# TRIBE Reviews **Vendor:** TRIBE Group **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 37 ## About TRIBE TRIBE connects global brands with 70,000+ talented and diverse influencers to generate world-class content for TikTok, Instagram, Pinterest, Facebook and Twitter. Execute influencer strategies that rival the world’s most innovative brands with TRIBE’s powerful combination of tech + team. An end-to-end platform to source authentic creators (or import your own), run campaigns fast with tools to automate the tasks you hate, and measure your ROI with real-time, first-party metrics. PLUS an expert team to guide you every step of the way. Since launching in 2015, TRIBE has worked with 13,500+ of the world’s biggest brands and agencies, including Unilever, Disney, Loréal, Jeep, AMEX, Rimmel London, McDonald’s, Logitech and Amazon. ## TRIBE Reviews ### 1. Great streamlined and self serve platform **Rating:** 4.0/5.0 stars **Reviewed by:** Timothy H. | Enterprise (> 1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about TRIBE?** The platform is self intuitive and the account management is local and quick. **What do you dislike about TRIBE?** You get a premium service and platform however costs can be better. **What problems is TRIBE solving and how is that benefiting you?** Driving awareness for my brand and creating long term partnerships ### 2. Great flexible campaign options for influencer marketing and content creation. **Rating:** 4.5/5.0 stars **Reviewed by:** Alicia M. | Digital Marketing Coordinator & Nutritionist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about TRIBE?** Great onboarding process with a lovely and attentive team that gets back to in a short time frame. We especially loved the flexibility of running a campaign, as a smaller business we're unable to comment for subscription so Tribe helps our needs and helps us achieve our influencer marketing goals with ease. **What do you dislike about TRIBE?** From the two campaigns we've run this year we felt that the only downside was the same pool of influencers were applying, with little difference in options. We also found that some influencers had large followings but their interaction and reach was small. Some creators hit the brief others don't and can be frustrating with our products as we're fresh food so asking to shoot again can be hard. **What problems is TRIBE solving and how is that benefiting you?** Helping us reach our to influencers and get in front of influencers at ease, saving us a lot of time and efforts ### 3. TRIBE has been a great way to source fresh content **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about TRIBE?** Using TRIBE has allowed us to source content that would otherwise require models and a crew. It's been a great way to get different perspectives and unique content that works well for both organic and paid. **What do you dislike about TRIBE?** I wish there were a way to limit submissions to only photo/video, and only allow creators who have not previously been selected to submit. **What problems is TRIBE solving and how is that benefiting you?** TRIBE saves us time and money by connecting us directly with content creators, without have to find them ourselves. ### 4. I have enjoyed working with Tribe for the last 3-4 years. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2022 **What do you like best about TRIBE?** I like that Tribe can save time on sourcing relevant influencers for a campaign which are interested in working with the brand. We've previously worked with The Blogger Programme which didn't meet all our requirements when finding influencers. **What do you dislike about TRIBE?** Sometimes the Influencers can be unreliable at sending content through on time or the quality of the content isn't exactly as expected so some back and forth in getting the content right is needed. There also needs to be a larger amount of influencers that are available on TikTok for beauty campaigns - I understand that TikTok is a new platform for TRIBE and this is why there hasn't been as many creators to work with. However, we find it is always the same creators applying for each campaign when it would be good to have some more diversity. **What problems is TRIBE solving and how is that benefiting you?** TRIBE is helping us generate more awareness of our products through influencer marketing - it's benefitting us as we are reaching a wide audience with minimal effort. ### 5. Simple Process with lots of support **Rating:** 4.0/5.0 stars **Reviewed by:** Tara D. | Social Media & Digital Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about TRIBE?** The process is streamlined and simple for us. Communicating with talent, renegotiating fees, payments are all made very easy for you so you can focus on getting the best results from the campaign **What do you dislike about TRIBE?** Without engaging the support team/account manager the system can be slightly rigid in what you can do during brief creation and while the campaign is running. But as mentioned the support team are great, so it's not to much of an issue **What problems is TRIBE solving and how is that benefiting you?** What I found most helpful was Tribe's ability to adapt campaigns to suit our needs as we went. This meant we could move budgets around to boost where needed, rework briefs etc ### 6. Easy platform to use with a good level of content to choose from when briefing talent. **Rating:** 4.0/5.0 stars **Reviewed by:** Tom M. | Digital Planning Executive, Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about TRIBE?** I like the range of content we receive, sometimes it looks professionally shot which is perfect for some Arla brands and the talent tend to follow the brief well. **What do you dislike about TRIBE?** Having to wait for talent to share a concept before we approve. I much preferred how it used to be as I don't think this brings much more value and almost adds a layer to the current process. **What problems is TRIBE solving and how is that benefiting you?** Helping us generate new content with more of an authentic look. As well as it helps with our reach to a wider audience, Big Milk is a perfect example of helping us target parents. ### 7. Tribe is an excellent site for creating quick and beneficial influencer marketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2022 **What do you like best about TRIBE?** The most helpful thing about Tribe is the option to have influencers submit their ideas before approving them for the campaign. I also love that you can decide how much budget you would like to dedicate to each campaign, which makes budgeting for campaigns much easier. **What do you dislike about TRIBE?** I don't have many downsides with Tribe however I would say there could be a slight improvement with the BCA process as sometimes it can take a while for everything to be confirmed. **What problems is TRIBE solving and how is that benefiting you?** Tribe is helping us to solve the amount of time it takes to source great influencers for campaigns on Instagram and Tiktok. Having access to a catalogue of influencers is so helpful for brands that may not have the time to find great talent themselves. ### 8. Love our partnership! **Rating:** 5.0/5.0 stars **Reviewed by:** Chantelle M. | Assistant Brand Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2022 **What do you like best about TRIBE?** TRIBE have been an amazing partner to work with and always looking on how we can improve our ways of working. The team are contactable, quick and collaborative to work with. I appreciate how easy they are to work with and how simple the program is to use. **What do you dislike about TRIBE?** Nothing in particular. I'm very pleased with how we are heading. **What problems is TRIBE solving and how is that benefiting you?** Streamlining all my work into one platform to help grow the program. But also helping build out an acquisition strategy and holding me accountable ad supporting me through the build. ### 9. Tribe platform is an easy to use influencer solution, we have had some lovely content in the past **Rating:** 4.0/5.0 stars **Reviewed by:** Louise B. | Digital Media Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about TRIBE?** Easily connect to hundreds of influencers **What do you dislike about TRIBE?** The new process of influencers sending the proposal across is annoying & time-consuming. I get this to protect the influencer for expensive products, but as our dairy products are really cheap to buy I don't feel like it's necessary. **What problems is TRIBE solving and how is that benefiting you?** Facilitating connections and licensing influencer content without having to draft contracts etc. ### 10. Working with Tribe is a Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about TRIBE?** The platform is easy to use and efficient for both the brand and creators. We can control what is or isn't published, this is critical for us so we remain compliant. Our account managers are always available and helpful. **What do you dislike about TRIBE?** We've done so many campaigns with Tribe using nano and micro influencers. It would be great if using the same platform we could work with macro influencers, that would be so much easier consolidating it all in one place! **What problems is TRIBE solving and how is that benefiting you?** Working in partnership with Tribe to navigate the recent changes to the Ad Code by TGA. ## TRIBE Discussions - [How safe is Influencer Marketing?](https://www.g2.com/discussions/how-safe-is-influencer-marketing) - 1 comment, 1 upvote - [How do I find influencers?](https://www.g2.com/discussions/how-do-i-find-influencers) - 1 comment, 1 upvote - [What is a micro-influencer?](https://www.g2.com/discussions/what-is-a-micro-influencer) - 1 comment, 1 upvote - [How do we better tap into people who aren't your typical influencers - e.g runners / athletes](https://www.g2.com/discussions/14521-how-do-we-better-tap-into-people-who-aren-t-your-typical-influencers-e-g-runners-athletes) - 1 comment, 1 upvote ## TRIBE Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top TRIBE Alternatives - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (480 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) - 4.6/5.0 (139 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) - 4.2/5.0 (395 reviews)