# Top Free Social Media Advertising Software

Check out our list of free Social Media Advertising Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) to ensure you get the right product.

## View Free Social Media Advertising Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies).

**75** Social Media Advertising Products Available
View all [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

View all [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

### [Hootsuite](https://www.g2.com/products/hootsuite/reviews)

[By Hootsuite](https://www.g2.com/sellers/hootsuite)

[

(7,315)4.3 out of 5
](https://www.g2.com/products/hootsuite/reviews#reviews "Read Hootsuite Reviews")

Product Description

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work

**Users:** Social Media Manager, Marketing Manager · **Industries:** Marketing and Advertising, Non-Profit Organization Management · **Market Segment:** 59% Small-Business, 29% Mid-Market

User SentimentHow are these determined?

Users frequently mention the convenience of scheduling posts, tracking performance, and managing multiple accounts from one place, as well as the tool's user-friendly interface and efficient content calendar. Users experienced issues with occasional publishing errors, account connection problems, and a cluttered user interface, and they also expressed concerns about the platform's high pricing tiers and difficulties with customer support.

Year Founded
2008

HQ Location
Vancouver, BC

Company Website
https://hootsuite.com/

Twitter
@hootsuite

LinkedIn® Page
https://www.linkedin.com/company/288540/

### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

[By HubSpot](https://www.g2.com/sellers/hubspot)

[

(14,835)4.4 out of 5
](https://www.g2.com/products/hubspot-marketing-hub/reviews#reviews "Read HubSpot Marketing Hub Reviews")

Product Description

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu

**Users:** Marketing Manager, Marketing Coordinator · **Industries:** Computer Software, Marketing and Advertising · **Market Segment:** 52% Small-Business, 41% Mid-Market

User SentimentHow are these determined?

Users like the platform's intuitive interface, the ability to have all essential tools in one place, and the automation features that save time and ensure no prospect is forgotten. Reviewers noted that the learning curve can be steep due to the platform's numerous features and options, and the pricing can escalate quickly, making it challenging for smaller businesses or teams.

Year Founded
2006

HQ Location
Cambridge, Massachusetts, United States

Company Website
https://hubspot.com

Twitter
@HubSpot

LinkedIn® Page
https://www.linkedin.com/company/68529/

Ownership
NYSE:HUBS

Phone
+1.888.482.7768

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

[By Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)

[

(5,426)4.4 out of 5
](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews#reviews "Read Intuit Mailchimp All-in-One Marketing Platform Reviews")

Product Description

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

**Users:** Owner, Marketing Manager · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 72% Small-Business, 20% Mid-Market

User SentimentHow are these determined?

Reviewers like the platform's user-friendly interface, easy-to-use drag-and-drop editor, audience segmentation, automation tools, and clear insights into campaign performance. Reviewers noted that the platform can be overwhelming for new users due to its numerous features, the pricing can be high as contact lists grow, and some advanced features are locked behind premium plans.

Year Founded
2001

HQ Location
Atlanta, GA

Company Website
https://mailchimp.com

Twitter
@MailChimp

LinkedIn® Page
https://www.linkedin.com/company/969871/

### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

[By ActiveCampaign](https://www.g2.com/sellers/activecampaign)

[

(14,702)4.4 out of 5
](https://www.g2.com/products/activecampaign/reviews#reviews "Read ActiveCampaign Reviews")

Product Description

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

**Users:** Owner, CEO · **Industries:** Marketing and Advertising, Health, Wellness and Fitness · **Market Segment:** 92% Small-Business, 7% Mid-Market

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
AC

Managing email lists. Scheduling email...[Read review](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12689201)

 ![Gabrielle S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabrielle S.")
GS

My current favorite thing is the endless options for creating automations. Our company has dived deeper into automations as of late, and I am...[Read review](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12697205)

Year Founded
2003

HQ Location
Chicago, IL

Company Website
https://www.activecampaign.com

Twitter
@ActiveCampaign

LinkedIn® Page
https://www.linkedin.com/company/221390/

### [Vista Social](https://www.g2.com/products/vista-social/reviews)

[By Vista Social LLC](https://www.g2.com/sellers/vista-social-llc)

[

(1,107)4.8 out of 5
](https://www.g2.com/products/vista-social/reviews#reviews "Read Vista Social Reviews")

Product Description

Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep.

**Users:** Social Media Manager, Founder · **Industries:** Marketing and Advertising, Health, Wellness and Fitness · **Market Segment:** 71% Small-Business, 26% Mid-Market

User SentimentHow are these determined?

Reviewers frequently mention the convenience of having all social media interactions in one place, the ease of post scheduling, and the usefulness of automated direct messages for small businesses. Users reported that the reporting section lacks detail, some features are locked behind higher plans, and the mobile experience is not as smooth as the desktop version.

Year Founded
2022

HQ Location
New York, US

Company Website
https://vistasocial.com

Twitter
@vistasocialapp

LinkedIn® Page
https://www.linkedin.com/company/vistasocial/

### [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews)

[By AdCreative.ai](https://www.g2.com/sellers/adcreative-ai)

[

(792)4.3 out of 5
](https://www.g2.com/products/adcreative-ai/reviews#reviews "Read AdCreative.ai Reviews")

Product Description

AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allo

**Users:** Founder, CEO · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 91% Small-Business, 7% Mid-Market

 ![Adem H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adem H.")
AH

Oh, where do I begin? Probably how it magically charges you after the trial — without a single warning email or invoice in sight. That’s some real...[Read review](https://www.g2.com/products/adcreative-ai/reviews/adcreative-ai-review-11397460)

 ![Brian G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian G.")
BG

It looked cool in the beginning, and was interested in trying the software.[Read review](https://www.g2.com/products/adcreative-ai/reviews/adcreative-ai-review-11642179)

Year Founded
2021

HQ Location
Paris, FR

Company Website
https://www.adcreative.ai/

Twitter
@AdCreativeai

LinkedIn® Page
https://www.linkedin.com/company/adcreative-ai/

### [Constant Contact](https://www.g2.com/products/constant-contact/reviews)

[By Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)

[

(7,400)4.1 out of 5
](https://www.g2.com/products/constant-contact/reviews#reviews "Read Constant Contact Reviews")

Product Description

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong con

**Users:** Marketing Manager, Owner · **Industries:** Non-Profit Organization Management, Marketing and Advertising · **Market Segment:** 70% Small-Business, 23% Mid-Market

User SentimentHow are these determined?

Reviewers like the platform's ease of use, its ability to create and manage email marketing campaigns, its data management and analytics, and its outstanding customer support. Users reported issues with inserting photos, occasional glitches, inconsistencies between the preview and final email versions, and a perceived high cost for small businesses.

Year Founded
1995

HQ Location
Waltham, US

Company Website
https://www.constantcontact.com/home

Twitter
@ConstantContact

LinkedIn® Page
https://www.linkedin.com/company/constant-contact/

### [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)

[By Mediaocean](https://www.g2.com/sellers/mediaocean)

[

(437)4.0 out of 5
](https://www.g2.com/products/prisma-mediaocean/reviews#reviews "Read Prisma Reviews")

Product Description

As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a un

**Users:** Assistant Media Planner, Media Planner · **Industries:** Marketing and Advertising, Online Media · **Market Segment:** 50% Enterprise, 38% Mid-Market

EB

Where Mediaocean stands out is that it can actually save a lot of time and make a lot of things that are boring to do with media planning much...[Read review](https://www.g2.com/products/prisma-mediaocean/reviews/prisma-review-10358611)

 ![Nipun C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nipun C.")
NC

I appreciate Prisma for its intuitive and easy-to-use interface, which makes campaign management and billing hassle-free.[Read review](https://www.g2.com/products/prisma-mediaocean/reviews/prisma-review-11799128)

Year Founded
1967

HQ Location
New York, NY

Company Website
https://www.mediaocean.com

Twitter
@TeamMediaocean

LinkedIn® Page
https://www.linkedin.com/company/20282/

### [Semrush](https://www.g2.com/products/semrush/reviews)

[By Adobe](https://www.g2.com/sellers/adobe)

[

(3,990)4.4 out of 5
](https://www.g2.com/products/semrush/reviews#reviews "Read Semrush Reviews")

Product Description

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive propriet

**Users:** Marketing Manager, Digital Marketing Manager · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 62% Small-Business, 28% Mid-Market

User SentimentHow are these determined?

Reviewers frequently mention the ease of use, comprehensive data, and valuable insights provided by Semrush, particularly in terms of keyword research, competitor analysis, and SEO performance tracking. Reviewers mentioned the high cost of the platform, the complexity of the interface, and the limitations of certain features, such as backlink tracking and AI integration.

Year Founded
1982

HQ Location
San Jose, CA

Company Website
https://adobe.com

Twitter
@Adobe

LinkedIn® Page
https://www.linkedin.com/company/1480/

Ownership
NASDAQ:ADBE

Phone
+1 (888) 649-2990

### [Madgicx](https://www.g2.com/products/madgicx/reviews)

[By Madgicx](https://www.g2.com/sellers/madgicx)

[

(211)4.6 out of 5
](https://www.g2.com/products/madgicx/reviews#reviews "Read Madgicx Reviews")

Product Description

Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and a

**Users:** CEO, Founder · **Industries:** Marketing and Advertising, Apparel & Fashion · **Market Segment:** 79% Small-Business, 18% Mid-Market

 ![Meital T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meital T.")
MT

What I like most about Madgicx is its audience targeting and discovery capabilities. For a luxury-focused brand like Eclat Indulge In Luxury,...[Read review](https://www.g2.com/products/madgicx/reviews/madgicx-review-12149589)

 ![Aaryan J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaryan J.")
AJ

I like the way it turns the comlex data into simple understandable words.[Read review](https://www.g2.com/products/madgicx/reviews/madgicx-review-12228823)

Year Founded
2018

HQ Location
Tel Aviv, Tel Aviv District

Company Website
https://www.madgicx.com

Twitter
@madgicx

LinkedIn® Page
https://www.linkedin.com/company/18942953/

### [Ocoya](https://www.g2.com/products/ocoya/reviews)

[By Ocoya](https://www.g2.com/sellers/ocoya)

[

(170)4.6 out of 5
](https://www.g2.com/products/ocoya/reviews#reviews "Read Ocoya Reviews")

Product Description

🚀 Social Media Content 10x Faster! 👉 A platform to create and schedule content quicker. 👨‍💻 Social media, content marketing and copywriting - with the power of AI.

**Users:** Founder, Owner · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 95% Small-Business, 2% Mid-Market

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
AM

Ocoya does an excellent job and offers a wide variety of features that will surely help you to grow your business. It is an ideal solution if you...[Read review](https://www.g2.com/products/ocoya/reviews/ocoya-review-5011599)

 ![Tomas H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tomas H.")
TH

Ocoya is a great time saver for our company. The price compared to tools like Hootsuite or Kontentino is really nice, even considering that we...[Read review](https://www.g2.com/products/ocoya/reviews/ocoya-review-5142353)

Year Founded
2021

HQ Location
Vilnius, LT

Company Website
https://ocoya.com

Twitter
@ocoya\_net

LinkedIn® Page
https://www.linkedin.com/company/ocoya-net/

### [ADYOUNEED](https://www.g2.com/products/adyouneed/reviews)

[By AdCreative.ai](https://www.g2.com/sellers/adcreative-ai)

[

(162)4.3 out of 5
](https://www.g2.com/products/adyouneed/reviews#reviews "Read ADYOUNEED Reviews")

Product Description

ADYOUNEED is your AI-powered marketing ally, transforming the way you create and optimize ads. With just a few clicks, you can unleash the full potential of your business, leaving the complexities of

**Users:** CEO, Owner · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 96% Small-Business, 3% Mid-Market

 ![David A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David A.")
DA

Managing ads on multiple platforms can be confusing, daunting and quite time-consuming. Knowing and understanding your target audiences to improve...[Read review](https://www.g2.com/products/adyouneed/reviews/adyouneed-review-4980160)

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

This is a simple and easy to use program. I disliked using FB's ad set up, but this made it so easy.[Read review](https://www.g2.com/products/adyouneed/reviews/adyouneed-review-4990103)

Year Founded
2021

HQ Location
Paris, FR

Company Website
https://www.adcreative.ai/

Twitter
@AdCreativeai

LinkedIn® Page
https://www.linkedin.com/company/adcreative-ai/

### [PlayPlay](https://www.g2.com/products/playplay/reviews)

[By PlayPlay](https://www.g2.com/sellers/playplay)

[

(314)4.7 out of 5
](https://www.g2.com/products/playplay/reviews#reviews "Read PlayPlay Reviews")

Product Description

PlayPlay is the video platform built for business. Everything at PlayPlay is designed, developed and supported to give teams the power to create impactful, branded videos in no time, without requiring

**Users:** Chargée de communication, Community Manager · **Industries:** Information Technology and Services, Marketing and Advertising · **Market Segment:** 48% Enterprise, 33% Mid-Market

KK

PlayPlay is easy to use and affordable. We love the quality of the images, stock video and even the illustrations. The transitions are easy to use...[Read review](https://www.g2.com/products/playplay/reviews/playplay-review-10340462)

 ![Jason M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason M.")
JM

intuitive advice, community feeling with Playplay online event, attentive listening[Read review](https://www.g2.com/products/playplay/reviews/playplay-review-10448738)

Year Founded
2017

HQ Location
Paris, FR

Company Website
https://www.playplay.video

Twitter
@PlayPlayVideo

LinkedIn® Page
https://www.linkedin.com/company/playplay

### [wetracked.io](https://www.g2.com/products/wetracked-io/reviews)

[By wetracked.io](https://www.g2.com/sellers/wetracked-io)

[

(343)4.9 out of 5
](https://www.g2.com/products/wetracked-io/reviews#reviews "Read wetracked.io Reviews")

Product Description

wetracked.io is a specialized ad tracking solution designed to help Shopify & WooCommerce store owners accurately capture and report their sales data back to advertising platforms. This innovative

**Users:** CEO, Owner · **Industries:** Apparel & Fashion, Retail · **Market Segment:** 93% Small-Business, 1% Mid-Market

 ![Andrea .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea .")
A

I appreciate the customer service of wetracked.io, as they are always ready to help me and make the user experience very positive. Furthermore, I...[Read review](https://www.g2.com/products/wetracked-io/reviews/wetracked-io-review-12014562)

 ![Ahmad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ahmad A.")
AA

easy to use and good support team they answer fast and will help you with anything in mind[Read review](https://www.g2.com/products/wetracked-io/reviews/wetracked-io-review-12040898)

HQ Location
N/A

Company Website
https://wetracked.io

LinkedIn® Page
https://www.linkedin.com/company/wetracked-io/

### [Foreplay](https://www.g2.com/products/foreplay/reviews)

[By Foreplay](https://www.g2.com/sellers/foreplay)

[

(124)4.8 out of 5
](https://www.g2.com/products/foreplay/reviews#reviews "Read Foreplay Reviews")

Product Description

Foreplay is an all-in-one creative workflow and intelligence platform built for modern marketing teams, agencies, and performance advertisers who want to create better ads, faster. It brings together

**Users:** Founder, CEO · **Industries:** Marketing and Advertising, Retail · **Market Segment:** 93% Small-Business, 5% Mid-Market

 ![Austyn W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Austyn W.")
AW

I use Foreplay every day, and it has dramatically boosted my productivity. Rather than spending hours monitoring ad libraries, Foreplay lets me...[Read review](https://www.g2.com/products/foreplay/reviews/foreplay-review-11880642)

 ![salim L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "salim L.")
SL

I really appreciate how Foreplay is excellent for creative inspirations, especially when it comes to finding winning ad creatives. The capability...[Read review](https://www.g2.com/products/foreplay/reviews/foreplay-review-12019092)

Year Founded
2021

HQ Location
N/A

Company Website
https://www.foreplay.co/

Twitter
@foreplay\_co

LinkedIn® Page
https://www.linkedin.com/company/foreplayco/

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

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