Account-Based Marketing Software Resources
Articles and Glossary Terms to expand your knowledge on Account-Based Marketing Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and feature definitions.
Account-Based Marketing Software Articles
What Is Marketing Automation? How Does It Work For Brands
For any B2B business, lead generation and MQL conversions become a root cause of worry, so much so that nobody even eats anything before the first standup of the day.
Campaign Conundrum—How Marketing is Tackling Personalization and Privacy
As a market research analyst at G2, we’re often tapped by our vendors to contribute to and participate in various projects and conferences. It’s an incredible opportunity to engage with other industry experts and peers to identify where we can best allocate resources and learn about the changes on the horizons of our specialties.
2021 Consult Playbook: Adapting Your ABM Strategy to the 2021 Buyer
The global trust revolution is here (and much sooner than expected). Is your company ready?
Account-Based Marketing Software Glossary Terms
Account-based marketing (ABM) targets accounts with higher revenue expansion potential and steers marketing efforts toward them. Learn about its types.
by Sagar Joshi
Marketing automation is when software is used to automatically complete various marketing tasks by following triggered prompts. Learn about its benefits.
by Holly Landis
Account-based advertising aims high-value accounts with personalized digital advertising campaigns. Learn how it persuades account-level decision makers.
by Sudipto Paul
