Digital Advertising Tech Resources

Articles and Glossary Terms to expand your knowledge on Digital Advertising Tech

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and feature definitions.

Contents

Digital Advertising Tech Articles

What is Media Buying? Importance, Process, and How It Works

Poster ads on the train, Twitter ads on your feed, and Spotify ads while you listen to your playlist.

by Daniella Alscher

Is Social Media Advertising the New Out-of-Home?

As if the impact of 2020 hasn’t been talked about enough, there are a few emerging trends that are a direct result of its wrath. In the advertising industry especially, out-of-home suffered its worst-ever drop in revenue in 2020, plunging 13.3 percent to $51.6 billion from 2019. Out-of-home, also known as OOH, is any media placement that can be seen outdoors. Think billboards, posters, public transportation ads, etc. Anything one would see outside their physical home.

by Victoria Blackwell

Digital Advertising Tech Glossary Terms

Types of Media

Struggling to connect with your target market? Explore the different types of media, from print to digital, and choose the right channel to make an impact.

by Washija Kazim

Marketing Analytics

Marketing analytics collects, analyzes, and interprets data to measure a marketing campaign’s effectiveness. Learn about the types and best practices.

by Sagar Joshi

Target Audience

Brands prioritize advertising to their target audience to generate sales. Learn the best practices for identifying a target audience and the benefits.

by Alyssa Towns

Click-through Rate

Click-through rate measures the percentage of users who see a call to action button and click on it. Learn how you can improve a site's click-through rate.

by Holly Landis