--- title: JB Sales Reviews meta_title: 'JB Sales Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 412 reviews by the users' company size, role or industry to find out how JB Sales works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 412 scale: '5' date_modified: '2026-07-12' parent_category: name: Business Services url: https://www.g2.com/categories/business-services --- # JB Sales Reviews **Vendor:** JB Sales **Category:** [Sales Training Companies](https://www.g2.com/categories/sales-training) **Average Rating:** 4.8/5.0 **Total Reviews:** 412 ## About JB Sales JB Sales is sales training and advisory built on fundamentals that actually move numbers: prospecting, discovery, objection handling, closing, and AI integration. John Barrows has spent 25+ years in sales, working directly with and training teams at Salesforce, LinkedIn, Google, Amazon, Okta, and hundreds of high-growth companies. He is featured in Forbes, HBR, Inc., Fortune, and Entrepreneur, and hosts Make It Happen Mondays, one of the longest-running sales podcasts with 250+ episodes. Every JB Sales engagement starts with an honest assessment of where a team actually stands. Most teams that are not hitting their numbers have a fundamentals problem: reps who cannot run real discovery, pipelines full of deals that were never real, and AI tools layered on top of broken processes. The replace or rebuild question is the right starting point for any sales leader who is not seeing the results they need. JB Sales offers team training programs (Filling the Funnel, Driving to Close), individual coaching (JB Sales Elite, JB Sales Pro), and strategic advisory engagements for revenue leaders. Full framework: https://learn.jbarrows.com/pages/replace-or-rebuild Client results: https://learn.jbarrows.com/pages/results ## JB Sales Pros & Cons **What users like:** - Users value John’s **authentic and no-nonsense approach** , appreciating his relatable insights delivered with humility and humor. (1 reviews) - Users value the **well-structured exercises** provided by JB Sales, enabling ongoing practice and application of skills. (1 reviews) - Users value John’s **authentic expertise** , as he shares relatable insights with humor and real-life experience. (1 reviews) - Users found the **methodology engaging** , prompting valuable reflection and encouraging positive changes among the team. (1 reviews) - Users value John’s **authentic and relatable approach** , gaining valuable insights delivered with humility and humor. (1 reviews) - Resources Availability (1 reviews) - Users commend the **sales improvement training** from JB Sales for fostering reflection and innovation among sales teams. (1 reviews) - Users appreciate the **resource-rich templates** , which offer a solid foundation for customization and practical application. (1 reviews) ## JB Sales Reviews ### 1. Authentic, Responsive Guidance with Practical AI Content **Rating:** 5.0/5.0 stars **Reviewed by:** Yisroel S. | Vice President of Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2026 **What do you like best about JB Sales?** What I like most about John's approach, is that it is based off premises that hold true everywhere. Authenticity, curiosity, hard work, and a genuine openness to always grown and evolve. As a cherry on top the content that he is offering to adapt to the new world of AI has been very useful. He has also been responsive to my messages regarding specific questions. **What do you dislike about JB Sales?** That I can't get away with swallowing an easy pill and be successful. Honestly nothing to dislike in my experience. **What problems is JB Sales solving and how is that benefiting you?** As a newbie in sales, this has helped me realize two key things: first, I have to put in the work in order to succeed; and second, it has guided me with a structured framework that lays the foundation for a strong sales process. Overall, it’s helped me feel more confident and hit the ground running. ### 2. JB Sales Training: Filled my funnel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2026 **What do you like best about JB Sales?** Just using Fill the Funnel, I was able to create a highly effective cold outreach email cadence in an AI-based EMS that spoke to our market’s pain points. The system worked beautifully. Even my skeptical business partner was impressed as we booked more intake calls. What I appreciate about John’s content is his style - it’s honest and encouraging. But most importantly, all his materials are easy to digest, highly actionable, and they are up-to-date with what’s happening in the current market. **What do you dislike about JB Sales?** The only issue I had was that John's content was geared for SaaS, and we were service based. Still, I was able to adapt his sales knowledge for my purposes. **Recommendations to others considering JB Sales:** It's like a really finely-tuned sales education that is up to speed on all the old school and "new school" tactics. So you know what used to work, but doesn't anymore. And what the most fundamental tactics are that are still working now. Very tactical and actionable. **What problems is JB Sales solving and how is that benefiting you?** I signed up for John’s sales training program as a new co-founder of an agency. Our goal was to fill our funnel and start booking discovery calls. ### 3. AI Sales Training that helps my team "skip to the front of our prospect's line" **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew C. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about JB Sales?** John is knowledgeable about which AI tools actually provide value to sales professionals in their daily lives. It was more than a didactic training where he took my team through practical scenarios using the tools to get to some of our actual prospects. **What do you dislike about JB Sales?** Nothing. He is honest, transparent, direct, efficient, and a true subject matter expert. **Recommendations to others considering JB Sales:** I’ve been in healthcare sales a long time, and frankly, I didn’t expect to be surprised. But JB brought a fresh angle to AI that’s actually rooted in sales fundamentals. He didn’t throw out gimmicks—he showed us how to use AI tools to enhance prep, drive better outreach, and still stay human. I walked away with at least five tactical upgrades we can implement now. Bottom line: this wasn’t hype, it was precision. I'm thankful to him for showing us "how to skip to the front of the line." Matt - VP Sales & Marketing - www.livedata.com **What problems is JB Sales solving and how is that benefiting you?** JB helps us be more efficient with both deep research and active engagement of our ideal customer profile / prospects. In a tough industry of Health Tech in hospitals, sales professionals need to find ways to align and engage with prospects who have a tough time sifting through all of the choices they have. ### 4. What you put into it is what you get out of it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about JB Sales?** JB Sales Academy has been a fantastic resource for our team. The content is not only high quality and grounded in proven sales methodology, but it’s also delivered in a clear, digestible format that makes even complex concepts feel approachable. The advice is practical, tactical, and immediately applicable, a big reason we’ve seen real success putting it into action. **What do you dislike about JB Sales?** The content could do a better job of highlighting the importance of working cross-functionally between sellers, operations, and marketing to achieve the best results. There is an opportunity for content that details how to get buy-in across the company to leverage the best practices and workflows detailed in the training more successfully. **Recommendations to others considering JB Sales:** A word of warning for implementation, the impact ultimately comes down to what each individual puts into it. This isn’t a magic bullet , it’s a structured, insightful system that rewards reps who are curious, coachable, and committed to applying what they learn. For teams that are hungry to improve and open to evolving their craft, JB Sales is a difference-maker. **What problems is JB Sales solving and how is that benefiting you?** JB Sales Academy helps us solve two critical problems: inconsistent sales execution across the team and low conversion from outreach to qualified pipeline. ### 5. B2B Sales Offsite - Full Day Training **Rating:** 4.5/5.0 stars **Reviewed by:** sarah N. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about JB Sales?** The overall sentiment from the team was overwhelmingly positive. During dinner on the last night, I had the opportunity to sit with some of our more tenured and less adaptable sellers. John's sessions sparked meaningful reflection for them, and much of the conversation revolved around what they could try to do differently moving forward. **What do you dislike about JB Sales?** Not all organizations will be able to leverage the tools that John refers to in his training. **What problems is JB Sales solving and how is that benefiting you?** We recently had the pleasure of hiring JB Sales for a full-day training session during our team offsite. It had been years since our team was together, and John's frankness and modern approach to sales were exactly what we needed. His insights into understanding if you're truly in the deal, selling to value, and leveraging AI to enhance the sales process were invaluable. These strategies not only save time but also help in understanding our customers better. ### 6. Modern, Relevant, Contextual - Impactful **Rating:** 5.0/5.0 stars **Reviewed by:** Neil G. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about JB Sales?** Energy/Passion WYWYN and AIDA framework Professional selling tips/tricks **What do you dislike about JB Sales?** would be great to see some of the live session emphasis come back to the community **Recommendations to others considering JB Sales:** Jump in! It will only help. **What problems is JB Sales solving and how is that benefiting you?** Communication framework for outbound prospecting and the positioning of segment based, persona based value. Lightweight value based selling / closing framework for B2B technology sellers Tips/Tricks/Best practices Community of energy and passion in the sales profession to augment our team and our enablement ### 7. Using AI for to augment sales prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Mike K. | Area Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about JB Sales?** JB doesn’t waste time. In under an hour, he gave us a playbook to use AI to do deeper prospecting, uncover triggers faster, and personalize without slowing down. He’s tactical, blunt, and knows what works in real sales situations. I’ve been selling tech for decades—and I’m walking away with new tools I’ll actually use. **What do you dislike about JB Sales?** I did not uncover anything that I disliked about his AI approach to prospecting. **What problems is JB Sales solving and how is that benefiting you?** How to leverage AI services to grow sales funnel and improve prospect engagement/ ### 8. Strategic, results-oriented **Rating:** 5.0/5.0 stars **Reviewed by:** Ed C. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about JB Sales?** “I’ve sold into the VA and hospital space for years. I’ve seen a lot of flash. What JB delivered was different—real sales insight, grounded in experience, but enhanced by AI in a way that’s practical, not flashy. He showed us that even ‘old dogs’ like me can leverage this new wave and get ahead. That’s rare.” **What do you dislike about JB Sales?** Some salespeople prefer quieter, consultative trainers. John’s high-energy, direct style isn’t for everyone. **What problems is JB Sales solving and how is that benefiting you?** Struggles filling the funnel with new, quality meetings ### 9. Excellent Coaching on Effective AI Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about JB Sales?** High bandwidth -- your time will not be wasted! Perceptive guidance about today's AI tools such as ChatGPT as it can impact your sales activities. **What do you dislike about JB Sales?** This is rare for me -- nothing to dislike. Excellent service! **What problems is JB Sales solving and how is that benefiting you?** We are working on using AI tools to improve our sales efficacy. JB Sales really delivers the goods, with both the high-level overview of the landscape and the practical details about how to be truly effective. AI is new to many of us, and the toolset keeps improving. The guidance of JB Sales has proven invaluable. ### 10. Very thorough and transparent **Rating:** 5.0/5.0 stars **Reviewed by:** Lavorn T. | Aviation Structural Mechanic, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2025 **What do you like best about JB Sales?** I like that this program was thought out and provided worksheets to not only follow along, but to continue using afterwards. **What do you dislike about JB Sales?** The only thing was that the autoplay was not working for me. Maybe it was the browser I was using. **Recommendations to others considering JB Sales:** Make sure you go through the training multiple times before taking the exams. Also, utilize all the resources and trainings available. **What problems is JB Sales solving and how is that benefiting you?** This program has helped me expand my knowledge when it comes to selling, building a personal brand, and networking online. ## JB Sales Discussions - [How do I motivate my team to show more commitment especially in this time!](https://www.g2.com/discussions/26002-how-do-i-motivate-my-team-to-show-more-commitment-especially-in-this-time) - 1 comment, 2 upvotes - [View JB Sales pricing details and edition comparison](https://www.g2.com/products/jb-sales/reviews/jb-sales-review-4461585?section=pricing&secure%5Bexpires_at%5D=2026-07-12+17%3A58%3A24+-0500&secure%5Bsession_id%5D=a3b97901-8d99-40b2-8bed-d07f58a0600d&secure%5Btoken%5D=da1b3125ab984de76645043f95ecac00f7657d1a9ff3062aa0f0d01ecff7ac0a&format=llm_user) ## JB Sales Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top JB Sales Alternatives - [Winning by Design](https://www.g2.com/products/winning-by-design/reviews) - 4.8/5.0 (764 reviews) - [Sandler](https://www.g2.com/products/sandler/reviews) - 4.8/5.0 (111 reviews) - [SaaSy Sales Leadership](https://www.g2.com/products/saasy-sales-leadership/reviews) - 4.8/5.0 (234 reviews)