Best Experience Management Software with B2B Account Experience Capabilities

How Many Experience Management Software Products Does G2 Track?

Total Products under this Category: 550

Category Stats (Nov 2026)

  • Average Rating: 4.54/5 (↑0.03 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Resonate CX (+0.41%) - Among all products in this category, Resonate CX recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Experience Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 68,500+ Authentic Reviews
  • 550+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Experience Management Software

G2 Grid® for Experience Management Software plotting products by satisfaction and market presence

Highlighted products: Birdeye, Reputation, Qualtrics Market Research, Resonate CX, QuestionPro, Medallia Customer Experience, Dynamics 365 Customer Voice, and ReputationStacker.

Underlying data: [Grid® JSON](https://www.g2.com/categories/experience-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=reputation&focus%5B%5D=qualtrics-market-research&focus%5B%5D=resonate-cx&focus%5B%5D=questionpro&focus%5B%5D=medallia-customer-experience&focus%5B%5D=dynamics-365-customer-voice&focus%5B%5D=reputationstacker)

Resonate CX

Your Vision + Our Platform = Brand Advocates All customers and employees want is to be heard. We bridge the gap between you and your customers to create brand advocates. Our platform uses award-winning AI tools and machine learning to analyse data across interactions, including facial and text analytics to provide valuable insight, amplify strengths, and establish your front line. With our vast experience spanning across markets and domains, we have pioneered feedback and experience management for diverse sectors including B2B, retail, education, finance, and even Local Government Authorities. This cross-domain expertise positions us uniquely, allowing us to offer comprehensive experience insights to our clients, empowering them to make a genuine impact.

Average Rating: 4.6/5.0

Total Reviews: 575

How Do G2 Users Rate Resonate CX?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.2/10)
  • Customer Effort Score (CES): 8.8/10 (Category avg: 8.2/10)
  • Customer Satisfaction (CSAT) Score: 9.0/10 (Category avg: 8.7/10)
  • Net Promoter Score (NPS): 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Resonate CX?

  • Seller: Resonate Solutions
  • Company Website:
  • Year Founded: 2001
  • HQ Location: North Sydney, Australia
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Store Manager, Store manager
  • Top Industries: Retail, Education Management
  • Company Size: 40% Small, 32% Large

What Do G2 Reviewers Say About Resonate CX?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Resonate CX, highlighting its intuitive UI and simple navigation.
  • Users value the user-friendly interface of Resonate CX, facilitating detailed conversations and solid feedback from customers.
  • Users value the easy navigation and detailed customer feedback features of Resonate CX for refining services.
  • Users appreciate the detailed customer feedback from Resonate CX, enjoying easy navigation and comprehensive information.
  • Users value the insight generation of Resonate CX, facilitating swift and actionable responses to customer feedback.
Cons
  • Users find the scoring system issues frustrating, as negative scores can misrepresent actual store performance.
  • Users face inadequate feedback from Resonate CX, wishing for more context and clarity in survey responses.
  • Users face challenges with reporting issues as inaccurate scores can negatively impact store ratings unfairly.
  • Users face survey issues with irrelevant results and confusing questions that do not accurately reflect in-store experiences.
  • Users find the interface not intuitive, leading to challenges in navigating and using the platform effectively.

What Are Recent G2 Reviews of Resonate CX?

Medallia Customer Experience

Medallia Experience Cloud, an award-winning SaaS platform, leads the market in helping organizations understand, manage and improve the experiences of their customers, employees, and citizens. Medallia is equipped with the most comprehensive capabilities for capturing feedback and experience signals wherever customers are interacting, including: email, social, digital web and in-app, conversational messaging and connected devices. And, when combined with operational and transactional data fed into Medallia, organizations can understand every touchpoint along every customer journey. Medallia Athena brings AI and Machine Learning to the platform, detecting patterns, uncovering issues and new business opportunities, and predicting behavior, all to focus attention for smarter business decisions. Medallia delivers these insights in real-time, across the organization, so that the voice of the customer can be embedded in daily decisions made by everyone, from the frontline to the C-suite. Using Medallia Experience Cloud, organizations can make demonstrable improvements to the customer experience and employee experience, reducing churn, turning detractors into promoters and buyers, and creating in-the-moment cross-sell and up-sell opportunities. All of which help companies deliver clear and potent returns on investment. Learn what Medallia can do for your organization by requesting a demo at https://www.medallia.com/contact-us/

Average Rating: 4.5/5.0

Total Reviews: 209

How Do G2 Users Rate Medallia Customer Experience?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.2/10)
  • Customer Effort Score (CES): 8.7/10 (Category avg: 8.2/10)
  • Customer Satisfaction (CSAT) Score: 9.2/10 (Category avg: 8.7/10)
  • Net Promoter Score (NPS): 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Medallia Customer Experience?

  • Seller: Medallia
  • Company Website:
  • Year Founded: 2001
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    2,765 employees on LinkedIn®
  • Phone: 650-321-3000

Who Uses This Product?

  • Top Industries: Hospitality, Financial Services
  • Company Size: 64% Large, 21% Medium

What Do G2 Reviewers Say About Medallia Customer Experience?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the comprehensive feedback management system of Medallia Customer Experience, enhancing organizational insights and problem-solving.
  • Users appreciate the comprehensive integration of Medallia Customer Experience, facilitating smooth collaboration across all organizational levels.
  • Users appreciate the ease of use of Medallia Customer Experience, making it ideal for small to mid-sized businesses.
  • Users value the responsive customer support from Medallia, which enhances their experience and addresses operational issues effectively.
  • Users appreciate the powerful insights generation of Medallia Customer Experience, facilitating effective decision-making and collaboration.
Cons
  • Users struggle with a steep learning curve that makes navigating Medallia's features challenging for beginners.
  • Users find high barriers to entry and limitations in feature usefulness and transparency in Medallia Customer Experience.
  • Users find the steep learning curve of Medallia Customer Experience daunting and difficult for new users to navigate.
  • Users feel that Medallia Customer Experience has limited AI capabilities, making insights generation more challenging without support.
  • Users find difficult reporting in Medallia slows down their analysis, requiring extensive training and customization.

What Are Recent G2 Reviews of Medallia Customer Experience?

What Are G2 Users Discussing About Medallia Customer Experience?

Qualtrics Customer Experience

Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.

Average Rating: 4.3/5.0

Total Reviews: 728

How Do G2 Users Rate Qualtrics Customer Experience?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.2/10)
  • Customer Effort Score (CES): 8.8/10 (Category avg: 8.2/10)
  • Customer Satisfaction (CSAT) Score: 8.9/10 (Category avg: 8.7/10)
  • Net Promoter Score (NPS): 9.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Qualtrics Customer Experience?

  • Seller: Qualtrics
  • Company Website:
  • Year Founded: 2002
  • HQ Location: Provo, UT
  • LinkedIn® Page: www.linkedin.com
    11,647 employees on LinkedIn®
  • Ownership: NASDAQ: XM

Who Uses This Product?

  • Who Uses This: Business Data Analyst, Community Manager
  • Top Industries: Information Technology and Services, Higher Education
  • Company Size: 52% Large, 36% Medium

What Do G2 Reviewers Say About Qualtrics Customer Experience?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Qualtrics Customer Experience, enjoying its flexible design features and intuitive analytics.
  • Users value the strong analytics and reporting capabilities of Qualtrics, enhancing their understanding of customer experiences.
  • Users value the flexibility and depth of Qualtrics Customer Experience for creating tailored surveys and insights.
  • Users value the powerful feedback management capabilities of Qualtrics Customer Experience, enhancing customer understanding and engagement.
  • Users value the deep insights generation of Qualtrics, enhancing customer satisfaction through robust analytics and reporting.
Cons
  • Users find the complexity of the platform overwhelming, particularly affecting new users and those needing basic functionalities.
  • Users feel that Qualtrics Customer Experience requires improvement in interface simplicity and reporting customization for better usability.
  • Users find limited customization frustrating, as it complicates the creation of tailored surveys and workflows.
  • Users find the interface not intuitive, often feeling overwhelmed and finding setup for workflows time-consuming.
  • Users find the pricing to be expensive, especially for smaller teams needing basic survey functionalities.

What Are Recent G2 Reviews of Qualtrics Customer Experience?

What Are G2 Users Discussing About Qualtrics Customer Experience?

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Gainsight Customer Success

Gainsight Customer Success brings together rich agentic insights, relationship-level intelligence, and a multi-dimensional health scoring to surface risk and expansion opportunities a full quarter earlier, then turns those insights into action through coordinated retention, expansion, and renewal motions across every customer segment, including the long-tail. Designed for enterprise complexity spanning multiple products, hierarchies, and stakeholders, Gainsight supports human-led, digital-led, and agent-led programs, enabling teams to scale outcomes across their entire book of business and deliver Retention-as-a-Service (RaaS). The result is measurable impact and scale, including 50% increased CSM capacity, 15% higher expansion, 95% forecast accuracy, and 20% reduced churn—all backed by a decade of CS expertise and the largest community of CS professionals.

Average Rating: 4.5/5.0

Total Reviews: 1,739

How Do G2 Users Rate Gainsight Customer Success?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)
  • Customer Effort Score (CES): 7.9/10 (Category avg: 8.2/10)
  • Customer Satisfaction (CSAT) Score: 8.6/10 (Category avg: 8.7/10)
  • Net Promoter Score (NPS): 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Gainsight Customer Success?

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Senior Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Medium, 32% Large

What Do G2 Reviewers Say About Gainsight Customer Success?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Gainsight Customer Success, streamlining customer management and enhancing efficiency.
  • Users find the centralized information in Gainsight Customer Success essential for effective collaboration and customer management.
  • Users value the high visibility Gainsight offers with dashboards, enhancing insights into customer health and performance.
  • Users commend the excellent customer support from Gainsight, enhancing user experience and driving impactful results efficiently.
  • Users appreciate the intuitive interface of Gainsight, making adoption easy and enhancing team productivity.
Cons
  • Users find Gainsight Customer Success not intuitive, struggling with engagement and tracking customer interaction efficiently.
  • Users desire more actionable features in Gainsight, noting the need for custom reports and better automation.
  • Users face a steep learning curve with Gainsight, requiring time and effort for effective adoption and proficiency.
  • Users express concern over limited customization, hindering their ability to tailor Gainsight to specific needs and use cases.
  • Users find the complexity of Gainsight Customer Success overwhelming, hindering effective data usage and user experience.

What Are Recent G2 Reviews of Gainsight Customer Success?

What Are G2 Users Discussing About Gainsight Customer Success?

Totango

Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape.

Average Rating: 4.3/5.0

Total Reviews: 1,142

How Do G2 Users Rate Totango?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.2/10)
  • Customer Effort Score (CES): 7.8/10 (Category avg: 8.2/10)
  • Customer Satisfaction (CSAT) Score: 8.2/10 (Category avg: 8.7/10)
  • Net Promoter Score (NPS): 8.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Totango?

  • Seller: Totango
  • Company Website:
  • Year Founded: 2010
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    116 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, CSM
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 57% Medium, 22% Small

What Do G2 Reviewers Say About Totango?

AI-generated summary from verified user reviews

Pros
  • Users find Totango's ease of use exceptional, enhancing organization and simplifying tracking for effective customer management.
  • Users praise the impeccable customer support of Totango, appreciating its promptness and helpfulness in enhancing their experience.
  • Users appreciate the helpfulness of Totango, particularly for managing customer success tasks efficiently and tracking client health.
  • Users value the customization features of Totango, enhancing tracking and management for better customer success workflows.
  • Users appreciate the efficiency of Totango, finding it easy to manage tasks and track key account status.
Cons
  • Users face a steep learning curve with Totango, requiring effort to configure and customize for effective use.
  • Users experience integration issues with Totango, particularly regarding email and complex business model visualizations.
  • Users report missing features in Totango, making it hard to track accounts and manage touchpoints efficiently.
  • Users face limited customization in Totango, impacting reporting flexibility and integration with other tools for specific needs.
  • Users face a steep learning curve with Totango, making initial setup and customization challenging.

What Are Recent G2 Reviews of Totango?

What Are G2 Users Discussing About Totango?

CustomerGauge

CustomerGauge is a B2B customer experience management platform that enables clients to: - Collect customer feedback from multiple stakeholders in an account - Create custom dashboards for displaying real-time results - Set goals and targets for closing the loop with customers - Segment customer insights by region, product, facility, and more. - and align employees CX-related business initiatives CustomerGauge is also the first and only customer experience management solution that automatically combines customer insights with revenue data. This allows CX managers to: - Identify and prioritize the most impactful customer experience improvements - Forecast the impact of future CX improvements across the customer journey - and report on the ROI of valuable customer experience initiatives

Average Rating: 4.6/5.0

Total Reviews: 46

How Do G2 Users Rate CustomerGauge?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.2/10)
  • Customer Effort Score (CES): 8.3/10 (Category avg: 8.2/10)
  • Customer Satisfaction (CSAT) Score: 8.3/10 (Category avg: 8.7/10)
  • Net Promoter Score (NPS): 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind CustomerGauge?

  • Seller: CustomerGauge
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Amsterdam
  • LinkedIn® Page: www.linkedin.com
    48 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Food & Beverages, Information Technology and Services
  • Company Size: 40% Large, 38% Medium

What Are Recent G2 Reviews of CustomerGauge?

What Are G2 Users Discussing About CustomerGauge?

CustomerSure

CustomerSure, a UK-based leader in customer feedback, has empowered businesses for over 14 years with our award-winning platform. We simplify collecting Voice of the Customer (VoC) data via web, SMS, email, and IVR. Our partnership approach sets us apart. We work closely with you to understand your unique needs and deliver expert support. This collaboration, combined with our software, helps you quickly identify satisfaction drivers, address issues in real-time, and boost retention and satisfaction. Our platform features feedback segmentation and customer trait targeting, supporting both new and existing VoC programmes with clear return on investment and minimal complexity. CustomerSure offers transparent pricing, no lock-in periods, and a risk-free pilot, making it easy to see the impact of improved customer satisfaction on business results. Join the many CX teams who’ve upgraded from basic tools and experience effortless customer happiness.

Average Rating: 4.5/5.0

Total Reviews: 6

How Do G2 Users Rate CustomerSure?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)
  • Customer Effort Score (CES): 8.3/10 (Category avg: 8.2/10)
  • Customer Satisfaction (CSAT) Score: 8.3/10 (Category avg: 8.7/10)
  • Net Promoter Score (NPS): 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind CustomerSure?

Who Uses This Product?

  • Company Size: 50% Large, 33% Small

What Do G2 Reviewers Say About CustomerSure?

AI-generated summary from verified user reviews

Pros
  • Users value the helpful customer support team, especially Luke and Darren, praising their responsiveness and flexibility.
  • Users value the flexible customization options of CustomerSure, enhancing their experience with effective support from the team.
  • Users value the engagement through social media that enhances the interaction with CustomerSure.
  • Users value the engagement improvement through social interactions, enhancing their connection with customer feedback.
  • Users value the flexibility of CustomerSure, benefiting from extensive customization options and excellent support from the team.
Cons
  • Users find the dashboard lacks intuitiveness, indicating a need for improvement in user comprehension and experience.
  • Users feel the dashboard needs improvement to be more intuitive and user-friendly for better comprehension.
  • Users find the dashboard not intuitive, suggesting improvements for easier comprehension and navigation.

What Are Recent G2 Reviews of CustomerSure?

What Are G2 Users Discussing About CustomerSure?

Encompass-CX

We believe organized data leads to organized action. salesEQUITY unifies a company around a single mission – improving the customer experience. We offer software that collects, manages, and distributes feedback data and delivers it to the desktop of the teams that matter.

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate Encompass-CX?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.2/10)
  • Customer Effort Score (CES): 6.7/10 (Category avg: 8.2/10)
  • Customer Satisfaction (CSAT) Score: 5.0/10 (Category avg: 8.7/10)
  • Net Promoter Score (NPS): 5.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Encompass-CX?

Who Uses This Product?

  • Company Size: 100% Small

MirrorWave

MirrorWave is a feedback system that drives profitable business outcomes for businesses who are serious about their deep, enduring customer relationships - with individual customers, strategic accounts or two-way partnerships. Our pre-configured system makes it easy to get into a rhythm of listening and responding to feedback. We use a world-first approach to follow individuals over time, creating relationship stories to show what’s changed and why, what you need to do and if those actions worked. MirrorWave meets two key needs: 1) Provides the strategic big picture for leadership teams - ensuring no surprises, better customer centricity and improved profitability 2) Makes it easier for relationship managers to achieve optimum business outcomes - retention; sales potential; cost-to-serve and advocacy

Who Is the Company Behind MirrorWave?

Sibyl Pulse

Sibyl Pulse alerts you to at risk customers who may need your attention and gives you the tools to collect critical insight that will help you retain and expand your clientele, optimize your products/services, and maximize the utility of your resources.

Who Is the Company Behind Sibyl Pulse?