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Best Mobile Backend-as-a-Service (mBaaS) Software for for Small Business

Adam Crivello
AC
Researched and written by Adam Crivello

Products classified in the overall Mobile Backend-as-a-Service (mBaaS) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Mobile Backend-as-a-Service (mBaaS) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Mobile Backend-as-a-Service (mBaaS) category.

In addition to qualifying for inclusion in the Mobile Backend-as-a-Service (mBaaS) Software category, to qualify for inclusion in the Small Business Mobile Backend-as-a-Service (mBaaS) Software category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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8 Listings in Small Business Mobile Backend-as-a-Service (mBaaS) Available

(86)4.2 out of 5
3rd Easiest To Use in Mobile Backend-as-a-Service (mBaaS) software
View top Consulting Services for AWS Amplify
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AWS Amplify makes it easy to create, configure, and implement scalable mobile applications powered by AWS. Amplify seamlessly provisions and manages your mobile backend and provides a simple framework

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AWS Amplify Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    Deployment
    1
    Features
    1
    Integrations
    1
    Scalability
    1
    Cons
    Difficult Navigation
    1
    Expensive
    1
    Limited Customization
    1
    Poor User Interface
    1
    Steep Learning Curve
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AWS Amplify features and usability ratings that predict user satisfaction
    8.4
    Has the product been a good partner in doing business?
    Average: 8.7
    7.8
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2006
    HQ Location
    Seattle, WA
    Twitter
    @awscloud
    2,230,610 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    136,383 employees on LinkedIn®
    Ownership
    NASDAQ: AMZN
Product Description
How are these determined?Information
This description is provided by the seller.

AWS Amplify makes it easy to create, configure, and implement scalable mobile applications powered by AWS. Amplify seamlessly provisions and manages your mobile backend and provides a simple framework

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Small-Business
  • 27% Mid-Market
AWS Amplify Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Deployment
1
Features
1
Integrations
1
Scalability
1
Cons
Difficult Navigation
1
Expensive
1
Limited Customization
1
Poor User Interface
1
Steep Learning Curve
1
AWS Amplify features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 8.7
7.8
Quality of Support
Average: 8.3
Seller Details
Year Founded
2006
HQ Location
Seattle, WA
Twitter
@awscloud
2,230,610 Twitter followers
LinkedIn® Page
www.linkedin.com
136,383 employees on LinkedIn®
Ownership
NASDAQ: AMZN
(56)4.4 out of 5
1st Easiest To Use in Mobile Backend-as-a-Service (mBaaS) software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Backendless is a visual app development platform that offers a full range of low-code and no-code tools for app and web developers of all experience levels. Backendless features include a component-ba

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 98% Small-Business
    • 2% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Backendless Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    No-Code Development
    7
    Customer Support
    6
    No Coding
    6
    App Development
    5
    Cons
    Expensive
    5
    Learning Curve
    4
    Pricing Issues
    4
    Data Limitations
    3
    Difficult Learning
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Backendless features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.7
    8.7
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Frisco, TX
    Twitter
    @Backendless
    1,606 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    35 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Backendless is a visual app development platform that offers a full range of low-code and no-code tools for app and web developers of all experience levels. Backendless features include a component-ba

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 98% Small-Business
  • 2% Mid-Market
Backendless Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
No-Code Development
7
Customer Support
6
No Coding
6
App Development
5
Cons
Expensive
5
Learning Curve
4
Pricing Issues
4
Data Limitations
3
Difficult Learning
3
Backendless features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.7
8.7
Quality of Support
Average: 8.3
Seller Details
Year Founded
2012
HQ Location
Frisco, TX
Twitter
@Backendless
1,606 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®

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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Your Application's Backend, Simplified. Launch your backend in minutes with no infrastructure hassles. Our low-code platform, ready-to-use components, and AI-powered tools will help you build faster a

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 89% Small-Business
    • 4% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Back4app Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    28
    Features
    15
    Customer Support
    11
    Documentation
    8
    Fast Development
    8
    Cons
    Missing Features
    7
    Limited Features
    6
    Database Limitations
    3
    Expensive
    3
    Restrictions
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Back4app features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.7
    9.1
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Back4app
    Year Founded
    2015
    HQ Location
    Sunnyvale, CA
    Twitter
    @back4app
    3,543 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    14 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Your Application's Backend, Simplified. Launch your backend in minutes with no infrastructure hassles. Our low-code platform, ready-to-use components, and AI-powered tools will help you build faster a

Users
No information available
Industries
  • Computer Software
Market Segment
  • 89% Small-Business
  • 4% Mid-Market
Back4app Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
28
Features
15
Customer Support
11
Documentation
8
Fast Development
8
Cons
Missing Features
7
Limited Features
6
Database Limitations
3
Expensive
3
Restrictions
3
Back4app features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.7
9.1
Quality of Support
Average: 8.3
Seller Details
Seller
Back4app
Year Founded
2015
HQ Location
Sunnyvale, CA
Twitter
@back4app
3,543 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apache Usergrid is an open-source Backend-as-a-Service) composed of an integrated distributed NoSQL database, application layer and client tier with SDKs for developers looking to rapidly build web an

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 23% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Apache Usergrid features and usability ratings that predict user satisfaction
    7.1
    Has the product been a good partner in doing business?
    Average: 8.7
    7.5
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1999
    HQ Location
    Wakefield, MA
    Twitter
    @TheASF
    66,229 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,291 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apache Usergrid is an open-source Backend-as-a-Service) composed of an integrated distributed NoSQL database, application layer and client tier with SDKs for developers looking to rapidly build web an

Users
No information available
Industries
  • Computer Software
Market Segment
  • 68% Small-Business
  • 23% Mid-Market
Apache Usergrid features and usability ratings that predict user satisfaction
7.1
Has the product been a good partner in doing business?
Average: 8.7
7.5
Quality of Support
Average: 8.3
Seller Details
Year Founded
1999
HQ Location
Wakefield, MA
Twitter
@TheASF
66,229 Twitter followers
LinkedIn® Page
www.linkedin.com
2,291 employees on LinkedIn®
(142)4.2 out of 5
2nd Easiest To Use in Mobile Backend-as-a-Service (mBaaS) software
View top Consulting Services for Salesforce Heroku
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Entry Level Price:$7.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Heroku is a cloud application platform that combines compute, data, and workflow with a high-productivity developer experience. Heroku Enterprise offers the same great developer experience along wit

    Users
    • Software Engineer
    • Founder
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 58% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Heroku Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Deployment Ease
    7
    Tools
    4
    Customer Support
    3
    Easy Setup
    3
    Cons
    Expensive
    5
    Downtime Issues
    2
    Limited Free Access
    2
    Missing Features
    2
    Resource Limitations
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Heroku features and usability ratings that predict user satisfaction
    8.0
    Has the product been a good partner in doing business?
    Average: 8.7
    7.9
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
    Ownership
    NYSE:CRM
Product Description
How are these determined?Information
This description is provided by the seller.

Heroku is a cloud application platform that combines compute, data, and workflow with a high-productivity developer experience. Heroku Enterprise offers the same great developer experience along wit

Users
  • Software Engineer
  • Founder
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 58% Small-Business
  • 30% Mid-Market
Salesforce Heroku Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Deployment Ease
7
Tools
4
Customer Support
3
Easy Setup
3
Cons
Expensive
5
Downtime Issues
2
Limited Free Access
2
Missing Features
2
Resource Limitations
2
Salesforce Heroku features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 8.7
7.9
Quality of Support
Average: 8.3
Seller Details
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,242 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
(35)4.2 out of 5
View top Consulting Services for Oracle Mobile Hub
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Build and deploy mobile apps and intelligent chatbots that connect to any backend system with Autonomous Mobile Cloud Enterprise.

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 43% Small-Business
    • 34% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle Mobile Hub features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.7
    7.4
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    824,139 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    199,405 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Build and deploy mobile apps and intelligent chatbots that connect to any backend system with Autonomous Mobile Cloud Enterprise.

Users
No information available
Industries
  • Computer Software
Market Segment
  • 43% Small-Business
  • 34% Enterprise
Oracle Mobile Hub features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.7
7.4
Quality of Support
Average: 8.3
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
824,139 Twitter followers
LinkedIn® Page
www.linkedin.com
199,405 employees on LinkedIn®
Ownership
NYSE:ORCL
(42)3.7 out of 5
4th Easiest To Use in Mobile Backend-as-a-Service (mBaaS) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Just focus on creating amazing user experiences and forget about complex infrastructure. Use Parse in your app and easily add a powerful cloud database, versatile push notification services, analytics

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 74% Small-Business
    • 19% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Parse features and usability ratings that predict user satisfaction
    6.2
    Has the product been a good partner in doing business?
    Average: 8.7
    6.9
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Parse
    Year Founded
    2011
    HQ Location
    Menlo Park, CA
    Twitter
    @parseit
    75,886 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    94 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Just focus on creating amazing user experiences and forget about complex infrastructure. Use Parse in your app and easily add a powerful cloud database, versatile push notification services, analytics

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 74% Small-Business
  • 19% Enterprise
Parse features and usability ratings that predict user satisfaction
6.2
Has the product been a good partner in doing business?
Average: 8.7
6.9
Quality of Support
Average: 8.3
Seller Details
Seller
Parse
Year Founded
2011
HQ Location
Menlo Park, CA
Twitter
@parseit
75,886 Twitter followers
LinkedIn® Page
www.linkedin.com
94 employees on LinkedIn®
(30)4.8 out of 5
5th Easiest To Use in Mobile Backend-as-a-Service (mBaaS) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the dr

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 60% Small-Business
    • 30% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimove (formely Kumulos) features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.7
    9.5
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Optimove
    Year Founded
    2012
    HQ Location
    New York
    Twitter
    @Optimove
    5,563 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    507 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the dr

Users
No information available
Industries
  • Computer Software
Market Segment
  • 60% Small-Business
  • 30% Mid-Market
Optimove (formely Kumulos) features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.7
9.5
Quality of Support
Average: 8.3
Seller Details
Seller
Optimove
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,563 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®