SmartyAds DSP Reviews & Product Details

I'm using SmartyAds DSP to buy traffic for our campaigns. I find the advanced targeting features, like geo-targeting and OS targeting, very effective for reaching our ideal audience. The support team is great, and Olena, in particular, is very communicative, available, and always willing to help. I also appreciate the user-friendly interface that makes it easy to operate. The initial setup for our campaigns was pretty easy. Review collected by and hosted on G2.com.

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- The ease of use and setting up a campaign

- Easy campaign reporting and optimization

- Friendly and professional support team

- Straightforward onboarding without annoying bureaucracy Review collected by and hosted on G2.com.

it's typically takes 10-15 minutes for a new creative to get reviewed Review collected by and hosted on G2.com.

It is an easy to understand and easy to upload campaigns. Review collected by and hosted on G2.com.

I don't like the delay in the approval of creatives. Review collected by and hosted on G2.com.

The support and account manager are available all the time and response very quick.

The dashboard is very easy to learn and to use. Review collected by and hosted on G2.com.

The capabilities can be sometimes limited for speciffic things but in general we found all we need. Review collected by and hosted on G2.com.

SmartyAds has been very helpful to us in generating qualified leads at a great value. Our cost per impression and click are amongst the best of all the media sources in our marketing mix. Review collected by and hosted on G2.com.

The only challenge we've had with SmartyAds is generating the volume of traffic that we'd like. This is because we only serve a limited geographic in NW Florida. Review collected by and hosted on G2.com.

We're still doing trials, but the attention and help that we received is implacable. Review collected by and hosted on G2.com.

It would be great if we can run CPA or CPC campaigns besides CPM, so, we can optimize according to these KPIs Review collected by and hosted on G2.com.

Tried SmartyAds DSP to air campaigns for my clients in technology and education niches. Both campaigns were in-app - for the first one I used an interstitial banner and for the other one rewarded. Creatives were approved swiftly and the campaigns went overall very smoothly - I could adjust the right targeting, measure results (including user interaction with tags), and optimize when needed. In a nutshell, clients were happy as campaigns showed great KPI. Platform managers were also very helpful when I had questions. After giving it a test drive I can say that most certainly I will use this platform for the next campaigns. Review collected by and hosted on G2.com.

Hmm, I feel like I need to work more with this platform to find out all ins and outs to say for sure. I think they could have added more interactive formats, those are increasingly popular for the in-app environment now. I’ll add a new testimonial as soon as I’m fully customized with their DSP. Review collected by and hosted on G2.com.

I have been working with this DSP since summer 2020 and by far I can say that my favorite part of it is that I have enough traffic across all verticals I need. Publishers are also of pretty good quality since all traffic is scanned - they have integration with anti-fraud providers and the sellers are authorized with adx.txt and other IAB standards. It is also very important for me that managers respond quickly, they are very helpful and will immediately give a hint whether something will work or not for my campaigns. Review collected by and hosted on G2.com.

Could be very cool if they also supported A/B testing tools for creatives. They don’t have it but I see that new features are frequently being rolled out recently. I hope one day they also add this one. Review collected by and hosted on G2.com.

I’d say the cozy dashboard and traffic across verticals and channels I need, that matters for me most. I’ve migrated to SmartyAds DSP from another solution and surprisingly didn’t lose anything in terms of functions. RTB connects to the top global publishers so now it substitutes several paid vendors at once. It has so many targeting options and traffic in various business niches, as well as easily digestible campaign analysis. Planning gets easy, management and analysis too. Review collected by and hosted on G2.com.

I’t be great if I could run CPC campaigns aside from CPM. As far as I know they have it so far only for push campaigns.

Recommendations to others considering the product:

This platform is definitely a good choice if you need good quality traffic in great volumes. The rest of it - managing campaigns, creatives, setting campaigns and generating performance reports - is straightforward and understandable here. Targeting criteria appears sufficient for my needs (they have 30+ options). To sum up, this one I’d recommend for sure. Review collected by and hosted on G2.com.

I like the fact that I can run ad campaigns for all kinds of audience segments. Our brand targets younger audiences on mobile and CTV platforms while we also pursue a segment that traditionally prefers using PC. On SmartyAds DSP we target them both, we run several ad campaigns at once each of which is suited to the audiences in terms of ad format, channel, vertical and other criteria. They have a really broad reach with RTB so the traffic volumes are always great. Review collected by and hosted on G2.com.

Haven’t figured it out yet, but probably they could offer more payment models apart from CPM. Review collected by and hosted on G2.com.