Best A/B Testing Tools - Page 5
A/B testing tools and software tests versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which variation encourages more visitors to convert. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these platforms to improve conversion rates and engage more of the visitors that interact with their brands online.
Testing and personalization platforms are deployed on top of web development infrastructure and web content management software, and they integrate with digital analytics software and heatmap tools to track visitor behavior.
To qualify for inclusion in the A/B Testing Tools category, a product must:
Best A/B Testing Tools At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display.
- Marketing and Advertising
- 52% Mid-Market
- 39% Small-Business
275 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Personizely is a conversion marketing toolkit used to make the most of every website visitor by collecting their contact info, increasing average order value and boosting sales with targeted popups. I
- 94% Small-Business
- 6% Mid-Market
35 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zoho PageSense is a conversion optimization and personalization platform, designed to boost website conversions and revenue by tracking the visitor journey. The platform combines the power of web anal
- Marketing and Advertising
- 47% Small-Business
- 20% Mid-Market
103,190 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first le
- 41% Mid-Market
- 41% Small-Business
1,034 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ConvertFlow is the all-in-one funnel builder for ecommerce. Create, test, and personalize popups, forms, quizzes, product recommendations, landing pages, and more - no coding or developers needed. BE
- Computer Software
- Health, Wellness and Fitness
- 74% Small-Business
- 26% Mid-Market
1,476 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Workbooks is the affordable CRM alternative to Salesforce and HubSpot. For sales teams aiming to better identify opportunities, increase deal closures, and boost revenue growth, Workbooks provides sa
- Managing Director
- Director
- Information Technology and Services
- Computer Software
- 61% Small-Business
- 33% Mid-Market
2,835 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Kasplo is an enterprise grade email marketing platform that helps brands boost their sales, customer retention and improve lifetime value of customers. The key highlights include an easy to use email
- Financial Services
- 44% Mid-Market
- 37% Small-Business
21 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Digital Analytics
- 67% Small-Business
- 19% Mid-Market
2,160 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Frosmo is the most versatile personalization and recommendation engine for ecommerce and websites. It is used to enhance user experience, drive conversions and lead generation and increase average ord
- 70% Mid-Market
- 20% Enterprise
1,123 Twitter followers
- Overview
- User Satisfaction
- Seller Details
User Experience Made Easy, for Everyone. Toonimo is a leading Digital Adoption Platform for enterprises who streamline the efforts for internal employee training and customer onboarding initiatives.
- 42% Mid-Market
- 42% Small-Business
433 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Optibase offers a native way to set up A/B tests and split tests in the Webflow Designer within minutes without impacting your website loading performance. Make data-driven decisions: Say goodbye to
- 80% Small-Business
- 20% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Plotline is an in-app engagement platform for consumer internet companies. Product and marketing teams can configure highly customizable in-app messages or nudges to improve feature adoption and driv
- Financial Services
- Computer Software
- 55% Mid-Market
- 45% Small-Business
- Overview
- User Satisfaction
- Seller Details
Reactful is a web personalization and optimization platform. It helps ensure every site visit counts, letting users do more with their web traffic and decreasing the need to create multiple landing pa
- 83% Mid-Market
- 17% Small-Business
606 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Thrive Optimize is the A/B testing plugin for WordPress.
- 100% Small-Business
5,138 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The words simplest ABx testing platform, built inside WordPress and their favorite page builders. Test pages posts, blocks, global design elements and more in seconds, without any external services, u
- 50% Small-Business
- 50% Mid-Market
