Seller:** [Rankur](https://www.g2.com/sellers/rankur)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fd0d4c536c33d99fb07404aa544e1bd322e12300cd9dd87963f80e9f107dda7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frankur%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReddGrow](https://www.g2.com/products/reddgrow/reviews)

ReddGrow: Turn Reddit into a predictable growth channel without risking your brand reputation. What is ReddGrow? ReddGrow is a purpose-built Reddit marketing platform that enables B2B and SaaS marketing teams to discover, monitor, and engage in high-value Reddit conversations at scale. As AI search engines like ChatGPT, Perplexity, and Gemini increasingly cite Reddit as a primary source, maintaining a positive, active presence on the platform has never been more critical for organic visibility. However, Reddit’s strict community rules, anti-promotional culture, and karma requirements make scaling engagement incredibly difficult. ReddGrow bridges this gap, cutting manual Reddit monitoring from 2 hours a day down to just 15 minutes while ensuring your brand remains authentic, compliant, and visible. Why Marketing Teams Choose ReddGrow: Dominate AI Search Visibility: By participating thoughtfully in relevant threads, brands increase their chances of positive mentions in AI-generated search results. Massive Time Savings: Automate the tedious process of finding relevant conversations so you can focus strictly on engaging. Protect Brand Reputation: Ensure your team follows subreddit rules and Reddit norms to avoid shadowbans or community backlash. Core Features: AI-Powered Discovery & Scoring: Set your target keywords, competitors, and product categories. ReddGrow continuously scans for relevant posts and uses AI to score each opportunity based on alignment and engagement potential. Brand & Competitor Monitoring: Track brand mentions and competitor discussions in real-time, featuring sentiment analysis to highlight high-priority support inquiries or product comparisons. Context-Aware AI Drafting: Generate tailored response drafts that perfectly match the tone and rules of the specific subreddit. Note: ReddGrow requires a manual review before posting to guarantee 100% genuine, authentic interactions. Guided Account Warmup: Safely build account karma and credibility. ReddGrow suggests low-risk, rule-appropriate communities for initial participation to prevent account restrictions. Seamless Workflow & Analytics: Use our native Chrome extension to review and post directly on Reddit. Track your engagement metrics, referral traffic, and campaign performance from a centralized dashboard. Multi-Persona Management (Enterprise): Manage distinct voices and identities for multiple brand advocates from one central hub. Pricing: Plans start at just $49/month with scaling tiers (Growth, Pro, and custom Enterprise). Try ReddGrow risk-free with a 7-day free trial and start claiming your share of voice on the internet's most influential discussion platform.

#### Who Is the Company Behind ReddGrow?

- **Seller:** [ReddGrow](https://www.g2.com/sellers/reddgrow)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48d74f959ca49f5e2fe0ffdea00c0f7819d11505ece4702a352b64cd85bed297&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freddgrow%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [RedReplier](https://www.g2.com/products/redreplier/reviews)

RedReplier is a social listening tool that turns Reddit, X, Bluesky, and Hacker News into your cheapest lead channel. Every day, people post asking for exactly what you sell. RedReplier watches all four platforms for the keywords that matter to you and alerts you the moment a buying conversation starts — so you can show up while the intent is still hot, instead of refreshing search pages for hours. It comes with real-time keyword monitoring across every subreddit and platform, instant alerts (real-time, hourly, or daily digests), and smart relevance ranking that scores each match on buyer intent, product fit, and freshness — pushing the strongest opportunities to the top and the noise out of the way. Filter by score, platform, keyword, or status, see exactly why each thread matched, and track conversations from new to handled in one clean feed. The one thing it will never do is post for you. RedReplier finds the conversation and gives you the context; you write the reply and show up as a real human. No AI spam, no auto-posting, no burned accounts. Pay-as-you-go from the price of a coffee, scaling with the number of keywords you track. Built for founders, indie makers, and growth teams who want high-intent leads without the ad spend — with API and MCP access (Claude, Cursor, ChatGPT) for anyone who wants to wire it into their own stack.

#### Who Is the Company Behind RedReplier?

- **Seller:** [RedReplier](https://www.g2.com/sellers/redreplier)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Rixly AI](https://www.g2.com/products/rixly-ai/reviews)

Rixly is a cutting-edge Social Media intelligence platform designed to help businesses discover high-intent conversations, identify potential customers, and turn organic discussions into scalable growth opportunities. By leveraging real-time insights from Reddit, LinkedIn & Twitter, Rixly enables startups, marketers, and sales teams to tap into authentic user intent—without relying on paid ads. Built for modern growth teams, Rixly simplifies lead generation by surfacing relevant discussions, tracking buyer signals, and helping brands engage naturally where their audience already spends time. Whether you're validating a product, generating leads, or scaling outbound efforts, Rixly turns Reddit into a predictable acquisition channel.

#### Who Is the Company Behind Rixly AI?

- **Seller:** [Rixly](https://www.g2.com/sellers/rixly)
- **Year Founded:** 2025
- **HQ Location:** Gurugram, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f60b1cb7dc9fc2b688b83827f3c212e472358ea51ebe93daca41d648f7e2423c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frixly%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

- [‹ Prev‹ Prev](/categories/social-media-listening-tools?order=g2_score&page=11#product-list)
- [1](/categories/social-media-listening-tools?order=g2_score#product-list)
- [2](/categories/social-media-listening-tools?order=g2_score&page=2#product-list)
- …
- [8](/categories/social-media-listening-tools?order=g2_score&page=8#product-list)
- [9](/categories/social-media-listening-tools?order=g2_score&page=9#product-list)
- [10](/categories/social-media-listening-tools?order=g2_score&page=10#product-list)
- [11](/categories/social-media-listening-tools?order=g2_score&page=11#product-list)
- 12
- [13](/categories/social-media-listening-tools?order=g2_score&page=13#product-list)
- [14](/categories/social-media-listening-tools?order=g2_score&page=14#product-list)
- [Next ›Next ›](/categories/social-media-listening-tools?order=g2_score&page=13#product-list)

Spotlight Categories

[Procure to Pay Software](https://www.g2.com/categories/procure-to-pay)

[Contract Management Software](https://www.g2.com/categories/contract-management)

[Live Chat Software](https://www.g2.com/categories/live-chat)

[Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

[Purchasing Software](https://www.g2.com/categories/purchasing-software)

Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Analytics](/categories/social-media-analytics)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Listening Tools Themes](/categories/social-media-listening-tools/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 3, 2025

Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.

Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.

Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities.

To qualify for inclusion in the Social Media Listening category, a product must:

- Listen for specific mentions across social media platforms
- Identify trending topics or phrases by tracking real-time conversations
- Analyze and detail customer sentiment (positive, negative, neutral)
- Organize customer information for audience segmentation and engagement
- Identify thought leaders and influencers within relevant industries

Show More

* * *

## How Do You Choose the Right Social Media Listening Tools?

### What You Should Know About Social Media Monitoring Tools

### What are Social Media Monitoring Tools?

Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers.

Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include:

Key Benefits of Social Media Monitoring Tools

- Monitoring accounts on various social media platforms
- Quickly receiving alerts of customer criticism or complaints
- Tracking brand competition
- Monitoring your social media reputation and presence in real time
- Gaining insights on the effectiveness of your social media approach

### Why Use Social Media Monitoring Tools?

**Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business.

**Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media.

**Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition.

**Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks.

### Who Uses Social Media Monitoring Tools?

**Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement.

**Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy.

**Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message.

### Kinds of Social Media Monitoring Tools

**Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors.

**Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business.

**Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on.

### Social Media Monitoring Tools Features

**Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand.

**Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies.

**Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings.

**Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy.

**Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts.

**Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website.

### Trends Related to Social Media Monitoring Tools

**Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity.

**Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner.

### Potential Issues with Social Media Monitoring Tools

**Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed.

**Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers.

**Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing.

### Software and Services Related to Social Media Monitoring Tools

**Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach.

**Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices.

**CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies.

**Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence.

**Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.