Top Free Social Media Advertising Software

Check out our list of free Social Media Advertising Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Social Media Advertising Software to ensure you get the right product.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
72 Social Media Advertising Products Available
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View all Social Media Advertising Software

Hootsuite

(7,189)4.3 out of 5
Entry Level Price:$99.00
5th Easiest To Use in Social Media Advertising software
View top Consulting Services for Hootsuite
OverviewUser Satisfaction
Product Description

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5

Users: Marketing Manager, Social Media Manager · Industries: Marketing and Advertising, Non-Profit Organization Management · Market Segment: 59% Small-Business, 29% Mid-Market
User Sentiment

Users frequently mention the convenience of scheduling posts across multiple platforms, the ease of use, and the valuable insights provided by the analytics feature. Users mentioned issues with frequent disconnections, limitations in post scheduling, and challenges with certain platform integrations, as well as the high cost for small businesses and non-profits.
User SatisfactionSeller Details
Hootsuite features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.7
8.6
Performance and Reliability
Average: 8.5
8.3
Workflow Capability
Average: 8.4
8.1
Campaign Optimization
Average: 8.5
Seller Details
Year Founded
2008
HQ Location
Vancouver, BC
Company Website
https://hootsuite.com/
Twitter
@hootsuite
LinkedIn® Page
https://www.linkedin.com/company/288540/

HubSpot Marketing Hub

(14,757)4.4 out of 5
Entry Level Price:Free
13th Easiest To Use in Social Media Advertising software
View top Consulting Services for HubSpot Marketing Hub
OverviewUser Satisfaction
Product Description

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu

Users: Marketing Manager, Marketing Coordinator · Industries: Computer Software, Marketing and Advertising · Market Segment: 52% Small-Business, 41% Mid-Market
User Sentiment

Reviewers like the platform's user-friendly interface, its ability to keep deals organized, the seamless integration with other platforms, and the comprehensive reporting that ties back to ROI. Reviewers experienced issues with the conversation thread not being recorded once taken into Gmail by a non-original assignee, technical difficulties in tweaking the setup for sales funnel and marketing components, and occasional spotty functionality.
User SatisfactionSeller Details
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.7
8.7
Performance and Reliability
Average: 8.5
8.6
Workflow Capability
Average: 8.4
8.2
Campaign Optimization
Average: 8.5
Seller Details
Year Founded
2006
HQ Location
Cambridge, MA
Company Website
https://www.HubSpot.com
Twitter
@HubSpot
LinkedIn® Page
https://www.linkedin.com/company/68529/
Ownership
NYSE:HUBS
Phone
+1.888.482.7768
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Intuit Mailchimp All-in-One Marketing Platform

(5,421)4.4 out of 5
Entry Level Price:Free
8th Easiest To Use in Social Media Advertising software
View top Consulting Services for Intuit Mailchimp All-in-One Marketing Platform
OverviewUser Satisfaction
Product Description

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users: Owner, Marketing Manager · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 72% Small-Business, 20% Mid-Market
User Sentiment

Reviewers like the ease of use of Mailchimp, its integration capabilities, the simple campaign editor, the 'Reply with AI' feature, and the straightforward initial setup process. Users mentioned that the analytics reporting could be more granular, the user interface can feel clunky, the pop-up banner is tricky to edit, and the verification of email domains can sometimes be a hurdle.
User SatisfactionSeller Details
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.7
8.8
Performance and Reliability
Average: 8.5
8.6
Workflow Capability
Average: 8.4
8.7
Campaign Optimization
Average: 8.5
Seller Details
Year Founded
2001
HQ Location
Atlanta, GA
Company Website
https://mailchimp.com
Twitter
@MailChimp
LinkedIn® Page
https://www.linkedin.com/company/969871/

ActiveCampaign

(14,689)4.4 out of 5
Entry Level Price:Starting at $15.00
View top Consulting Services for ActiveCampaign
OverviewUser Satisfaction
Product Description

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users: Owner, CEO · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 92% Small-Business, 7% Mid-Market
User SatisfactionWhat G2 Users Think
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.7
8.5
Performance and Reliability
Average: 8.5
8.6
Workflow Capability
Average: 8.4
8.3
Campaign Optimization
Average: 8.5
What G2 Users ThinkSeller Details
Verified User in Professional Training & Coaching
AP
Great tool to send email campaigns, inface sales and keep data. Read review
Verified User in Computer Software
AC
Managing email lists. Scheduling email... Read review
Seller Details
Year Founded
2003
HQ Location
Chicago, IL
Company Website
https://www.activecampaign.com
Twitter
@ActiveCampaign
LinkedIn® Page
https://www.linkedin.com/company/221390/

Vista Social

(1,096)4.8 out of 5
Entry Level Price:$79.00
3rd Easiest To Use in Social Media Advertising software
OverviewUser Satisfaction
Product Description

Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

Users: Social Media Manager, Founder · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 72% Small-Business, 26% Mid-Market
User Sentiment

Reviewers like the platform's comprehensive features, including real-time updates, automated responses, and the ability to manage multiple social media accounts from a single dashboard. Users reported issues with customer service, occasional software bugs, and difficulties with billing and pricing changes.
User SatisfactionSeller Details
Vista Social features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.7
9.6
Performance and Reliability
Average: 8.5
9.5
Workflow Capability
Average: 8.4
9.4
Campaign Optimization
Average: 8.5
Seller Details
Year Founded
2022
HQ Location
New York, US
Company Website
https://vistasocial.com
Twitter
@vistasocialapp
LinkedIn® Page
https://www.linkedin.com/company/vistasocial/

AdCreative.ai

(797)4.3 out of 5
Entry Level Price:Starting at $39.00
OverviewUser Satisfaction
Product Description

AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allo

Users: Founder, CEO · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 91% Small-Business, 7% Mid-Market
User SatisfactionWhat G2 Users Think
AdCreative.ai features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 8.7
8.3
Performance and Reliability
Average: 8.5
8.0
Workflow Capability
Average: 8.4
8.0
Campaign Optimization
Average: 8.5
What G2 Users ThinkSeller Details
Aaron B.
AB
Generated many templated options using AI. Read review
Dario José H.
DH
How fast the onboarding process is you can get started and generate creatives almost immediately without a complicated setup. Read review
Seller Details
Year Founded
2021
HQ Location
Paris, FR
Company Website
https://www.adcreative.ai/
Twitter
@AdCreativeai
LinkedIn® Page
https://www.linkedin.com/company/adcreative-ai/

Constant Contact

(7,392)4.1 out of 5
Entry Level Price:Starting at $12.00
4th Easiest To Use in Social Media Advertising software
View top Consulting Services for Constant Contact
OverviewUser Satisfaction
Product Description

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong con

Users: Marketing Manager, Owner · Industries: Non-Profit Organization Management, Marketing and Advertising · Market Segment: 70% Small-Business, 23% Mid-Market
User Sentiment

Users frequently mention the ease of use, the ability to segment audiences, and the robust analytics dashboard as key benefits of using Constant Contact. Reviewers experienced issues with the platform being slow at times, limitations in design customization, and challenges with the initial setup and integration process.
User SatisfactionSeller Details
Constant Contact features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.7
9.0
Performance and Reliability
Average: 8.5
8.7
Workflow Capability
Average: 8.4
8.9
Campaign Optimization
Average: 8.5
Seller Details
Year Founded
1995
HQ Location
Waltham, US
Company Website
https://www.constantcontact.com/home
Twitter
@ConstantContact
LinkedIn® Page
https://www.linkedin.com/company/constant-contact/

Prisma

(437)4.0 out of 5
OverviewUser Satisfaction
Product Description

As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a un

Users: Assistant Media Planner, Media Planner · Industries: Marketing and Advertising, Online Media · Market Segment: 50% Enterprise, 38% Mid-Market
User SatisfactionWhat G2 Users Think
Prisma features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.7
7.5
Performance and Reliability
Average: 8.5
7.3
Workflow Capability
Average: 8.4
7.3
Campaign Optimization
Average: 8.5
What G2 Users ThinkSeller Details
EB
Where Mediaocean stands out is that it can actually save a lot of time and make a lot of things that are boring to do with media planning much... Read review
Nipun C.
NC
I appreciate Prisma for its intuitive and easy-to-use interface, which makes campaign management and billing hassle-free. Read review
Seller Details
Year Founded
1967
HQ Location
New York, NY
Company Website
https://www.mediaocean.com
Twitter
@TeamMediaocean
LinkedIn® Page
https://www.linkedin.com/company/20282/

Semrush

(3,385)4.5 out of 5
Entry Level Price:Free
View top Consulting Services for Semrush
OverviewUser Satisfaction
Product Description

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive propriet

Users: Marketing Manager, Digital Marketing Manager · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 62% Small-Business, 27% Mid-Market
User Sentiment

Users like the extensive range of features, the reliable keyword data, the ability to analyze competitor strategies, and the user-friendly interface that Semrush offers. Reviewers noted that the pricing of Semrush can be quite high, especially for smaller teams or individual users, and some services that used to be included at the base level are now considered as 'add-ons'.
User SatisfactionSeller Details
Semrush features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.7
8.9
Performance and Reliability
Average: 8.5
8.4
Workflow Capability
Average: 8.4
8.7
Campaign Optimization
Average: 8.5
Seller Details
Year Founded
1982
HQ Location
San Jose, CA
Company Website
https://adobe.com
Twitter
@Adobe
LinkedIn® Page
https://www.linkedin.com/company/1480/
Ownership
NASDAQ:ADBE
Phone
+1 (888) 649-2990

Madgicx

(211)4.6 out of 5
Entry Level Price:$49.00
OverviewUser Satisfaction
Product Description

Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and a

Users: CEO, Founder · Industries: Marketing and Advertising, Apparel & Fashion · Market Segment: 79% Small-Business, 18% Mid-Market
User SatisfactionWhat G2 Users Think
Madgicx features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.7
8.6
Performance and Reliability
Average: 8.5
8.0
Workflow Capability
Average: 8.4
8.8
Campaign Optimization
Average: 8.5
What G2 Users ThinkSeller Details
Meital T.
MT
What I like most about Madgicx is its audience targeting and discovery capabilities. For a luxury-focused brand like Eclat Indulge In Luxury,... Read review
Aaryan J.
AJ
I like the way it turns the comlex data into simple understandable words. Read review
Seller Details
Year Founded
2018
HQ Location
Tel Aviv, Tel Aviv District
Company Website
https://www.madgicx.com
Twitter
@madgicx
LinkedIn® Page
https://www.linkedin.com/company/18942953/

Ocoya

(170)4.6 out of 5
Entry Level Price:$19.00
OverviewUser Satisfaction
Product Description

🚀 Social Media Content 10x Faster! 👉 A platform to create and schedule content quicker. 👨‍💻 Social media, content marketing and copywriting - with the power of AI.

Users: Founder, Owner · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 95% Small-Business, 2% Mid-Market
User SatisfactionWhat G2 Users Think
Ocoya features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.7
8.8
Performance and Reliability
Average: 8.5
5.0
Workflow Capability
Average: 8.4
8.9
Campaign Optimization
Average: 8.5
What G2 Users ThinkSeller Details
Verified User in Marketing and Advertising
AM
Ocoya does an excellent job and offers a wide variety of features that will surely help you to grow your business. It is an ideal solution if you... Read review
Tomas H.
TH
Ocoya is a great time saver for our company. The price compared to tools like Hootsuite or Kontentino is really nice, even considering that we... Read review
Seller Details
Year Founded
2021
HQ Location
Vilnius, LT
Company Website
https://ocoya.com
Twitter
@ocoya_net
LinkedIn® Page
https://www.linkedin.com/company/ocoya-net/

ADYOUNEED

(162)4.3 out of 5
Entry Level Price:$50.00
OverviewUser Satisfaction
Product Description

ADYOUNEED is your AI-powered marketing ally, transforming the way you create and optimize ads. With just a few clicks, you can unleash the full potential of your business, leaving the complexities of

Users: CEO, Owner · Industries: Marketing and Advertising, Computer Software · Market Segment: 96% Small-Business, 3% Mid-Market
User SatisfactionWhat G2 Users Think
ADYOUNEED features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.7
8.5
Performance and Reliability
Average: 8.5
8.5
Workflow Capability
Average: 8.4
8.5
Campaign Optimization
Average: 8.5
What G2 Users ThinkSeller Details
David A.
DA
Managing ads on multiple platforms can be confusing, daunting and quite time-consuming. Knowing and understanding your target audiences to improve... Read review
Verified User in Financial Services
UF
This is a simple and easy to use program. I disliked using FB's ad set up, but this made it so easy. Read review
Seller Details
Year Founded
2021
HQ Location
Paris, FR
Company Website
https://www.adcreative.ai/
Twitter
@AdCreativeai
LinkedIn® Page
https://www.linkedin.com/company/adcreative-ai/

PlayPlay

(313)4.7 out of 5
Free trial available
OverviewUser Satisfaction
Product Description

PlayPlay is the video platform built for business. Everything at PlayPlay is designed, developed and supported to give teams the power to create impactful, branded videos in no time, without requiring

Users: Chargée de communication, Community Manager · Industries: Information Technology and Services, Marketing and Advertising · Market Segment: 48% Enterprise, 33% Mid-Market
User SatisfactionWhat G2 Users Think
PlayPlay features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.7
9.1
Performance and Reliability
Average: 8.5
8.6
Workflow Capability
Average: 8.4
8.3
Campaign Optimization
Average: 8.5
What G2 Users ThinkSeller Details
KK
PlayPlay is easy to use and affordable. We love the quality of the images, stock video and even the illustrations. The transitions are easy to use... Read review
Jason M.
JM
intuitive advice, community feeling with Playplay online event, attentive listening Read review
Seller Details
Year Founded
2017
HQ Location
Paris, FR
Company Website
https://www.playplay.video
Twitter
@PlayPlayVideo
LinkedIn® Page
https://www.linkedin.com/company/playplay

Foreplay

(124)4.8 out of 5
Entry Level Price:Starting at $59.00
7th Easiest To Use in Social Media Advertising software
OverviewUser Satisfaction
Product Description

Foreplay is an all-in-one creative workflow and intelligence platform built for modern marketing teams, agencies, and performance advertisers who want to create better ads, faster. It brings together

Users: Founder, CEO · Industries: Marketing and Advertising, Retail · Market Segment: 93% Small-Business, 5% Mid-Market
User SatisfactionWhat G2 Users Think
Foreplay features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.7
8.8
Performance and Reliability
Average: 8.5
8.9
Workflow Capability
Average: 8.4
8.4
Campaign Optimization
Average: 8.5
What G2 Users ThinkSeller Details
Austyn W.
AW
I use Foreplay every day, and it has dramatically boosted my productivity. Rather than spending hours monitoring ad libraries, Foreplay lets me... Read review
salim L.
SL
I really appreciate how Foreplay is excellent for creative inspirations, especially when it comes to finding winning ad creatives. The capability... Read review
Seller Details
Year Founded
2021
HQ Location
N/A
Company Website
https://www.foreplay.co/
Twitter
@foreplay_co
LinkedIn® Page
https://www.linkedin.com/company/foreplayco/

wetracked.io

(339)4.9 out of 5
Entry Level Price:$49.00
1st Easiest To Use in Social Media Advertising software
OverviewUser Satisfaction
Product Description

wetracked.io is a specialized ad tracking solution designed to help Shopify & WooCommerce store owners accurately capture and report their sales data back to advertising platforms. This innovative

Users: CEO, Owner · Industries: Apparel & Fashion, Retail · Market Segment: 93% Small-Business, 1% Mid-Market
User SatisfactionWhat G2 Users Think
wetracked.io features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 8.7
9.5
Performance and Reliability
Average: 8.5
9.3
Workflow Capability
Average: 8.4
9.5
Campaign Optimization
Average: 8.5
What G2 Users ThinkSeller Details
Andrea .
A
I appreciate the customer service of wetracked.io, as they are always ready to help me and make the user experience very positive. Furthermore, I... Read review
Ahmad A.
AA
easy to use and good support team they answer fast and will help you with anything in mind Read review
Seller Details
HQ Location
N/A
Company Website
https://wetracked.io
LinkedIn® Page
https://www.linkedin.com/company/wetracked-io/