# Club (formerly Brandbassador) Reviews **Vendor:** Club **Category:** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) **Average Rating:** 4.7/5.0 **Total Reviews:** 107 ## About Club (formerly Brandbassador) Club is an ambassador marketing platform designed to help brands harness the power of word-of-mouth marketing by building a vibrant community of loyal customers. Our solution enables brands to engage with their audience effectively, turning satisfied customers into enthusiastic brand advocates. By leveraging gamified Missions, Club facilitates the creation of authentic user-generated content, enhances social engagement, and ultimately drives revenue growth. Targeted at brands looking to expand their reach and deepen customer relationships, Club serves a diverse range of industries, from fashion and beauty to technology and lifestyle. The platform is particularly beneficial for businesses that recognise the value of community-driven marketing and wish to tap into the organic promotion that comes from genuine customer advocacy. One of the key features of Club is its ability to publish Missions that engage enthusiastic community members. These Missions can be tailored to align with specific marketing goals, whether it’s generating buzz around a new product launch or encouraging customers to share their experiences. By fostering authentic posts from followers who genuinely support the brand, Club helps build trust and credibility, which are essential components of successful marketing strategies. The platform allows brands to infinitely scale their community, accommodating an unlimited number of engaged members without compromising the quality of interactions. Club also streamlines the management of ambassador marketing by automating manual tasks such as payment processing and reward distribution. This saves brands valuable time and reduces the stress associated with managing community engagement. Additionally, brands retain full control over their community, including the ability to determine who can join and participate in Missions, ensuring a curated and focused group of advocates. The mobile app for creators further enhances accessibility, allowing brands to connect with their community on-the-go and respond to engagement in real-time. Overall, Club is a user-friendly platform that combines community building, authentic engagement, and streamlined management. By utilising Club, brands can effectively turn their customers into loyal ambassadors, amplifying their reach and enhancing their marketing efforts through genuine connections and shared experiences. ## Club (formerly Brandbassador) Pros & Cons **What users like:** - Users highlight the **effortless campaign management** capabilities of Club, enhancing engagement and effectiveness in influencer collaborations. (2 reviews) - Users highlight the **effectiveness of influencer activation** with Club, leading to successful marketing campaigns and strong support. (1 reviews) - Users value the **built-in analytics** of Club, which provide clear insights for optimizing ambassador campaigns effectively. (1 reviews) - Users value the **automation features** of Club, which enhance efficiency in managing ambassador programs and tracking performance. (1 reviews) - Users value the **effective communication** features of Club, enhancing management of ambassador programs and campaign tracking. (1 reviews) - Dashboard Usability (1 reviews) - Users value the **ease of use** in Club, simplifying ambassador management and enhancing collaboration effortlessly. (1 reviews) - Easy Setup (1 reviews) - Engagement (1 reviews) - Users value the **helpful support** from Club, enabling successful collaborations and effective influencer engagement. (1 reviews) **What users dislike:** - Users find the **filtering options lacking** , which hinders their ability to effectively find the right ambassadors. (1 reviews) - Users feel that **influencer segmentation could enhance** , although there's a willingness to adopt new features and feedback. (1 reviews) - Users find **integration issues** with other marketing tools, limiting the ability to streamline workflows effectively. (1 reviews) - Users note the **limited collaboration features** hinder customization and integration with other marketing tools, affecting workflow efficiency. (1 reviews) - Users find the platform lacks **limited customization** options, hindering efficient ambassador search and integration with marketing tools. (1 reviews) - Limited Functionality (1 reviews) - Poor Customer Support (1 reviews) - Search Functionality Issues (1 reviews) ## Club (formerly Brandbassador) Reviews ### 1. Great for managing many creators **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Club (formerly Brandbassador)?** What we like most about Club is how it allows us to scale community-driven marketing without losing the personal connection with our ambassadors. The platform makes it easy to recruit, activate, and manage thousands of ambassadors across multiple markets. Missions allow us to guide our community toward specific campaigns and product launches, while still giving creators freedom to produce authentic content. One feature we particularly value is The Wall, which gives us a direct communication channel with our entire community. It creates a space where ambassadors can engage with us and with each other, ask questions, and stay connected to the brand. It helps the community feel active rather than transactional. Club also gives us clear visibility into results. We can track revenue driven by ambassadors, monitor content creation, and see how our community contributes to brand growth across social channels. Finally, the support from the Club team has been excellent. They are proactive, responsive, and genuinely invested in helping us succeed. **What do you dislike about Club (formerly Brandbassador)?** Like any platform that manages large ambassador communities, there is always room to continue improving automation and reporting as programs scale. That said, the Club team consistently listens to feedback and continues to evolve the platform. New features and improvements are released regularly, which makes it clear the product is actively developing alongside the needs of brands running large ambassador programs. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** Club solves one of the biggest challenges in influencer and ambassador marketing: scaling authentic creator engagement without losing control or visibility. Before using Club, managing large numbers of creators manually becomes extremely time-consuming and difficult to track. Club centralises everything in one place, from recruitment and communication to content creation and performance tracking. For us, this has allowed Ideal of Sweden to build a global ambassador community that consistently generates social content, drives engagement, and contributes directly to revenue. The platform gives us the infrastructure to turn ambassador marketing into a repeatable growth channel rather than one-off influencer campaigns. ### 2. Streamlined Influencer Collaboration Platform with Great Potential **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2024 **What do you like best about Club (formerly Brandbassador)?** The platform excels in simplifying the management of ambassador programs. Its intuitive interface makes it incredibly easy to set up campaigns, track ambassador performance, and streamline communication. I also appreciate the gamification aspect, which motivates ambassadors to stay engaged and perform their best. The built-in analytics dashboard provides clear insights that help optimize campaigns, making it a powerful tool for driving results. **What do you dislike about Club (formerly Brandbassador)?** While the platform is generally intuitive, there’s room for improvement in certain areas. For example, the search and filtering options for finding the right ambassadors could be more robust, allowing for deeper customization. Additionally, integration capabilities with other marketing tools are somewhat limited, which can make it challenging to streamline workflows across platforms. Enhancing these features would make the platform even more versatile and user-friendly. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** identify and engage with the right affiliates through its database, saving time and resources. ### 3. Great platform for micro-influencer activations! **Rating:** 5.0/5.0 stars **Reviewed by:** Hanin D. | Influencer Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Club (formerly Brandbassador)?** Club is an amazing tool if you plan to activate many influencers monthly or for specific campaigns. The NA-KD Influencer Marketing team had the pleasure of partnering with Club for our Black Week campaigns, with successful results! The team is great and always helpful. **What do you dislike about Club (formerly Brandbassador)?** Influencer segmentation can be improved, but they're always open to receiving tickets and implementing new features. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** Mass bookings, specially for campaigns that required a higher reach. ### 4. Marketing Consultant **Rating:** 5.0/5.0 stars **Reviewed by:** Ed D. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2025 **What do you like best about Club (formerly Brandbassador)?** I like that I was able to work efficiently **What do you dislike about Club (formerly Brandbassador)?** I have no negative feedback, maybe more resources for support **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** Effectively using marketing ### 5. Great tool, great team! **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberly C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Club (formerly Brandbassador)?** Brandbassador is an impressive tool if you are looking to create an ambassador program for your business. It's extremely versatile and has so many customizable options to do *exactly* what you want to do with your community. In 7 months we've achieved: -$63k in revenue - 247 social posts and stories - Increased engagement on social posts - 75+ pieces of usable content The level of detail and support provided by the team is amazing. Our onboarding with Charlotte was seamless and our quarterly calls with Maria are ones that I actually look forward to! She is always available to help, has great ideas and insights and really has helped us be successful. The customer support in general is also incredible, they are always avaialbe to answer questions, help out Ambassadors and fix little things here and there that sometimes go awry. It's a really easy tool to implement and integrate into exisiting platforms that you're using. **What do you dislike about Club (formerly Brandbassador)?** The only "negative" thing I can say about the tool is that I wish it was possible to create your own templates for missions so it would be easier to create certain missions onthe fly. I am able to kind of do this using the mission drafts, but it would be a nice addition. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** Brandbassador has helped us create a robust ambassador program that allows us to reward loyal customer, drive sales, collect UGC content and increase social engagement. ### 6. Amazing tool to grow your brand **Rating:** 5.0/5.0 stars **Reviewed by:** Saloni S. | Social Media Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Club (formerly Brandbassador)?** Brandbassador is a very easy tool to access. The tool is easy to use and keeps track of everything regarding the ambassador's activity, and mission updates and even all the help available anytime we want. I recommend this tool to every emerging brand or company who wants to grow their brand with the people around them. **What do you dislike about Club (formerly Brandbassador)?** There is nothing I would like to change in the tool. Any improvement done in the tool will be great to us. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** The problems related to missions and its performance. Problems related to any technical stuff. Mike is always there helping me and my teammate in solving any problem we face. This platform have helped us in achieving a great number of revenue last year and we are so happy to achieve this milestone. **Official Response from Trelawney Erwin:** > Hello Saloni, Thank you so much for your review and for mentioning how helpful you find our support team. They work so hard to make sure you're getting the support you need. Thanks so much for the feedback on the analytics. As we're always looking for ways to improve, we'd love to hear what other aspects you would like to see in the analytics. It's a pleasure working with you. Cheers! Team Brandbassador ### 7. Absolutely Amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** M X. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2024 **What do you like best about Club (formerly Brandbassador)?** I am really loving the Brandbassador Platform! I have been working with Robert Fox, Technical Success Manager, directly for over a year and I can not express not only how helpful he is, but a true delight to work with! From last minute asstance to walking me through each step of a proccess, it's been a breeze! With his support, we have been able to boost our achievements and opportunities for our brand ambassadors. **What do you dislike about Club (formerly Brandbassador)?** Would love for there to be a location in the U.S.! **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** Creating ways for our ambassadors to help boost our products, sales and keeping up with trends! ### 8. Game changing service and results. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Club (formerly Brandbassador)?** The team, customer support and the level of service is amazing... In just 3.5 months we have accomplished with their expertise: 83k in 3.5 months 288% ROI in 3.5 months 400+ pieces of content There's no way we would have been able to achieve the success we have as fast as we have without both the platform and the Brandbassador team to implement it. They made it super easy to use and integrate with our Shopify store and get our community going. Not only that but the features are so numerous that it is tough to find anything else that can do it all in one platform. **What do you dislike about Club (formerly Brandbassador)?** I literally can't think of one downside. We have received far and away much more than what we were hoping for. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** We were severly lacking an overall method of getting customers to support with UGC. Brandbassador through their missions makes it a breeze. We determine where we are lacking, put together a mission and voila we get exactly what we need. Additionally, we have a very loyal base of customers and before implementation they were yearning for a way to get involved with the brand... With Brandbassador now we have a growing army of evangelists who feel connected and part of our brand and community. ### 9. Very easy to use while helping us creating a positive brand image all over the world **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Club (formerly Brandbassador)?** The possibility of creating missions to collaborate with the ambassadors not only gives you the ability to become more creative but also your community to always create better content as guiding them in what kind of content you want them to create has never been easier. Reaching such a broad audience has never been easier. Also, it is very easy to keep in touch with the community via the message center, so any problems ambassadors might encounter can be solved very fast to encourage growth from both sides. On another note, I am looking forward to seeing what exciting new opportunities Club will bring. **What do you dislike about Club (formerly Brandbassador)?** Except for the bugs that sometimes appear which can show down our processes, there is not much to dislike. But nevertheless, the chat support is always there and usually, every small bug is fixed quite fast. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** Brandbassador is helping us to grow in both top-performing and new markets in which we have just launched new products. It's a very good addition to our influencer marketing in that it gives us the possibility to very quickly grow our community in all markets. It has helped us build a very fun and interactive collaboration with our community, very time-saving! **Official Response from Trelawney Erwin:** > Hello Iunona, We're so glad to hear that you're getting continuously better content from your brand ambassador community and that you find our support team quick to resolve any issues you have. It's a pleasure working with you and we can't wait to see how you grow in the future and continue expanding into new markets! Cheers, Team Brandbassador ### 10. Transformative Impact: How Brandbassador Propelled My Brand to $1M Success! **Rating:** 5.0/5.0 stars **Reviewed by:** Priya K. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Club (formerly Brandbassador)?** Brandbassador streamlined influencer marketing, offering intuitive features and detailed analytics of each missions which help us achieve $1M in revenue. Also, the support team and account handling team is very friendly and helpful. **What do you dislike about Club (formerly Brandbassador)?** We have ambassadors with mostly less number of followers. It would be greate if we will be able to get famous ambassadors with high followers count for our brand so there should be some option there where we as a brand can approch ambassadors. Or some features to run ads on brandbassador where we can attrach nee ambassadors. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** Steamlining the influencer marketing process. ## Club (formerly Brandbassador) Discussions - [How do you structure a brand ambassador program?](https://www.g2.com/discussions/how-do-you-structure-a-brand-ambassador-program) - 1 comment - [What companies use BrandBassador?](https://www.g2.com/discussions/what-companies-use-brandbassador) - 1 comment - [What is BrandBassador app?](https://www.g2.com/discussions/what-is-brandbassador-app) - 5 comments - [How does BrandBassador work?](https://www.g2.com/discussions/how-does-brandbassador-work) - 1 comment ## Club (formerly Brandbassador) Pricing - **Club Hub**: Contact Us A central hub for brand-community interaction, engagement and growth. - **Club Suite**: Contact Us A comprehensive suite for managing, engaging and growing your community. - **Club Universe**: Contact Us Everything you need to grow and engage your community. [View full pricing details](https://www.g2.com/products/club-formerly-brandbassador/pricing) ## Club (formerly Brandbassador) Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Centra](https://www.g2.com/products/centra/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) ## Club (formerly Brandbassador) Features **Link Options** - Custom Links - Referral Link Generator - Smart Link **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Discovery** - Referral Program - Incentives - 3rd-Party Trends **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Mobile** - Mobile Optimization **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution ## Top Club (formerly Brandbassador) Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.5/5.0 (2,042 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (446 reviews)