# Tubular Reviews **Vendor:** Chartbeat **Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Average Rating:** 4.3/5.0 **Total Reviews:** 22 ## About Tubular Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. Tubular Labs, the social video intelligence company, is the only solution that provides a unified view of the content, interests, and behaviors of audiences across Instagram, YouTube, Facebook, Twitch, and more. With the largest social video database covering over 15+ billion videos and 45+ million creators, Tubular helps the largest media companies, hundreds of household name brands, and leading agencies grow their business by anticipating content trends and changing behaviors in order to make smart decisions. For more information, visit www.tubularlabs.com. ## Tubular Reviews ### 1. Why I've been using Tubular for 7 Years and Counting! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Tubular?** We rely on Tubular for social media strategy. The platform has continuously improved over the past 7 years I have used it. It's hands down the most comprehensive Video Analytics tool on the market. - Monitoring Platform competitors. - Keeping up with Social Media Platform Trends - Informing strategic decisions (audience, content and commercial) - Sourcing creators for Collaborations - Understanding our audiences ++ Love the Audience Also Watches report. It's added allot of value to a number of strategic areas. ++ Big fan of the new AI tagging taxonomy that has improved the categorisation of topics, making the platform much more accurate adding another layer of granularity. ++ Support is Excellent. Galina, our account manager, has been an exceptional support, ensuring we get the most from the platform. Listening to our challenges and feedback and coming up with creative solutions. The product team are always willing to take on feedback and work collaberatively with their clients. **What do you dislike about Tubular?** Analytics are limited to Video only. As a publisher of other formats we have to look elsewhere for full social coverage. However, I understand the broader coverage would likely come at a cost and video is the main focus for platforms. Most limitations we have faced are down to social platform API limitations rather than Tubular it's self. Alerts would be handy for significant content, creators and platform changes, allowing us to be more proactive. **What problems is Tubular solving and how is that benefiting you?** Tubular is a one-stop shop for all of our video analytics needs. - Comprehensive Competitor Analysis - Comprehensive platform monitoring allowing us to pivot quickly to platform shifts. ### 2. Continuously impressed with all the data available, there isn't enough time to go through everything **Rating:** 5.0/5.0 stars **Reviewed by:** Evelyn N. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Tubular?** Using Tubular has gotten us through challenging partner requests. We've used different Tubular features to answer different questions. It takes some time to build a view that will make pulling insights easier, but once it's done, it's definitely worth the effort. That's another great thing about Tubular, you can create different custom builds to pull the data in whatever way suits your needs! **What do you dislike about Tubular?** For someone who is just getting into the Insights space, Tubular might be initially overwhelming. But dedicate enough time to learning the platform, and the process becomes much easier. **What problems is Tubular solving and how is that benefiting you?** Sometimes we will get random requests to pull competitor analysis or to gain audience insights, Tubular has helped make this process much less manual. It really has saved us time. ### 3. Working with Tubular **Rating:** 4.5/5.0 stars **Reviewed by:** Gia R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2024 **What do you like best about Tubular?** Data and insight gathering for our clients and the people we work with in Tubular are great. Easy conversations and coordination for monthly reports. **What do you dislike about Tubular?** Nothing really, I do not personally use the dashboard. I mostly coordinate reports sent to clients. **What problems is Tubular solving and how is that benefiting you?** Gives us additional information about the brands we service, via data gathering and analysis of their materials aganst competitors - on YT and FB. Clients appreciate the insight. Helps them plan out campaigns better and more efficiently. ### 4. Tubular provides a seamless and user-friendly experience **Rating:** 5.0/5.0 stars **Reviewed by:** Muhamed A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Tubular?** User-Friendly Interface: Tubular has a very intuitive and easy-to-navigate interface. It has helped me effortlessly access the features I need, which has significantly improved my experience. Excellent Performance: I'm impressed with Tubular's performance. The smooth playback, fast loading times, and reliable streaming services have all contributed to its high score. It's apparent that a lot of effort has gone into optimising these areas. Customer Success: Tubular’s customer service is exemplary. Their dedication to ensuring customer satisfaction has not gone unnoticed and has significantly contributed to my positive experience. **What do you dislike about Tubular?** Sometimes there is a Limited features depending on specific needs **What problems is Tubular solving and how is that benefiting you?** By providing comprehensive analytics on video performance and audience engagement, Tubular empower us to make informed decisions, enabling us to optimize our content strategy based on what resonates with their audience. ### 5. Incredible breath, depth and organization of social video landscape. Nothing else like it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Tubular?** 1) Coverage: Tubular has every single YouTube channel above 10,000 subscribers and millions of IG, TT, FB, Twitter accounts plus daily view trends for billions of videos 2) Unique metrics can't get from platforms: demographic data for all channels, channels and videos the audience also watches, topics, categories, property roll ups 3) Additional insights like what each creator's audience buys on amazon 4) Endorsed by YouTube and Meta **What do you dislike about Tubular?** Oddly they haven't rolled up their video-level categories and topics at the creator level So much data is avialable in so many different ways, takes awhile to master. Can feel like a $10,000 electric keyboard with so many bells and whistles **What problems is Tubular solving and how is that benefiting you?** Who are the largest YouTube creators in X genre; demographics of creators; language of creators; what % of their views come from shorts Show reach and value of our ad inventory to advertisers Build proprietary models using Tubular API data ### 6. One of the best if not the best for video performance measurement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Tubular?** It helps me to find what is relevant in digital/social video by tracking performances, interests and channel behaviour/benchmarks. **What do you dislike about Tubular?** At times some of the features can be a bit limiting, e.g. only able to see watch time performance in some territories, and working on a global team I would need to explore a broken down view at times. the spilt of the services and its features has increased, in the years I've used it, I think it would be better if they simplified the lineup and change the pricing than introduce new features under new services with different prices. **What problems is Tubular solving and how is that benefiting you?** It helps us to find out whether competitors and our industry is being affected by changes to the platform we use, but also how they are reacting. This helps us make an informed change where needed and how we can keep in tow or learn from and improve upon. ### 7. Great Resource for Creator Research **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa M. | Senior Program & Live Ops Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about Tubular?** Tubular provides in-depth information about creator channels and shows overlap between two creators within the same space, which is helpful for research. **What do you dislike about Tubular?** There still isn't accurate Instagram information and TikTok took quite a lot longer to appear on the platform when TikTok has taken off significantly and doubles in market share YoY. The feature is still incredibly limited on this platform compared to competitors. **What problems is Tubular solving and how is that benefiting you?** Tubular has a nice UI and the I&S services team is fantastic. I think being able to purchase I&S without the self-service dashboard for teams that do not have the bandwidth to do all the research themselves would be essential. ### 8. I've had a great experience using Tubular Labs and would recommend it to others **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about Tubular?** The insight we've used from Tubular has helped guide our digital content strategy, identify key genres for ROI and identify whitespace opportunities. **What do you dislike about Tubular?** I dislike not being able to see Watch Time data in Video Intelligence. It would be very useful if Tubular could inform me when new Creators are set up within a Property, so it's easier to track when our competitors are launching new YouTube channels or Facebook pages. It would also be great if there was a larger selection of Content Genres available to choose from in Tubular, for example 'History' does not appear in the pre-defined list **What problems is Tubular solving and how is that benefiting you?** Tubular helps me to research and identify categories of content that we should explore that will deliver the best ROI ### 9. I would like to learn more about the tool **Rating:** 2.0/5.0 stars **Reviewed by:** Freddy V. | Analyste de recherche, analyse des médias, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about Tubular?** I like the interest that Tubular can show about the different titles **What do you dislike about Tubular?** I'm not sure about the added value of Tubular data and where they come from. I would be curious to know the vision that Tubular can offer for the future **What problems is Tubular solving and how is that benefiting you?** Tubular informs on trends without focusing on audiences on TV. It is complementary to other tools ### 10. Solid video insights tool for major social video platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Tubular?** Two most valuable functions I utilize heavily are: (1) Boolean search for specific topics of video content , (2) Filters on creator & audience segmentation on videos **What do you dislike about Tubular?** Under the 'creator' and 'video' tabs, the interface of looking at data is not as optimised to scroll and select metrics to look at. I have to rely on data exports. **What problems is Tubular solving and how is that benefiting you?** Short Form video data is valuable, especially TikTok data to see trends. Would like to see more segmentation available for SFV as it is the growing space in the coming years. ### 11. Great taxonomy on content **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2022 **What do you like best about Tubular?** The categorization of content is hierarchical and logical. The filter criteria are easy and clear. The data loading speed is acceptable. **What do you dislike about Tubular?** How all buttons on the UI work - that's why I need tutoring - not as intuitive Limit of 500 rows per download Terminology on headers not always annotated **What problems is Tubular solving and how is that benefiting you?** All platforms, all major creators/video content, all in one place. I come here for a good sampling of the current "universe" of digital content. ### 12. User experience can be improved **Rating:** 3.5/5.0 stars **Reviewed by:** Shivani K. | Senior social insights analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Tubular?** Go to platform for tracking videos with the flexibility to filter the timeframe, it allows to track SFV videos, which is great since SFV is very popular these days **What do you dislike about Tubular?** Country filter needs major improvement Affinities/interests filter is mostly inaccurate Deep-dive into data takes the user to a diff page, which disrupts the experience **What problems is Tubular solving and how is that benefiting you?** To track short form video and monitor video metrics ### 13. Great tool to get stats on owned and public accounts **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Tubular?** - The indepth data provided (age range of followers, subscribers growth) - Ease of use (Being able to save searches, dashboards etc) - Almost real time updates **What do you dislike about Tubular?** - Often wrong categorization of channels and video types (YT) - this is understandable as videos are hard to decipher - Filtering panel on the left is not consistent for creator and video tabs -- would be good to add audience filter on VIDEO tab as well **What problems is Tubular solving and how is that benefiting you?** Makes it easy for us to look at top content creators, top growing content creators (opportunities) and top viewed videos in certain regions. Makes it easy for us to determine top creators we can engage and determine latest top trends. ### 14. Tubular Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about Tubular?** Tubular provides us great insights on how our content is performing and how we compare to our competition. It guides our strategy and decision-making as well. **What do you dislike about Tubular?** Sometimes it is a hassle to make lists or click through all the different buttons to get to what I am looking for. **What problems is Tubular solving and how is that benefiting you?** Tubular provides quicker ways to insights about each of our social channels and content, and how it fares vs. our competition. ### 15. "It's a Ferrari and you have to drive it like one" **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian K. | Head of Audience Development, Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2022 **What do you like best about Tubular?** Identifying white space opportunities for content. **What do you dislike about Tubular?** Video categories work perfectly in English, but not in other languages. **What problems is Tubular solving and how is that benefiting you?** Understand your audience, your market and your competition. ### 16. Bruce Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Tubular?** The user interface is very clean and user friendly. The data is always accurate. **What do you dislike about Tubular?** I wish the platform wasn't only limited to video metrics. It'd be great to get a more holistic view of total social performance. **What problems is Tubular solving and how is that benefiting you?** It helps us measure our performance against competitors. Without Tubular, we'd have a difficult time measuring how many video views our competitors are getting. It's also helpful for utilizing boolean searches to comb videos. ### 17. Outstanding service and unique data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Tubular?** Our strategy team utilizes Tubular data all the time in multiple ways in their RFPs and the content is invaluable. We are especially excited to start using the new TikTok metrics as I know our clients have been looking for this for a while. **What do you dislike about Tubular?** No downside of using Tubular that I have experienced . **What problems is Tubular solving and how is that benefiting you?** RFPs, Creator channel and Video Lists, Showcasing Examples In Media Plans ### 18. Best tool for video intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about Tubular?** I like using the boolean commands when searching. **What do you dislike about Tubular?** It doesn't remember my login if I haven't used it for weeks. **What problems is Tubular solving and how is that benefiting you?** YouTube channel performance for competitive scan ### 19. Tubular is great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Tubular?** social video views all in one place, able to compare across landscape **What do you dislike about Tubular?** no Instagram in-feed video previously, missing key piece **What problems is Tubular solving and how is that benefiting you?** how our views compare with competitors ### 20. The best social media video tracker that money can buy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Tubular?** ability to track all video statistics on social media platforms **What do you dislike about Tubular?** minimal dislikes. Probably a more user-friendly interface **What problems is Tubular solving and how is that benefiting you?** Providing insights that allow business to change aspects of videos that would engage audiences more ### 21. The No.1 platform for online video-related insights **Rating:** 4.0/5.0 stars **Reviewed by:** Simon Q. | Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2019 **What do you like best about Tubular?** Tubular provides a HUGE database of online video insights acrss both content creators and influencers and has a very easy to use, but detailed, interface and reporting capabilities. I love the depth of detail one can go into to find the right person or video, but also the ability to quickly scan large sets of data for quick turnaround analysis. **What do you dislike about Tubular?** The main downside of Tubular for many is likely the price point. It can seem expensive given the 2-seat minimum requirement, however, there is a wealth of data available so depending how you maximise this the investment commitment vaires. **Recommendations to others considering Tubular:** Think about the different use cases for the data and insights the platform provides as there is a lot more usage in it than just finding content creators or popular/relevant videos. **What problems is Tubular solving and how is that benefiting you?** I mainly use Tubular in two ways: 1. To find, monitor and compare influential users 2. To augment social listening reporting with additional data (using Tubular as a secondary platform alongside a dedicated listening tool) I have also used it across issues/crisis monitoring, competitor auditing, campaign analysis and owned channel tracking. ### 22. Obsessed **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Tubular?** Tubular is an amazing one-stop shop for all your influencer needs. Discovery, campaign tracking, etc **What do you dislike about Tubular?** They don't include contact info for creators so you have to go manually find their email addresses **What problems is Tubular solving and how is that benefiting you?** Tublar did an amazing job of helping source talent from outside of my existing network. - [View Tubular pricing details and edition comparison](https://www.g2.com/products/tubular/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-08+04%3A06%3A14+-0500&secure%5Bsession_id%5D=808c41e0-f9c9-45db-8a68-e88d81483b16&secure%5Btoken%5D=aec1fd9194375f5d65b9ab828a4594d9150fa42399291c4fcf102bff4c5a5eb3&format=llm_user) ## Tubular Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Tubular Alternatives - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,371 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,186 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - 4.1/5.0 (1,133 reviews)