# CreatorIQ Reviews **Vendor:** CreatorIQ **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 568 ## About CreatorIQ CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram. ## CreatorIQ Pros & Cons **What users like:** - Users value the **extensive and customizable reporting features** of CreatorIQ, enhancing their influencer marketing insights. (5 reviews) - Users value the **clear analytics and comprehensive reporting** provided by CreatorIQ, enhancing influencer campaign management and insights. (4 reviews) - Users find **campaign management effortless** with CreatorIQ, thanks to its AI-driven tools and user-friendly interface. (3 reviews) - Users value the **advanced influencer management** features of CreatorIQ, enhancing campaign efficiency and creator relationships. (3 reviews) - Users love the **intuitive interface** of CreatorIQ, which simplifies reporting and management of influencer campaigns. (3 reviews) - Users highly value the **excellent customer support** provided by CreatorIQ, enhancing their overall experience with the platform. (2 reviews) - Users appreciate the **ease of use** of CreatorIQ, benefiting from its customizable features and smooth campaign management. (2 reviews) - Easy Integrations (2 reviews) - Users value the **comprehensive metrics tracking** in CreatorIQ, providing clear insights into influencer performance and campaign results. (2 reviews) - Setup Ease (2 reviews) **What users dislike:** - Users experience **complexity** with CreatorIQ, finding the interface overwhelming and data management cumbersome during campaigns. (3 reviews) - Users express concerns about **inconsistent content management** , leading to challenges in tracking creator performance effectively. (3 reviews) - Users find the **insufficient information** on sourcing new creators limits their experience on CreatorIQ. (2 reviews) - Users often face **navigation issues** with CreatorIQ, resulting in a clunky experience and inefficient workflow. (2 reviews) - Users experience **payment issues** with delays and lack of proactive notifications, relying on creators to report problems. (2 reviews) - Authentication Issues (1 reviews) - Users find **campaign management cumbersome** due to complexities in handling bulk selections and affiliate programs. (1 reviews) - Creator Accessibility (1 reviews) - Users experience **navigation difficulties** in CreatorIQ, leading to frustration with scrolling, support needs, and inconsistent metrics. (1 reviews) - Inaccuracy (1 reviews) ## CreatorIQ Reviews ### 1. Helpful Creator Discovery Tools for Researching Creators **Rating:** 4.0/5.0 stars **Reviewed by:** Autumn G. | Paid Social Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about CreatorIQ?** The creator discovery tools! Such a helpful tool when it comes to researching creators. **What do you dislike about CreatorIQ?** It sometimes doesn't pull in the best creators but instead pulls in random suggestions like Alix Earle when we're searching for food focused UGC creators for example. **What problems is CreatorIQ solving and how is that benefiting you?** Invoicing! So excited to have contracts / invoices set up through CIQ. ### 2. Effortless Influencer Marketing with Powerful AI Features **Rating:** 4.5/5.0 stars **Reviewed by:** Simon T. | IT Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2025 **What do you like best about CreatorIQ?** We use CreatorIQ for influencer marketing and it has been awesome. It makes discovering creators easy thanks to AI and with its AI features, even streamlining campaign management is always easy. With easy integration with CRM, it makes bettering creator relationships easy and this helps in boosting ROI. With its amazing influencer programs, we not only benefit from influencer marketing and we maintain a credible brand visibility. **What do you dislike about CreatorIQ?** We have used CreatorIQ for influencer marketing and it has been awesome. No complaints. **What problems is CreatorIQ solving and how is that benefiting you?** The tool meets all our needs when it comes to influencer marketing. It has the great features we need including AI capabilities. ### 3. Pros and Cons of CreatorIQ **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about CreatorIQ?** I like about CreatorIQ because it provides all the metrics for influencers. It also captures social post plus story too. **What do you dislike about CreatorIQ?** The only thing I dislike is that it takes time to load the post sometime even take more than 24 hours. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ is solving in capturing post and being able to present back to management on the ROIs. **Official Response from Amanda Kahn:** > Thank you for your honest feedback! We're happy to hear CreatorIQ's metrics are helpful to you in demonstrating the ROI of creator marketing to leadership. ### 4. Great support and ease of use, but payment errors need attention **Rating:** 4.0/5.0 stars **Reviewed by:** claire m. | Social Media and Influencer Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2025 **What do you like best about CreatorIQ?** The exceptional support team is one of the biggest advantages of using Creator IQ, whenever I have an issue they’re incredibly responsive, knowledgeable and fast to get things fixed. The platform itself is also very intuitive, the dashboard is easy to navigate and makes managing payments seamless. I like how easy it is to pay creators and how easy it is for the money to land in our account once the funds have landed. **What do you dislike about CreatorIQ?** One issue I've encountered is with the payments, when there’s an error or delay in payments, I’ve not been notified proactively. There have been a few instances where I only became aware of a problem because creators followed up about missing payments. It would be really helpful if the platform could alert users immediately when something goes wrong with a transaction so we can address it before creators have to chase us. However, the customer support team have been on hand to resolve the issues when they have arisen. **What problems is CreatorIQ solving and how is that benefiting you?** Before using CreatorIQ, paying creators through our internal systems was a slow and time-consuming process. Setting each creator up as a vendor took a lot of admin and our standard payment terms were much longer than what's typically expected in the creator space. CreatorIQ has completely streamlined that process for us. It allows us to pay creators quickly and efficiently without the usual red tape, which keeps our partnerships strong and our workflows much more efficient. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Claire! We will share the special mention with our support team. It's great to hear CreatorIQ helps streamline your creator payment process and workflows. ### 5. find CreatorIQ helpful. The interface could be more intuitive. **Rating:** 4.0/5.0 stars **Reviewed by:** Yaswanth K. | Senior Account Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about CreatorIQ?** I like that CreatorIQ offers a clear overview of influencer performance and campaign insights, making it easy to track results and measure impact. **What do you dislike about CreatorIQ?** At times, the platform feels a bit slow and the interface can be overwhelming, especially when navigating multiple campaigns or data sets. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ helps streamline influencer discovery, campaign management, and performance tracking. It saves time, improves organization, and provides clearer insights into what’s driving results. ### 6. The Best Place for Creator Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Allie H. | Senior Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2025 **What do you like best about CreatorIQ?** Creator IQ is my go-to source for reviewing creator insights. There is a plethora of information from demographics to performance data. I also really like the reporting element of CreatorIQ and the way that your performance data aggregates into a comprehensive report that can be tailored to suit your needs and can be easily shared with clients. **What do you dislike about CreatorIQ?** I find CreatorIQ to be a little clunky and tricky to navigate. There is a lot of scrolling given the amount of information and it would be more helpful to see things all in one page. With this, there is a lot of clicking out to separate windows and I find I am always taking a number of steps to navigate back to where I started. Unfortunately, we are not really able to utilize CreatorIQ for creator sourcing as we find that the outputs don't quite align with the filters we put in place and what we are looking for when searching. While the customer support team is pretty helpful and responsive, we find that we are simply reaching out to support more than we'd like to be. Whether it's issues with creator payments or the data we are seeing in a report, we feel like there is always a hiccup we are trying to troubleshoot. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ is helping aid us in creator payments so we can process those more effiiently. CreatorIQ also provides us with a reporting solution for influencer campaigns. **Official Response from Taylor Andrews:** > Thank you for your feedback, Allie! It's great to hear that CreatorIQ helps with creator payments and campaign reporting. We will share your platform feedback with the Product team. ### 7. Great for influencer research **Rating:** 5.0/5.0 stars **Reviewed by:** nelli t. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about CreatorIQ?** They have new updates from time to time on creator data & analytics. These updates and improvements are appreciated and noticed! **What do you dislike about CreatorIQ?** I do not have anything that I dislike at this time. **What problems is CreatorIQ solving and how is that benefiting you?** Finding influencers for my clients, especially when I have certain parameters to work with, such as specific audience demos and geolocations. **Official Response from Taylor Andrews:** > Thank you for your feedback, Nelli! We're happy to hear that CreatorIQ is user-friendly and has real-time stats to support your client campaigns. We'll share your special mention of the account managers with the team. ### 8. CreatorIQ Holy Grail Platform for Influencer Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2025 **What do you like best about CreatorIQ?** CreatorIQ is the main platform that my agency uses for Influencer Marketing. I love how it provides access to creator's audience demographics, follower growth, performance metrics, etc. It's an easy tool to use to create one-sheets with influencer recommendations for clients and also easy for clients to review and approve/reject influencers. We also use CIQ as our main platform for reporting. We create campaigns in the CIQ dashboard for each activation and authenticate creators to track real-time analytics from the content. The depth of CIQ's interface and tracking is impressive and incredibly useful in my everday work as an agency influencer marketing manager. **What do you dislike about CreatorIQ?** Analytics seems to be outdated at times which makes it hard to pull the freshest data for our clients. Some analytics are also not available for some creators. **What problems is CreatorIQ solving and how is that benefiting you?** CIQ helps me determine of an influencer is the right fit for a program based on their back-end audience demographics and performance. It also helps me track the performance of a campaign with ease. **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear CreatorIQ is your main platform for reporting and incredibly useful for your everyday work. ### 9. Overall great look into the world of influencer and affiliate marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Amar M. | Engagement Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about CreatorIQ?** Insightful Keynotes and Panels: I loved hearing from established and industry-leading speakers on their journey and strategies. Sufficient networking time. Loved the workshop aspects, and had great companies running them. **What do you dislike about CreatorIQ?** The venue was extremely cramped for the amount of guests. Hard to get around and a lack of charging/work stations. Would of loved to hear more from the CIQ team in a dedicated session or maybe lunch and learn, although maybe that would cut into some networking time. Hard to pick between some workshops and speakers, would have loved staggered times to be able to attend all. **What problems is CreatorIQ solving and how is that benefiting you?** Helps us organize and track our influencer campaigns more efficiently especially as we scale. Having an all in one tool is so much more useful than jumping around multiple trying to pull together numbers and a story. **Official Response from Taylor Andrews:** > Thank you for your feedback, Amar! We will share your event feedback with the team. It's great to hear CreatorIQ is an all in one tool and helps organize your campaigns more efficiently as you scale. ### 10. CreatorIQ's Success Team is incredible in the use of the platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2025 **What do you like best about CreatorIQ?** I really enjoy the consistent support we have from our success team. They are always ready to help and think outside of the box when we have an idea we need support on achieving. I also love the constant new updates that make working with creators a breeze! **What do you dislike about CreatorIQ?** I dislike some miniscule features like when I select a bulk amount of creators in a list, they remain selected when I leave the list which sometimes messes up my next task. I also wish it was simpler to run an affiliate program on instead of having to create "Campaigns" to then added thousands of creators to and slow down the platform. I also wish it was an app! **What problems is CreatorIQ solving and how is that benefiting you?** We were able to launch our own proprietary influencer program to align more with our competitors. **Official Response from Taylor Andrews:** > Thank you for your feedback! We will be sure to share your special note with the success team. We are happy to hear that you love the new updates and were able to launch your own proprietary influencer program. ### 11. Review of Creator IQ from a wellness brand **Rating:** 5.0/5.0 stars **Reviewed by:** Madeline M. | Sr. Influencer and Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2024 **What do you like best about CreatorIQ?** I love being able to reference all content from individual influencers and being able to see individual stats per influencer and piece of content all in one hub. I think that the platform has been essential in our overall reporting structure and I couldn't do my job without it at this point. **What do you dislike about CreatorIQ?** I wish the sourcing of new creators was a bit more of a feature of the platform. I think that there is so much information as part of the platform, but not a seamless way to find new creators. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ solves the entire reporting problem in one place for me. I am able to share campaign analytics with leadership in a way that is efficient and also reference any influencer content we've seen come through in one hub. **Official Response from Taylor Andrews:** > Thank you for your feedback, Madeline! It's great to hear you're able to track all reporting in one spot and share analytics with your leadership in an efficient way. ### 12. Easiest way to vet creators on a high level **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** My team and I use CreatorIQ daily to efficiently vet creators based on data and statistics. The user-friendly interface makes the software easy for our entire team to navigate. New features are introduced regularly, and the CIQ team is responsive and helpful whenever issues arise **What do you dislike about CreatorIQ?** Some creator statistics on CreatorIQ fluctuate frequently, which can make tracking consistent metrics challenging. Additionally, CIQ doesn’t currently pull average views for Instagram Reels or account for outliers in a creator’s content. A single viral video, for instance, can significantly inflate average likes and views, potentially misrepresenting a creator’s typical performance. We’re also awaiting the completion of a merger between CreatorIQ and Tribe, which has been in discussion for several years now. **What problems is CreatorIQ solving and how is that benefiting you?** We rely on CreatorIQ to access influencer statistics that aren’t otherwise available. Our team uses these metrics to determine which creators will be most beneficial for our various campaigns and to assess whether their performance is consistently strong or fluctuating over time. **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear that CreatorIQ provides a trustworthy view on creator's performance. ### 13. Amazing reporting user experience **Rating:** 4.5/5.0 stars **Reviewed by:** Sol C. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2025 **What do you like best about CreatorIQ?** The report section! it's super easy to view and clients love it. The one-sheeters are also amazing for ease of sharing. **What do you dislike about CreatorIQ?** I don't love the discovery section - feel like there are some influencers missing **What problems is CreatorIQ solving and how is that benefiting you?** Reporting made easy for clients **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Sol! We're happy to hear CreatorIQ's reporting is easy to view and share with clients. ### 14. Campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2025 **What do you like best about CreatorIQ?** Creator IQ is a great one-stop shop for discovery, campaign management and reporting. It's very user friendly and intuitive which is great when onboarding new team members. **What do you dislike about CreatorIQ?** Would love to be able to share files/next steps with creators in a more seamless manner via the creator dashboard instead of emails. Being able to consolidate multiple pieces of feedback from multiple stakeholders at different points would be helpful (similar to workfront). Would love to also be able to add notes at specific timestamps during the review process. **What problems is CreatorIQ solving and how is that benefiting you?** We have multiple large micro-creator campaigns that have multiple moving pieces and creator IQ makes content review/outreach easy. Sharing approved content is easy. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear that CreatorIQ is user- friendly and creator content review is easy. ### 15. My favorite tool in digital marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about CreatorIQ?** What's most helpful about CreatorIQ are the filters you can use to narrow down your search results when looking at performance, trying to find specific creators for campaigns, etc. The support team is so knowledgeable and helpful with any queries I may have. They also continuously educated my team and me on ways to integrate new strategies. **What do you dislike about CreatorIQ?** Honestly, nothing comes to mind when thinking about a dislike, I have loved the platform for many years, my whole career. **What problems is CreatorIQ solving and how is that benefiting you?** The problem CreatorIQ is solving is tracking social media engagements and posts. It benefits my team and me because everything is very well organized and gives us a quick snapshot at how a campaign performed. It takes the timely work of pulling individual data out of the equation, saving us lots of time and error. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ helps filter performance and creator results. We'll be sure to share the special mention of the support team! ### 16. I recommend Creator iQ! **Rating:** 4.0/5.0 stars **Reviewed by:** Mikela V. | Influencer Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about CreatorIQ?** I really like the campaign management in Creator iQ and the content library! Implementation was also very easy and well handled. The support tea, is great! I also use this platform on a daily basis. **What do you dislike about CreatorIQ?** I find that some of the processes in Creator iQ can tend to be manual - such as adding multiple creators to campaigns. **What problems is CreatorIQ solving and how is that benefiting you?** Tracking content, campaign management and it benefits me because I am a one-man show so it makes my job a heck of a lot easier to manage! **Official Response from Taylor Andrews:** > Thank you for your feedback, Mikela! It's great to hear you like the campaign management and content library features in CreatorIQ. We'll be sure to share your special mention of the support team as well! ### 17. Best Single Solution for Influencer Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ariel L. | Influencer Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about CreatorIQ?** CreatorIQ has been the best platform my team to manage our influencer campaigns. The search & discover tool has been the most effective/advanced feature that my team has used compared to other influencer sotware platforms. We also cannot rave enough about the amazing support we receive from our account managers! **What do you dislike about CreatorIQ?** It would be great if CreatorIQ had a feature similar to Tribe's 'Brand Buzz' that populated all of the UGC and organic tags for our brand. **What problems is CreatorIQ solving and how is that benefiting you?** Advanced search & discover tool **Official Response from Taylor Andrews:** > Thank you for your feedback, Ariel! It's great to hear CreatorIQ's discovery tool has been the most effective for your team compared to other platforms. We'll be sure to share the support feedback with your account managers! ### 18. Great for pulling creator insights; not as great for finding new creators **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2025 **What do you like best about CreatorIQ?** I love that it allows me to easily pull insights about creators without needing to do complex calculations or reach out to their reps. **What do you dislike about CreatorIQ?** I dislike that it doesn't have a simple search functionality and that creators can essentially mark themselves as creating any type of content, even when it's not relevant to them. **What problems is CreatorIQ solving and how is that benefiting you?** It mostly benefits me when it comes to pulling insights for creators. The problem is that most of these creators are found by me outside of Creator IQ. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ supports in pulling insights for creators. ### 19. Over very good **Rating:** 4.5/5.0 stars **Reviewed by:** Heidi B. | Brand Manager, Influencer Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2024 **What do you like best about CreatorIQ?** Creator IQ makes many things very easy in planning influencer campaigns and has so many tools and product offerings to build, manage and track campaigns. LOVE that we can pay our creators through their platform; love the estimated media value tool in the campaign planner - very helpful in estimating how much to pay various influencers for content. Also love that the campaign planner allows you to input as much or as little information you want to share with potential candidates - you can manage as much or portions of your campaign based on preference per campaign. Also love the reports and briefs you can generate on powerpoint and PDF on the influencers that are being contemplated and/or selected for campaigns and lists. Saves a lot of time in putting together presentations. Customer support is great, very timely responses. Overall the platform and its functionality makes it very easy to implement into larger marketing initiatives, campaigns and planning. **What do you dislike about CreatorIQ?** Still have to do considerable research on individual influencers to make sure they don't have content that is offensive or super polarizing; sometimes the demographic data doesn't line up with the data influencers send directly when requested. **What problems is CreatorIQ solving and how is that benefiting you?** Finding influencers that match campaign criteria; tracking performance of influencer posts; compiling presentations for projections of influencer campaign performance and post campaign performance; payment of influencers. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Heidi! We're happy to hear that the reporting solutions help save you time and that CreatorIQ is easy to implement into larger marketing initiatives. ### 20. great resource for influencer marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Morgan S. | Influencer Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2023 **What do you like best about CreatorIQ?** i can get the information i need so that I can always show extra effort and knowledge at work, and CreatorIQ makes it easy. **What do you dislike about CreatorIQ?** it is not that great for researching creators for a specific project, it is a better resource when you already know the talent you're looking for **What problems is CreatorIQ solving and how is that benefiting you?** I dont have to do math to get their engagement rates for all the reports I have to write! **Official Response from Taylor Andrews:** > Thank you for your feedback, Morgan! It's great to hear CreatorIQ supports you with reporting. ### 21. A Must-Have for Influencer Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2024 **What do you like best about CreatorIQ?** Powerful influencer discovery tools and seamless platform integrations, which make campaign management smooth from start to finish. The customizable reporting dashboards and built-in CRM help build lasting relationships with creators, while fraud detection ensures authentic collaborations. **What do you dislike about CreatorIQ?** Occasional glitches or slow loading times can disrupt workflow during larger campaigns. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ streamlines influencer discovery, campaign management, and performance tracking, eliminating the need for multiple tools. It solves the challenge of finding the right influencers with precise audience data and helps prevent fraud by verifying authenticity. The all-in-one platform saves time by consolidating communication, contracts, and analytics, allowing us to focus on scaling campaigns efficiently and building meaningful creator relationships. **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear CreatorIQ helps save you time and allows you to focus on scaling campaigns. ### 22. Creator IQ review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2024 **What do you like best about CreatorIQ?** I love that Creator IQ provides a variety of filters that allow me to discover new creators that I maybe hadn't considered before. There is also a wealth of information contained in the audience data and I find the flags particularly helpful. I am also impressed with the ability to put together one sheets for my team to review offline. This allows me to loop in colleagues that don't need everyday access to the platform, but have value to add to our campaigns. I also find our Creator IQ rep to be wildly attentive and willing to help us navigate any challenges that arise! **What do you dislike about CreatorIQ?** I sometimes find that content is not being pulled into the platform and worry about that functionality as we scale. **What problems is CreatorIQ solving and how is that benefiting you?** We primarily use Creator IQ for sourcing and vetting our creators. **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear that the creator discovery and one page solutions are helpful. We'll be sure to share the special mention of your CSM! ### 23. BEST INFLUENCER TOOL **Rating:** 4.0/5.0 stars **Reviewed by:** Natasha V. | VP Talent Relations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2019 **What do you like best about CreatorIQ?** I love how you can customize what you need from the tool to fit your company needs **What do you dislike about CreatorIQ?** Some features work better than others and oftentimes there are glitches that need to be fixed **What problems is CreatorIQ solving and how is that benefiting you?** We are able to provide more efficient reporting, tracking of numerous campaigns and expertise with our clients **Official Response from Taylor Andrews:** > Thank you for your feedback, Natasha! It's great to hear CreatorIQ helps you provide more efficient reporting and track numerous campaigns for your clients. ### 24. CreatorIQ has been a valuable and insightful partner that has evolved with us over the years. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** The campaign management workflow, content submission process, campaign planner projections, reporting and the integration with paid media. The customer success group and support team are also very helpful which is highly appreciated. **What do you dislike about CreatorIQ?** The creator/influencer discovery aspect is still lacking in certain areas and the authentication process can have hurdles at times. We've had a bit more reporting troubleshooting recently but have been able to work through resolutions with support. **What problems is CreatorIQ solving and how is that benefiting you?** Centralized campaign workflow experience and the ability to establish projections, reporting and cross-channel integration. **Official Response from Taylor Andrews:** > Thank you for your feedback, Ana! It's great to hear CreatorIQ supports you in your campaign workflow. We'll be sure to share the special mention of the customer success team. ### 25. Great sell, not so great usage **Rating:** 3.5/5.0 stars **Reviewed by:** Thiago N. | Software Engineer Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2025 **What do you like best about CreatorIQ?** Lots of information and usefull features **What do you dislike about CreatorIQ?** Data is confusing and hard to work with. **What problems is CreatorIQ solving and how is that benefiting you?** Easy to find creators and add new creators, and easy to communicate with clients because most of them already use the platform **Official Response from Taylor Andrews:** > Thank you for your feedback, Thiago! It's great to hear CreatorIQ supports in finding new creators and communication with your clients. Your CSM is a great resource to support with any data questions you may have. ### 26. TL;DR - It's good! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Furniture | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about CreatorIQ?** I have to say that I really appreciate the online knowledge portal articles. CreatorIQ is a MASSIVE CRM tool, and with there being so many different ways to move data or set up lists/campaigns, you NEED to use the knowledge portal. Our success manager is incredible and very prompt with any issues/questions as well. I personally use CIQ every day, and it helps for any influencer related asks I get from various departments daily. **What do you dislike about CreatorIQ?** Our onboarding experience with CreatorIQ left much to be desired. With a massive tool such as CreatorIQ, efficient and accurate initial setup is critical. We did not get that unfortunately, but now I can say we're in a place where it works well for our use cases. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ solves the need to keep a historical file of the influencers we work with, while eliminating a painful excel spreadsheet. CreatorIQ also offers a better and more holistic way of reporting on influencer campaigns specifically. **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear the knowledge portal is helpful and that CreatorIQ supports with reporting on influencer campaigns. We'll be sure to share the special mention about your success manager! ### 27. Easy to use, helpful support staff when things aren't working, listen to client needs **Rating:** 4.5/5.0 stars **Reviewed by:** Hannah A. | Associate Director, Creator Partnerships , Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2024 **What do you like best about CreatorIQ?** Interface that can be both internal and published publically makes collaboration with clients easy and efficient. **What do you dislike about CreatorIQ?** Search feature currently isn't the easiest, but the updates promised seem like they will help. **What problems is CreatorIQ solving and how is that benefiting you?** Campaign Management **Official Response from Taylor Andrews:** > Thank you for your feedback, Hannah! It's great to hear that CreatorIQ helps make collaboration with clients easy and efficient. ### 28. CreatorIQ Review **Rating:** 3.0/5.0 stars **Reviewed by:** Sophie F. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2024 **What do you like best about CreatorIQ?** I do like the ease of use and how CreatorIQ is always coming out with new features for us to try out. I use the Campaign tab the most, about once a week. Sameen is alwasy a huge customer support help when we have questions. **What do you dislike about CreatorIQ?** Sometimes it can be overwhelming with how many new components there are on the platform and sometimes certain functionalities can be hard to find. **What problems is CreatorIQ solving and how is that benefiting you?** It helps us keep track of the creators we are working with, adn what deliverables they have completed for us monthly. This helps us a lot with our payment schedule and puts all of the content in one easy place for us to evaluate it. **Official Response from Taylor Andrews:** > Thank you for your feedback, Sophie! It's great to hear CreatorIQ helps keep track of the creators you are working with and view creator content in one place. We will share your special mention with Sameen. ### 29. CIQ Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about CreatorIQ?** Platform is clear and easy to use We can use for many different teams and purposes Rarely crashes or fails It was super easy to switch over to, from our previous platform **What do you dislike about CreatorIQ?** Some info is super outdated or not available **What problems is CreatorIQ solving and how is that benefiting you?** Understanding data and stats from creators **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ is easy to use and was easy to switch over to from your previous platform. ### 30. Great for identifying and vetting creators. **Rating:** 4.0/5.0 stars **Reviewed by:** Ashleigh S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about CreatorIQ?** The most helpful functions of CreatorIQ are the analytics portions. I can quickly determine if a creator would be a good fit for my target audience with audience ranges and demographic info. I will also often like for the creators I find to have engaged communities and the engagement rate analytics help to determine this as well. **What do you dislike about CreatorIQ?** Messaging creators that have managers is the most difficult part. If we are told later on in the message flow that they would like their manager involved in the conversation as well, the conversation is no longer able to held on a continuous chain within the app. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ solves the identification and vetting problems we would otherwise have! **Official Response from Taylor Andrews:** > Thank you for your feedback, Ashleigh! We're happy to hear our analytics are helpful in determining if creators are a good fit for your program. ### 31. Great end-to-end creator management solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about CreatorIQ?** CreatorIQ is an all-in-one tool that lets us manage campaigns from start to finish, and do so more efficiently and sophisticatedly **What do you dislike about CreatorIQ?** There are small nuances I've noticed could be improved. The content review module is a little bit clunky, and our clients have shared that sentiment. It's also not ideal that the platform uses an engagement rate formula based on follower count in the discovery tab, but encourages clients to calculate it based on impressions/views as an industry best practice. It's also taken a little bit of time to get the hang of, because there is so much to it - we felt we needed to review a few things after our onboarding sessions were completed. **What problems is CreatorIQ solving and how is that benefiting you?** Our agency wanted to streamline and standardize our influencer marketing process, and CreatorIQ has helped in each of those facets. It's great to be able to use One-Sheets as a template for presenting influencer recommendations to clients, and having creators upload drafted content themselves has saved our team time that would've been spent indexing the content. We're also able to share results that will update in real-time, for better reporting through the entire campaign without adding additional team time. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear that CreatorIQ has been instrumental in improving your influencer marketing process. ### 32. Great for campaign management and reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa Marie F. | I, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2024 **What do you like best about CreatorIQ?** Personally enjoy the reporting function, as it has more capabilities than other influencer management websites **What do you dislike about CreatorIQ?** I feel the discovery function needs to be improved **What problems is CreatorIQ solving and how is that benefiting you?** It helps with campaign running and management, as well as campaign reporting **Official Response from Taylor Andrews:** > Thank you for your feedback, Lisa Marie! It's great to hear that CreatorIQ helps with campaign management and reporting. ### 33. Incredible features that make it stand out out from the rest - could be better at the basics **Rating:** 4.0/5.0 stars **Reviewed by:** Tim R. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about CreatorIQ?** tracking, reporting and the customer service **What do you dislike about CreatorIQ?** Influencer identification and profiles updates **What problems is CreatorIQ solving and how is that benefiting you?** Manage influencer marketing camapigns **Official Response from Taylor Andrews:** > Thank you for your feedback, Tim! It's great to hear CreatorIQ helps you manage influencer marketing campaigns. ### 34. Ease-of-use Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about CreatorIQ?** CreatorIQ is a very user-friendly platform, with easy to follow reporting and digestible metrics that appease clients **What do you dislike about CreatorIQ?** I wish the reporting was a little more in-depth, such as video views and a more customizable reporting template **What problems is CreatorIQ solving and how is that benefiting you?** Reporting and sharing with clients, some discovery features - not all, and checking which influencers we've already worked with and if they've posted for us! **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear that CreatorIQ is a user-friendly platform and has easy to follow reporting. ### 35. CreatorIQ saves my team time creating overall efficiencies at my company! **Rating:** 4.5/5.0 stars **Reviewed by:** Katy C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2024 **What do you like best about CreatorIQ?** I love that we can have our whole roster on the platform, creator one sheet's to send to clients, review all creators content in one place, and send a detailed report once the campaign is done. I also like that we can oull all audience demographic information as well. **What do you dislike about CreatorIQ?** I do wish that the platform had a dashboard showing live creator content that could be shared with the client, prior to the campaign being complete. **What problems is CreatorIQ solving and how is that benefiting you?** Having my roster all in one place, sending consolidated lists of influencers for review, reviewing content and reporting. **Official Response from Taylor Andrews:** > Thank your for your feedback, Katy! We're happy to see that many platform solutions including one sheets and detailed reporting are helping support your overall efficiencies. ### 36. Great campaign management & reporting tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2019 **What do you like best about CreatorIQ?** I'm managing a large group of brand ambassadors and CreatorIQ has been key for tracking content, organizing data, and analyzing results. **What do you dislike about CreatorIQ?** I'm very satisfied with the platform and the CreatorIQ team has accommodated all of my requests so I have no complaints. **What problems is CreatorIQ solving and how is that benefiting you?** The detailed and in-depth reporting as well as the ability to export data into a visually pleasing PDF or PPT presentation has been such a time saver when tracking influencer content for campaigns. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear that CreatorIQ's in-depth reporting has been a time saver for tracking influencer content for campaigns. ### 37. Must have for influencer mgt! **Rating:** 5.0/5.0 stars **Reviewed by:** Colby W. | Global Social Content + Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2024 **What do you like best about CreatorIQ?** Very helpful + supportive team (shout out Aimie H)! And user friendly platform that simplifies influencer management. **What do you dislike about CreatorIQ?** Would love to have more regular wider industry reporting with rankings. **What problems is CreatorIQ solving and how is that benefiting you?** Managing influencer database + measuring campaigns/reporting. **Official Response from Taylor Andrews:** > Thank you for your feedback, Colby! We're thrilled to hear that you find our team helpful and supportive, especially Aimie. We're also glad to hear that you find our platform user-friendly for influencer management. ### 38. User Friendly, easy to create campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about CreatorIQ?** I love how user friendly it is, I love how we can transport influencres via excel it saves a lot of time! Love how it includes stories as well **What do you dislike about CreatorIQ?** I wish we could download content straight from the site but that's not a big deal usually we will just screenshot or use a third party site **What problems is CreatorIQ solving and how is that benefiting you?** Makes it easy to see all our content in one campaign as oppose to tracking it individually **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ is user friendly and makes it easy to see content in one campaign. ### 39. Love the platform for everything but creator search **Rating:** 4.0/5.0 stars **Reviewed by:** ABBY G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about CreatorIQ?** reporting, pulling insights, creator stats/analytics (i.e. engagement rate, audience, etc.). customer support has been great - monthly updates from Samantha - and she's always been extremely responsive and quick to address any and all issues or concerns **What do you dislike about CreatorIQ?** creator search is not good - have tried the beta AI function but still haven't seen much benefit **What problems is CreatorIQ solving and how is that benefiting you?** reporting - love the data it pulls and makes our lives easier **Official Response from Taylor Andrews:** > Thank you for your feedback, Abby! We're happy to hear that CreatorIQ's reporting has made your life easier and that customer support is great. We'll share your special mention of Samantha with the team! I'll take your creator search feedback to the product team. ### 40. Robust features, streamlines workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2024 **What do you like best about CreatorIQ?** Vast database, in-depth analytics, integrates well with social platforms, comprehensive reporting **What do you dislike about CreatorIQ?** Had issues with our account manager which was rectified **What problems is CreatorIQ solving and how is that benefiting you?** Streamlining influencer marketing **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear you like the vast creator database, in-depth analytics, and comprehensive reporting from CreatorIQ. ### 41. CreatorIQ Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2024 **What do you like best about CreatorIQ?** - the campaign management, being able to select and assign deliverables to influencers - creator discovery - creator analytics **What do you dislike about CreatorIQ?** I wish the lists were in bubbles rather than a flat design. It feels like a lot of text on the platform and can feel a little overwhelming. For example, in creator network, the influencers are only separated by a thin line so everything blends together. It may be more appealing and fun if they were in their own bubbles instead. **What problems is CreatorIQ solving and how is that benefiting you?** Tracking influencer content, their analytics & creator discovery. **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear you like the campaign management, creator discovery, and analytics solutions in CreatorIQ. ### 42. Director, Creator Services and Media Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa C. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2024 **What do you like best about CreatorIQ?** I appreciate the platform's user-friendly interface and the quick results it allows me to share with clients. Creator IQ simplifies the process of scaling campaigns and creators simultaneously, making it exceptionally efficient. **What do you dislike about CreatorIQ?** I would like to receive additional details about upcoming product launches and new features before their integration into the platform. There have been instances where non-functional features were introduced without adequate user training. **What problems is CreatorIQ solving and how is that benefiting you?** Creator IQ tackles scalability, efficiency, and data aspects in our influencer campaigns. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Lisa! It's great to hear CreatorIQ helps simplify the process of scaling campaigns and creators. We'll share your product launch feedback with the team. ### 43. Streamlining Creator Partnerships **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2023 **What do you like best about CreatorIQ?** CreatorIQ has taken our creator partnerships to the next level, allowing us to scale our programs with a team of 2. From finding creators to onboaring onto campaigns, all the way through reporting, we are using the platform every single day to constantly improve our partneships. We really love how seamless the campaign flow is with CreatorIQ. We love the email templates and not having to reinvent the wheel each time we onboard a new creator. The new features being rolled out are getitng better and better, making us very excited to continue using the platform. We are very excited about the product features coming out, as well as the content library. It makes it easy for our whole team to get involved and make the most of our creator content. Finding creators and adding them to our network is another thing I love about CreatorIQ. I have used other softwares in the past that don't allow you to add creators to the network and find metrics about them right away. CreatorIQ's audience data is amazing and always makes making data driven decisions easy. Not only is the software amazing, the support from the CreatorIQ team is phenomenal. We felt very supported throughout our entire onboarding process and continue to feel supported with our success team. Whenever we have a question, our rep is always there to find the answers for us. They are true advocates for their customers and will do what it takes to make sure we feel supported. **What do you dislike about CreatorIQ?** As an e-commerce brand, we are having a tough time completely ditching our spreadsheets and other softwares because of some gaps in CreatorIQ's interface. For example, we would love to have a feature that allows us to create orders directly from the campaign, then track the status of the order and automatically update the due dates of content based on the delivery date. We would also love the ability to automate email sequences. The email templates are great, however, it would take it a step further to be able to automate follow ups and content reminders. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ is allowing us to streamline the partnerships process, making it a one-stop-shop for all things creator marketing. It is a great solution for someone looking to ditch their spreadsheets and long documents of templates. We really just needed something to house all of our information and to execute all in one place, and CreatorIQ has done that for us. **Official Response from Taylor Andrews:** > Thank you for your feedback! We're so happy to hear CreatorIQ has helped streamline processes and is a one-stop-shop for all things creator marketing. ### 44. Very helpful influencer marketing tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** I enjoy the social listening capabilities that CreatorIQ offers. It's the most robust and user-friendly platform for this that I've seen, allowing us to see post from members of our influencer community in near-real time. It allows us to manage our community effectively, seeing how they speak about the brand and what products are performing well within our community. I also enjoy the campaign management tools in Creator IQ that allow us to monitor content at the campaign level and track our success for each campaign with insightful metrics such as total reach, engagement, and post count. **What do you dislike about CreatorIQ?** I would like it if CreatorIQ updated social links for creators automatically. I've seen other platforms that are able to do this, but unfortunately sometimes we can go months without knowing that a creator's social link isn't up to date, which impacts our tracking of that creator. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ is able to help us with social listening, since we can't follow every creator in our community and monitor them 24/7. The campaign management is also extremely helpful when reporting on program success at the campaign level. **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear CreatorIQ is user-friendly and helps manage your community effectively. ### 45. A Great Tool to Understand the KPIS of Influencer Marketing - What Works and What Doesn't **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** It's helpful to evaluate creator and influencer success from all angles and using multiple KPIs. It helps to keep track of initiatives and understand what was most successful, why it was successful, and how you can take those learnings for future campaigns and opportunities. It also helps you identify new and valuable creators to add to your community - while keeping engaged with your existing creators. **What do you dislike about CreatorIQ?** The sourcing feature could get a little bit more specific and a little more granular. At times, the platform can be a little glitchy and there can be bugs. But - such is the case with technology these days! Our support team is hepful at working with us to identify the glitches and solve them. **What problems is CreatorIQ solving and how is that benefiting you?** It's helping me evaluate our influencer marketing strategies to see what works, what doesn't and what needs to change. It gives you a really analytical look into your strategies to make strategic decisions that can increase your performance metrics and help you reach new audiences and increase brand visibility. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ helps evaluate creator success. ### 46. Platform updates needed **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2024 **What do you like best about CreatorIQ?** I love the events that CIQ puts on, and the industry knowledge they share is incomparable. The support from the team is very helpful and proactive, which I highly appreciate. **What do you dislike about CreatorIQ?** Unfortunately, the platform itself lacks a lot of key features that we would need as a business in order to be successful in our daily execution. We strive to use it every day but are unable to due to the difference between our needs and the actuality of the platform's services. **What problems is CreatorIQ solving and how is that benefiting you?** Currently none **Official Response from Taylor Andrews:** > Thank you for your feedback! We're glad to hear that you enjoy our events and find our industry knowledge valuable. We understand your concerns about the platform's features and we are constantly working on updates to improve the user experience. Your feedback is important to us and we will take it into consideration for future developments. ### 47. CreatorIQ is the industry standard campaign management and reporting app for influencer marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Brian H. | Senior Manager, Accounts, Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2024 **What do you like best about CreatorIQ?** -User workflow -Detailed analytics -Visual storytelling **What do you dislike about CreatorIQ?** Nothing -- no other service compares to what CreatorIQ offers brands and agencies. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ streamlines the campaign management process to a tee. Brands and agencies are able to efficiently run endless campaigns and pull key campaign insights & learnings in real time. **Official Response from Taylor Andrews:** > Thank you for your feedback, Brian! We're happy to hear CreatorIQ helps you streamline the campaign management process and pull key insights in real time. ### 48. A simple way to explore the influencer ecosystem and execute campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda B. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about CreatorIQ?** CreatorIQ has a robust search function that is easy to use, take notes in and to refine searches to help explore vast swaths of influencers. It's easy to read and digest, as well as easy to export if you prefer looking at things in your own spreadsheets. The system is malleable and allows you to look at the data in many different ways, and gives deep insights into Influencer performance. The campaign system is also very seamless for campaign management and execution. The CIQ team is also a pleasure to work with and always down to experiment with new ideas. **What do you dislike about CreatorIQ?** I wish I could upload a list of URLs into the platform and make a list from there instead of manually adding users I have outside of the platform into a list one by one, but as I use CIQ more and more it's easier to move groups of people from list to list and through campaigns. It's complicated to get IG story data unless a user is authenticated, however I do think CIQ does this the best out of any other competitor. **What problems is CreatorIQ solving and how is that benefiting you?** I use the platform to evaluate large groups of influencers at scale, and CIQ has made it easy to discover and ID people for dozens of different business needs, compare their performance, and easily organize them into lists to activate on and campaigns as well. It puts all the data about multiple platforms into one place so I'm not jumping back and forth between an Influencer's profiles to get an understanding of who they are and how they perform in different places. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Amanda! It's great to hear CreatorIQ helps you discover and organize creators. ### 49. CIQ is the best hub for all things Influencer x Brand! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about CreatorIQ?** The content tracking, discovery tools, and content statistics are the best part! We find a lot of value in these tools to track our influencer campaign success and create future goals. **What do you dislike about CreatorIQ?** There are some technical issues every now and then, but their team does an incredible job of addressing and resolving them quicky! **What problems is CreatorIQ solving and how is that benefiting you?** It keeps all things influencer and influencer content in one place, so that we don't have to and helps us keep track our influencer campaign content and metrics. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ helps keep track of your influencer campaign content and data in one place. ### 50. CreatorIQ at ZADV **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about CreatorIQ?** CreatorIQ helps us identify the right talent in a timely manner, not only for larger program strategies but also for ad hoc requests. It also allows us to report appropiately and keep track of what the influencers are posting. **What do you dislike about CreatorIQ?** Nothing specific. However, I would love for CreatorIQ to offer a Content Creator feature for UGC content. **What problems is CreatorIQ solving and how is that benefiting you?** I introduced the influencer capability at the agency when i started 1.5 years ago. Without CreatorIQ I wouldnt have been able to do this **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ helps you identify talent and keep track of influencer content. ## CreatorIQ Discussions - [what is the formula for calculating earned media value EMV?](https://www.g2.com/discussions/27439-what-is-the-formula-for-calculating-earned-media-value-emv) - 1 comment - [View CreatorIQ pricing details and edition comparison](https://www.g2.com/products/creatoriq/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-08+16%3A35%3A41+-0500&secure%5Bsession_id%5D=894111a5-1732-49d1-94e9-7d2c9079be6a&secure%5Btoken%5D=6fb67eb0ea77c4aaacbf7b0dbcdc16dbb2ca405285ae31fb347be8b4a9d640ea&format=llm_user) ## CreatorIQ Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top CreatorIQ Alternatives - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (457 reviews)