- Semrush is a digital marketing tool that provides features for SEO, PPC, content, social media, and competitive research, and is designed to help businesses improve online visibility and discover marketing insights.
- Reviewers frequently mention the comprehensive range of features, ease of use, and the ability to gain insights into their own and competitors' SEO performance, as well as the robust social media toolkit and excellent customer support.
- Users mentioned issues with the high cost, especially for small businesses, the presence of paywalls even in the professional version, occasional software glitches, and a lack of detailed demographic data.