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Best Account-Based Analytics Software for for Small Business - Page 2

Julie Jung
JJ
Researched and written by Julie Jung

Products classified in the overall Account-Based Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Account-Based Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Account-Based Analytics category.

In addition to qualifying for inclusion in the Account-Based Analytics Software category, to qualify for inclusion in the Small Business Account-Based Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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20 Listings in Small Business Account-Based Analytics Available

(286)4.6 out of 5
Optimized for quick response
View top Consulting Services for Metadata.io
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Entry Level Price:$1,999.97
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    B2B marketers use Metadata to drive more revenue without all the manual and repetitive work. From building audiences to running paid campaigns to optimizing everything to revenue – Metadata automates

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 67% Mid-Market
    • 20% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Metadata.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    9
    Audience Targeting
    7
    Campaign Management
    5
    Efficiency
    5
    Time-saving
    5
    Cons
    Ad Issues
    5
    Ad Management
    2
    Complex Features
    2
    Complexity
    2
    Difficult Setup
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Metadata.io features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Market Insights
    Average: 8.4
    9.0
    Lead Analysis
    Average: 8.6
    8.7
    Segmentation
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Metadata
    Company Website
    Year Founded
    2015
    HQ Location
    Broomfield, Colorado
    Twitter
    @metadataio
    773 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    154 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

B2B marketers use Metadata to drive more revenue without all the manual and repetitive work. From building audiences to running paid campaigns to optimizing everything to revenue – Metadata automates

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 67% Mid-Market
  • 20% Small-Business
Metadata.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
9
Audience Targeting
7
Campaign Management
5
Efficiency
5
Time-saving
5
Cons
Ad Issues
5
Ad Management
2
Complex Features
2
Complexity
2
Difficult Setup
2
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
8.5
Market Insights
Average: 8.4
9.0
Lead Analysis
Average: 8.6
8.7
Segmentation
Average: 8.7
Seller Details
Seller
Metadata
Company Website
Year Founded
2015
HQ Location
Broomfield, Colorado
Twitter
@metadataio
773 Twitter followers
LinkedIn® Page
www.linkedin.com
154 employees on LinkedIn®
(135)4.4 out of 5
View top Consulting Services for ZoomInfo Marketing
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including displ

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 37% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ZoomInfo Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Features
    30
    Lead Generation
    25
    Data Accuracy
    23
    Intent Data
    23
    Cons
    Expensive
    19
    Data Inaccuracy
    18
    Cost
    16
    Learning Curve
    14
    Complexity
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ZoomInfo Marketing features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Market Insights
    Average: 8.4
    8.2
    Lead Analysis
    Average: 8.6
    8.4
    Segmentation
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,726 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including displ

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 37% Small-Business
  • 36% Mid-Market
ZoomInfo Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Features
30
Lead Generation
25
Data Accuracy
23
Intent Data
23
Cons
Expensive
19
Data Inaccuracy
18
Cost
16
Learning Curve
14
Complexity
10
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.2
8.4
Market Insights
Average: 8.4
8.2
Lead Analysis
Average: 8.6
8.4
Segmentation
Average: 8.7
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,726 Twitter followers
LinkedIn® Page
www.linkedin.com
4,268 employees on LinkedIn®

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(111)4.6 out of 5
Optimized for quick response
12th Easiest To Use in Account-Based Analytics software
View top Consulting Services for Influ2
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Influ2’s contact-level advertising platform lets you target decision-makers within your key accounts, revealing exactly who engages with your ads. Deliver relevant, personalized content based on inten

    Users
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 63% Mid-Market
    • 21% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Influ2 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Targeting
    28
    Audience Targeting
    26
    Customer Support
    25
    Ease of Use
    20
    Capabilities
    19
    Cons
    Ad Issues
    6
    Reporting Issues
    6
    Inadequate Reporting
    5
    Integration Issues
    5
    Limited Functionality
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Influ2 features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    Market Insights
    Average: 8.4
    9.2
    Lead Analysis
    Average: 8.6
    9.0
    Segmentation
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Influ2
    Company Website
    Year Founded
    2017
    HQ Location
    New York, US
    Twitter
    @influ2_on
    400 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    120 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Influ2’s contact-level advertising platform lets you target decision-makers within your key accounts, revealing exactly who engages with your ads. Deliver relevant, personalized content based on inten

Users
  • Digital Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 63% Mid-Market
  • 21% Small-Business
Influ2 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Targeting
28
Audience Targeting
26
Customer Support
25
Ease of Use
20
Capabilities
19
Cons
Ad Issues
6
Reporting Issues
6
Inadequate Reporting
5
Integration Issues
5
Limited Functionality
5
Influ2 features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.2
9.0
Market Insights
Average: 8.4
9.2
Lead Analysis
Average: 8.6
9.0
Segmentation
Average: 8.7
Seller Details
Seller
Influ2
Company Website
Year Founded
2017
HQ Location
New York, US
Twitter
@influ2_on
400 Twitter followers
LinkedIn® Page
www.linkedin.com
120 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Madison Logic empowers the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the

    Users
    • Marketing Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 45% Mid-Market
    • 41% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Madison Logic Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    28
    Customer Support
    26
    Lead Generation
    23
    Helpful
    22
    Insights
    15
    Cons
    Missing Features
    13
    Lead Quality
    8
    Poor Lead Quality
    8
    Campaign Management
    7
    Frustrating User Experience
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Madison Logic Platform features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Market Insights
    Average: 8.4
    8.2
    Lead Analysis
    Average: 8.6
    8.3
    Segmentation
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    New York, NY
    Twitter
    @madisonlogic
    1,609 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    335 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Madison Logic empowers the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the

Users
  • Marketing Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 45% Mid-Market
  • 41% Enterprise
Madison Logic Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
28
Customer Support
26
Lead Generation
23
Helpful
22
Insights
15
Cons
Missing Features
13
Lead Quality
8
Poor Lead Quality
8
Campaign Management
7
Frustrating User Experience
6
Madison Logic Platform features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
8.6
Market Insights
Average: 8.4
8.2
Lead Analysis
Average: 8.6
8.3
Segmentation
Average: 8.7
Seller Details
Company Website
Year Founded
2005
HQ Location
New York, NY
Twitter
@madisonlogic
1,609 Twitter followers
LinkedIn® Page
www.linkedin.com
335 employees on LinkedIn®
(932)4.6 out of 5
Optimized for quick response
View top Consulting Services for LeanData
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Entry Level Price:$25.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Join the growth leaders seeing a 30% increase in lead conversion rates, a 99% reduction in routing update times, and consistently sending the right lead to the right person at the right time. Lean

    Users
    • Marketing Operations Manager
    • Salesforce Administrator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 72% Mid-Market
    • 21% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LeanData Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    126
    Routing Efficiency
    107
    Customer Support
    65
    Lead Generation
    65
    Features
    55
    Cons
    Limitations
    57
    Learning Curve
    49
    Steep Learning Curve
    24
    Complexity
    22
    Missing Features
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LeanData features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    Market Insights
    Average: 8.4
    8.7
    Lead Analysis
    Average: 8.6
    9.0
    Segmentation
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Santa Clara, CA
    Twitter
    @LeanData
    4,143 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    199 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Join the growth leaders seeing a 30% increase in lead conversion rates, a 99% reduction in routing update times, and consistently sending the right lead to the right person at the right time. Lean

Users
  • Marketing Operations Manager
  • Salesforce Administrator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 72% Mid-Market
  • 21% Enterprise
LeanData Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
126
Routing Efficiency
107
Customer Support
65
Lead Generation
65
Features
55
Cons
Limitations
57
Learning Curve
49
Steep Learning Curve
24
Complexity
22
Missing Features
20
LeanData features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
8.0
Market Insights
Average: 8.4
8.7
Lead Analysis
Average: 8.6
9.0
Segmentation
Average: 8.7
Seller Details
Company Website
Year Founded
2012
HQ Location
Santa Clara, CA
Twitter
@LeanData
4,143 Twitter followers
LinkedIn® Page
www.linkedin.com
199 employees on LinkedIn®