# Best Mobile Backend-as-a-Service (mBaaS) Software for Small Business *By [Adam Crivello](https://research.g2.com/insights/author/adam-crivello)* Products classified in the overall Mobile Backend-as-a-Service (mBaaS) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Mobile Backend-as-a-Service (mBaaS) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Mobile Backend-as-a-Service (mBaaS) category. In addition to qualifying for inclusion in the Mobile Backend-as-a-Service (mBaaS) Software category, to qualify for inclusion in the Small Business Mobile Backend-as-a-Service (mBaaS) Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## G2 Grid® for Mobile Backend-as-a-Service (mBaaS) Software ![G2 Grid® for Mobile Backend-as-a-Service (mBaaS) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-backend-as-a-service-mbaas/grids.png?focus%5B%5D=87437&focus%5B%5D=19235&focus%5B%5D=141502&focus%5B%5D=501&focus%5B%5D=75719&focus%5B%5D=71006&focus%5B%5D=25947&focus%5B%5D=16263) Highlighted products: AWS Amplify, Back4app, Xano, Salesforce Heroku, Backendless, Oracle Mobile Hub, Optimove (formely Kumulos), and Parse. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-backend-as-a-service-mbaas/grids.json?focus%5B%5D=aws-amplify&focus%5B%5D=back4app&focus%5B%5D=xano&focus%5B%5D=salesforce-heroku&focus%5B%5D=backendless&focus%5B%5D=oracle-mobile-hub&focus%5B%5D=optimove-formely-kumulos&focus%5B%5D=parse&segment=small-business) ## How Many Mobile Backend-as-a-Service (mBaaS) Software Products Does G2 Track? **Total Products under this Category:** 40 ### Category Stats (Jul 2026) - **Average Rating**: 4.33/5 The average rating of products in this category, based on all submitted ratings *Last updated: July 19, 2026* ## How Does G2 Rank Mobile Backend-as-a-Service (mBaaS) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 700+ Authentic Reviews - 40+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## What Are the Top-Rated Mobile Backend-as-a-Service (mBaaS) Software Products in 2026? ### 1. [AWS Amplify](https://www.g2.com/products/aws-amplify/reviews) AWS Amplify is a comprehensive development platform designed to simplify the creation, deployment, and management of full-stack web and mobile applications. It offers a suite of tools and services that enable developers to build scalable and secure applications with minimal backend expertise. By integrating seamlessly with various AWS services, Amplify accelerates the development process, allowing for rapid iteration and deployment. Key Features and Functionality: - Authentication: Simplifies user authentication by integrating with Amazon Cognito, enabling secure sign-ups, sign-ins, and multi-factor authentication, including social logins. - Serverless Architecture: Manages infrastructure automatically, handling scaling and maintenance, allowing developers to focus on application logic without managing servers. - Data Management: Provides real-time data synchronization and offline capabilities through integration with Amazon S3 for file storage and Amazon AppSync for data synchronization. - Machine Learning Integration: Enhances applications with AI/ML features like text translation and image analysis by integrating with Amazon SageMaker. - Continuous Deployment (CI/CD): Supports continuous integration and deployment by automatically deploying updates from repositories like GitHub, GitLab, and Bitbucket. - Real-Time Data and Notifications: Enables real-time data synchronization and push notifications using AWS AppSync and AWS Pinpoint. Primary Value and Solutions Provided: AWS Amplify addresses the complexities of full-stack application development by offering a unified platform that streamlines both frontend and backend processes. It reduces the time and effort required to build and deploy applications, making it accessible for developers of varying skill levels. By abstracting the intricacies of cloud infrastructure, Amplify allows developers to focus on delivering rich user experiences and robust functionality. Its scalability ensures that applications can grow seamlessly with user demand, while its integration with AWS services provides a secure and reliable foundation for modern web and mobile applications. **Average Rating:** 4.2/5.0 **Total Reviews:** 94 **How Do G2 Users Rate AWS Amplify?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10) - **Quality of Support:** 8.0/10 (Category avg: 8.5/10) **Who Is the Company Behind AWS Amplify?** - **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd) - **Year Founded:** 2006 - **HQ Location:** Seattle, WA - **Twitter:** @awscloud (2,232,483 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/amazon-web-services/ (147,094 employees on LinkedIn®) - **Ownership:** NASDAQ: AMZN **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 60% Small-Business, 28% Mid-Market #### What Are AWS Amplify's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Scalability (3 reviews) - Features (2 reviews) - Integrations (2 reviews) - CD Integration (1 reviews) **Cons:** - Expensive (2 reviews) - Steep Learning Curve (2 reviews) - Bug Issues (1 reviews) - Difficult Navigation (1 reviews) - Learning Difficulty (1 reviews) ### What Do G2 Reviewers Say About AWS Amplify? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of AWS Amplify, enabling quick setup and management of scalable applications. - Users appreciate the **ease of scalability** with AWS Amplify, which simplifies building and managing applications effectively. - Users love the **ease of use and integration** of AWS Amplify, streamlining app development and management effectively. - Users value the **seamless integration with AWS services** , enhancing scalability and simplifying the development process of applications. - Users appreciate the **easy integration** of AWS Amplify with frontend frameworks, streamlining development and deployment processes. **Cons:** - Users find AWS Amplify to be **expensive** , especially due to subscription costs and unpredictable billing for resources used. - Users find the **steep learning curve** of AWS Amplify challenging, particularly with complex backend logic and configurations. - Users often face **bug issues** , experiencing difficulties with debugging and overwhelming configuration management in AWS Amplify. - Users find the **difficult navigation** in AWS Amplify frustrating, affecting overall usability and efficiency. - Users face a **steep learning curve** with AWS Amplify, particularly for complex backend logic and configurations. #### What Are Recent G2 Reviews of AWS Amplify? **"[Fast deploys, decent auth, but CLI and console need better sync](https://www.g2.com/survey_responses/aws-amplify-review-12737160)"** **Rating:** 4.5/5.0 stars *— Md Mudassir A.* [Read full review](https://www.g2.com/survey_responses/aws-amplify-review-12737160) --- **"[AWS Amplify Streamlines Repo-to-Production with Integrated Hosting, CI/CD, and Auth](https://www.g2.com/survey_responses/aws-amplify-review-7750915)"** **Rating:** 5.0/5.0 stars *— Brallan G.* [Read full review](https://www.g2.com/survey_responses/aws-amplify-review-7750915) --- #### What Are G2 Users Discussing About AWS Amplify? - [What is AWS Amplify used for?](https://www.g2.com/discussions/what-is-aws-amplify-used-for) - 2 comments - [Is AWS amplify free?](https://www.g2.com/discussions/is-aws-amplify-free) - 2 comments - [Who uses AWS amplify?](https://www.g2.com/discussions/who-uses-aws-amplify) - 1 comment - [Should I use AWS amplify?](https://www.g2.com/discussions/should-i-use-aws-amplify) - [What AWS amplify?](https://www.g2.com/discussions/what-aws-amplify) ### 2. [Back4app](https://www.g2.com/products/back4app/reviews) Your Application's Backend, Simplified. Launch your backend in minutes with no infrastructure hassles. Our low-code platform, ready-to-use components, and AI-powered tools will help you build faster and scale without limits. **Average Rating:** 4.8/5.0 **Total Reviews:** 65 **How Do G2 Users Rate Back4app?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10) - **Quality of Support:** 9.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Back4app?** - **Seller:** [Back4app](https://www.g2.com/sellers/back4app) - **Year Founded:** 2015 - **HQ Location:** Sunnyvale, CA - **Twitter:** @back4app (3,469 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10107398/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 85% Small-Business, 3% Mid-Market #### What Are Back4app's Pros and Cons? **Pros:** - Ease of Use (13 reviews) - Customer Support (10 reviews) - Documentation (7 reviews) - Easy Setup (7 reviews) - Cloud Services (6 reviews) **Cons:** - Missing Features (4 reviews) - Insufficient Guidance (3 reviews) - Resource Limitations (3 reviews) - Storage Issues (3 reviews) - Code Editing (2 reviews) ### What Do G2 Reviewers Say About Back4app? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Back4app, highlighting its quick setup and exceptional documentation support. - Users value the **excellent customer support** from Back4App, ensuring timely assistance and reliable hosting for projects. - Users value the **clear and informative documentation** of Back4app, which simplifies their development process significantly. - Users note the **easy setup** of Back4app, making it beginner-friendly and time-efficient for app development. - Users value the **reliable cloud services** of Back4App, praising its consistent improvements and excellent customer support. **Cons:** - Users want **missing features** like better logs and database editing capabilities in Back4app's free version. - Users find **insufficient guidance** on database editing and limits, leading to confusion and reliance on support for issues. - Users find the **resource limitations** of Back4app challenging, particularly with storage and clarity on usage limits. - Users struggle with **storage issues** on Back4App, as limits are reached quickly and resources feel insufficient. - Users feel there could be an **easier way to edit database columns** , as current options are limited. #### What Are Recent G2 Reviews of Back4app? **"[Simple Integration, Fair Pricing](https://www.g2.com/survey_responses/back4app-review-13110342)"** **Rating:** 4.5/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/back4app-review-13110342) --- **"[Very Useful IT Support and Great Service](https://www.g2.com/survey_responses/back4app-review-12916921)"** **Rating:** 5.0/5.0 stars *— Max G.* [Read full review](https://www.g2.com/survey_responses/back4app-review-12916921) --- ### 3. [Xano](https://www.g2.com/products/xano/reviews) Xano is the fastest way to create a scalable backend for any app or agent — from mission-critical software to your latest vibe-coded project. As a unified platform, Xano gives you everything you need to build and deploy production-grade software — visually, with code, or through AI — and launch in minutes. Connect to any frontend, deploy with one click, and scale to millions of users. Trusted by 70,000+ builders. How It Works Building modern software usually means stitching together a mess of tools: databases, API gateways, serverless runtimes, integrations, auth, infrastructure, CI/CD, and monitoring. For AI agents, you’ll also need an orchestrator to plan, call tools, and manage workflows. With Xano, you get it all in one place — including a built-in agent builder. - Model data, compose logic, and expose secure APIs. - Integrate with any system and scale automatically. - Design AI agents that use your data and APIs, call external tools, and run server-side with full observability and guardrails. Works With Any Frontend. Use Xano with Lovable, Bolt, WeWeb, Retool, or custom code. Deploy your server-side logic, data, and runtime on Xano with production-grade compliance and reliability. When your prototype is ready to go live, you don’t have to rebuild — Xano scales with you. Why Teams Choose Xano - Infrastructure handled: Compliance, reliability, and scaling are built-in. - All-in-one tooling: Database, APIs, runtime, integrations, monitoring, and more. - Flexible building: Non-coders can use AI or the visual canvas, while pro devs can write and sync code in their IDE. Simply put: Xano takes care of the backend so you can focus on the business logic that makes your app unique. **Average Rating:** 4.7/5.0 **Total Reviews:** 67 **How Do G2 Users Rate Xano?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10) - **Quality of Support:** 9.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Xano?** - **Seller:** [Xano](https://www.g2.com/sellers/xano) - **Company Website:** https://www.xano.com - **Year Founded:** 2014 - **HQ Location:** Woodland Hills, US - **Twitter:** @xano (50 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/xano/ (52 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 88% Small-Business, 7% Mid-Market #### What Are Xano's Pros and Cons? **Pros:** - Ease of Use (36 reviews) - No-Code Development (21 reviews) - Speed (19 reviews) - Customer Support (18 reviews) - Easy Setup (17 reviews) **Cons:** - Missing Features (11 reviews) - Expensive (10 reviews) - Learning Difficulty (8 reviews) - Limited Features (8 reviews) - Pricing Issues (8 reviews) ### What Do G2 Reviewers Say About Xano? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Xano, enabling quick project deployment and efficient problem-solving. - Users rave about Xano's **user-friendly no-code development** , enabling complex solutions with swift, intuitive backend setup. - Users emphasize the **incredibly fast performance** of Xano, enabling quick setup and efficient backend operations. - Users praise Xano for its **fast and helpful customer support** , enhancing their development experience and problem-solving efficiency. - Users appreciate the **easy setup** of Xano, allowing quick transitions and efficient back-end development without DevOps worries. **Cons:** - Users find **missing features** in Xano, specifically in data backup, database access, and complex data operations. - Users find Xano to be **expensive** especially for resource-heavy applications and advanced features, which can lead to higher costs. - Users find that a **learning difficulty** exists due to the need for some technical knowledge and user interface challenges. - Users report **limited features** in Xano, particularly in version control and data restore capabilities, causing frustration. - Users express concerns over **increasing costs** for advanced features and resource-heavy applications in Xano. #### What Are Recent G2 Reviews of Xano? **"[Xano: a robust and scalable backend, ideal for centralizing business logic via API](https://www.g2.com/survey_responses/xano-review-12593013)"** **Rating:** 5.0/5.0 stars *— Frederic L.* [Read full review](https://www.g2.com/survey_responses/xano-review-12593013) --- **"[Xano - Easier way to manage Database](https://www.g2.com/survey_responses/xano-review-11230940)"** **Rating:** 4.0/5.0 stars *— Nolan T.* [Read full review](https://www.g2.com/survey_responses/xano-review-11230940) --- #### What Are G2 Users Discussing About Xano? - [What does Xano do?](https://www.g2.com/discussions/what-does-xano-do) - 1 comment - [What is no code backend?](https://www.g2.com/discussions/what-is-no-code-backend) - 1 comment - [What is Xano?](https://www.g2.com/discussions/what-is-xano) - 1 comment - [What is XANO used for?](https://www.g2.com/discussions/what-is-xano-used-for) ### 4. [Salesforce Heroku](https://www.g2.com/products/salesforce-heroku/reviews) Heroku is a cloud application platform that combines compute, data, and workflow with a high-productivity developer experience. Heroku Enterprise offers the same great developer experience along with enterprise-grade control, collaboration, and compliance. The platform gives enterprise teams the quickest path to delivering trusted customer experiences at scale. -Enhanced privacy in a network-isolated runtime environment -Seamless scalability to meet enterprise demand -Simplified compliance with PCI, HIPPA, SOC, and other standards -Automated, CI/CD workflows for optimal team collaboration -Integration with Salesforce data to build personalized experiences -Ecosystem of 150+ third-party add-on services to accelerate development -Unified dashboard to manage apps, add-ons, billing, permissions, and more. For more information, visit: https://www.heroku.com/enterprise **Average Rating:** 4.2/5.0 **Total Reviews:** 143 **How Do G2 Users Rate Salesforce Heroku?** - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.8/10) - **Quality of Support:** 7.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Salesforce Heroku?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) - **Ownership:** NYSE:CRM **Who Uses This Product?** - **Who Uses This:** Software Engineer, Founder - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Small-Business, 28% Mid-Market #### What Are Salesforce Heroku's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Automation (1 reviews) - Customer Support (1 reviews) - Deployment Ease (1 reviews) - Flexibility (1 reviews) **Cons:** - Poor Customer Support (2 reviews) - Authentication Issues (1 reviews) - Difficult Debugging (1 reviews) - Downtime Issues (1 reviews) - Email Issues (1 reviews) ### What Do G2 Reviewers Say About Salesforce Heroku? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Salesforce Heroku, enjoying its straightforward setup and management capabilities. - Users value the **automation capabilities** of Heroku, streamlining tasks like file processing and real-time synchronization. - Users appreciate the **robust customer support** of Salesforce Heroku, enhancing their development experience significantly. - Users appreciate the **deployment ease** of Salesforce Heroku, making it simple to start and scale projects effortlessly. - Users value the **flexibility** of Salesforce Heroku, as it supports multiple programming languages for diverse development teams. **Cons:** - Users face **poor customer support** , particularly regarding billing issues and account deletions that lack clear communication and recovery options. - Users face **authentication issues** with Salesforce Heroku due to login problems triggered by IP changes. - Users report **difficult debugging** experiences with Salesforce Heroku, finding it challenging to resolve issues effectively. - Users express concern over **downtime issues** due to severe account deletion policies and lack of recovery options. - Users express frustration with **email notification issues** , risking unexpected account deletions and lack of recovery options. #### What Are Recent G2 Reviews of Salesforce Heroku? **"[Fast, Effortless Deployments with Salesforce Heroku’s Seamless Scalability](https://www.g2.com/survey_responses/salesforce-heroku-review-12560455)"** **Rating:** 5.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/salesforce-heroku-review-12560455) --- **"[Heroku Simplifies Event Log Downloads but Has Login Issues with IP Changes](https://www.g2.com/survey_responses/salesforce-heroku-review-11816571)"** **Rating:** 4.0/5.0 stars *— Wajih N.* [Read full review](https://www.g2.com/survey_responses/salesforce-heroku-review-11816571) --- #### What Are G2 Users Discussing About Salesforce Heroku? - [What is Salesforce Heroku used for?](https://www.g2.com/discussions/what-is-salesforce-heroku-used-for) - 1 comment - [Is heroku good for hosting?](https://www.g2.com/discussions/is-heroku-good-for-hosting) - [What are two features of Heroku connect?](https://www.g2.com/discussions/salesforce-heroku-what-are-two-features-of-heroku-connect) - [What can I use Heroku for?](https://www.g2.com/discussions/what-can-i-use-heroku-for) - [What is the use of Heroku in Salesforce?](https://www.g2.com/discussions/what-is-the-use-of-heroku-in-salesforce) ### 5. [Backendless](https://www.g2.com/products/backendless/reviews) Backendless is a visual app development platform that offers a full range of low-code and no-code tools for app and web developers of all experience levels. Backendless features include a component-based UI Builder, real-time database, user authentication and management suite, push notification and in-app messaging console, Codeless logic builder, API management, and much more. Backendless was designed from the backend first, making it a perfect backend compliment to any coded or no-code frontend. The Backendless platform's visual approach and pre-built APIs make it easy to build the backend of any app up to 10 times faster than with traditional coding solutions and at a fraction of the cost. **Average Rating:** 4.4/5.0 **Total Reviews:** 56 **How Do G2 Users Rate Backendless?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.8/10) - **Quality of Support:** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Backendless?** - **Seller:** [Backendless](https://www.g2.com/sellers/backendless) - **Year Founded:** 2012 - **HQ Location:** Frisco, TX - **Twitter:** @Backendless (1,549 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/backendless-corp/ (24 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 98% Small-Business, 2% Mid-Market #### What Are Recent G2 Reviews of Backendless? **"[Backendless is built for beginners](https://www.g2.com/survey_responses/backendless-review-9166931)"** **Rating:** 5.0/5.0 stars *— Dustin S.* [Read full review](https://www.g2.com/survey_responses/backendless-review-9166931) --- **"[Best Customisable Solution](https://www.g2.com/survey_responses/backendless-review-9203551)"** **Rating:** 5.0/5.0 stars *— Rob D.* [Read full review](https://www.g2.com/survey_responses/backendless-review-9203551) --- #### What Are G2 Users Discussing About Backendless? - [What is Backendless used for?](https://www.g2.com/discussions/what-is-backendless-used-for) - 1 comment ### 6. [Oracle Mobile Hub](https://www.g2.com/products/oracle-mobile-hub/reviews) Build and deploy mobile apps and intelligent chatbots that connect to any backend system with Autonomous Mobile Cloud Enterprise. **Average Rating:** 4.2/5.0 **Total Reviews:** 32 **How Do G2 Users Rate Oracle Mobile Hub?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10) - **Quality of Support:** 7.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Oracle Mobile Hub?** - **Seller:** [Oracle](https://www.g2.com/sellers/oracle) - **Year Founded:** 1977 - **HQ Location:** Austin, TX - **Twitter:** @Oracle (827,997 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (208,078 employees on LinkedIn®) - **Ownership:** NYSE:ORCL **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 44% Small-Business, 35% Enterprise #### What Are Recent G2 Reviews of Oracle Mobile Hub? **"[Fast paced Application Development tool.](https://www.g2.com/survey_responses/oracle-mobile-hub-review-7249545)"** **Rating:** 4.5/5.0 stars *— Shravan K.* [Read full review](https://www.g2.com/survey_responses/oracle-mobile-hub-review-7249545) --- **"[Oracle is in the top 5 providers i have used](https://www.g2.com/survey_responses/oracle-mobile-hub-review-8450489)"** **Rating:** 4.0/5.0 stars *— Chelsey L.* [Read full review](https://www.g2.com/survey_responses/oracle-mobile-hub-review-8450489) --- #### What Are G2 Users Discussing About Oracle Mobile Hub? - [Is there an Oracle app?](https://www.g2.com/discussions/oracle-mobile-hub-is-there-an-oracle-app-0ecb563f-51a9-4b07-98c9-97ee55271878) - [Is there an Oracle app?](https://www.g2.com/discussions/oracle-mobile-hub-is-there-an-oracle-app-ce9e9b9e-c598-4915-bec4-2fb7cfda558a) - [Is there an Oracle app?](https://www.g2.com/discussions/oracle-mobile-hub-is-there-an-oracle-app) - [Is there an Oracle app?](https://www.g2.com/discussions/is-there-an-oracle-app) - [What is Visual Builder Studio?](https://www.g2.com/discussions/oracle-mobile-hub-what-is-visual-builder-studio) ### 7. [Optimove (formely Kumulos)](https://www.g2.com/products/optimove-formely-kumulos/reviews) With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go. **Average Rating:** 4.8/5.0 **Total Reviews:** 29 **How Do G2 Users Rate Optimove (formely Kumulos)?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10) - **Quality of Support:** 9.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Optimove (formely Kumulos)?** - **Seller:** [Optimove](https://www.g2.com/sellers/optimove) - **Year Founded:** 2012 - **HQ Location:** New York - **Twitter:** @Optimove (5,475 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/227901/ (572 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 60% Small-Business, 30% Mid-Market #### What Are Recent G2 Reviews of Optimove (formely Kumulos)? **"[Kumulos brings more benefits to our app than just notifications and in-app messaging.](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-5153899)"** **Rating:** 5.0/5.0 stars *— Francis d.* [Read full review](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-5153899) --- **"[The easiest way to start engaging your mobile customers](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-4521969)"** **Rating:** 5.0/5.0 stars *— Jay P.* [Read full review](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-4521969) --- #### What Are G2 Users Discussing About Optimove (formely Kumulos)? - [What does Kumulos do?](https://www.g2.com/discussions/what-does-kumulos-do) - [What is the use of Kumulos?](https://www.g2.com/discussions/what-is-the-use-of-kumulos) - [How much does Kumulos cost?](https://www.g2.com/discussions/how-much-does-kumulos-cost) ### 8. [Parse](https://www.g2.com/products/parse/reviews) Just focus on creating amazing user experiences and forget about complex infrastructure. Use Parse in your app and easily add a powerful cloud database, versatile push notification services, analytics tracking, and more. **Average Rating:** 3.7/5.0 **Total Reviews:** 41 **How Do G2 Users Rate Parse?** - **Has the product been a good partner in doing business?:** 6.2/10 (Category avg: 8.8/10) - **Quality of Support:** 6.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Parse?** - **Seller:** [Parse](https://www.g2.com/sellers/parse) - **Year Founded:** 2011 - **HQ Location:** Menlo Park, CA - **Twitter:** @parseit (70,975 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2696789/ (96 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 74% Small-Business, 19% Enterprise #### What Are Recent G2 Reviews of Parse? **"[Awesome, Simple Backend Services](https://www.g2.com/survey_responses/parse-review-191970)"** **Rating:** 4.0/5.0 stars *— Patrick W.* [Read full review](https://www.g2.com/survey_responses/parse-review-191970) --- **"[Good service](https://www.g2.com/survey_responses/parse-review-7192639)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/parse-review-7192639) --- #### What Are G2 Users Discussing About Parse? - [What is Parse used for?](https://www.g2.com/discussions/what-is-parse-used-for) ### 9. [Apache Usergrid](https://www.g2.com/products/apache-usergrid/reviews) Apache Usergrid is an open-source Backend-as-a-Service) composed of an integrated distributed NoSQL database, application layer and client tier with SDKs for developers looking to rapidly build web and/or mobile applications. It provides elementary services (user registration & management, data storage, file storage, queues) and retrieval features (full text search, geolocation search, joins) to power common app features. **Average Rating:** 3.8/5.0 **Total Reviews:** 21 **How Do G2 Users Rate Apache Usergrid?** - **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.8/10) - **Quality of Support:** 7.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Apache Usergrid?** - **Seller:** [The Apache Software Foundation](https://www.g2.com/sellers/the-apache-software-foundation) - **Year Founded:** 1999 - **HQ Location:** Wakefield, MA - **Twitter:** @TheASF (66,168 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/215982/ (2,470 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 68% Small-Business, 23% Mid-Market #### What Are Recent G2 Reviews of Apache Usergrid? **"["Apache Usergrid: Empowering Scalable and Flexible Backend Solutions with Real-Time Capabilities"](https://www.g2.com/survey_responses/apache-usergrid-review-9045709)"** **Rating:** 4.5/5.0 stars *— Dhairya R.* [Read full review](https://www.g2.com/survey_responses/apache-usergrid-review-9045709) --- **"[Choosing Apache Usergrid has proven to be a brilliant decision for my projects.](https://www.g2.com/survey_responses/apache-usergrid-review-8983431)"** **Rating:** 5.0/5.0 stars *— Vivek V.* [Read full review](https://www.g2.com/survey_responses/apache-usergrid-review-8983431) --- #### What Are G2 Users Discussing About Apache Usergrid? - [What is Apache Usergrid used for?](https://www.g2.com/discussions/what-is-apache-usergrid-used-for) ## What Is Mobile Backend-as-a-Service (mBaaS) Software? [Mobile Development Software](https://www.g2.com/categories/mobile-development) --- ## How Do You Choose the Right Mobile Backend-as-a-Service (mBaaS) Software? ### What You Should Know About Mobile Backend-as-a Service (MBaaS) Software ### What is Mobile Backend-as-a Service (MBaaS) Software? Mobile backend-as-a-service (MBaaS) products equip developers with everything they need to create and deploy a mobile application. MBaaS is different from other development platforms in that its cloud computing architecture is specifically designed for mobile app development. This cloud computing architecture enables developers to connect to their application’s cloud storage and application programming interfaces (APIs). Organizations looking to utilize off-premise servers will connect their application’s backend resources to an MBaaS product. The service lowers a development team’s need to construct complex backend infrastructure. MBaaS utilizes custom software development kits (SDKs)  to connect API endpoints to mobile applications, such as iOS and Android.  **What does MBaaS stand for?** MBaaS stands for mobile backend-as-a-service.  ### What are the Common Features of Mobile Backend-as-a Service (MBaaS) Software? The following are some core features of MBaaS software:  **Push notification:** Push notifications are one of several backend services provided by MBaaS. Push notifications can enable messaging and content client side based on certain profiles that trigger messaging alerts, providing a great form of user management. This can range from small but rapid updates to crash reporting.  **Geolocation:** ​​Another backend service provided by MBaaS is location or geolocation updates. BaaS providers often include this feature to monitor the physical location from where applications and devices are being accessed. As location services continue to become integrated into modern mobile devices, this feature will become increasingly important for MBaaS providers to have available.   **Cloud storage:** Cloud storage and cloud services are one of the key draws in investing in BaaS providers. By moving to the cloud, whether that be platform as a service (PaaS) or software as a service (SaaS), cloud storage provides organizations with significantly more flexibility and space in saving and storing data in the cloud.  ### What are the Benefits of Mobile Backend-as-a Service (MBaaS) Software? While there are many facets to consider, there are some key benefits that apply to the successful adoption of MBaaS software.  **Serverless:** MBaaS providers are serverless, meaning that organizations working with MBaaS providers do not need to worry about programs being server side. This saves organizations from spending time and money on challenges such as server administration, security updates, file storage, data storage, and increasing scalability.  **Productivity:** MBaaS products reduce the time organizations need to spend on mobile app development. This frees up developers’ schedules to focus on other key work needed within a particular organization.  **Integration:** MBaaS simplifies the process of connecting an application’s cloud storage with APIs. MBaaS platforms also make it easier to integrate with third-party systems, eliminating the need to duplicate efforts and functionality across different systems.  **Faster time to market:** MBaaS reduces the time it takes to go to market with mobile applications. This allows organizations to move into the market quicker, enabling them to add new products and services as well as release updates to products more rapidly.  ### Who Uses Mobile Backend-as-a Service (MBaaS) Software? MBaaS can be beneficial to both large, enterprise organizations as well as small businesses.  **Enterprise development teams:** Enterprise development teams can benefit from the organization provided by MBaaS. By having all backend operations simplified and accessible in one location, enterprise development teams do not have to worry about organizing a series of disconnected applications.  **Small business development teams:** MBaaS can be particularly beneficial for smaller organizations, as these companies lack the servers and infrastructure that larger businesses may possess. MBaaS can aid smaller businesses in accessing quality applications without spending beyond any budget constraints.  ### Challenges with Mobile Backend-as-a Service (MBaaS) Software Software solutions can come with their own set of challenges, and MBaaS is no exception.  **Cost:** MBaaS software may be an expensive investment. Pricing can vary and will be high depending on how many applications and programs MBaaS is likely involved in. Pricing can be even higher when factoring in any additional or customized needs an organization may have.  **Low flexibility:** MBaaS, and BaaS, in general, do not allow for a great deal of flexibility. These service providers, whether they be PaaS or SaaS, are often utilizing a fixed set of standard technologies and features. This means that there is limited ability for a service platform to customize and design products for specific customers’ needs.  **Low scalability:** BaaS automatically sets limits on how much mobile application development an organization is capable of doing. This is why some organizations see BaaS as a short-term solution rather than a final one.  **Security concerns:** Storing confidential user data with a cloud service platform, especially BaaS, can be dangerous. Organizations will need to adopt strict user management protocols to keep data safe and compliant.  ### How to Buy Mobile Backend-as-a Service (MBaaS) Software #### Requirements Gathering (RFI/RFP) for Mobile Backend-as-a Service (MBaaS) Software The requirements for MBaaS solutions can be fairly straightforward at times, as these tools do not offer too much customization. That being said, buyers seeking an MBaaS solution should consider several key factors. Important considerations include, but are not limited to, the pricing model, the user experience, and the ability to integrate with the web apps the organization currently uses.  #### Compare Mobile Backend-as-a Service (MBaaS) Products **Create a long list** Buyers should start by seeking out different service providers for the right fit given the timeline, scope, and resources the organization has at its disposal. Once these factors are identified, buyers can then use G2.com and other online resources to research the top products on the market.  **Create a short list** After identifying these key factors, buyers can then dig deeper into finding a service provider that fits their specific needs. Companies should consider the bandwidth of developers on their team. Companies should also consider what preexisting software they already have on site, as well as what additional software they may need to purchase.  **Conduct demos** Companies should walk through a demo of each product they are considering purchasing. This allows them to get an up close and personal view of a service provider, its functionality, and how it fits into the current backend and frontend infrastructure at the company.  #### Selection of Mobile Backend-as-a Service (MBaaS) Software **Choose a selection team** The selection team should include a mix of roles and titles that would interact with MBaaS. First and foremost, at least one member of the development team should be involved, as the development team would be most likely to interact with MBaaS regularly. Other roles may be dependent on BaaS use cases. If the tool purchased is to assist in user experience, as an example, roles such as site administrators and product managers may also need to be involved.  **Negotiation** While some vendors will have a set cost pricing model to follow, others may be open to negotiation. Organizations should do their research prior to the negotiation phase to ensure that what they are asking for is a reasonable price.  **Final decision** Ultimately, organizations will need to decide which product they want to go forward with. Companies should consider what specific features, use cases, and capabilities they are looking for depending on their organizational needs.  ### Implementation of Mobile Backend-as-a Service (MBaaS) Software **How is Mobile Backend-as-a Service (MBaaS) Software Implemented?** MBaaS software is often implemented through Paas or SaaS. MBaaS is designed for mobile devices, including IoS and Android devices. MBaaS can also be open source, which will be important as open-source software continues to rise in popularity.  **Who is Responsible for Mobile Backend-as-a Service (MBaaS) Software Implementation?** Developers are often key members of the implementation and development process, as they are the ones who will be using them regularly. In reality, anyone involved in backend processes across the organization could ultimately become involved.  **What Does the Implementation Process Look Like for Mobile Backend-as-a Service (MBaaS) Software?** Companies should plan to run tests multiple times prior to going live in order to collect test data. This test data helps ensure that their connection to the MBaaS provider and application are running smoothly.  **When Should You Implement Mobile Backend-as-a Service (MBaaS) Software?** Organizations should implement MBaaS once they have conducted initial testing. Once up and running, developers will be eager to utilize MBaaS, as it saves them time and allows them to focus on other, more engaging activities.  ### Mobile Backend-as-a Service (MBaaS) Software Trends **Internet of things (IoT) and MBaaS** IoT technology is on the rise and will impact MBaaS. As IoT-powered devices continue to become popular with customers, MBaaS providers will be expected to be able to support any IoT-based mobile applications an organization may need.