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Userflow

By Userflow

4.8 out of 5 stars

How would you rate your experience with Userflow?

Kara T.
KT
Director of Member Experience
Mid-Market (51-1000 emp.)
"Onboarding made easy for product newbs"
What do you like best about Userflow?

UserFlow has been one of the most quickly adopted products by myself and my team due to the ease of use for those new to creating/working with product tours. The more I dive into the product, the more possibilities I see with it, not just for user onboarding but overall engagement. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

I wish there was a capability to save templates or create frameworks to organize individual flow pieces to re-use in other flows. Review collected by and hosted on G2.com.

Userflow Reviews & Product Details

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Userflow Media

Userflow Demo - Flow builder
Building flows with Userflow is remarkably intuitive. Our builder enables anyone to create sophisticated onboarding experiences without writing a single line of code. Simply click to select elements in your app—the builder displays them visually so you can see exactly where tooltips will appear. ...
Userflow Demo - Onboarding checklist
Userflow's checklists serve as a perfect anchor throughout the onboarding journey. Users can always return to any of your flows, and checklists provide clear guidance on next steps. Tasks automatically mark themselves complete based on simple logic you define, creating a seamless, self-updating e...
Userflow Demo - Welcome modal example
Flows can contain modal steps, which are great for prominent messages and announcements. You can even add fun animated confetti to a congratulatory modal upon completion of a flow to reinforce learning and success.
Userflow Demo - User profile
Watch a real-time activity feed of how users interact with your flows and your app.
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Userflow Reviews (112)

Reviews

Userflow Reviews (112)

4.8
112 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and intuitive design of Userflow, highlighting how it allows non-technical team members to create onboarding flows quickly and effectively. The platform's robust support and frequent updates enhance user satisfaction, although some users note a desire for improved analytics capabilities.

Pros & Cons

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Marcus P.
MP
"Simplified Onboarding, Enhances User Engagement"
What do you like best about Userflow?

I find Userflow really easy to learn, especially when it comes to building flows or launchers. It's still early days for us, but I love how we can put this in front of our less-technical support staff and get them up and running really fast, building content. This ease of use is a big plus since our engineering department is always super busy. Our support team is more engaged and proactive in dealing with frequently requested support issues, feeling a lot more ownership and involved in the ongoing success of the company. The initial setup was really easy, and our engineers found the technical documentation really easy to follow. It's been great to clearly see what's in staging versus what's published in production and get used to it in a staging environment. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

We can only point Userflow at our public facing HubSpot knowledge base articles, but we do have articles behind the login, and so that is something that's not working too good for us at the moment. Review collected by and hosted on G2.com.

Response from Lauren Smith of Userflow

Thank you so much for taking the time to share such a thoughtful review, Marcus! This means a lot to our team.

It’s fantastic to hear that Userflow has empowered your support team to build and own content without having to rely on engineering. That cross-functional ownership is exactly what we’re aiming for, and we love hearing that it’s making your team more proactive and engaged. I’m also really glad the setup experience and documentation worked smoothly for your engineers, and that staging vs. production clarity has been helpful.

On your feedback about linking to gated knowledge base content—that’s a really fair callout. I just shared your input with our product team and as we continue to explore better support for more complex documentation setups like yours, we may reach out for additional feedback. This type of input is exactly how we continue improving the product, so we really appreciate you taking the time to share your thoughts :)

Thanks again for being a customer, and we’re excited to grow alongside you! Please don’t hesitate to reach out anytime if there’s more you’d like to see.

-Lauren

James G.
JG
"Highly Customizable, Easy Onboarding Solution"
What do you like best about Userflow?

I like Userflow for its broad range of customizability options, all behind an easy-to-use platform. It enables me to be far more flexible in the way I work and make changes quickly. The auditing of checklists, flows, and guides is great as it facilitates targeted support and assistance. I also appreciate how Userflow integrates with UserWay, a translation tool, allowing me to give support and guides in different languages. The initial setup of Userflow was very easy, which was a plus. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

Making flows with AI proved to be a little too automated and lost some specificity that we required. Perhaps a prompt to advise using it for simple user journeys with one pathway, not ones with different options. Review collected by and hosted on G2.com.

Response from Lauren Smith of Userflow

Thanks so much for the thoughtful review, James! We really appreciate you taking the time to share this.

It’s great to hear that Userflow’s flexibility and ease of setup are helping you move quickly and support your users more effectively, especially during onboarding. We’re also glad the auditing tools and multilingual support are making it easier to deliver more targeted guidance.

And thank you for the honest feedback on AI flow creation via Smartflow. That feedback is really helpful. You’re right that it currently works best for simpler, more straightforward journeys, and your suggestion around setting clearer expectations is a great call. That’s something we’re actively looking at as we continue to improve it, and I have already shared your feedback directly with our product team.

Thanks again for the feedback and for using Userflow. It genuinely helps us make the product better. 🙏

Arlo B.
AB
Systems and Tech Support
Small-Business (50 or fewer emp.)
"Effortless Tour Creation for the Whole Team"
What do you like best about Userflow?

How easy it is to create the tours, no coding is needed which means multiple members of the team can edit or add anything they need to if I'm off (sole creator of the tours)! It's also so easy to implement Userflow into the platform. Special shoutout to Maria who is a CSM at Userflow - she's honestly been amazing! Review collected by and hosted on G2.com.

What do you dislike about Userflow?

To be honest I don't really find anything unhelpful or to dislike about Userflow. Review collected by and hosted on G2.com.

Response from Lauren Smith of Userflow

Thank you so much for the thoughtful review, Arlo! We’re thrilled to hear how easy it’s been for your team to create and manage tours without code, especially knowing it’s helped you scale onboarding beyond a single owner. That’s exactly the kind of flexibility we aim to deliver.

It’s also great to hear that Userflow has helped reduce the time your CSM and Sales teams spend on training and support, while giving users instant guidance right when they need it. And we’ll be sure to pass along the shoutout to Maria. She’ll be so happy to hear it (and we agree—she's amazing!).

Thanks again for taking the time to share your experience. We’re grateful to be part of your onboarding journey and excited to keep supporting your team as you grow!

-Lauren (Head of Marketing) & the rest of the Userflow team

Karine D.
KD
Product Owner
Computer Software
Small-Business (50 or fewer emp.)
"It's now a tool I can't go without!"
What do you like best about Userflow?

I like the flexibility it does provide. It's always easy to implement new things to our product with Userflow. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

That we can't report on Analytics. It would be very nice to have more reporting capability. Review collected by and hosted on G2.com.

Response from Lauren Smith of Userflow

Hi Karine, thank you so much for the kind words! We’re thrilled to hear Userflow has become a tool you can’t go without, and that the flexibility is helping you quickly roll out updates and keep your clients informed.

We really appreciate the feedback on analytics and reporting as well. That’s an area we’re actively investing in (we just launched FlowAI Insights last week!), and input like yours helps shape where we go next. If you’d like help getting more out of the reporting that’s available today, or want to share more context on what you’re missing, our team would love to help. Just reach out to support@userflow.com

Thanks again for taking the time to share your experience!

-Lauren, Head of Marketing, Userflow

Yılmaz Doğan A.
YA
Growth Product Manager
Mid-Market (51-1000 emp.)
"Lean, Simple, Robust. With Userflow everything is easy to ship, and adequately complex"
What do you like best about Userflow?

Lean, simple, and robust. It is easy to ship and adequately complex. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

I'd appreciate it if it's more customizable, but still, I don't see this as a deal breaker when compared with its benefits. Review collected by and hosted on G2.com.

Response from Lauren Smith of Userflow

Hi Yılmaz, hank you for the thoughtful review! We love hearing that Userflow feels lean, simple, and robust, and that it’s helping you ship experiences quickly without added developer cost. That’s exactly what we aim for.

We also appreciate the note on customization. We’re continuously working to expand flexibility while keeping things easy to use, and feedback like this helps us strike the right balance. If there are specific customizations you’ve been wishing for, we’d love to hear more! Feel free to reach out to support@userflow.com and our team will be happy to dig in with you.

Thanks again for sharing your experience!

- Lauren, Head of Marketing, Userflow

Verified User in Real Estate
AR
Small-Business (50 or fewer emp.)
"Easy creation of tours and announcements thanks to an intuitive UI"
What do you like best about Userflow?

- Easy creation of tours and announcements

- Clear and intuitive UI

- Low entry barrier and easy integration

- Basic analytics functions

- Easy creation of small surveys Review collected by and hosted on G2.com.

What do you dislike about Userflow?

- Very large price difference between the available plans Review collected by and hosted on G2.com.

Response from Lauren Smith of Userflow

Thanks so much for the thoughtful review. We really appreciate you taking the time to share your experience with Userflow.

We’re glad to hear the intuitive UI, ease of creating tours and announcements, and low setup effort have been valuable for your team. Helping teams communicate new features, guide users effectively, and track usage with minimal friction is exactly what we aim to deliver.

We also hear your feedback on pricing differences between plans. As teams scale and need more advanced capabilities, pricing can sometimes feel like a bigger step than expected, and that’s something we’re actively mindful of as we continue to evolve our plans and packaging.

If you’d ever like to talk through your use case or explore options that better fit your needs, our team would be happy to help. You can always reach us at support@userflow.com

Thanks again for being a Userflow customer. We truly appreciate your feedback.

-Lauren, Head of Marketing

SG
VP of Customer Services
Small-Business (50 or fewer emp.)
"Userflow: Easy to Use, Constant Improvements and New Features"
What do you like best about Userflow?

The most helpful aspect is the ease of use. The upsides are Userflow's constant improvements and additional features. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

Well, if it's a dislike, it's on our part. We should have used Userflow a long time ago! Review collected by and hosted on G2.com.

Response from Lauren Smith of Userflow

Hi Steven! Thank you so much for taking the time to leave this review.

We’re thrilled to hear that ease of use and our continuous improvements stand out to you. Making Userflow simple to adopt and constantly better is something our team cares deeply about, so it’s great to know that’s resonating.

And your comment about wishing you’d used Userflow sooner genuinely made us smile 🙂 Helping teams ramp prospects and customers with clear, step-by-step guidance is exactly what we built Userflow for, especially during growth phases like the one you’re in.

Thanks again for the kind words and for being a part of our journey. If there’s ever anything we can do to support you further, don’t hesitate to reach out!

- Lauren

NITIN R.
NR
Senior Manager - Product Marketing
Small-Business (50 or fewer emp.)
"I love Userflow!"
What do you like best about Userflow?

It's very easy to use.

There is a broad variety of use cases for which it can be used.

Their customer support is excellent.

I have been using it since Esben and Sebastian were individually answering queries. Now they have a bigger support team.

They are constantly rolling out new features. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

Nothing really. Maybe the price for the pro plan ;-) Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"Awesome tool, awesome support"
What do you like best about Userflow?

It is very user-friendly, and intuitive, and there are a lot of options for customization. Further, the customer support team is always VERY fast, super friendly and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

Some options and features are not available (yet), but they will probably come over time, as the product is still evolving. Review collected by and hosted on G2.com.

Marcos M.
MM
CoFounder
Small-Business (50 or fewer emp.)
"Using Userflow we have achieved exceptional onboarding experiences"
What do you like best about Userflow?

We have explored various onboarding platforms in the past, but Userflow stands out as a game-changer. We particularly appreciate its diverse components and interactive features that effectively capture attention and facilitate those crucial "a-ha" moments. Review collected by and hosted on G2.com.

What do you dislike about Userflow?

It would be beneficial to include a session replay feature within the platform to observe and analyze how users interact with the onboarding tours. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Userflow.

Free Trial

Free Trial

Startup

Starting at $240.00
Per Month

Pro

Starting at $680.00
Per Month
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Userflow Features
Survey Implementation
Data Analysis
User Segmentation
Multi-Language Support
Behavior-responsive Messaging
Audio-visual Walkthroughs
Text Bubble Walkthroughs
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Userflow