Informa TechTarget Portal (Priority Engine) Reviews & Product Details

I’ve had a great experience with TechTarget. Their platform offers incredibly valuable insights, especially for professionals in the tech space who are focused on understanding buyer intent and engaging with high-quality leads. I appreciate how data-driven and user-friendly the system is—it makes it easy to identify and prioritize the right accounts and contacts at the right time. Review collected by and hosted on G2.com.

One area of concern with TechTarget is that while their intent data is extensive, it can sometimes be difficult to validate the accuracy or timeliness of the leads. In some cases, the contacts marked as “engaged” or showing intent may not respond or may no longer be in the roles indicated. This can lead to wasted time or effort on outreach that doesn’t convert, especially for teams that rely heavily on precision. Review collected by and hosted on G2.com.

Priority Engine has been a game changer for our demand generation strategy. The intent data is incredibly actionable. The integration with our CRM and marketing automation tools is seamless, allowing us to prioritize leads and personalize campaigns at scale. The weekly intent reports are especially helpful for aligning sales and marketing on high-potential accounts. Review collected by and hosted on G2.com.

The UI could be more intuitive, especially when filtering or customizing views. Review collected by and hosted on G2.com.

Priority Engine delivers real-time, intent-based insights that help us prioritize outreach more effectively. I especially value the visibility into active research behavior within our target accounts—it enables more relevant conversations and tighter alignment with sales. The integration with our CRM also streamlines workflows, ensuring we can act quickly on high-value opportunities. Review collected by and hosted on G2.com.

While Priority Engine is a strong tool for surfacing in-market accounts, the intent signals can sometimes be too broad or lack context about the specific buyer's role and stage in the journey. It would be more actionable if there were clearer insights into individual engagement versus company-level activity. Also, the UI could benefit from a more intuitive layout to streamline navigation and filtering. Review collected by and hosted on G2.com.

Priority Engine provides my team with the intent data that matters most and offers more than competitive aggregated search platforms. Working with a highly engaged support team we have learned to understand what prospect priorities are most important and which key stake holders are viewing topics on your site. Using PE, our sales teams now understand the who, what, when of a project that leads to better engagement and more meaningful connections. Review collected by and hosted on G2.com.

We have had very few negatives with Priority Engine. I would like to be able to manage our own account sets and see more coverage at the territory level. Review collected by and hosted on G2.com.

Tech Target makes it so easy to find the most current, correct contact information for the prospects who are actively researching my product or solution. What they are searching for, when they are expecting to move forward. All of the vital information I need to open dialogue with confidence. The Intent Mail tool generates more email opens than I seen before. I use it as often as possible! Review collected by and hosted on G2.com.

Not yet able to integrate with the CRM. However, it is in the works. Review collected by and hosted on G2.com.

It gives a consolidate information about interests from an account in one place and helps discover new prospects who might not be on your target list. It also gives contact information making it easy for reach out. Review collected by and hosted on G2.com.

A lot of times information is not refreshed and you might not know if a prospect has gone from the organization or their recent interests. Review collected by and hosted on G2.com.

I really like how it gives you a strong sense of what the customer is actively researching, it's a great way to understand their priorities and interests in real time. I've found it especially effective for identifying new contacts and tailoring outreach in a way that aligns with what they're already exploring. It helps make outreach more relevant and targeted, which has led to better engagement and stronger conversations. Review collected by and hosted on G2.com.

While it's helpful to get some insight into what a customer might be researching, it can still feel a bit limited or surface-level. Sometimes it's hard to tell how serious their interest is or if the data reflects current priorities versus passive browsing. I've also found that while it can help identify new contacts, the information isn't always complete or actionable, which makes it harder to confidently tailor outreach. It would be more valuable if there were clearer signals of intent or more context around the research activity to better guide engagement strategies. Review collected by and hosted on G2.com.

I love how I can proactively outreach to my customers with real time data on what they are researching and content that they would like to receive. It allows me to align my messaging for maximum touch base with my customer. Review collected by and hosted on G2.com.

It would be great to have the ability to to see what resources the customers are accessing. Wether that be write papers or video contact knowing what they are consuming would be a huge help. Review collected by and hosted on G2.com.

Priority Engine gave us incredible insight into our ICP and targeted buyers. We could see so much of their activity, know what they were researching and interested in, as well as exactly who at each company was looking for these things. Incredibly valuable information! Review collected by and hosted on G2.com.

Even though the information offered by Priority Engine is incredibly valuable, the platform itself is really overwhelming. It's nearly impossible to know where to look and how to synthesize all of the information. All of the insights lead you down dozens of rabbit trails and, at the end of the day, you have lots of great info but you're not sure what to do with it or what to actually concentrate on. Review collected by and hosted on G2.com.

its a intent data at both the account and individual prospect level. This provides highly accurate and granular insights into who is actively researching specific technology solutions, allowing sales and marketing teams to prioritize efforts and tailor outreach with greater relevance. The inclusion of validated contact information and the ability to integrate with existing GTM systems are also highly valuable for operationalizing these insights. Review collected by and hosted on G2.com.

Sometimes the limitations of its intent data scope (it's mostly first-party, not broad web-wide) and the use-cases seem to be limited; ie. i know everyone is interested in AI, but for what, why, who can we best support Review collected by and hosted on G2.com.