Dataslayer.ai Reviews & Product Details

Dataslayer has been the ultimate tool for our agency's Looker Studio integration. The reliability is unmatched—where native connectors often fail or time out, the Dataslayer connector consistently pulls in all my clients' data without a hitch. I was able to build a comprehensive 8-page report template for my clients within just a day or two because the connection process is so seamless. Review collected by and hosted on G2.com.

I haven't encountered any significant downsides yet. It simply works where other connectors have failed me. Review collected by and hosted on G2.com.

Dataslayer saves me a lot of time by automating multichannel reports in Looker Studio. It is easy to use, intuitive, and the integration with platforms like Meta Ads, Google Ads, and GA4 works very well. Being able to combine data from different sources in the same table is key for cross-analysis and client presentations. Additionally, the data loading and updating speed is quite good. Review collected by and hosted on G2.com.

In some connectors like Shopify, the limitation of analysis periods is a barrier: I can't always access data from the previous year, which is important for seasonal comparisons or historical performance. I also noticed that in Klaviyo there are important metrics I use from Shopify that are not available, which forces me to do manual cross-referencing. Improving this would make the flow much more complete. Review collected by and hosted on G2.com.

Dataslayer is a critical tool for us to keep track of both website analytics and performance from our paid channels on a daily (and sometimes) hourly basis. With the Spreadsheet add-on, we're able to build dashboards so that it's easier for our colleagues to track our traffic and performance, instead of having to browse every ad platform and Analytics tool. Dataslayer keeps adding new connections and the amount of connections is very impressive. The support team is also very friendly and supportive. Review collected by and hosted on G2.com.

I haven't found any downsides to Dataslayer. Review collected by and hosted on G2.com.

What I like most about Dataslayer.ai is that it is easy to use and allows me to automatically connect marketing data from platforms like Meta and Google directly into Google Sheets, saving time and reducing manual work. Review collected by and hosted on G2.com.

What I don’t like is that the free plan has very limited API calls and row limits, which makes it difficult to fully automate reports for larger or growing accounts. Review collected by and hosted on G2.com.

I use Dataslayer daily to update the data received from platforms and insert them into our database. The main reason we continue to use Dataslayer is the ease of automating processes: we schedule the execution of queries for the start of the day, around 6 in the morning, and when we start working, everything is ready for use. This makes it much simpler to gather information from the platforms we use in the agency, such as Google Ads, Meta, Bing, and GA4 (among the various other platforms I've seen on the list but never used). Without Dataslayer, we would have to do this work manually every day. Another advantage is the ease of reprocessing the data. From time to time, we change the way we handle information internally and need to fetch everything again. With Dataslayer, just adjust the desired period and it does the rest automatically. The implementation is also simple: recently, I lost access to the corporate computer and needed to reprocess data. I was able to do this easily from my personal computer, just by accessing the website and logging in with my credentials. The support is also efficient; whenever we had any problems, we contacted the person in charge and received quick responses. Review collected by and hosted on G2.com.

Depending on the volume of data, processing can be quite time-consuming, taking up to half an hour, especially when it is necessary to reprocess extensive periods, such as an entire year. Additionally, some APIs exhibit operational failures. Although there is support from Dataslayer, in practice it cannot connect and extract the data correctly, as happens, for example, with Bing. Review collected by and hosted on G2.com.

We’ve been using Dataslayer for some weeks now, mainly for marketing analytics purposes, and we started using it every day. Our core setup connects Google Ads, Meta Ads, GA4, LinkedIn Ads, TikTok Ads into Looker Studio so that the software completely meets our needs in terms of data gathering. The dashboard is intuitive, and the account linking is straightforward — we had our first reports live in less than a couple of days. We especially like the stable connectors, scheduled refresh, and the breadth of destinations (we primarily publish to Looker). Additionally, field mapping is clear and easy.

Eventually, the support team truly helped during the onboarding phase, and they typically reply within few hours (which helped us to clear some doubts about the initial configurations). Review collected by and hosted on G2.com.

There is nothing specific we don't like at this stage. Review collected by and hosted on G2.com.

Honestly this is an amazing tool that can be used instead of paying a premium for supermetrics. This tool provides exactly what our agency needs to support reporting. It's as easy as clicking a few buttons, getting some easy tutorials for credentials to seamlessly integrate the connections. We use this everyday now and are going to continue expanding our use.

Also, I can’t say enough good things about working with Daniela at Dataslayer.ai. She has consistently gone above and beyond in every interaction — not just answering questions but truly partnering with me to solve complex problems and streamline our workflows.

From day one, Daniela has shown incredible depth of knowledge, responsiveness, and a proactive mindset. She doesn’t just stop at surface-level answers — she digs in, follows up, submits feature requests on our behalf, and even works across teams to find or build tailored solutions. Every time I’ve hit a roadblock, she’s been there to help break through it — quickly, thoughtfully, and thoroughly.

Her combination of technical expertise and client-first attitude makes her a standout support professional, and frankly, a major asset to the Dataslayer team. If every company had a Daniela, the SaaS world would be a much better place. Review collected by and hosted on G2.com.

Still needs a few more connections, but I know it's all in a pipeline and can be added eventually based on request. I wish there was an easy way to add on an option for a different platform like looker without having to pay for a completely separate subscription. Review collected by and hosted on G2.com.

Dataslayer.ai has completely streamlined my reporting workflow. As a freelance media buyer managing Google Ads, Meta Ads, TikTok Ads, and LinkedIn campaigns for multiple clients, I use Dataslayer daily to centralize all performance data in Google Sheets and Looker Studio. The platform is very easy to implement since most connectors work right away and the interface feels intuitive from the start. I really value the scheduled refresh feature because it saves me hours each week and keeps all dashboards updated automatically. Compared to other tools like Supermetrics, it's much more affordable and delivers great value. Their support team is responsive and keeps improving the product consistently. Review collected by and hosted on G2.com.

Sometimes when platforms like Meta or TikTok change their APIs, it takes a little time for the connectors to catch up, but that’s something I’ve seen across most similar tools. I’d love to see better integration with CRMs and more advanced attribution options to track the full user journey. Still, it’s clear the Dataslayer team is actively working on improvements and rolling out useful updates. Review collected by and hosted on G2.com.

Dataslayer is an efficient, accessible, and easy-to-implement tool. It allows marketing teams to focus on analyzing and optimizing campaigns, instead of wasting time on repetitive data export tasks. The creation of reports is simple and easy to perform, which allows for time optimization. In our company, we use it all day, and whenever I have needed support, it has been quick. The integration or connection is simple: log in to your account and 3 more clicks. Review collected by and hosted on G2.com.

API calls require having a greater amount in the plans. Review collected by and hosted on G2.com.

I like that Dataslayer.ai can download the creatives as images, and the connection between Facebook and Looker allowed me to automatically add the campaign creatives to the client reports, something I couldn't do before. Review collected by and hosted on G2.com.

I couldn't manage to do the same thing I mentioned in Power BI. I tried with support and still couldn't do it. Although the initial setup was simple, I couldn't get the creatives to show up in the Power BI report. Review collected by and hosted on G2.com.