Workfront Reviews & Product Details

What I Like: High-Level Control and Creative Sync

What stands out most to me is how Workfront creates a single source of truth across the entire marketing lifecycle. As a marketer, the native integration with Adobe Creative Cloud is a real game-changer: designers can stay in Photoshop while I manage their tasks and timelines in Workfront. It keeps everyone working in the tools they prefer, without losing context or data along the way.

The Request Queue system is another highlight. It standardizes how work enters the department by requiring stakeholders to complete specific forms before a project even begins. That structure cuts down on the “drive-by” requests that pop up in Slack or email, and it helps ensure the right creative briefs and assets are in place so the team can start with clarity.

The Proofing and Approval tools are, in my view, among the best in the industry. I can leave precise, pin-point comments on videos, PDFs, and landing pages directly within the platform. This avoids the “v2_final_final_v3” file-naming chaos and maintains a clear audit trail of who approved what and when, which is essential for brand compliance. Review collected by and hosted on G2.com.

What I Dislike: Complexity and Learning Curves

My biggest frustration is the steep learning curve. Workfront is extremely powerful, but that power comes with a complex user interface that can feel “clunky” or “heavy” compared with more modern, nimble apps. As a result, new users may end up clicking through multiple layers of menus just to complete a simple task, which can create real “tool fatigue” if the setup and workflows aren’t streamlined.

There’s also a notable administrative overhead. Because the platform is so customizable, it often requires a dedicated “System Admin” to keep everything running smoothly and consistently. If an organization doesn’t invest in a solid rollout or an internal expert, the system can quickly turn into a messy “digital junk drawer,” where tasks and projects get buried in outdated folders and are harder to find.

Finally, the pricing and overall resource requirements are high. It’s an expensive tool built for large teams (usually 50+ users). For smaller marketing teams, the cost—along with the time needed to set up sophisticated automation, sometimes with the help of an external consultant—can end up outweighing the benefits of the features provided. Review collected by and hosted on G2.com.

What I like best about Workfront is how customizable and scalable it is for complex, cross-functional workflows. The request queues, custom forms, and templates make it easy to standardize intake and ensure teams provide the right information upfront, which significantly reduces back-and-forth. Reporting, dashboards, and text mode allow for deep visibility into work status and accountability, and when paired with Workfront Fusion, it becomes a powerful automation tool that saves time and reduces manual effort. It’s especially strong for enterprise teams that need structure, governance, and flexibility all in one platform. Review collected by and hosted on G2.com.

While Workfront is extremely powerful, the user interface and personalization options are somewhat limited. I wish there were more flexibility with visual customization such as colors, headers, fonts, and company branding to improve usability and make the experience feel more modern. Additionally, the learning curve can be steep for new users, especially given how many features and configuration options are available. Review collected by and hosted on G2.com.

I like Workfront for its centralized work and project management, which helps make work more organized. The detailed reporting feature is great, as it gives in-depth measurement and visibility of the work. I also appreciate the API integration with various tools, which adds flexibility, and the great UI that enhances my experience. The automation in Workfront helps in quicker responses to customers and better team coordination, improving productivity. Additionally, Workfront offers better customization options, more detailed dashboards, and competitive pricing compared to JIRA. The onboarding team offered comprehensive training, which was beneficial. Review collected by and hosted on G2.com.

There are times where the system lags a bit if the data set is large. Also, since it is not a traditional ticketing tool, a lot of it has to be customized. Navigation can be simplified with fewer clicks. There can be in-app guidance for smoother onboarding for new members on the tool. Review collected by and hosted on G2.com.

I use Workfront primarily for project and task management within cross-functional teams. It helps track work requests, assign tasks, manage timelines, and keep everything documented in one place. Workfront helps reduce confusion around task ownership, priorities, and deadlines by keeping everything in one place. It improves visibility into project status and dependencies, making planning easier and cutting down on follow-ups. What I like most about Workfront is the visibility it provides into tasks, timelines, and ownership, keeping projects organized and reducing the need for constant check-ins or email follow-ups, which helps the team work more efficiently. Integrating it with other tools helps keep communication aligned and ensures project updates are visible across teams. Switching to Workfront from a combination of spreadsheets and email-based task tracking made it much easier to centralize projects and keep everyone on the same page. Although the initial setup was a bit time-consuming, once set up, it ran smoothly and became easy to use day-to-day. Review collected by and hosted on G2.com.

The user interface can feel a bit complex at times, and there's a learning curve for new users. Some workflows also require a fair amount of setup and customization, which can be time-consuming initially. Review collected by and hosted on G2.com.

I use Workfront primarily for managing multiple projects with my team, and it's a great tool for setting up detailed project timelines, assigning tasks, and making sure everyone is on the same page. I love the visual timeline feature; it makes it easy to track deadlines and dependencies between tasks, which helps me stay organized and ensure important deadlines are met. The collaboration features are also useful as I can communicate with team members directly on tasks, reducing the need for excessive emails or meetings. Additionally, integration with tools like Slack makes sharing resources and updates easy. I appreciate how it visually displays tasks and their dependencies, allowing me to track progress and adjust timelines quickly if needed, and the integration with Slack is a great way to receive notifications and updates directly in Slack channels, making it easier to communicate with the team without switching apps. Review collected by and hosted on G2.com.

The mobile app performance can be slow at times, making it difficult to update tasks or view detailed timelines on the go. The app can sometimes take a while to load when accessing larger projects or complex timelines, which makes it less efficient when I'm trying to quickly check or update tasks during busy days. Review collected by and hosted on G2.com.

I like using Workfront because it allows the use of Fusion to automate repetitive tasks. This feature is really helpful as it helps customize the level of automation needed for projects, which is a big time saver and streamlines my workflow. Review collected by and hosted on G2.com.

You need someone with Fusion experience to help navigate the Fusion automation. The learning curve is really steep to get very good at Workfront, although it's easy for a novice to do basic tasks. The initial setup was very difficult due to its complexity, requiring us to hire an external consulting team and experts full time, taking six months to a year to have our first project pilot. We really loved the Workfront Outlook integration, but that has been deprecated. Review collected by and hosted on G2.com.

I find Workfront to be a time-saving and easy-to-use platform. It's efficient and helps improve the quality of work. The request intake forms and templates are great for standardizing required information, which makes repeatable work faster and allows new staff to follow the same structure. The live status across the team helps with strict governance and transparency. I also appreciate how easy it has become to manage tasks, assign owners, and track progress. Review collected by and hosted on G2.com.

I find Workfront's UI could be more intuitive and modern. The flow feels complicated with too many options. I'd like improvements in the report builder UX and feel the agile and scrum capabilities are weaker compared to other tools. Also, the AI could be more practical by adding features like project health assessment. Review collected by and hosted on G2.com.

Workfront offers many promising features, such as Priorities, Canvas Dashboards, and Planning. The API is extensive.

Adobe branding is a name that many outsiders associate with professional products.

The community, especially through Experience League, is both good and reliable. Review collected by and hosted on G2.com.

Unfortunately the UI / UX is quite outdated. It would be nice, if some newer Web-Framework would be used. Getting together necessary information requires a lot of clicks.

In our context we need a huge amount of individual customisation. Each customer has different needs. Workfront offers many interesting approaches, but it is often unclear whether we are relying on a solution that will still be viable in the future.

Many functions seem to have been neglected. Review collected by and hosted on G2.com.

I really like Workfront because it's an excellent project and workflow management system. Its collaborative feature and strong data analytics help me a lot. Managing tasks, planning, giving approvals, and sorting files are super easy because everything is in a single place. This makes it really easy to manage a large portfolio. Review collected by and hosted on G2.com.

The learning curve- I must say, the learning modules should be easy so that new users don't struggle with setup. It's expensive as well. Review collected by and hosted on G2.com.

Workfront helps me manage, assign, review, and approve all projects in one place. Everyone can easily collaborate without multiple versions or email correspondence. Review collected by and hosted on G2.com.

The interface is not as intuitive as I would like, and the admin console can be difficult to manage. Theoretically, if I add someone, the should appear since I am the Adobe admin, and they still show as “pending”. Review collected by and hosted on G2.com.