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Live stream tools give users a platform for hosting live stream videos. These tools broadcast videos that viewers watch in real time. Viewers can interact with the stream in a variety of ways including chat messages and monetized engagement efforts. Engagement is monetized by letting viewers purchase an interaction (usually in the form of an emote) with the streamer, often with perks attached. Many platforms amplify interactions made by a user that attached a donation to their message. This feature lets streamers gain their own revenue that’s not attached to advertisements, and guarantees visible interaction with the streamer viewers are watching.
Live stream platforms are dominated by the video gaming industry but are also utilized by professionals in other industries. Due to instant feedback and real time engagement, live streams are beneficial to any business that wants to share their media instantly. A business may live stream to announce a new product, introduce a change or transition the company is planning, or interact with viewers and encourage real time engagement. Users can implement live stream broadcasting software into their live streaming routines to create polished live streams. Live stream broadcasting software enables users to record and edit the audio and visuals of a stream in real time and after the stream ends. This is an ideal tool to use for businesses that want to incorporate branded visuals into a stream.
Key Benefits of Live Stream Software
Unlike video hosting software, live stream tools offer more perks for businesses that want instant connections with viewers. Live streams offer a way for streamers and viewers to interact with each other in real time. This software encourages transparency, since live videos are more candid. This opens up interaction opportunities for both streamers and viewers. For example, businesses can leverage the chat function by interacting with comments in the feed. Viewers can chat, ask questions, or give feedback in the chat and the streamer can engage with the viewer instantaneously. Situations that benefit from a live stream include Q&A sessions, meetings, conferences, or announcements.
Businesses across all industries can find a use case for live stream platforms. A business that sells a product can use live stream platforms to announce product changes, demo a product to prospective clients, or introduce a brand new product.
Customer service staff — Customer service departments can solve customer questions and concerns in a live environment, leading to quick resolutions and happier customers.
Marketing staff — Marketing departments may find live streaming useful for showcasing branded video content or receiving brand-related feedback in real time.
Communication staff — Situations that benefit from instant audience interactions, such as feedback requests and educational sessions, present a use case for implementing live streaming as a communication strategy as well.
Live stream tools boast a variety of engaging features that benefit the streamer and the viewer.
Hosted platform — Live stream is hosted on a dedicated cloud-based streaming platform. Audience members have to visit the platform to access the stream.
Multi-platform streaming — This feature allows a live stream to be played on multiple platforms or social media sites concurrently.
Audience tools — This feature lets audience members rewind or pause the live stream.
Live chat — This feature provides a chat box, allowing viewers to interact with one another and with the streamer.
Video archive — This feature lets users store videos and interact with an archive of previous streams that can then be accessed later by streamers themselves or audience members.
Monetization — The monetization feature lets streamers monetize their live stream through donations, ads, and paywalls.
Audience engagement — Audience engagement features let users observe analytics on audience count, audience demographics, and audience engagement. In addition, audience engagement tools allow instant audience and streamer feedback.
Highlight clips — This feature allows streamers to create highlight clips of their streams that can be hosted on the streaming platform or exported to another video hosting solution.
Transparency — Live streams are live, meaning videos cannot be edited in real time. While live stream broadcasting software allows users to produce live streams and edit live streams after they’ve premiered, live streams should be approached the same way as live television. Due to this, streamers need to have a level of preparation that is not required for edited videos. Streamers should be aware that everything said and done in a live stream is seen instantly by viewers. To prevent potential slip-ups, such as accidentally sharing confidential information or stammering dialogue, streamers should take extra time to prepare for streams in an effort to prevent on-air mistakes.
Lack of editing features — While live videos have the advantage of real time engagement, they cannot be held to the same editing standards as a normal video. Videos that are not live streams can be edited by users prior to being uploaded on a video hosting website in more ways than video broadcasting tools or live stream platforms. Because of the lack of editing involved, live streams may end up looking less professional due to lack of video quality, scene transitions, and other editing normalities. However, if they desire, users can edit a live stream after it has aired.