Best Software for Small Businesses
2025
Nothing but the best software. Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace.
G2 is proud to share our 2025 list of the Best Software for Small Businesses
We are excited to share our 2025 Best Software for Small Businesses list. Based on honest reviews and ratings from our G2 users this year, this list features small business software and service providers found on G2. Top software vendors include: ADP, Deel, and Asana.
Check out our FAQs to learn more.
Award-Winning Best Software for Small Business Categories Include:
Best Software Products / Products for Small Business
Out of 125,912 total products in this category, and 2,480 that were eligible for the 2025 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 28 remained on the list from last year, while 22 are new entrants — representing a 44% change on this list since the 2024 Best Software Awards.
1
RUN Powered by ADP
Payroll
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Categories
G2 Awards
Best Global Sellers 2025
Best Small Business Products 2025
Best HR Software Products 2025
Best Software Products 2025
Grid Leader Background Check Spring 2025
Americas Leader Payroll Spring 2025
Grid Leader Onboarding Spring 2025
Grid Leader Payroll Spring 2025
2
Deel
Multi-Country Payroll
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Deel simplifies payroll so you can hire anyone, anywhere. We streamline compliance and payments through our independent contractor and EOR model. With Deel, generate legally binding contracts that cover local labor laws in over 150 countries, offer flexible withdrawals, and enjoy 24/7 customer suppo
Categories
G2 Awards
Best Small Business Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Enterprise Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Grid Leader Freelancer Management Systems Spring 2025
Asia Pacific Leader HCM Software Spring 2025
Asia Pacific Leader Onboarding Spring 2025
3
Asana
Project Collaboration
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 139,000 paying customers and millions of free organizations across 200 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on A
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 139,000 paying customers and millions of free organizations across 200 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on A
Categories
G2 Awards
Best Global Sellers 2025
Best Project Management Software Products 2025
Best Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Mid-Market Products 2025
Results Leader Task Management Spring 2025
Canada Leader Marketing Calendar Spring 2025
Canada Leader Product Management Spring 2025
Momentum Leader Marketing Calendar Spring 2025
4
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Enterprise Products 2025
Best Highest Satisfaction Products 2025
Asia Pacific Leader Attribution Spring 2025
Spain Leader Social Media Advertising Spring 2025
Asia Pacific Leader Account-Based Analytics Spring 2025
5
Rippling
Core HR
A Single, Modern System for Your Payroll, Benefits, HR & IT.
Categories
G2 Awards
Best HR Software Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Fastest Growing Products 2025
Grid Leader Workforce Management Spring 2025
Canada Leader HCM Software Spring 2025
Grid Leader Time Tracking Spring 2025
6
HubSpot Sales Hub
CRM
Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.
Categories
G2 Awards
Best Sales Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Americas Leader Sales Engagement Spring 2025
Europe Leader Email Tracking Spring 2025
India Leader Email Tracking Spring 2025
Canada Leader Sales Analytics Spring 2025
7
Gusto
Payroll
Payroll, benefits, and HR made refreshingly easy.
Categories
G2 Awards
Best Global Sellers 2025
Best Small Business Products 2025
Best HR Software Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Usability Leader Onboarding Spring 2025
Implementation Leader Onboarding Spring 2025
Usability Leader Contractor Management Spring 2025
Implementation Leader Benefits Administration Spring 2025
Usability Leader Payroll Spring 2025
8
Datto RMM
Remote Monitoring & Management (RMM)
A proactive remote monitoring & management (RMM) that maximizes productivity.
Categories
G2 Awards
Best Global Sellers 2025
Best Security Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
ANZ Leader Remote Support Spring 2025
Canada Leader Remote Monitoring & Management (RMM) Spring 2025
Middle East & Africa Leader Remote Monitoring & Management (RMM) Spring 2025
United Kingdom Leader Remote Support Spring 2025
9
Smartsheet
Project Management
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Smartsheet is a modern work management platform that helps teams manage projects, automate processes, and scale workflows all in one central platform.
Categories
G2 Awards
Best Global Sellers 2025
Best Project Management Software Products 2025
Best Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
Europe Leader Work Management Spring 2025
Middle East & Africa Leader Project Management Spring 2025
Asia Leader Workflow Management Spring 2025
10
Vanta
Security Compliance
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
It was clear that security and privacy had become mainstream issues, and that we all increasingly relied on cloud services to store everything from our personal photos to our communications at work. Vanta’s mission is to be the layer of trust on top of these services, and to secure the internet, inc
Categories
G2 Awards
Best Global Sellers 2025
Best Governance, Risk & Compliance Software Products 2025
Best Fastest Growing Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Security Software Products 2025
Best Highest Satisfaction Products 2025
Grid Leader Third Party & Supplier Risk Management Spring 2025
Momentum Leader Security Compliance Spring 2025
11
monday Work Management
Project Management
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
monday.com is a software company that gives anyone the power to build and improve how their organization runs.
Categories
G2 Awards
Best Project Management Software Products 2025
Best EMEA Sellers 2025
Best Small Business Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Mid-Market Products 2025
Middle East & Africa Leader Project Management Spring 2025
Asia Pacific Leader Event Planning Spring 2025
EMEA Leader Kanban Project Management Spring 2025
Canada Leader Workflow Management Spring 2025
12
Microsoft SharePoint
Employee Intranet
With SharePoint you can manage versions, apply retention schedules, declare records, and place legal holds, whether you're dealing with traditional content, Web content.
With SharePoint you can manage versions, apply retention schedules, declare records, and place legal holds, whether you're dealing with traditional content, Web content.
Categories
G2 Awards
Best Global Sellers 2025
Best Collaboration & Productivity Software Products 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Enterprise Products 2025
Best Software Products 2025
Grid Leader Employee Intranet Spring 2025
Asia Leader Employee Intranet Spring 2025
United Kingdom Leader Employee Intranet Spring 2025
India Leader Employee Intranet Spring 2025
13
Salesforce Sales Cloud
CRM
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Categories
G2 Awards
Best Sales Software Products 2025
Best Global Sellers 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Enterprise Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
India Leader Sales Enablement Spring 2025
Middle East Leader Sales Analytics Spring 2025
ANZ Leader Email Tracking Spring 2025
14
Zoho Recruit
Applicant Tracking Systems (ATS)
Zoho Recruit takes in-house recruiting to a whole new level. Make your work uncomplicated by sourcing, tracking and hiring your talent - all from one place.
Zoho Recruit takes in-house recruiting to a whole new level. Make your work uncomplicated by sourcing, tracking and hiring your talent - all from one place.
Categories
G2 Awards
Best Global Sellers 2025
Best Small Business Products 2025
Best HR Software Products 2025
Best Software Products 2025
Asia Pacific Leader Applicant Tracking Systems (ATS) Spring 2025
Middle East & Africa Leader Recruitment Marketing Spring 2025
Europe Leader Applicant Tracking Systems (ATS) Spring 2025
Asia Leader Recruiting Automation Spring 2025
Grid Leader Recruitment Marketing Spring 2025
Africa Leader Applicant Tracking Systems (ATS) Spring 2025
15
Loom
Video Communications
Communicate more effectively with video messaging for work. Individuals and teams can get started for free on our Starter plan.
Communicate more effectively with video messaging for work. Individuals and teams can get started for free on our Starter plan.
Categories
G2 Awards
Best Collaboration & Productivity Software Products 2025
Best Australia & New Zealand Products 2025
Best Small Business Products 2025
Best APAC Products 2025
Best Global Sellers 2025
Best Software Products 2025
Europe Leader Screen and Video Capture Spring 2025
Results Leader Video Hosting Spring 2025
EMEA Leader Screen and Video Capture Spring 2025
Implementation Leader Video Hosting Spring 2025
Middle East & Africa Leader Screen and Video Capture Spring 2025
16
Seamless.AI
Sales Intelligence
Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Implementation Leader Sales Intelligence Spring 2025
Canada Leader Sales Intelligence Spring 2025
Grid Leader Buyer Intent Data Providers Spring 2025
Momentum Leader Buyer Intent Data Providers Spring 2025
17
BambooHR
HCM Software
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Categories
G2 Awards
Best HR Software Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Middle East & Africa Leader Workforce Management Spring 2025
Grid Leader Performance Management Spring 2025
Grid Leader Applicant Tracking Systems (ATS) Spring 2025
Latin America Leader Performance Management Spring 2025
18
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Canadian Sellers 2025
Best Global Sellers 2025
Best Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
India Leader Social Media Analytics Spring 2025
Asia Pacific Leader Social Media Listening Tools Spring 2025
EMEA Leader Social Media Suites Spring 2025
19
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Software Products 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Enterprise Products 2025
Americas Leader Social Customer Service Spring 2025
Grid Leader Social Customer Service Spring 2025
ANZ Leader Social Customer Service Spring 2025
20
Playvox Quality Management
Contact Center Quality Assurance
Playvox is a modern Quality Assurance software. Improve customer experience and satisfaction by evaluating, coaching, training and motivating your agents to increase their performance. All in one centralized place.
Playvox is a modern Quality Assurance software. Improve customer experience and satisfaction by evaluating, coaching, training and motivating your agents to increase their performance. All in one centralized place.
Categories
G2 Awards
Best Customer Service Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Southeast Asia Leader Contact Center Quality Assurance Spring 2025
21
Google Authenticator
Multi-Factor Authentication (MFA)
Google Authenticator is a multifactor app for mobile devices.
Categories
G2 Awards
Best Global Sellers 2025
Best Security Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Asia Pacific Leader Multi-Factor Authentication (MFA) Spring 2025
Americas Leader Multi-Factor Authentication (MFA) Spring 2025
Grid Leader Multi-Factor Authentication (MFA) Spring 2025
Usability Leader Multi-Factor Authentication (MFA) Spring 2025
22
Appspace
Desk Booking
Appspace is the workplace experience platform for communications and workplace management. It’s the first to combine a modern intranet, space reservation, digital signage, and more – all in a single, easy-to-use platform. Now organizations can replace siloed products that are costly to integrate and
Appspace is the workplace experience platform for communications and workplace management. It’s the first to combine a modern intranet, space reservation, digital signage, and more – all in a single, easy-to-use platform. Now organizations can replace siloed products that are costly to integrate and
Categories
G2 Awards
Best Office Software Products 2025
Best Small Business Products 2025
Grid Leader Space Management Spring 2025
Implementation Leader Digital Signage Spring 2025
Grid Leader Digital Signage Spring 2025
Relationship Leader Space Management Spring 2025
23
ActiveCampaign
Marketing Automation
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Software Products 2025
EMEA Leader Lead Scoring Spring 2025
Grid Leader Email Template Builder Spring 2025
Europe Leader Email Template Builder Spring 2025
EMEA Leader Pop-Up Builder Spring 2025
France Leader Marketing Automation Spring 2025
24
Zoho Desk
Help Desk
Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Categories
G2 Awards
Best Customer Service Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Momentum Leader Google Workspace for Sales Spring 2025
Americas Leader Contact Center Knowledge Base Spring 2025
Asia Leader Customer Self-Service Spring 2025
Latin America Leader Social Customer Service Spring 2025
Europe Leader Customer Communications Management Spring 2025
Latin America Leader Help Desk Spring 2025
25
Salesforce Service Cloud
Help Desk
Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, and analytics for complete visibility all on the Salesforce Platform.
Categories
G2 Awards
Best Global Sellers 2025
Best Customer Service Software Products 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Small Business Products 2025
Americas Leader Help Desk Spring 2025
Grid Leader Customer Service Automation Spring 2025
Asia Pacific Leader Contact Center Spring 2025
Americas Leader Contact Center Workforce Spring 2025
26
Didomi
Consent Management Platform (CMP)
Didomi helps organizations implement great Privacy User Experiences that respect choices and give people control over their data. Our Global Privacy UX Solutions are designed to solve today's data privacy challenges, and include: -Multi-regulations consent management -Privacy governance -User privac
Didomi helps organizations implement great Privacy User Experiences that respect choices and give people control over their data. Our Global Privacy UX Solutions are designed to solve today's data privacy challenges, and include: -Multi-regulations consent management -Privacy governance -User privac
Categories
G2 Awards
Best Data Privacy Software Products 2025
Best French Sellers 2025
Best Small Business Products 2025
Europe Leader Data Privacy Management Spring 2025
EMEA Leader Data Privacy Management Spring 2025
Europe Leader Consent Management Platform (CMP) Spring 2025
EMEA Leader Consent Management Platform (CMP) Spring 2025
27
Birdeye
Online Reputation Management
Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Categories
G2 Awards
Best Marketing & Digital Advertising Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Customer Service Software Products 2025
Best Highest Satisfaction Products 2025
Grid Leader Customer Advocacy Spring 2025
Europe Leader Experience Management Spring 2025
Relationship Leader Feedback Analytics Spring 2025
28
Apollo.io
Sales Intelligence
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Categories
G2 Awards
Best Global Sellers 2025
Best Sales Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Best Software Products 2025
Grid Leader Lead Intelligence Spring 2025
Asia Leader Lead Capture Spring 2025
Asia Pacific Leader Sales Engagement Spring 2025
Nordic Leader Sales Intelligence Spring 2025
EMEA Leader Buyer Intent Data Providers Spring 2025
29
N-able N-central
Remote Monitoring & Management (RMM)
As networks grow in complexity and scale to thousands or tens of thousands of devices, IT service providers need powerful tools to help them keep up. N-able N-central gives you that power.
As networks grow in complexity and scale to thousands or tens of thousands of devices, IT service providers need powerful tools to help them keep up. N-able N-central gives you that power.
Categories
G2 Awards
Best Security Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
United Kingdom Leader Patch Management Spring 2025
EMEA High performer Enterprise IT Management Spring 2025
Europe Leader Network Monitoring Spring 2025
EMEA Leader Network Monitoring Spring 2025
Africa Leader Patch Management Spring 2025
Canada Leader Network Monitoring Spring 2025
Middle East & Africa Leader Remote Monitoring & Management (RMM) Spring 2025
30
BILL AP/AR
AP Automation
BILL (previously Bill.com) is a leader in financial automation software for small and midsize businesses. BILL solutions empower businesses to automate their finances, providing them greater efficiency, visibility and control over their financial operations.
BILL (previously Bill.com) is a leader in financial automation software for small and midsize businesses. BILL solutions empower businesses to automate their finances, providing them greater efficiency, visibility and control over their financial operations.
Categories
G2 Awards
Best Accounting & Finance Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Enterprise Products 2025
India Leader Accounts Receivable Spring 2025
India Leader Invoice Management Spring 2025
Asia Pacific Leader AP Automation Spring 2025
Asia Leader AP Automation Spring 2025
31
BILL Spend & Expense (Formerly Divvy)
Expense Management
Divvy is free, fully-automated proactive spend management platform, giving instant visibility and control over company spend and expenses.
Divvy is free, fully-automated proactive spend management platform, giving instant visibility and control over company spend and expenses.
Categories
G2 Awards
Best Global Sellers 2025
Best Accounting & Finance Software Products 2025
Best Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Americas Leader Spend Management Spring 2025
Grid Leader Expense Management Spring 2025
Americas Leader Expense Management Spring 2025
32
LinkedIn Recruiter
Recruiting Automation
LinkedIn Talent Basic, Finder, and Pro Plans. Obtain additional access to talent and tools to manage recruiting on LinkedIn's network.
LinkedIn Talent Basic, Finder, and Pro Plans. Obtain additional access to talent and tools to manage recruiting on LinkedIn's network.
Categories
G2 Awards
Best Global Sellers 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
33
Freshping by Freshworks
Website Monitoring
Freshping is a simple Uptime & Performance monitoring tool which helps monitoring uptime/downtime, outages and performance of websites, APIs, web services, web applications with instant outage/down time alerts.
Freshping is a simple Uptime & Performance monitoring tool which helps monitoring uptime/downtime, outages and performance of websites, APIs, web services, web applications with instant outage/down time alerts.
Categories
G2 Awards
Best Small Business Products 2025
Best India Sellers 2025
Best APAC Products 2025
Grid Leader Website Monitoring Spring 2025
Best Global Sellers 2025
Europe Leader Website Monitoring Spring 2025
EMEA Leader Website Monitoring Spring 2025
India Leader Website Monitoring Spring 2025
Usability Leader Website Monitoring Spring 2025
34
SlickText
SMS Marketing
SlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
SlickText is the industry-leading SMS marketing platform that helps you build relationships, grow sales, and increase engagement through mass-texting.
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Results Leader SMS Marketing Spring 2025
Relationship Leader SMS Marketing Spring 2025
Grid Leader SMS Marketing Spring 2025
Implementation Leader SMS Marketing Spring 2025
35
IT Glue
IT Documentation
IT Glue™ is an IT documentation platform packed with features designed to help you maximize the efficiency, transparency and consistency of your team.
Categories
G2 Awards
Best Global Sellers 2025
Best Content Management Software Products 2025
Best Small Business Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Usability Leader Standard Operating Procedures Spring 2025
Europe Leader Standard Operating Procedures Spring 2025
Results Leader Standard Operating Procedures Spring 2025
Grid Leader Standard Operating Procedures Spring 2025
36
OneSignal
Push Notification
OneSignal is the market-leading omnichannel customer engagement platform for building customer relationships through personalized messaging across mobile and web push notifications, in-app messaging, SMS, and email.
OneSignal is the market-leading omnichannel customer engagement platform for building customer relationships through personalized messaging across mobile and web push notifications, in-app messaging, SMS, and email.
Categories
G2 Awards
Best Small Business Products 2025
Implementation Leader Push Notification Spring 2025
Implementation Leader Mobile Marketing Spring 2025
Middle East & Africa Leader Push Notification Spring 2025
India Leader Push Notification Spring 2025
India Leader Mobile Marketing Spring 2025
Asia Leader Mobile Marketing Spring 2025
Asia Leader Proactive Notification Spring 2025
Middle East Leader Push Notification Spring 2025
37
Insider
Mobile Marketing
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Categories
G2 Awards
Best EMEA Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Enterprise Products 2025
Best Global Sellers 2025
Best Mid-Market Products 2025
Best Small Business Products 2025
Best Software Products 2025
Grid Leader Personalization Engines Spring 2025
Asia Leader Personalization Spring 2025
Asia Leader E-Commerce Personalization Spring 2025
EMEA Leader Personalization Engines Spring 2025
38
Acronis Cyber Protect Cloud
Cloud Data Security
Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution. Integration and automation provide unmatched ease for service providers — reducing complexity while increasing productivity and decreasing operating co
Categories
G2 Awards
Best Security Software Products 2025
Best EMEA Sellers 2025
Best Small Business Products 2025
Best Global Sellers 2025
Asia Pacific Leader Endpoint Detection & Response (EDR) Spring 2025
EMEA Leader Cloud Data Security Spring 2025
Asia Pacific Leader Patch Management Spring 2025
Middle East & Africa Leader Server Backup Spring 2025
Asia Pacific Leader Endpoint Protection Suites Spring 2025
Asia Leader Cloud Data Security Spring 2025
Europe Leader Cloud Data Security Spring 2025
39
Google Analytics
Digital Analytics
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Categories
G2 Awards
Best Global Sellers 2025
Best Marketing & Digital Advertising Software Products 2025
Best Small Business Products 2025
Best Mid-Market Products 2025
Asia Pacific Leader Digital Analytics Spring 2025
EMEA Leader Digital Analytics Spring 2025
Asia Pacific Leader Content Analytics Spring 2025
Middle East & Africa Leader Content Analytics Spring 2025
Implementation Leader Mobile App Analytics Spring 2025
Grid Leader Digital Analytics Spring 2025
40
HubSpot Service Hub
Help Desk
Customer service software that makes it easy to manage and connect with customers, and truly help them succeed. You’ll make customers happier, keep them longer, and grow your business faster. Service teams can show the value of their work and prove an actual return on investment because Service Hub
Customer service software that makes it easy to manage and connect with customers, and truly help them succeed. You’ll make customers happier, keep them longer, and grow your business faster. Service teams can show the value of their work and prove an actual return on investment because Service Hub
Categories
G2 Awards
Best Customer Service Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Canada Leader Customer Self-Service Spring 2025
Grid Leader Enterprise Feedback Management Spring 2025
Southeast Asia Leader Conversational Support Spring 2025
ANZ Leader Conversational Support Spring 2025
Spain Leader Customer Self-Service Spring 2025
Grid Leader Shared Inbox Spring 2025
41
Justworks
Payroll
The foundation your business needs. You have a company to run. Justworks provides a solid foundation for your business to grow and thrive.
The foundation your business needs. You have a company to run. Justworks provides a solid foundation for your business to grow and thrive.
Categories
G2 Awards
Best HR Software Products 2025
Best Small Business Products 2025
Usability Leader Multi-Country Payroll Spring 2025
Implementation Leader PEO Providers Spring 2025
Implementation Leader Core HR Spring 2025
Results Leader PEO Providers Spring 2025
Relationship Leader PEO Providers Spring 2025
42
UKG Ready
HCM Software
Designed for small businesses where everyone wears multiple hats, UKG Ready® is the all-in-one HR solution that guides and empowers your people to make their day-to-day easier. From HR and payroll to talent and time, we’re the partner in your corner rooting for your success and giving you the tools,
Designed for small businesses where everyone wears multiple hats, UKG Ready® is the all-in-one HR solution that guides and empowers your people to make their day-to-day easier. From HR and payroll to talent and time, we’re the partner in your corner rooting for your success and giving you the tools,
Categories
G2 Awards
Best Global Sellers 2025
Best Enterprise Products 2025
Best Mid-Market Products 2025
Best HR Software Products 2025
Best Software Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
Grid Leader Payroll Spring 2025
Grid Leader Time & Attendance Spring 2025
ANZ Leader Time & Attendance Spring 2025
43
Fathom
Conversation Intelligence
Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation.
Categories
G2 Awards
Best Highest Satisfaction Products 2025
Best Collaboration & Productivity Software Products 2025
Best Small Business Products 2025
Middle East & Africa Leader Conversation Intelligence Spring 2025
Southeast Asia Leader AI Meeting Assistants Spring 2025
EMEA Leader Transcription Spring 2025
United Kingdom Leader Conversation Intelligence Spring 2025
Asia Leader Conversation Intelligence Spring 2025
Grid Leader Conversation Intelligence Spring 2025
44
vPenTest
Penetration Testing
vPenTest is an automated and full-scale penetration testing platform that makes network penetration testing more affordable, accurate, faster, consistent, and not prone to human error. vPenTest essentially combines the knowledge, methodologies, techniques, and commonly used tools of multiple con
vPenTest is an automated and full-scale penetration testing platform that makes network penetration testing more affordable, accurate, faster, consistent, and not prone to human error. vPenTest essentially combines the knowledge, methodologies, techniques, and commonly used tools of multiple con
Categories
G2 Awards
Best Global Sellers 2025
Best Security Software Products 2025
Best Small Business Products 2025
EMEA Leader Penetration Testing Spring 2025
Results Leader Penetration Testing Spring 2025
Grid Leader Penetration Testing Spring 2025
Relationship Leader Penetration Testing Spring 2025
Usability Leader Penetration Testing Spring 2025
Europe Leader Penetration Testing Spring 2025
45
Notion
Knowledge Base
Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside
Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside
Categories
G2 Awards
Best Global Sellers 2025
Best Project Management Software Products 2025
Best Software Products 2025
Best Content Management Software Products 2025
Best AI Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Asia Leader Knowledge Base Spring 2025
EMEA Leader Synthetic Media Spring 2025
Spain Leader Note-Taking Software Spring 2025
46
NinjaOne
Endpoint Management
NinjaOne, the automated endpoint management platform, delivers real-time visibility, security, and control over all endpoints to increase productivity for more than 20,000 customers.
NinjaOne, the automated endpoint management platform, delivers real-time visibility, security, and control over all endpoints to increase productivity for more than 20,000 customers.
Categories
G2 Awards
Best Global Sellers 2025
Best IT Management Software Products 2025
Best Fastest Growing Products 2025
Best Mid-Market Products 2025
Best Software Products 2025
Best Small Business Products 2025
Best Highest Satisfaction Products 2025
Results Leader Network Monitoring Spring 2025
Europe Leader Remote Support Spring 2025
Canada Leader Incident Management Spring 2025
47
Microsoft Power Automate
Business Process Management
Reach new heights of business productivity by automating repetitive, time-consuming tasks with Microsoft Power Automate.
Reach new heights of business productivity by automating repetitive, time-consuming tasks with Microsoft Power Automate.
Categories
G2 Awards
Best IT Management Software Products 2025
Best Global Sellers 2025
Best Small Business Products 2025
Best Software Products 2025
EMEA Leader Business Process Management Spring 2025
Grid Leader Business Process Management Spring 2025
Canada Leader Business Process Management Spring 2025
Asia Leader Business Process Management Spring 2025
Canada Leader Robotic Process Automation (RPA) Spring 2025
Momentum Leader Business Process Management Spring 2025
48
Vena
FP&A (Financial Planning & Analysis)
Vena’s corporate performance management software combines native Microsoft® Excel® with the sophisticated workflow, audit capabilities, business rules and central database of an enterprise-class solution.
Vena’s corporate performance management software combines native Microsoft® Excel® with the sophisticated workflow, audit capabilities, business rules and central database of an enterprise-class solution.
Categories
G2 Awards
Best Canadian Sellers 2025
Best Accounting & Finance Software Products 2025
Best Small Business Products 2025
Usability Leader Financial Analysis Spring 2025
India Leader Budgeting and Forecasting Spring 2025
India Leader Financial Close Spring 2025
Grid Leader Financial Analysis Spring 2025
Canada Leader Financial Analysis Spring 2025
India Leader Compensation Management Spring 2025
Asia Leader Budgeting and Forecasting Spring 2025
49
Drata
Cloud Compliance
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Drata is the world's most advanced security and compliance automation platform with the mission to help businesses earn and keep the trust of their users, customers, partners, and prospects. With Drata, thousands of companies streamline risk management and over 12 compliance frameworks—such as SOC 2
Categories
G2 Awards
Best Security Software Products 2025
Best Governance, Risk & Compliance Software Products 2025
Best Mid-Market Products 2025
Best Highest Satisfaction Products 2025
Best Small Business Products 2025
Best Software Products 2025
EMEA Leader Vendor Security and Privacy Assessment Spring 2025
EMEA Leader Cloud Compliance Spring 2025
Grid Leader Vendor Security and Privacy Assessment Spring 2025
50
Paychex
Payroll
Paychex reduces the complexity and risk of running your own payroll, while ensuring greater accuracy with up-to-date tax rates and regulatory information.
Paychex reduces the complexity and risk of running your own payroll, while ensuring greater accuracy with up-to-date tax rates and regulatory information.
Categories
G2 Awards
Best Small Business Products 2025
Implementation Leader Corporate Learning Management Systems Spring 2025
Grid Leader Workforce Management Spring 2025
Americas Leader Payroll Spring 2025
Implementation Leader PEO Providers Spring 2025
Grid Leader Payroll Spring 2025
Grid Leader HCM Software Spring 2025
Grid Leader Time & Attendance Spring 2025
FAQs
What are the G2 Best Software Awards?
G2’s annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users and publicly available market presence data.
How are the winners determined?
Dozens of lists are generated based on G2’s verified user reviews and publicly available market presence data. G2 uses Satisfaction and Market Presence scores to rank products and vendors across different categories. Scores are first calculated within categories for all products with at least one review in the past year, which also appears on at least one G2 Grid® (having at least 10 total reviews) for a category that aligns with a Best Software list. Scores are then aggregated and compared based on the scoring criteria for each of the three Best Software lists: Best Software Companies, Best Software Products, and Best Software by Function.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How does a vendor become eligible for the awards?
To be eligible for one of G2’s Best Software Companies or Products lists, a software product or company must have at least one review in the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a category that aligns with a Best Software list. Scores reflect only data from reviews submitted during the evaluation period (January 1st, 2024 - December 31, 2024).
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
Authenticity and trust are paramount to our approach to review collection, moderation, and publishing. It is our aim to ensure every review is the honest opinion of a real user and their own experience with a product or service. Every review submitted to G2 undergoes rigorous moderation. We verify user identities and use over 43 data points and consistent guidelines to ensure authenticity. In fact, G2 rejects over one-third of the reviews submitted for not meeting those guidelines and standards. And while we see the clear opportunity for AI and are using it to fuel our own innovations, G2 maintains that reviews should come from genuine user experiences, only allowing AI for minor content enhancements but not review generation. For more information, view G2’s community guidelines.
Were G2’s 2025 Best Software lists researched and published using the same methodology and criteria as past years? If not, what is new?
Some eligibility requirements have changed for Best Software 2025. Changes for 2025 include:
Vendors no longer need 50+ reviews to qualify for the awards. To be considered for one of G2’s Best Software Sellers or Best Software Products Lists, a software company must have at least one review over the prior calendar year. Products must also appear on at least one G2 Grid® (having at least 10 total reviews all time) for a child category that aligns with a Best Software list.
This change was made to expand eligibility for vendors and products on G2 while simplifying the requirements, making it easier to be considered. However, on the most competitive Best Software lists, winners typically have hundreds or even thousands of reviews.
For the Functional Product Lists, a product’s percentage of categories and reviews earned within that functional list will be used as a factor in scoring. Previously, we considered representation across all categories across G2.
We believe this change will provide a better representation of the top-ranked products for each functional product list.
We also added the following new lists in 2025:
Best Governance, Risk & Compliance Software Products
Best Supply Chain & Logistics Software Products
Best Hosting Software Products
Best Data Privacy Software Products
Best Healthcare Software Products
Best Non-Profit Software Products
Best Legal Software Products
Best Financial Services Software Products
Best Real Estate Software Products
How can I promote my Best Software Award recognition if I am named a winner?
All winners will receive an email from G2 providing promotional materials and instructions, including templates and guidelines for:
Accessing their Best Software Award badge(s) in my.g2
Promoting their recognition via news announcements
Celebrating with customizable social media graphics
How will G2 celebrate the winners?
G2 will celebrate award winners through a series of promotions, including news announcements, social media posts, emails, website banners, and more. While some winners will be featured on billboards in New York City, this is limited to select top winners pre-determined by G2.
How are the Best Software Awards different from G2’s quarterly reports?
Key differences between G2’s Best Software Awards and Market Reports include:
- Best Software consists of annual awards lists accessed without log-in required, whereas Seasonal Market Reports are quarterly detailed reports viewed only by logging into my.g2.
- There are also differences in eligibility criteria and the depth and breadth of the product & vendor recognition.
- Learn more here.
