# Porter Reviews
**Vendor:** Porter Metrics  
**Category:** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 212
## About Porter
Porter is an AI-native marketing reporting tool built for marketing teams. Connect 20+ ad platforms, social media channels, analytics tools, CRMs, and e-commerce platforms to Google BigQuery, Looker Studio, Google Sheets, Power BI, Slack, and Zapier. No SQL. No code. No data engineer required. You can also send your marketing data directly to LLMs like Claude, ChatGPT, and Gemini to run analysis, generate summaries, and get answers in plain language. Automatic data blending is included on every plan. When you connect multiple sources, Porter unifies them into a single marketing data model. See total spend across Meta Ads, Google Ads, and TikTok, broken down by campaign and country, with Shopify revenue in the same table. No manual joins. No field mapping. No SQL. The AI Query Builder lets you create custom metrics and dimensions in plain language. Describe what you need, reference your fields, and Porter builds the formula. Create metrics like "cost per lead excluding brand campaigns" without writing a single expression. Get started with 100+ free templates organized by use case: PPC, CRM, SEO, Social Media, E-commerce, and Agencies. Connect your accounts and your dashboard is ready to share. Built for marketing teams and agencies who need accurate, automated reports across multiple channels and clients, without waiting on a data team.



## Porter Pros & Cons
**What users like:**

- Users find Porter to be **very easy to set up and use** , enhancing their overall productivity and experience. (37 reviews)
- Users value the **variety and ease of templates** in Porter, enhancing adaptability and efficiency in their tasks. (21 reviews)
- Users praise the **easy connection** of Porter, simplifying the integration of multiple digital channels effortlessly. (15 reviews)
- Users value the **seamless integration** of diverse digital channels in one dashboard, enhancing their marketing efficiency. (14 reviews)
- Users appreciate the **easy integrations** of Porter, enabling quick connections and streamlined data management across digital channels. (13 reviews)
- Implementation Ease (10 reviews)
- Simple (10 reviews)
- Users find the **setup process easy** , allowing quick connection of data sources for efficient reporting. (9 reviews)
- Users love the **time-saving templates** of Porter, allowing quick report generation and streamlined data integration. (9 reviews)
- Ease of Understanding (8 reviews)

**What users dislike:**

- Users experience **connection issues** occasionally, but support is helpful in quickly resolving these problems. (5 reviews)
- Users feel that the product is **expensive** , especially when basic data access comes at a high cost. (5 reviews)
- Users find the **limited templates** restrictive and desire a simpler, more polished solution for key metrics. (5 reviews)
- Users express frustration with the **slow loading** times of dashboards, leading to dissatisfaction with the overall experience. (5 reviews)
- Users find the **limited features** of Porter restrict customization and data management, especially for advanced users. (3 reviews)
- Users face **connector issues** with LinkedIn, requiring manual refreshes and troubleshooting, despite prompt support from the team. (2 reviews)
- Data Inaccuracy (2 reviews)
- Limited Customization (2 reviews)
- Poor Customer Support (2 reviews)
- Poor Documentation (2 reviews)

## Porter Reviews
  ### 1. Reliable marketing reporting automation that saves significant analyst time

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adrián G. | Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2026

**What do you like best about Porter?**

Porter’s main strength is that it turns fragmented marketing data into a consistent reporting layer with very little operational overhead. The interface is clear and structured around actual business questions (performance, attribution, pacing), not around technical connectors. Report templates, calculated metrics, and scheduling remove a large amount of manual spreadsheet work. The documentation is concise and the onboarding flow is straightforward, so even non-technical stakeholders can understand the dashboards.

**What do you dislike about Porter?**

Customization depth is slightly limited compared to a full BI stack. Very complex, highly bespoke data modeling sometimes requires workarounds, and advanced users may want more granular control over metric definitions and transformations. That said, these trade-offs are understandable because the product is optimized for speed and accessibility rather than heavy data engineering use cases.

**What problems is Porter solving and how is that benefiting you?**

Porter solves reporting fragmentation across advertising platforms. Previously we exported data from Meta, Google Ads, and other sources, normalized it manually, and built recurring reports in spreadsheets. That process was time-consuming and error-prone. Porter centralizes the data, standardizes metrics, and automates refreshes and scheduled delivery. The result is fewer reporting hours, more reliable numbers, and faster decision-making on campaign optimization.

  ### 2. One of the Best Connectors for LinkedIn Ads Data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Borja P. | Consultor digital de estrategia y social media, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 11, 2026

**What do you like best about Porter?**

Porter is one of the best connectors to LinkedIn Ads data you can find on the market—simple as that. It works smoothly both in terms of implementation and day-to-day use. The usual analytics metrics and dimensions that you need for a performance analysis are all there, and they’re easy to align with the native ones in LinkedIn Ads.

**What do you dislike about Porter?**

I really miss a couple of dimensions, such as a “creative name” field (which I could play around with group campaigns and campaign naming) and other dimensions that would support a deeper understanding of audiences. That said, I can’t really blame Porter, because this may simply be a limitation of the LinkedIn Ads API.

**What problems is Porter solving and how is that benefiting you?**

I was looking for a smooth LinkedIn Ads connector for Looker Studio, and so far, I can say Porter has exceeded my expectations.

  ### 3. PorterMetrics Makes Marketing Data Blending Fast, Accurate, and Scalable

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brian G. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 10, 2026

**What do you like best about Porter?**

The PorterMetrics platform takes the technically challenging task of blending marketing data and makes it fast and accurate to implement. Easy connections with most marketing platforms, an easy-to-use interface, and a pricing model that lets you pay for what you use (scalability!).

**What do you dislike about Porter?**

The only thing I wish was different is the pricing of the blended data add on. Their connector and looker template pricing is super transparent. You have to book a call to get the blended data add-on pricing.

**What problems is Porter solving and how is that benefiting you?**

Creating data connections for reporting and managing cloud projects slows down the customer onboarding process and creates log jams for internal operations. Having a tool like Porter with a team to provide services if needed shortens the time between customer acquisition and customer satisfaction. The quicker we can make clients happy, the more likely they are to stay longer, allowing us to be more profitable...and ultimately provide a better quality experience.

  ### 4. Easy to use and quick to set up, but support and data sources need improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Mariafrancesca S. | Growth Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2026

**What do you like best about Porter?**

Porter.io is very easy to use, even without a deep technical background. The interface is intuitive and the learning curve is minimal. I also really appreciated the pre-built reports, which saved a lot of time and allowed me to get up and running quickly without having to build everything from scratch.

**What do you dislike about Porter?**

The main downside I experienced was with customer support: when I ran into a problem, I did not receive a timely response, which was frustrating. On the product side, the number of available data sources is somewhat limited compared to what I would have expected. That said, for my specific use case, Porter.io covered everything I needed.

**What problems is Porter solving and how is that benefiting you?**

My main need was to connect data from different sources and get a unified overview of the user funnel. Porter.io solved exactly that, allowing me to bring together data from multiple platforms in one place and visualize the full funnel without switching between tools. This gave me a much clearer picture of user behavior across the entire journey

  ### 5. Versatile, intuitive interface and solid data integration with great performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Juan Carlos A. | CEO & Founder, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 10, 2026

**What do you like best about Porter?**

The versatility, its graphical interface, and the technical quality to integrate the required data. It has adequate performance and what we pay ends up translating into savings if it were done manually, we have not required support because the solution works very well.

**What do you dislike about Porter?**

So far I haven't had any problems, I don't know if the asynchrony could be improved perhaps with a more powerful background messaging broker.

**What problems is Porter solving and how is that benefiting you?**

Manually connect two tools and above all build reporting, the information is very valuable for decision-making.

  ### 6. Goodbye, Excel. My first two weeks of report automation with Porter.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Damian S. | Performance Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 07, 2026

**What do you like best about Porter?**

A clean design and ease of use, from the initial Looker Studio integration to utilizing ready-made templates that can be customized to your specific needs.

**What do you dislike about Porter?**

I’ve been using Porter for almost two weeks now, and honestly, I have no complaints so far regarding its performance or the platform itself.

**What problems is Porter solving and how is that benefiting you?**

The main challenge was a lack of transparency in campaign results. Manually exporting data from Ads Manager and merging it in Excel took me 5 hours a week, which led to errors in interpreting CTR and ROAS

  ### 7. Fast, Easy Dashboards with Seamless Looker and Meta Ads Integration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ben D. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 23, 2026

**What do you like best about Porter?**

porter was fast and easy to use. The integration with looker and meta ads platform was seamless and the refresh rate was better than expected definitely will be using this service to build out my dashboards

**What do you dislike about Porter?**

i think the biggest downside is that impatient and want all of the data to load faster in looker, i am not sure if thats a looker issue though or a porter one.

**What problems is Porter solving and how is that benefiting you?**

porter is solving a huge problem of setting the connection between or meta ads and looker account so we can track, optimize, and visualize our businesses performance through our ads and eliminates the need for csvs and other manual process that are rid with erro

  ### 8. Easy Setup and Friendly UI with Seamless Shopify & Amazon Linking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 14, 2026

**What do you like best about Porter?**

It was very easy to use, with a very friendly user interface. I was able to link my Shopify and Amazon accounts to the reporting environment without any hassle, which made getting set up straightforward.

**What do you dislike about Porter?**

I needed some additional help visualizing my reports in Google Looker Studio, which I wasn’t very familiar with, and I wanted clearer guidance on how to present the data effectively.

**What problems is Porter solving and how is that benefiting you?**

I’ve built a reporting environment that lets me view my business results in near real time, pulling data from different channels like Amazon and Shopify. I also realize there are many other data points I can integrate, and that’s what I’m planning to tackle next to make the reporting even more complete.

  ### 9. Most Useful Connector for Google & Meta Ads with Solid Blended Metrics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marta S. | Freelance PPC Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2026

**What do you like best about Porter?**

This is the most useful connector I’ve found for Google & Meta ads. All the blended metrics and dimensions are already set up, and nothing seems to be missing.

**What do you dislike about Porter?**

Free trial was so short! Could not connect to shopify easily

**What problems is Porter solving and how is that benefiting you?**

Having the overall performance of all my paid channels in one Looker Studio view makes it easy to monitor everything at a glance and control my  budget spend in real time.

  ### 10. HIGHLY RECOMMEND! Data integration dashboards + AI automated insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maria G. | Growth Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 24, 2025

**What do you like best about Porter?**

This tool was incredibly easy to use and made it simple for me to organize all my data into highly valuable insights. I originally chose it because I needed to export all my Ads data into LookerStudio, but I was happily surprised to discover that I could also blend my data within the tool, allowing me to calculate total ROAS and CAC. In addition, it has a cool AI workflow that lets you automate any task you need, such as monitoring CAC, and now I receive daily Slack notifications. What stood out most was how straightforward it was to implement and integrate, and I’m now using it to extract even more insights from my data. The service is excellent, they provided great support during onboarding.

**What do you dislike about Porter?**

Nothing so far, it works great, I like everything.

**What problems is Porter solving and how is that benefiting you?**

Porter is helping me consolidate Meta and Google Ads Data in a single report, and their AI tool helps me get insights from that data that I automatically receive in slack


## Porter Discussions
  - [Does your porter app work with VRBO?](https://www.g2.com/discussions/does-your-porter-app-work-with-vrbo)
  - [How much does your porter app cost?](https://www.g2.com/discussions/how-much-does-your-porter-app-cost)
  - [What is the Porter app?](https://www.g2.com/discussions/what-is-the-porter-app)
  - [What does your Porter do?](https://www.g2.com/discussions/what-does-your-porter-do)
  - [How do you solve this social media reporting matter in your agencies/companies?](https://www.g2.com/discussions/how-do-you-solve-this-social-media-reporting-matter-in-your-agencies-companies) - 1 upvote

## Porter Pricing
- **Pay-per-account plan**: $15.00  
  You pay per connected data source account. Pricing starts at $15 per account. The more accounts you connect, the lower the cost per account, reaching $2 per account at 400+ connections. Save up to 17% with annual billing. Upgrade or downgrade your account count at any time.
- **BigQuery plan**: Contact Us  
  For teams that need to store and query their marketing data in Google BigQuery. Pricing is custom. Contact the team to get a quote. 

[View full pricing details](https://www.g2.com/products/porter-metrics-porter/pricing)

## Porter Integrations
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews)
  - [Google Search Console](https://www.g2.com/products/google-search-console/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Jivrus Looker Studio Connectors](https://www.g2.com/products/jivrus-looker-studio-connectors/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Looker Studio](https://www.g2.com/products/looker-studio/reviews)
  - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)
  - [Pinterest](https://www.g2.com/products/pinterest/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [X](https://www.g2.com/products/x/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Porter Features
**Agentic AI - Google Workspace for Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration

## Top Porter Alternatives
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