Drag-and-drop email builder - The editor is very user-friendly and allows us to quickly build emails with images, text, buttons, dynamic content and more. Much easier than coding emails from scratch.

Segmentation - We can create highly targeted segments and subgroups based on subscriber attributes and behaviors. This level of segmentation improves our email relevancy.

Automated workflows - The workflow builder helps us set up automated welcome series, lead nurturing campaigns, and other sequenced messaging to guide subscribers.

Personalization - Merging subscriber data into our emails to customize messaging has been hugely effective for improving open and click rates.

Real-time analytics - We can view detailed metrics on every email we send to optimize future campaigns. The individual subscriber engagement tracking is very valuable. Review collected by and hosted on G2.com.

I do wish there were a few more email template options, but overall this has become an essential email marketing tool for our team. Review collected by and hosted on G2.com.