Air
Air is an agent for creative tasks that supports digital asset management (DAM), creative operations, and creative production, helping creative and marketing teams understand, organize, and scale content, images and video alike, across every channel. It's built for two connected users inside the same organization: creative teams who produce and approve assets, and marketing teams who adapt and distribute that work everywhere it needs to go. Air combines a creative asset library, version and approval tracking, and an AI layer that understands what's in each file. It reads image content, video transcripts, and metadata to auto-tag and enrich assets as they're uploaded, so search works by what's actually in a file, not just its name or folder. That same layer scales approved work, resizing, reformatting, and generating variants for new use cases without recreating files from scratch. Every asset, version, and approval decision lives in one system, so new work draws on what's already approved, current, and intended. Common use cases include campaign asset management and distribution, product photography and imagery libraries, video review and finishing (transcription, captioning, time-range comments, and clipping), creative review and approval workflows, and adapting existing assets for channels like paid social, email, and retail. Key capabilities: Content understanding and search — assets are automatically tagged and enriched using AI, including video transcripts and visual content, so files can be located by what's in them rather than where they're stored. Version and approval tracking — every revision, feedback round, and sign-off is recorded, giving teams one record of what's current and approved. Asset adaptation and scaling — approved assets can be resized, reformatted, or adapted into new variants for different channels and formats. Video review and production — time-range comments, AI-generated transcripts and captions, and clip extraction support reviewing and finishing video alongside images. Cross-team context and integrations — creative and marketing teams work from the same asset library, approval history, and decision record, with native integrations like Figma, Canva, Adobe Premiere Pro, Shopify, Sanity, and more keeping files in sync with existing workflows. Founded in 2017, Air is used by 3,000 teams including Warby Parker, Ramp, and Sweetgreen, across industries such as ecommerce, consumer goods, sports, media, and agencies. Organizations typically adopt Air to consolidate cloud storage, video review and approval tools, and AI creative production into one system for managing creative assets from creation through distribution.
Average Rating: 4.6/5.0
Total Reviews: 890
How Do G2 Users Rate Air?
- Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
- Workflow Management: 8.4/10 (Category avg: 8.5/10)
- Integration with Marketing Software: 7.7/10 (Category avg: 8.2/10)
- Integration with Creative Software: 7.7/10 (Category avg: 8.2/10)
Who Is the Company Behind Air?
- Seller: Air Labs, Inc.
- Company Website:
- Year Founded: 2017
- HQ Location: Brooklyn, NY
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Twitter: @airHQ
2,333 Twitter followers -
LinkedIn® Page: www.linkedin.com
289 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Graphic Designer, Creative Director
- Top Industries: Marketing and Advertising, Consumer Goods
- Company Size: 65% Small, 30% Medium
What Do G2 Reviewers Say About Air?
AI-generated summary from verified user reviews
Pros
- Users love the ease of use of Air, enabling quick access to creative assets without hassle.
- Users love the easy organization of AIR, simplifying asset management and enhancing team collaboration effortlessly.
- Users value the seamless team collaboration of Air, enhancing workflow and creative output across projects.
- Users find Air intuitive and easy to use, enhancing their workflow and collaboration effortlessly across devices.
- Users love the intuitive organization features of Air, greatly enhancing their asset management and collaboration efficiency.
Cons
- Users find the tagging process to be laborious, requiring significant effort to manage and organize assets effectively.
- Users find Air lacking essential features such as batch export, mass tagging, and basic editing tools.
- Users experience search difficulties, as results can be overly broad, making it hard to find specific content.
- Users find the pricing excessively high, especially for freelancers and essential features that incur additional costs.
- Users experience frequent upload issues with Air, particularly on mobile devices, hindering content submission and workflow.
What Are Recent G2 Reviews of Air?
"New CDN Links and Versioning Make Asset Management Easy"
Rating: 4.0/5.0 stars
— Verónica H.
"A Shared Creative Space That Keeps Teams Organized and Moving Fast"
Rating: 4.5/5.0 stars
— Cristian R.

