# CallRail Reviews **Vendor:** CallRail **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,658 ## About CallRail CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7. ## CallRail Pros & Cons **What users like:** - Users appreciate the **ease of use** of CallRail, facilitating efficient call management and seamless setup for their business needs. (122 reviews) - Users appreciate the **user-friendly platform** of CallRail, allowing efficient call management and clear conversion tracking. (109 reviews) - Users appreciate the **powerful call tracking** feature of CallRail, gaining clear insights into effective marketing campaigns. (99 reviews) - Users appreciate the **powerful insights** from CallRail, enabling effective tracking of calls and marketing campaigns. (82 reviews) - Users value the **attribution accuracy** of CallRail, effectively tracking and measuring the success of marketing efforts. (69 reviews) - Users value the **easy integration and call tracking** capabilities of CallRail, enhancing workflow and quality control. (69 reviews) - Analytics (59 reviews) - Tracking Ease (58 reviews) - Easy Setup (55 reviews) - Integrations (51 reviews) **What users dislike:** - Users are frustrated by the lack of **group text and outbound call recording features** , impacting their sales communication effectiveness. (33 reviews) - Users report **integration issues** with CallRail, limiting connectivity with existing systems and complicating the setup experience. (30 reviews) - Users find the **learning curve challenging** , struggling to find features and lacking adequate support and resources. (26 reviews) - Users report frustrating **call issues** with CallRail, including delayed call reflection and unhelpful customer support experiences. (25 reviews) - Users report experiencing **spam call issues** with CallRail, which can disrupt their overall experience despite available features. (25 reviews) - Limited Integration (23 reviews) - Users find CallRail to be **expensive** , especially for smaller clients needing advanced features, leading to budget concerns. (22 reviews) - Users find the **interface complex** , posing challenges for beginners and requiring time to learn menus and options. (20 reviews) - Poor Call Support (17 reviews) - Tracking Issues (17 reviews) ## CallRail Reviews ### 1. Powerful Call Tracking and Conversation Intelligence with Seamless Marketing Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Samantha L. | IT Manager , Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about CallRail?** CallRail is powerful in tracking all calls, chats, ensuring that a report concerning customer interactions and engagement is well received The platform creates a detailed call reports after solid analysis on campaigns performance and calls The app integrates with marketing tools including HubSpot, Google Ads and this makes sales and marketing work together The program has powerful conversations intelligence, helping the company to understand the needs of customers and increase on sales quality **What do you dislike about CallRail?** CallRail has expensive plans, and this overwhelms small businesses that lacks big budgets The tool records slow customer service and response, and some issues goes unaddressed **What problems is CallRail solving and how is that benefiting you?** CallRail is robust in identifying where customers comes from, and which ad or campaign program is more effective The tool has remarkable lead management, where no call that goes unanswered or poorly addressed The tool evaluates all marketing strategies and ensures that the impacts they bring are recorded and analyzed The monitoring of customer service is also a key component of this app, where each conversation is well reviewed and improvements done ### 2. Essential Tool for Tracking Ad ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Scott P. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2023 **What do you like best about CallRail?** I love how the CallRail mobile app works seamlessly with my phone, allowing me to keep tabs on my business from my cell phone. I can easily see records of calls, missed opportunities, and coaching opportunities. Cross-referencing 'he said she said' situations with actual call transcripts is really handy. The insights it gives me into our sales make sure nothing falls through the cracks. The setup was super easy, and the reps and customer service made transitioning seamless. **What do you dislike about CallRail?** Sometimes the mobile app takes too many taps to simply make a phone call, and it lacks basic functionality like swipe from left to go back to the previous screen. Copy/paste from the mobile app only works in some places, but they seem to be on top of fixing these minor tweaks. I'm looking for ways to follow up with leads in a sophisticated way; it would be nice to have this integrated within the system. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to track ad spend across various marketing platforms, knowing which ads work and which are wasted. It gives me insights into my sales, ensuring nothing falls through the cracks, and lets me cross-reference call transcripts to resolve disputes. ### 3. Best Solution For Understanding Market Attribition - Helps in Decision Making **Rating:** 4.5/5.0 stars **Reviewed by:** Gerald S. | Digital Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about CallRail?** We use CallRail to track success of our marketing campaigns and it helps us make decisions regarding improving sales and customer service. I like the market attribution capabilities whereby its easy to determine which campaigns are more effective in generating calls thus we allocate budget appropriately. It makes it possible to identify source of leads which is critical in decision making regarding budgets. With CallRail, we have effortlessly improved customer service while increasing sales. I like AI features of CallRail. We can effortlessly summarize calls and it also handles sentiment analysis. **What do you dislike about CallRail?** I have used CallRail long enough without issues. **What problems is CallRail solving and how is that benefiting you?** We use CallRail to understand market attribution which helps in effective budget allocations. The AI features and ease of call tracking makes it possible to boost sales while bettering customer service/experience. ### 4. Helps me see which marketing channel actually driving results **Rating:** 4.5/5.0 stars **Reviewed by:** Dilshad A. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about CallRail?** It helps me drill down and track where our calls are coming from. The insights are powerful, clear, and incredibly helpful to see which campaigns are actually driving conversations. Gives me a much clearer picture of what’s working without a lot of guesswork. **What do you dislike about CallRail?** Honestly, can't think of anything I dislike. Some of the more advanced settings take a little time to understand, but once you get used to it, everything flows pretty smoothly. Overall, it’s been a reliable tool for what I need. **What problems is CallRail solving and how is that benefiting you?** CallRail helps me connect the dots between marketing efforts and actual phone calls, which used to be hard to track. We have integrated it with Google Ads and I can track each call back to the specific campaign, and even down to the keyword, which gives me a much clearer picture of what’s actually driving results. That clarity has helped us make better decisions and invest in what actually drives results. ### 5. Exceptional Call Tracking with Easy Setup and Advanced Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos S. | Marketin manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about CallRail?** My favorite features of CallRail are the ability to create many different types of reports, including by state, client, week, month, and year. This helps us track all the progress of the company using the various tools CallRail offers. The initial setup is also very simple. **What do you dislike about CallRail?** I think the customer service could be improved by having a chat option on the main web page and home page. This way, instead of calling and waiting on the line, we could have our questions answered more quickly. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to track calls from my over 100 customers for invoicing. It keeps my company organized and helps track company progress with reports by state, client, week, month, and year. ### 6. Call Recording Shines, AI Voice Assist Needs Work **Rating:** 4.0/5.0 stars **Reviewed by:** Alan Z. **Reviewed Date:** February 10, 2026 **What do you like best about CallRail?** I really like CallRail's call recording feature. It's great knowing I can take a call in the car without worrying about forgetting details or needing to take notes because I can just listen to the recording later to get the info I need. It's also really useful for sharing the full context of a conversation with my team or for myself when a client is a repeat caller. The initial setup was pretty easy for us, even though it was a few years ago. The AI Voice Assist feature helps ensure we don't miss calls during off hours or busy times. **What do you dislike about CallRail?** The AI Voice Assist is great, but it's not as refined and capable as I would like. It sometimes asks repeat questions, like scheduling an appointment twice in the same call, and asks people to repeat things that were clearly stated. It also has a weird cadence to the conversation sometimes, where it rambles multiple responses like it's trying to catch up. It performs better than voicemail at getting someone to leave information, but I have thought about looking into alternative platforms that are more refined. **What problems is CallRail solving and how is that benefiting you?** CallRail records all calls, searchable records help track conversations, and AI Voice Assist ensures calls aren't missed during off hours. The call recording feature saves me from taking notes, allows sharing call context with my team, and helps revisit past calls for recurring clients. ### 7. Reliable Call Tracking with Room for AI Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Rachael D. **Reviewed Date:** February 04, 2026 **What do you like best about CallRail?** I really appreciate all the tracking and reporting features that CallRail offers, along with the customization it provides. It's great to be able to see how many phone calls we've missed, how long the buyers have been on the call, and I can also receive a text transcript of the call to ensure we don’t miss a beat of the conversation. I find the setup pretty easy as well. **What do you dislike about CallRail?** I think optimizing the AI voices will come in handy. It's pretty evident that you're talking to AI right now, and I'd like it to be a little bit more human realistic. I also would like a better feature when it comes to forwarding calls through AI. So if someone calls in and they're looking for a certain location, the AI should have the ability to forward the call to the appropriate person. I tried to integrate CallRail with our CRM system, and it did not go smoothly. I feel like there could be a little bit more handholding on the support side of things. **What problems is CallRail solving and how is that benefiting you?** CallRail ensures we don't miss any calls when our sales consultant is busy. I appreciate its tracking and reporting, which let me see missed calls, call duration, and receive text transcripts so we keep track of conversations. ### 8. Simplicity and Powerful Support Make CallRail an Essential Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Bethany R. | Director of Marketing , Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2026 **What do you like best about CallRail?** I like CallRail because of its simplicity. Nothing is overcomplicated, everything is easy to find, and it's also easy to port phone numbers in. I especially love the support I've been in contact with; they've been incredibly helpful. The simple dashboard allows me to see everything at a glance to analyze calls and make sure we're being the most efficient we can be. **What do you dislike about CallRail?** I don't really have many suggestions. I would say maybe the main list of phone numbers could be in a little more obvious of a place. Every time I go to look for them, I have to remind myself where they live. **What problems is CallRail solving and how is that benefiting you?** I use CallRail's simple dashboard for quick analysis of incoming calls across our 60 locations, ensuring efficiency. The platform's ease of use makes everything easy to find, and I appreciate the helpful support team. ### 9. Intuitive IVR and Easy Call Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew L. | IT & CRM Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about CallRail?** I like how friendly CallRail's UI is and how easy it is to see reports through their system. It's very clean and friendly. It feels very up to date and not clunky to use, it runs smooth. It's also very easy to set up and add numbers, making it convenient for our business operations. **What do you dislike about CallRail?** We had to use an outside source to record our AI call routing messages. If there could be a built-in AI voice agent we can use for call routing that'd be great. One of the biggest things that is important to our clients is how human-like it sounds, so we outsourced for that recording. **What problems is CallRail solving and how is that benefiting you?** I use CallRail for their IVR system and tracking calls from different sources. It helps us route calls flexibly during and outside business hours with advanced phone tree routing. ### 10. Effortless Call Tracking and Campaign Management **Rating:** 5.0/5.0 stars **Reviewed by:** Sourav S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2026 **What do you like best about CallRail?** What I appreciate most about CallRail is its ability to help me track all the calls I receive from my various campaigns, including Google Ads and other call sources like my landing pages and Google My Business profile. The dashboard provides all the information I need about calls made to my forwarding numbers, making it easy to monitor and manage my campaigns effectively. **What do you dislike about CallRail?** It requires the help of the development team to implement the JavaScript snippet code on the website for the integration. i would have liked it more if this tool were fully self-sufficient, where i dont have to depend on anyone for any integration. **What problems is CallRail solving and how is that benefiting you?** keep track of the call leads and identify where they are comming from. ## CallRail Discussions - [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) - 1 comment, 1 upvote - [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) - 1 comment, 1 upvote - [Ho do i continue work in it without shooting doqn](https://www.g2.com/discussions/ho-do-i-continue-work-in-it-without-shooting-doqn) - 1 comment, 1 upvote - [Is CallRail integrated in any platforms?](https://www.g2.com/discussions/integrations-c206bb98-59a1-4a61-9c24-c57ea1798d7e) - 1 comment, 1 upvote - [Annual contract?](https://www.g2.com/discussions/annual-contract) - 1 comment, 1 upvote ## CallRail Pricing - **Lead Tracking**: $55.00 Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights. - **Lead Tracking Complete**: $105.00 Better understand your leads with Form Tracking and attribute form submissions as well as calls and texts back to marketing sources. - **Lead Conversion**: $165.00 Unlock richer insights with Premium Conversation Intelligence™ to attract and convert more leads. - **Lead Conversion Complete**: $215.00 Track and analyze customer journeys with Call Tracking, Form Tracking, and Premium Conversation Intelligence™ to maximize conversion. [View full pricing details](https://www.g2.com/products/callrail/pricing) ## CallRail Integrations - [3CX](https://www.g2.com/products/3cx/reviews) - [8am MyCase](https://www.g2.com/products/8am-mycase/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Call Center Studio](https://www.g2.com/products/call-center-studio/reviews) - [Databox](https://www.g2.com/products/databox-databox/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Fello](https://www.g2.com/products/fello-fello/reviews) - [Filevine](https://www.g2.com/products/filevine/reviews) - [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) - [Gong](https://www.g2.com/products/gong/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - 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Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Lead Monitoring** - Features - Performance - Identification **Customization** - Custom Fields - Conditional Logic - Design **Voice Recognition - AI Voice Assistants** - Voice Recognition **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Communication** - Pop-up Chat - Notifications - Targeted Emails - In-App Messaging - Co-Browsing **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - IVR - Inbound Screen Pop - Persistent Data **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Data Capture** - Mobile - Websites - Social Media - Data **Additional Functionality** - Embedded Forms - Notifications - Mobile Forms **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution ** Internal Use** - Customization - Conversation Archiving - Lead Development - Knowledge Base - Team Inbox - Customer Profiles **Contacts** - Personalization - Information Locater - Record Prospect Data **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording **Analytics** - Export/Import - Reporting **Security and privacy - AI Voice Assistants** - Encrypted communication **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Sales Analysis** - ROI Forecasting - Sales Forecasting **Customization** - Forms - Personalization - Templates - Integration **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top CallRail Alternatives - [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-formerly-calltrackingmetrics/reviews) - 4.5/5.0 (726 reviews) - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - 4.9/5.0 (294 reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) - 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