Account-Based Analytics Software Resources
Glossary Terms, Discussions, and Reports to expand your knowledge on Account-Based Analytics Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find feature definitions, discussions from users like you, and reports from industry data.
Account-Based Analytics Software Glossary Terms
Account-based marketing (ABM) targets accounts with higher revenue expansion potential and steers marketing efforts toward them. Learn about its types.
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Account-Based Analytics Software Discussions
2
Question on: Adobe Marketo Engage
How various features and capabilities affect marketing productivity, campaign effectiveness?How does the interface of Marketo will give value in terms of strategic approach?
The short answer is that is the purpose of a marketing automation
platform. The greatest benefit is visibility into a wide variety of customer touchpoints, and the ability to use those insights in the campaign logic to determine the next interaction or content preference. All of the leads data and profile data is available in the tool to define and control the optimal user experience. If you are integrating with a CRM, the sales team can be included in closed loop marketing methods. The power flexibility of the Marketo platform can facilitate just about any marketing campaign. If you have a more specific scenario, it may be easier to directly address your question.
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2
Question on: Adobe Marketo Engage
Does Marketo support cc and bcc of email?Yes. There is a warning that analytics cannot determine if the email was opened/clicked by the recipient or a CC/BCC recipient. (See docs at https://docs.marketo.com/display/public/DOCS/CC+or+BCC+in+Emails) The system administrator can determine which fields can be used for CC addressing. (See docs https://docs.marketo.com/display/public/DOCS/Email+CC)
2
Question on: Adobe Marketo Engage
We have over 200 locations, how do I dynamically send leads to each one?This is often a function of the CRM system (most commonly Safesforce), but you can setup operational logic to evaluate criteria related to the lead and assign a lead owner. (Such as a country or ZIP code.)
Account-Based Analytics Software Reports
Mid-Market Grid® Report for Account-Based Analytics
Spring 2025
G2 Report: Grid® Report
Grid® Report for Account-Based Analytics
Spring 2025
G2 Report: Grid® Report
Enterprise Grid® Report for Account-Based Analytics
Spring 2025
G2 Report: Grid® Report
Momentum Grid® Report for Account-Based Analytics
Spring 2025
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Account-Based Analytics
Spring 2025
G2 Report: Grid® Report
Enterprise Grid® Report for Account-Based Analytics
Winter 2025
G2 Report: Grid® Report
Small-Business Grid® Report for Account-Based Analytics
Winter 2025
G2 Report: Grid® Report
Mid-Market Grid® Report for Account-Based Analytics
Winter 2025
G2 Report: Grid® Report
Grid® Report for Account-Based Analytics
Winter 2025
G2 Report: Grid® Report
Momentum Grid® Report for Account-Based Analytics
Winter 2025
G2 Report: Momentum Grid® Report
