# Zapier Reviews **Vendor:** Zapier **Category:** [iPaaS Software](https://www.g2.com/categories/ipaas) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,963 ## About Zapier Zapier is the #1 workflow automation platform for businesses that want to grow faster by maximizing the efficiency of their teams, tools, and processes without relying on development teams. With our new visual editor, free Filter and Formatter tasks for more control, and reduced task-based pricing, you're going love automating with Zapier. It's free to sign up — no credit card required — and creating your first workflow, what we call a "Zap," is just a few clicks away. Since 2011, over 2 million business have turned to Zapier for their automation needs, including: lead management, sales pipeline, marketing campaigns, customer support, data management, project management, and tickets and incidents. ## Zapier Pros & Cons **What users like:** - Users find Zapier's **ease of use** remarkable, enabling seamless automation and integration without technical skills. (437 reviews) - Users enjoy the **seamless automation** Zapier provides, simplifying workflows and enhancing productivity effortlessly. (401 reviews) - Users appreciate the **huge range of integrations** Zapier offers, enhancing automation and improving workflow efficiency effortlessly. (337 reviews) - Users love the **easy integrations** of Zapier, streamlining workflows and automating tasks across various platforms effortlessly. (294 reviews) - Users admire the **extensive integration capabilities** of Zapier, enabling seamless automation across their essential tools. (261 reviews) - Time-saving (203 reviews) - Task Automation (136 reviews) - Time-Saving (129 reviews) - Workflow Automation (111 reviews) - Features (102 reviews) **What users dislike:** - Users find Zapier's pricing to be **expensive** , especially when accessing premium features beyond the free version. (183 reviews) - Users highlight **pricing issues** with Zapier, noting costs escalate quickly for advanced features and workflows. (142 reviews) - Users find the **setup process complex** , making it challenging to troubleshoot and connect integrations effectively. (141 reviews) - Users note a **learning curve** that can be challenging, especially for those without technical backgrounds. (85 reviews) - Users find the **limited features** of Zapier restrict growth and necessitate workaround solutions for advanced automations. (77 reviews) - Missing Features (66 reviews) - Limited Integrations (65 reviews) - Users express frustration over **unreliable zaps** that stop working without notification, impacting workflow and client interactions. (64 reviews) - Learning Difficulty (55 reviews) - Integration Issues (50 reviews) ## Zapier Reviews ### 1. Intuitive, Powerful Automations with Tons of Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Michael S. | Director of Strategic Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Zapier?** From my experience, Zapier stands out because it balances ease of use with a surprisingly powerful set of capabilities. The UI/UX is intuitive enough that I was able to start building workflows quickly without much ramp-up, and the sheer volume of integrations meant I could connect almost every tool I was using without needing custom development. Performance has generally been reliable for the types of automations I’ve run, especially for operational workflows that don’t require real-time precision. From a pricing and ROI perspective, it’s easy to justify when it replaces repetitive manual work, though you do have to be mindful as usage scales. I also found the onboarding experience straightforward, with plenty of templates and guidance to get started, and support resources that helped fill in gaps when needed. More recently, the addition of AI-driven features has made it even more useful, especially for adding logic, summarization, or smarter routing into workflows without adding complexity. **What do you dislike about Zapier?** From my experience, the biggest downside of Zapier is how quickly the pricing can scale because it’s based on tasks. At first it feels inexpensive, but once you start building multi-step workflows or running automations at higher volume, each step counts as a task and costs can add up fast. It forces you to constantly think about efficiency instead of just building the best workflow. Along with that, debugging can be a bit clunky when something breaks, and performance isn’t always truly real-time for more time-sensitive use cases. While the UI is easy to use, more complex automations can become hard to manage and organize over time. Support is solid but not always fast unless you’re on higher tiers, and the AI features, while promising, still feel somewhat limited compared to what you might build natively. **What problems is Zapier solving and how is that benefiting you?** Zapier is solving the problem of disconnected systems by making it easy to get different apps to communicate without custom development. Instead of needing to hire a developer or build and maintain APIs, we can quickly create automated workflows that connect tools like our CRM, support platform, and knowledge base. This has allowed us to move faster, reduce manual work, and experiment with new processes without being blocked by engineering resources. The biggest benefit is speed and flexibility. We can stand up solutions in hours instead of weeks, which is especially valuable when iterating on support workflows, AI use cases, and internal operations. ### 2. Zapier Makes Connecting Tools and Automating Data Flow Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Stacey B. | Digital Media Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Zapier?** I have been using Zapier as my go-to tool for myself and my clients for over 10 years. I love how simple it is to learn, use and implement. It makes it so simple to be able to connect your tools and send data automatically where it needs to go and when. The interface is easy to navigate and connecting your day-to-day tools to it is super easy as well. **What do you dislike about Zapier?** I don't love the limits on the number of paths you can have, although the limit has increased since it was first launched. The biggest thing I dislike is their pricing model. It's by far the most expensive out of all the no code automation platforms and can sometimes have a hard time justifying the cost to clients when other platforms are cheaper for double or more tasks/runs. **What problems is Zapier solving and how is that benefiting you?** Zapier helps me connect and integrate tools that don't integrate with each other on their own. Business processes become far more powerful and much more effective when your tools can "talk" to each other and send data back and forth rather than having everything siloed and separate. ### 3. Most User-Friendly iPaaS for Powerful, Creative Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan C. | GTM Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Zapier?** Zapier is the most user-friendly iPaaS tool available on the market that can be used by both technical and non-technical people looking to automate both tasks and the general flow of data between their apps. The integrations are numerous and creativity is often the limiting factor on what you can create/connect. **What do you dislike about Zapier?** Zapier your has a specific market as far as user base who their pricing makes most sense for. It can get a bit expensive for those who don't fit the target user, and to extremely technical users, sometimes the tool can be a bit rigid, but that's because in my opinion, they want to retain the ease of use that comes with the tool. **What problems is Zapier solving and how is that benefiting you?** Zapier helps me eliminate the idea of siloed tools and reduces the need for me to app switch constantly. App switching causes a ton of friction and waste a ton of time in people's daily work lives and specifically mine. Now I am much more efficient. ### 4. Seamless Custom Automation for My Business with Zapier **Rating:** 5.0/5.0 stars **Reviewed by:** Kemeera N. | Owner & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Zapier?** I love that Zapier enables me to create the perfect custom experience for my business. Zapier allows me to use the programs I love and that work best for my business, and seamlessly creates an environment for them to communicate with one another in order to keep my business running efficiently. **What do you dislike about Zapier?** Zapier can be a little tricky to set up. I hired a contractor to set it up for me and teach me how to use it. Once I was shown, it's been pretty straightforward. **What problems is Zapier solving and how is that benefiting you?** I utilize multiple programs and software for my business. Zapier allows each program to communicate with the next which allows me to have functioning systems that are customized to my business needs, a smooth customer experience, and dynamisim in the way I'm able to operate as I grow and my needs change. There are many all in one programs, but they don't fully address my business needs. Zapier makes it possible to use various programs and creates a custom solution that fits my business. ### 5. Zapier Makes Email Campaign Automation Simple, Fast, and Seamlessly Connected **Rating:** 5.0/5.0 stars **Reviewed by:** Coach S. | Onboarding & Process Training Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Zapier?** What I like best about Zapier is how it makes automation simple and accessible, helping teams save time and work smarter without needing deep technical skills. I also appreciate how it connects so many tools together. When slightly tweaking my flows during the testing phase, I see the change immediately; there is no lag from Zapier's backend. It just makes the implementation and integration easier to create a smooth workflow. So much so, I applied to work as an Automation Strategist when it was available. Even though there was no offer, I hope to get the opportunity to work with such a great company. **What do you dislike about Zapier?** Since my small business clients are not tech-savvy, they would need a plan that has customer support. As a consultant, the only con is the price categories, according to my past clients. **What problems is Zapier solving and how is that benefiting you?** Email Campaigns automation solutions for sure! This takes away the manual tasks (or what I sometimes call pain points) for both my clients and my service. ### 6. Seamless Automation with a Beginner-Friendly Interface and Great Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Krystal R. | Executive Assistant, Executive Office, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Zapier?** Zapier has been great when it's come to helping me automate several parts of my business! The performance is seamless, the interface is great especially for a beginner like me, and the pricing is great! You can do a lot with the free version, but the paid is also worth it. Zapier is also very supportive and helpful if you have an issue, and they always have a lot of great educational resources and webinars! **What do you dislike about Zapier?** Quite honestly, there hasn't been anything I've disliked about Zapier at all! Everything has been seamless to use. Of course, with all AI, it'll take just a bit of refining to get to your goal, but it doesn't require too much work! **What problems is Zapier solving and how is that benefiting you?** I'm a small business owner who has been learning to do everything herself. When you are building, there are a lot of hats one must wear, and Zapier helps me to not have to worry about the mundane parts of my business and the ones that take me too much time. ### 7. Practical, Powerful Automation That Feels Like an Extra Pair of Hands from Safdar **Rating:** 5.0/5.0 stars **Reviewed by:** Safdar N. | AI Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Zapier?** What I really like about Zapier is how practical it feels once you actually start using it. For me, it clicked when I used it to automate hiring interns on our website. Before that, everything was manual. People would apply, I’d check emails, move data around, send responses, it was messy and honestly kind of draining. With Zapier, I connected the form on our site to the rest of the workflow using APIs, so now when someone applies, it automatically captures their info, organizes it, and even triggers follow ups. It feels like the whole pipeline just runs on its own. That’s the part I like most. It’s not just automation for the sake of it, it actually removes real friction from your day. Also, once you go a bit deeper, the tools are actually pretty powerful. You can plug into APIs, structure data, and build workflows that feel more like systems than simple automations. And their Zapier AI is honestly kind of wild. It helps you build things faster and even handles parts of the logic for you, so you’re not stuck figuring out every step manually. Overall, it just feels like having an extra pair of hands quietly handling things in the background while you focus on the important stuff. **What do you dislike about Zapier?** What I dislike about Zapier is that it gets expensive pretty quickly once you actually start using it seriously. At first it feels great and simple, but as your workflows grow and more things start running automatically, you realize every little action counts as a task, and the cost adds up fast. So the more useful it becomes, the more you end up paying. Also, once you try to build more advanced workflows, it can get a bit messy. Things that seem simple in your head sometimes require multiple steps or workarounds, and debugging those flows can be frustrating. Like advanced workflows with multiple agents and decision trees like what Langgraph can handle needs to be incorporated, but still a W platform **What problems is Zapier solving and how is that benefiting you?** Zapier is solving a very real problem I was facing, too much repetitive manual work in our HR process. Before, hiring interns and managing attendance was honestly messy. Applications would come in through the website, then I had to manually check them, copy details into Google Sheets, send emails, and coordinate Zoom meetings. Same with attendance, tracking everything manually in sheets and updating it again and again. It was time consuming and easy to mess up. What I did with Zapier was connect everything together using APIs. Now when someone applies on our website, their data automatically goes into Google Sheets, triggers a workflow, and even helps set up Zoom meetings for interviews. For attendance, data flows directly into sheets without me having to update it manually every time. So the problem it solved was all that repetitive, manual back and forth work. And the benefit for me is huge It saved hours every week, reduced errors, and made the whole hiring and attendance process feel smooth and structured instead of chaotic Now it just runs in the background, and I can focus on actually managing people and improving the system instead of doing admin work. ### 8. Easy, Low-Code Automations and a Simplified All-in-One Zapier Subscription **Rating:** 4.5/5.0 stars **Reviewed by:** Traci O. | Business Operations Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Zapier?** I really appreciate how Zapier makes setting up its different products easy to understand. Most of the time, little to no coding knowledge is needed, which expands the number of people at Koddi who can use Zapier’s products. I also like their recent change where a single subscription cost covers all of the products in their offering, and that made it much easier for us to decide to keep our Zapier subscription. They also are always adding connections to their program, and improving on connections that already exist. Even subscribing to their blog has been helpful in determining how to go about regular business use cases, and provides a valuable insight into the possibilities of the Zapier product as a whole. **What do you dislike about Zapier?** I believe there should be a way to configure reusable Zaps or mini-Zaps across our Zapier ecosystem, so we don’t have to rebuild the same three or four steps each time—especially the steps required to set up case assignments in our automations. That said, they’ve recently released “sub-zaps” in beta, and I’ll be actively testing them to see whether this feature solves the problem. **What problems is Zapier solving and how is that benefiting you?** Our teams have been able to automate reports at a very basic level. However, I think Zapier’s biggest impact on our company has come from using their Forms to set up a portal for our CS team to submit tickets to our Financial Operations team in a consistent, uniform format. This portal has significantly reduced the need for the FinOps team to reach back out to the CS team for missing details, and the end result has been much faster turnaround on financial tickets. Overall, our turnaround time decreased by almost two full working days (16 hours). As a result, our CS team has fully embraced the portal created for them. They’re seeing more positive interactions with their clients, and those clients have greater confidence in our company’s ability to manage their accounts. With that added confidence, the company’s expansion and scaling has increased year over year. ### 9. Zapier Saves Me Time with Reliable, User-Friendly Automations! **Rating:** 4.0/5.0 stars **Reviewed by:** Aly H. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Zapier?** Zapier has saved me a ton of time and sanity! I'm a one-person marketing department for a company with 7 locations, 100+ employees and 650+ clients. I have a lot on my plate, and Zapier has helped me set up automations for things that I otherwise wouldn't be able to keep track of. The most helpful integration is with Google Ads, specifically for transferring over information from form completions into my CRM. It's super user-friendly and easy to set up, and I find the "duplicate zap" feature to be especially helpful as I often need to run the same automations for multiple campaigns. It's very reliable and I rarely encounter technical issues with it, but if I ever have questions or need assistance their customer service team is really helpful and responsive. **What do you dislike about Zapier?** The main thing I dislike about Zapier is that, while there are SO many platforms and softwares that it integrates with, the specific CRM I use (Intellikids) has very limited integration capabilities. The things I'm able to use Zapier for are extremely helpful, but I have encountered a few situations where the integration I'm looking for (from one software/platform into my CRM) isn't possible. I'm using a Zap that was created by the CRM company though, so I think this issue lies more with them than with Zapier. I'm not sure what the process was for the CRM to create their Zap integration, but perhaps Zapier could offer more support to companies making their own integrations? **What problems is Zapier solving and how is that benefiting you?** I'm the only marketer for a fairly large childcare company, and my job has many moving parts. I have a lot on my plate at all times, and the ability to automate things with Zapier has helped me expand my capabilities to a level I wouldn't otherwise have. The automated transfer of Google Ad form submissions going into my CRM as new leads has been SUCH a time saver, and has helped me capture leads and get conversions that otherwise would've been missed. As a one-person team I also have a limited budget for my department, so the free plan with Zapier has been such a lifesaver! It's the perfect amount of Zap runs that I need at this point, and without the free plan I wouldn't be able to use Zapier. Because of how successful I've been with the help of Zapier, once I get to the point where my usage needs surpass the free plan, I think I won't have an issue getting approval for a paid plan simply based on how much time Zapier has saved me! ### 10. Zapier Makes Scalable Automation and AI Experimentation Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Nick B. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Zapier?** Zapier is one of the most practical tools for getting work done at scale. As a marketer, I use it to connect data sources, trigger real-time alerts across communication platforms, and streamline workflows that would otherwise require engineering support. More recently, it has become a key layer in supporting our AI-driven initiatives, enabling faster experimentation and operational efficiency without adding complexity. **What do you dislike about Zapier?** Zapier’s UI has become increasingly complex as new features have been added, which can make onboarding and navigation unintuitive at times. There’s a learning curve to understanding how different components fit together, especially for newer users. Once you’re familiar, it’s powerful, but the initial experience could be streamlined. I’d like to see more emphasis on user testing and simplification of core workflows to reduce friction and help users get to value faster. **What problems is Zapier solving and how is that benefiting you?** Zapier acts as the backbone of our AI-driven automation and GTM workflows. It connects our core systems, eliminates manual tasks, and enables real-time data movement across tools without requiring engineering resources. This allows our team to move faster, reduce operational overhead, and scale programs that would otherwise be too resource-intensive. We rely on it daily to power everything from lead routing and alerts to internal tooling and AI-based processes. ## Zapier Discussions - [What can Zapier do?](https://www.g2.com/discussions/what-can-zapier-do) - 2 comments, 2 upvotes - [Can you reduce the steps while setting triggers and actions?](https://www.g2.com/discussions/can-you-reduce-the-steps-while-setting-triggers-and-actions) - 2 comments, 1 upvote - [How do I get my Stripe Active subscriptions once a day?](https://www.g2.com/discussions/how-do-i-get-my-stripe-active-subscriptions-once-a-day) - 2 comments, 1 upvote - [integration with hardware?](https://www.g2.com/discussions/integration-with-hardware) - 2 comments, 1 upvote - [What is the best way to implement this system in a small business?](https://www.g2.com/discussions/11974-what-is-the-best-way-to-implement-this-system-in-a-small-business) - 3 comments, 1 upvote ## Zapier Pricing - **Free**: Free For individuals starting out with automation. - **Starter**: $19.99 For individuals who need to automatically move data between apps. - **Professional**: $49.00 For individuals building and managing custom workflows. - **Team**: $399.00 For teams turning business processes into automated workflows. - **Company**: Contact Us For companies scaling automation across teams. 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[Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [ZenMaid Software](https://www.g2.com/products/zenmaid-software/reviews) - [Zenvia Customer Cloud](https://www.g2.com/products/zenvia-customer-cloud/reviews) - [Zillow](https://www.g2.com/products/zillow/reviews) - [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) - [Zoho Cliq](https://www.g2.com/products/zoho-cliq/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) - [Zoho Projects](https://www.g2.com/products/zoho-projects/reviews) - [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Rooms](https://www.g2.com/products/zoom-rooms/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Zapier Features **Development ** - Real-Time Integration - API Designer - Flow Designer - Pre-Built Connectors - Custom Connectors - Reusable connectors - 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Data Encryption - Security Standards - Communication Protocol **Data and Analytics - AI Agent Builders** - Analytics & Reporting - Contextual Awareness - Data Privacy Compliance **Governance & Compliance Controls - AI Orchestration** - Regulatory Compliance - Governance Policy Enforcement - Role-Based Access Control - Audit Trail Management - Security Protocols **Integration Options** - Data Virtualization - Managed File Transfers - Big Data Processing - EDI **Integration - AI Agent Builders** - Workflow Automation - API Usage - Platform Interoperability - CRM Data Integration **Deployment ** - Hybrid - Cloud to Cloud ## Top Zapier Alternatives - [Workato](https://www.g2.com/products/workato/reviews) - 4.7/5.0 (725 reviews) - [Integrately](https://www.g2.com/products/integrately/reviews) - 4.7/5.0 (682 reviews) - [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) - 4.6/5.0 (5,824 reviews)