A/B Testing Tools Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on A/B Testing Tools

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.

Contents

A/B Testing Tools Articles

10 Website KPIs Every Performance Marketer Should Track

The decisions of performance marketers determine the course of a website's success.

by Nivedita Bharathi

25 Noteworthy A/B Testing Statistics in 2019

You could always flip a coin.

by G2 Staff

A/B Testing Tools Glossary Terms

Cost Per Lead

Marketers use cost per lead (CPL) to gauge the effectiveness of their marketing campaigns in generating leads. Learn how to calculate it and its benefits.

by Alyssa Towns

Product-Led Growth

Product-led growth is a strategy for accelerating a company’s growth through its product’s success. Learn the benefits of creating a strategy.

by Kelly Fiorini

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) refers to the steps to increase the number of preferred actions on a digital platform. Learn more about its types.

by Sagar Joshi

A/B Testing

A/B testing is a form of marketing experimentation to improve conversion rates. Learn how businesses use A/B testing for conversion rate optimization.

by Holly Landis

Email Marketing

Email marketing lets you acquire and convert leads via email. Read on to boost your email marketing strategy using the provided tips and best practices.

by Kelly Fiorini

Bleeding Edge

Bleeding edge refers to new technology that hasn’t been thoroughly tested. Learn more about the advantages and disadvantages of bleeding edge.

by Amanda Hahn-Peters

Multivariate Testing

What is multivariate testing and why is it important as a software feature? Our G2 guide can help buyers understand multivariate testing and popular software with multivariate testing features.

by Anthony Orso

A/B Testing Tools Discussions

Question on: Webtrends Optimize

In the reporting, whats a unique view?

We have been using Webtrends Optimize for a while now. Does anyone know what the difference is between a unique view and all views? Or Unique Conversions and All conversions. Whats the best one to measure our conversion rates with?

To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project. Multiple visits to the test page are counted once for the test duration. Unique conversions operates similarly. Multiple conversions are only counted the once for the test project duration. Total Views/Total Conversions count ALL page views and ALL conversions. An easy way to look at this is by looking at a purchase, if a user comes on to your website 3 times before purchasing this would appear as 3 views and only 1 conversion when looking in Total Views/Total Conversions. If you were to look at Unique Views/Unique Conversions, then you would see this as 1 view and 1 conversion. In terms of the "best" method to use, it really depends on your site traffic and success criteria. For example, if you goal is customer acquisition related, then Unique visitors & Unique conversions will serve you best. If your site has a lot of returning visits and you are more interested in increasing the number of times a visitor converts in a time period, then Unique Visitors and All conversions will be more meaningful. Hope that helps! Mike

Answered: Michael Ashton on February 8, 2022

Your answer

Question on: MoEngage

How to collect presize data from MoE?

Regarding my current problem with data MoE, the completeness of the data. Why the data stored (total install and all the details) there is a different or decrease the completeness ? what happened? like example, in January 2021. Google playstore recorded 100,000 downloads in android. But based on our data MoEngage, there's only 80,000 downloads in android. what happened within the drops. The drops could drive us to the miss-understanding for the analytics decission. Because we possibly don't know what data are missing.

Hi Elroi, nice to meet you. I'm Tala from the MoEngage Customer Success team, let me help you with this. In general, data such as Install comes to the MoEngage system once the SDK is initialized. Meanwhile, in the Google Playstore you get this data directly without waiting for any SDK initialization happening. Another factor can be on how you are measuring the data and comparing it e.g. is it based on unique user or number of times an Install has happened. Hope this helps! We will be reaching out to you directly as well to make sure we understand the context here and clarify your question!