Attribution Software Resources

We help data-driven marketing teams lower CAC and boost acquisition with our patented Predictive AI technology. Primary use-cases are: (1) Paid Digital Advertising: - predictive conversions + predicted value-based bidding for Google and Meta ads - predictive retargeting and value-based lookalike audiences (2) Digital analytics and strategy - Advanced A/B testing (testing ICP targeting & messaging 10x faster with 90% lower cost) - Predictive Attribution: uncover every touchpoint's true impact on incremental future revenue & LTV (3) Sales Effectiveness: - Predictive Lead Scoring: better lead routing to close more deals and never let a high-intent prospect fall through the cracks - Prospect Scoring and Warm Outbound (primarily for B2B): uncover additional high-intent pipeline that didn't become a lead yet (up to 75% never will as they'll chose to start a trial or request a demo from your competitor, if you don't act soon enough to engage).

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