Best Attribution Software for Small Business

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 251

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 53,400+ Authentic Reviews
  • 251+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Everflow, ActiveCampaign, RedTrack.io, and Google Attribution.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=everflow&focus%5B%5D=activecampaign&focus%5B%5D=redtrack-io&focus%5B%5D=google-attribution&segment=small-business)

HubSpot Marketing Hub

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

Average Rating: 4.4/5.0

Total Reviews: 15,392

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How Do G2 Users Rate HubSpot Marketing Hub?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.3/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.2/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.0/10 (Category avg: 8.9/10)

Who Is the Company Behind HubSpot Marketing Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®
  • Ownership: NYSE:HUBS

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 51% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them learn and use the platform with ease.
  • Users value the broad range of marketing tools in one platform, helping them manage connected work without switching between systems.
  • Users value clear reporting and campaign insights that help them track results and see what's working.
  • Users value powerful marketing automation for streamlining campaigns, workflows, and repetitive tasks across outreach, data, and follow-ups.
  • Users find setup and implementation straightforward, helping them get started quickly with little onboarding.
Cons
  • Users find the platform complex and say its advanced features and workflows take time to learn and use effectively.
  • Users find the pricing expensive, especially for smaller businesses and teams with limited budgets.
  • Users find useful features, including automation, reporting, and customization, locked behind higher-priced tiers or add-ons.
  • Users say navigation can be confusing, and tools and settings can be hard to find.
  • Users find customization limited across tools, layouts, fields, and workflows, with advanced changes often requiring coding or workarounds.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

CallRail

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

Average Rating: 4.5/5.0

Total Reviews: 1,881

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How Do G2 Users Rate CallRail?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.6/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.6/10 (Category avg: 8.9/10)

Who Is the Company Behind CallRail?

  • Seller: CallRail
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Atlanta, GA
  • LinkedIn® Page: www.linkedin.com
    359 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Construction
  • Company Size: 74% Small, 22% Medium

What Do G2 Reviewers Say About CallRail?

AI-generated summary from verified user reviews

Pros
  • Users find CallRail's ease of use ideal for businesses of any size, ensuring effective tracking and reporting.
  • Users appreciate the robust tracking and attribution features of CallRail, enhancing visibility into lead generation efforts.
  • Users value the effective call tracking of CallRail, enhancing their ability to attribute leads and optimize campaigns.
  • Users value the ease of use and comprehensive tracking of CallRail, ensuring effective monitoring and ROI clarity.
  • Users value the attribution accuracy of CallRail, gaining insights that drive effective marketing and lead generation.
Cons
  • Users find the lack of integrated AI voice agents and basic mobile app functionalities frustrating for their workflow.
  • Users note integration issues, wishing for better functionality and automated follow-ups within the CallRail system.
  • Users find the learning curve for CallRail's advanced features to be somewhat challenging and complex.
  • Users report call issues with AI Voice Assist, noting repeated questions and a need for improved customer service responsiveness.
  • Users often face number issues with CallRail, including limited call pools and costs for additional numbers.

What Are Recent G2 Reviews of CallRail?

What Are G2 Users Discussing About CallRail?

impact.com

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.

Average Rating: 4.4/5.0

Total Reviews: 2,753

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How Do G2 Users Rate impact.com?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.2/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.9/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.5/10 (Category avg: 8.9/10)

Who Is the Company Behind impact.com?

  • Seller: Impact
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • LinkedIn® Page: www.linkedin.com
    3,672 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 69% Small, 15% Medium

What Do G2 Reviewers Say About impact.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of impact.com, highlighting its user-friendly dashboard and simple setup process.
  • Users value the user-friendly dashboard of impact.com, enjoying easy tracking and management of marketing programs.
  • Users value the transparent, user-friendly dashboard of Impact.com for tracking performance and managing partnerships with ease.
  • Users appreciate the granularity of reports on impact.com, enhancing their affiliate marketing management and partner connections.
  • Users value the user-friendly dashboard of Impact.com, making performance tracking and partnership management effortless.
Cons
  • Users find the platform not intuitive due to hidden offers and complex navigation, leading to a frustrating experience.
  • Users note the steep learning curve for advanced features, wishing for better documentation and initial support.
  • Users find the complexity of the platform challenging, especially during onboarding and report customization processes.
  • Users find the poor usability of impact.com frustrating, especially with hidden offers and a slow platform experience.
  • Users report technical issues with the platform, including bugs and delays in support responses, impacting workflow efficiency.

What Are Recent G2 Reviews of impact.com?

What Are G2 Users Discussing About impact.com?

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WhatConverts

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.

Average Rating: 4.9/5.0

Total Reviews: 322

How Do G2 Users Rate WhatConverts?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.1/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.4/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind WhatConverts?

  • Seller: WhatConverts
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Charlotte, NC
  • LinkedIn® Page: www.linkedin.com
    48 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Construction
  • Company Size: 87% Small, 12% Medium

What Do G2 Reviewers Say About WhatConverts?

AI-generated summary from verified user reviews

Pros
  • Users highlight the exceptional customer support of WhatConverts, enhancing their overall experience and productivity.
  • Users value the user-friendly interface of WhatConverts, making tracking setup and integration effortless.
  • Users find WhatConverts to be easy and intuitive, making tracking leads and demonstrating value straightforward and efficient.
  • Users love the easy setup of WhatConverts, highlighting its visual data dashboard for effortless tracking.
  • Users value the powerful insights and excellent support from WhatConverts, enhancing reporting and client presentations.
Cons
  • Users find the costly subscription model frustrating, as additional funds are often required beyond monthly fees.
  • Users desire more advanced lead scoring features for better segmentation and tracking capabilities in WhatConverts.
  • Users find the learning curve steep for advanced features, though support is prompt and helpful in assisting them.
  • Users express a need for better integration options in WhatConverts, finding current methods cumbersome and limiting.
  • Users experience a learning difficulty with setup and reporting, though support is responsive and helpful.

What Are Recent G2 Reviews of WhatConverts?

What Are G2 Users Discussing About WhatConverts?

Everflow

Everflow is the leading all-in-one Partner Marketing Platform designed for high-growth brands, agencies and ad networks to track, manage, and optimize every performance channel. You can manage your affiliate marketing programs and scale beyond to all of your other channels. Everflow unifies tracking for influencers, content publishers, in-app referrals, and media buying into a single source of truth. With a curated Marketplace for partner discovery, automated global payments via Everflow Pay, and deep integrations with Google Ads, Meta, and CRMs like HubSpot and Salesforce, Everflow empowers 1,200+ brands—including Playtika, JG Wentworth, and Golden Hippo—to scale ROI with granular, real-time analytics. Learn more at everflow.io.

Average Rating: 4.7/5.0

Total Reviews: 261

How Do G2 Users Rate Everflow?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 8.7/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.9/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Everflow?

  • Seller: Everflow
  • Year Founded: 2016
  • HQ Location: Mountain View, California
  • LinkedIn® Page: www.linkedin.com
    137 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 79% Small, 20% Medium

What Do G2 Reviewers Say About Everflow?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in Everflow, enjoying clear data views and accurate mobile app integration.
  • Users appreciate the amazing customer support of Everflow, noting its accessibility and quick response times.
  • Users appreciate the exceptional customer support of EverFlow, receiving rapid responses and effective troubleshooting assistance.
  • Users appreciate the efficient reporting capabilities of Everflow, enhancing program management and data tracking effortlessly.
  • Users highlight the user-friendly analytics of Everflow, enabling effortless tracking and detailed insights on performance.
Cons
  • Users feel that Everflow requires improvement in usability for custom panels and API efficiency to enhance experience.
  • Users find Everflow has limited functionality, needing extensive developer assistance and lacking in desired features.
  • Users find the poor UI of Everflow overwhelming and visually cluttered, complicating the user experience.
  • Users find the poor design of Everflow lacking vibrancy and functionality compared to other platforms.
  • Users face a steep learning curve with Everflow, requiring significant developer support and facing interface challenges.

What Are Recent G2 Reviews of Everflow?

What Are G2 Users Discussing About Everflow?

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,337

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How Do G2 Users Rate ActiveCampaign?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.9/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.3/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 7.1/10 (Category avg: 8.9/10)

Who Is the Company Behind ActiveCampaign?

  • Seller: ActiveCampaign
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    854 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of ActiveCampaign, highlighting its straightforward interface and intuitive features.
  • Users find the automation capabilities of ActiveCampaign user-friendly and essential for efficient client management and outreach.
  • Users praise ActiveCampaign's user-friendly automation features that streamline engagement and enhance client communication effectively.
  • Users praise the powerful and easy automation features of ActiveCampaign, enhancing their workflow efficiency and organization.
  • Users value ActiveCampaign for its all-in-one platform, offering effective segmentation and personalized email marketing capabilities.
Cons
  • Users find the learning curve steep, with limited resources making it tough to master all functionalities efficiently.
  • Users find the pricing to be high, making it challenging for small businesses to sustain their subscription.
  • Users often find the image library lacking and struggle with text formatting and trigger customization in ActiveCampaign.
  • Users find ActiveCampaign has limited features, such as frustrating formatting issues and lack of flexible form options.
  • Users find the interface not intuitive, struggling with navigation and learning curves for advanced features.

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

RedTrack.io

RedTrack is all-in-one performance marketing platform built for media buyers built on owned & AI-ready data. It brings ad tracking, conversion attribution, Conversion API (CAPI) integrations, and ad automation together in a single workspace. Instead of relying on third-party cookies and browser pixels, RedTrack runs on server-side and first-party tracking, capturing the conversions that pixels lose to ad blockers, privacy settings, and iOS restrictions, as raw, unsampled first-party data you own. That owned first-party data is then enriched and fed back to Meta, Google, TikTok, Snapchat, ChatGPT Ads, and other ad platforms through high-match-score Conversion API connections, so platform algorithms learn from accurate signals. RedTrack stays platform-agnostic — no single channel locks you in — with Shopify and WooCommerce integrations at the front of the stack. A built-in Match Quality Score shows you exactly how well your conversions are landing. And ad spend data refreshes every 5–30 minutes, right down to the ad level, so you get near real-time ROAS across every channel — the update frequency and granularity performance buyers actually run on. RedTrack is more than just a tracker. It's a full performance infrastructure layer. Beyond click and conversion tracking, RedTrack gives you a customer data layer with CDP and LTV reporting, in-platform data views that bring RedTrack's numbers right into your ad platform UI so you're not tab-hopping to read campaign performance, and partner and referral tracking, all on one screen. The automation is where the calm comes in. You set the rules, and RedTrack acts on the data you own: pausing the losers, scaling the winners, reallocating budget away from weak markets. The work keeps happening when you're not watching, so you're not refreshing a dashboard at 2am to catch a campaign burning budget. RedTrack fits three core users: 1. Affiliate and lead-gen media buyers who need click-level tracking, persistent click IDs across complex funnels, and automation rules to pause losers and scale winners. 2. DTC and eCommerce brands on Shopify and WooCommerce who need accurate multi-channel attribution and true ROAS, not platform-reported guesses. 3. Performance and lead-gen agencies managing multiple clients with shareable dashboards, multi-user access, and automated reporting. Buyers often evaluate RedTrack alongside Triple Whale, Voluum, Binom, Keitaro, ClickFlare, AnyTrack, and ThriveTracker. RedTrack's edge is combining click-level precision with business-level profit metrics in a cloud platform (no self-hosting to maintain) while giving you one clean, unified place to see what's actually making you money.

Average Rating: 4.5/5.0

Total Reviews: 39

How Do G2 Users Rate RedTrack.io?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind RedTrack.io?

  • Seller: RedTrack
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Vilnius, Vilnius region
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 78% Small, 15% Medium

What Do G2 Reviewers Say About RedTrack.io?

AI-generated summary from verified user reviews

Pros
  • Users highlight the excellent customer support of RedTrack, always responsive and ready to assist with any questions.
  • Users highlight the easy setup and user-friendly design of RedTrack, enhancing their marketing efficiency and experience.
  • Users appreciate the smooth integrations with big platforms, enhancing their marketing strategies effectively and efficiently.
  • Users love the extensive performance tracking of RedTrack, providing accurate insights that enhance marketing strategies effortlessly.
  • Users commend the real-time insights of RedTrack.io, which help optimize marketing strategies effectively and efficiently.
Cons
  • Users find the integration complexity of ads like Taboola challenging, preferring to analyze data elsewhere.
  • Users find the dashboard's complexity challenging, often preferring manual data entry over analyzing within RedTrack.io.
  • Users find the complexity of implementation in RedTrack.io challenging, preferring manual data entry over the dashboard's intricacies.
  • Users find the dashboard complex, preferring to use customized spreadsheets over RedTrack.io for data analysis.
  • Users find the complex setup of RedTrack.io frustrating, often preferring to use custom solutions instead of its dashboard.

What Are Recent G2 Reviews of RedTrack.io?

What Are G2 Users Discussing About RedTrack.io?

Google Attribution

Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater returns.

Average Rating: 4.0/5.0

Total Reviews: 19

How Do G2 Users Rate Google Attribution?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.4/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.6/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.2/10 (Category avg: 8.9/10)

Who Is the Company Behind Google Attribution?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Company Size: 63% Small, 32% Medium

What Are Recent G2 Reviews of Google Attribution?

What Are G2 Users Discussing About Google Attribution?

Adobe Marketo Measure (formerly Bizible)

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

Average Rating: 4.7/5.0

Total Reviews: 142

How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.5/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.2/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.6/10 (Category avg: 8.9/10)

Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE
  • Phone: +1 (888) 649-2990

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 71% Medium, 18% Small

What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)?

Constant Contact Advanced Automation

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com

Average Rating: 4.4/5.0

Total Reviews: 939

How Do G2 Users Rate Constant Contact Advanced Automation?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.1/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind Constant Contact Advanced Automation?

Who Uses This Product?

  • Who Uses This: Owner, President
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 80% Small, 17% Medium

What Do G2 Reviewers Say About Constant Contact Advanced Automation?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Constant Contact Advanced Automation, simplifying workflows and enhancing efficiency.
  • Users value the intuitive automation of Constant Contact, enhancing email marketing efficiency with behavior-based customer journeys.
  • Users appreciate the easy contact management in Constant Contact Advanced Automation, enhancing workflow efficiency for marketing campaigns.
  • Users appreciate the advanced automation features of Constant Contact, streamlining workflows and enhancing email marketing effectiveness.
  • Users love the easy creation process of Constant Contact Advanced Automation, streamlining email campaigns and lead nurturing effortlessly.
Cons
  • Users find the limited customization options in Constant Contact Advanced Automation restrictive for achieving their desired outcomes.
  • Users find the missing features in Constant Contact Advanced Automation limit its effectiveness compared to other platforms.
  • Users find the limited features of Constant Contact Advanced Automation hinder the complexity and effectiveness of their workflows.
  • Users find editing issues in Constant Contact Advanced Automation challenging, complicating workflows and making modifications cumbersome.
  • Users find the interface outdated and complicated, leading to challenges in email creation and report management.

What Are Recent G2 Reviews of Constant Contact Advanced Automation?

What Are G2 Users Discussing About Constant Contact Advanced Automation?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 786

How Do G2 Users Rate AdRoll?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 7.7/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 8.2/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of AdRoll, finding the dashboard and audience creation both intuitive and efficient.
  • Users appreciate the user-friendly dashboard of AdRoll, enabling efficient ad creation and clear performance insights.
  • Users value the easy-to-use dashboard and quick audience creation, enhancing campaign management efficiency and decision-making.
  • Users appreciate the easy setup of AdRoll, finding it quick and simple to create and manage campaigns.
  • Users value the responsive customer support of AdRoll, enhancing their experience and effectiveness in marketing campaigns.
Cons
  • Users find limited features in AdRoll, such as audience segmentation and campaign management, affecting overall experience.
  • Users find campaign management confusing due to limited audience segmentation and difficulties in organizing campaigns effectively.
  • Users find AdRoll's reporting limitations frustrating, lacking customization and flexibility compared to other platforms.
  • Users find AdRoll's pricing expensive, especially with high minimums that can strain smaller businesses' budgets.
  • Users experience difficult reporting with AdRoll, noting limitations in customization and manual data exports for performance analysis.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

Phonexa

Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core modules, Call Logic for intelligent call tracking and routing and LMS Sync for automated lead management, power Phonexa’s performance engine. Together, they connect every inbound call and lead with real-time analytics, attribution, and automation tools that increase the ROI on every lead or call. Additional plug-ins such as iClear, iClaim, AI Call Agents, and Managed Services expand the platform’s capabilities to enhance compliance, streamline workflows, and fuel intelligent growth. Built for brands, agencies, publishers, and affiliate networks, Phonexa delivers advanced solutions for fraud prevention, data compliance, and workflow automation. From optimizing lead flow and improving call performance to ensuring transparency and regulatory compliance, Phonexa empowers marketing teams to scale smarter and faster. Phonexa gives marketers unmatched clarity, control, and efficiency across every customer acquisition channel. Learn more on www.Phonexa.com.

Average Rating: 4.9/5.0

Total Reviews: 169

How Do G2 Users Rate Phonexa?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.7/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 7.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Phonexa?

  • Seller: Phonexa
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Glendale, CA
  • LinkedIn® Page: www.linkedin.com
    168 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director, CEO
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 86% Small, 10% Medium

What Do G2 Reviewers Say About Phonexa?

AI-generated summary from verified user reviews

Pros
  • Users commend Phonexa's exceptional customer support, noting hands-on assistance and valuable resources for effective campaign management.
  • Users find Phonexa easy to use, with excellent support ensuring smooth campaign setups and management.
  • Users value Phonexa's exceptional customer support, particularly praising team members like Sara for their assistance and guidance.
  • Users are impressed with Phonexa's outstanding customer support, enhancing functionality and providing invaluable assistance throughout the experience.
  • Users value the flexibility and powerful features of Phonexa, enhancing lead distribution and management effortlessly.
Cons
  • Users find the initial setup to have a somewhat steep learning curve, causing some initial confusion.
  • Users note a steep learning curve initially due to the platform's extensive features, but support helps navigate it.
  • Users find the complex setup of Phonexa challenging, seeking more guidance for a smoother learning experience.
  • Users find the difficult learning curve challenging initially, though support is available to help navigate the platform.
  • Users find the user interface confusing, noting a steep learning curve before fully grasping the system's functionality.

What Are Recent G2 Reviews of Phonexa?

What Are G2 Users Discussing About Phonexa?

Fibbler

Fibbler helps you see which companies your LinkedIn Ads reach and engage, and which ones visit your site from Google and Meta Ads. Then connect them to pipeline and revenue in your CRM and alert sales when it's time to reach out.

Average Rating: 4.8/5.0

Total Reviews: 46

How Do G2 Users Rate Fibbler?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.3/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 7.3/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind Fibbler?

  • Seller: Fibbler
  • Company Website:
  • Year Founded: 2024
  • HQ Location: Sweden, SE
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 54% Medium, 30% Small

What Do G2 Reviewers Say About Fibbler?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Fibbler, praising its simple design and quick accessibility to key features.
  • Users find Fibbler's easy setup impressive, allowing them to go live in under 30 minutes effortlessly.
  • Users value Fibbler's seamless integrations with CRM and LinkedIn ads, making setup and performance tracking effortless.
  • Users find Fibbler to be incredibly user-friendly, providing easy access to essential features without complexity.
  • Users value Fibbler's attribution accuracy, enabling precise tracking of campaign impacts on pipeline and deals.
Cons
  • Users find Fibbler's date range restrictions limiting, hindering their ability to perform more detailed analyses.
  • Users desire a stronger integration with LinkedIn Ads, indicating a need for better ads integration features in Fibbler.
  • Users desire a stronger integration with LinkedIn Ads for more efficient campaign cleanup using Fibbler's data.
  • Users are frustrated with limited date filtering options in Fibbler, hindering their ability to perform detailed analyses.
  • Users find the lack of Teams integration inconvenient, hindering direct communication and workflow efficiency.

What Are Recent G2 Reviews of Fibbler?

Dreamdata

Dreamdata is an Agentic B2B Attribution Platform for B2B marketing teams. Answer any question about marketing's impact and know where to invest next. 81% of a B2B customer journey happens before your sales team says hello. The decision on where the next marketing dollar goes still gets made on the 19% that reaches the CRM. Dreamdata gets rid of that black box. We unify all your GTM data into one account-based data model, including the anonymous visits and ad impressions your CRM never sees, organized by account and tied to revenue. Automatically without a village of Ops or professional services. See what's working across your entire customer journey. Ask Dreamdata AI about marketing's impact and get numbers that trace back to the contacts, companies, and deals behind the revenue. Then feed your ad platforms enriched pipeline data to make them more efficient, and target in-market accounts using intent signals from across your stack. Key offerings - Customer Journey & Multi-Touch Attribution: See every touch across your customer journeys and analyze the performance of every channel, campaign, and content piece. - Dreamdata AI: Ask in plain English and get reports from an AI that knows your GTM. In our Analytics Agent, your own LLM via our MCP Server, or run custom agents on your Data Warehouse. - Audience Targeting: Build ad audiences from AI signals across all your GTM data and sync them directly to LinkedIn, Google, Meta, and Microsoft Ads. - Conversion Syncs: Sync enriched pipeline data back to LinkedIn, Google, Meta, and Microsoft Ads to automatically optimize campaigns for revenue, not clicks. Try Dreamdata with your own data before you commit.

Average Rating: 4.7/5.0

Total Reviews: 278

How Do G2 Users Rate Dreamdata?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 9.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 9.5/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 9.2/10 (Category avg: 8.9/10)

Who Is the Company Behind Dreamdata?

  • Seller: dreamdata.io
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Copenhagen, Capital Region
  • LinkedIn® Page: www.linkedin.com
    109 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Head of Marketing, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 34% Small

What Do G2 Reviewers Say About Dreamdata?

AI-generated summary from verified user reviews

Pros
  • Users value the in-depth insights and reporting capabilities of Dreamdata, enhancing marketing effectiveness and audience engagement.
  • Users praise the attribution accuracy of Dreamdata, valuing its impact on customer journey visibility and B2B outreach.
  • Users value the enhanced analytics capabilities of Dreamdata, enabling deeper insights and effective audience engagement strategies.
  • Users appreciate the ease of use and insightful analytics of Dreamdata, enhancing their understanding of marketing effectiveness.
  • Users value the ease of use of Dreamdata, praising its intuitive interface and seamless implementation features.
Cons
  • Users note a learning curve with Dreamdata, requiring time to set up and understand its features.
  • Users find missing features like custom dashboards and better visualizations limit the effectiveness of Dreamdata's insights.
  • Users find the inadequate reporting in Dreamdata limits their ability to visualize and customize crucial data effectively.
  • Users find Dreamdata's UI not intuitive, requiring significant effort to learn and navigate effectively.
  • Users express frustration with poor reporting capabilities, noting that manual setup hampers efficiency and usability.

What Are Recent G2 Reviews of Dreamdata?

What Are G2 Users Discussing About Dreamdata?

ClickFlare

ClickFlare is a server-side ad tracking and attribution platform for performance marketers, media buyers, agencies, and affiliates who run paid traffic and need accurate conversion data to scale profitably. The problem we solve Browser privacy changes, iOS updates, and ad blockers have made traditional tracking pixels unreliable. Advertisers lose conversions, ad platforms optimize on incomplete data, and campaigns underperform even when the offer works. ClickFlare records every click and conversion server-side, then sends clean, enriched data back to ad platforms through their Conversion APIs. What you can do with ClickFlare - Track clicks, conversions, and revenue from every traffic source in one place - Send server-side conversions to Meta, Google Ads, TikTok, Microsoft Ads, and more through native CAPI integrations - Improve event match quality so ad platforms optimize on real results - Attribute revenue accurately with multiple attribution models and custom conversion events - Build customizable dashboards and reports around the metrics your team uses - Ask the built-in AI Copilot questions about your campaign data in plain language - Connect 200+ ad platforms, affiliate networks, feed providers, CRMs, and e-commerce tools - Manage multiple clients with teams and workspaces By the numbers In 2025, marketers tracked over $578 million in ad spend and 2.3 billion events through ClickFlare. More than 3,500 media buyers use the platform, which has maintained 100% uptime since January 2021 with redirects under 50ms. Getting started Every plan includes a free trial. New customers get onboarding help, live chat support, and free migration assistance when switching from another tracker.

Average Rating: 4.9/5.0

Total Reviews: 30

How Do G2 Users Rate ClickFlare?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.4/10)
  • Third-Party Integrations: 10.0/10 (Category avg: 8.8/10)
  • Multi-Channel Marketing: 10.0/10 (Category avg: 9.1/10)
  • Single-Touch Attribution: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind ClickFlare?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 93% Small, 3% Medium

What Are Recent G2 Reviews of ClickFlare?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated