# Audiense Reviews **Vendor:** Audiense **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 247 ## About Audiense At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management ## Audiense Pros & Cons **What users like:** - Users value the **deep audience insights** provided by Audiense, enhancing their understanding of engagement and preferences. (6 reviews) - Users value the **detailed audience insights** from Audiense, enabling in-depth analysis of social followings and behaviors. (5 reviews) - Users appreciate the **flexible software** of Audiense, enabling in-depth audience exploration and valuable insights sharing. (5 reviews) - Users value the **deep audience insights** provided by Audiense, enhancing understanding of behaviors and preferences effectively. (4 reviews) - Users value the **deep audience insights** from Audiense, enabling effective segmentation and stakeholder communication for better decision-making. (4 reviews) - Features (4 reviews) - Users value the **detailed audience insights** of Audiense, enhancing client presentations and understanding of audience behaviors. (4 reviews) - Insights Discovery (4 reviews) - Customer Support (3 reviews) - Ease of Use (3 reviews) **What users dislike:** - Users desire enhanced **audience search flexibility** and editing capabilities within Audiense for better results alignment. (1 reviews) - Users find the **complex features** of Audiense overwhelming, making navigation challenging for newcomers to the platform. (1 reviews) - Users find the **complexity of navigation** in Audiense challenging due to the overwhelming number of features. (1 reviews) - Users note that **data inaccuracy** in Audiense can lead to misrepresentation of overall audiences, yet it's a useful starting point. (1 reviews) - Users note that **data limitations** in Audiense can affect overall audience representation, but it's a useful starting point. (1 reviews) - Difficult Navigation (1 reviews) - Email Issues (1 reviews) - Export Issues (1 reviews) - Users feel the need for **improved audience search capabilities** and better editing options for refined results. (1 reviews) - Users find the **learning curve steep** , as navigating Audiense's numerous features can be initially overwhelming. (1 reviews) ## Audiense Reviews ### 1. Invaluable to the Business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Audiense?** IBM Watson personality integration is brilliant. Also being able to find a cluster of audiences based on following f accounts or locations/demographic is fantastic. **What do you dislike about Audiense?** UI in audiense connect & loading time and being limited to 50K results **Recommendations to others considering Audiense:** Think and try to understand how this can be integrated with your social listening platform. You must think as Audiense as a companion/partner tool to the solutions that you have already **What problems is Audiense solving and how is that benefiting you?** Personality insights for better understanding and tonality of our marketing messages. Create audiences that would have been hard to create without Audiense, especially follower of account or by region or personality type quantifying the size of segments and finding potential white sapce **Official Response from Josephine Durney Jimenez:** > Hi Michael! ⚡️ Thank-you for your glowing review of Audiense! We love to hear that we have become 'invaluable' 😁 I'll pass on your feedback to the team now! ### 2. Saves me hours of time! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Audiense?** Before Audiense, I would conduct online audience research by search for a topic on a regular social listening tool, going through the mentions, and looking through the profiles of people joining in on the conversation by hand. This would take hours, even for the most basic of tasks. Audiense does the same work and more for me in a fraction of the time. Reports are quick and easy to set up, and they rarely take longer than 10 minutes to run. The exports generated from the report are visually nice and easy to read, meaning I can send them directly to stakeholders without having to adjust them. The tool's documentation is well written and anwers most questions, including details of data sourcing, and the Audiense team are very helpful and quick to answer any addtional questions that are sent to them. **What do you dislike about Audiense?** Because Audiense's insights reports are generated based on audiences found via publically avalible data on X, it is not always a true representation of an overall audience. However, when trying to research online audiences, often this option is better than nothing and/or a good starting point. **What problems is Audiense solving and how is that benefiting you?** While traditional social listening tells me what people are saying about a topic, Audiense tells me about those people themselves - demographics, interests, influencers that would appeal to them, etc. It allows me to quickly and easily gather this information. ### 3. Quick Audience Insights, but Data Feels Fragmented and Mostly Limited to X **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Audiense?** quick and easy access to audience insights **What do you dislike about Audiense?** -Some insights are pretty fragmented and not consolidated smoothly by data sources -Limited to moslty X **What problems is Audiense solving and how is that benefiting you?** Understanding the demographic of different brands ### 4. Comprehensive Audience Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Audiense?** The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an easily digestible way. The Audiense team has also been receptive to our feedback and has added features we requested. **What do you dislike about Audiense?** Nothing significant comes to mind. It would just be nice to have this platform linked with a social listening tool to be able to instantly pull insights without having to export comments/users and import them into Audiense. **What problems is Audiense solving and how is that benefiting you?** Through Brandwatch, we're able to easily track social conversation and social volume. However, Brandwatch is not particularly useful when analyzing the composition of audiences talking about something online. Audiense helps us deep dive into WHO is talking about a movie and more closely analyze opportunity audiences or problematic audiences. **Official Response from Celine Geeurickx:** > Thank you so much for your detailed review! We’re super glad to hear that the clustering functionality has been a valuable asset for your team and that it’s helping you better understand and communicate about the audiences engaging with your content. Our mission is to empower teams like yours to uncover deep audience insights, and it’s incredibly rewarding to see that in action! You also brought up an excellent point regarding integration with social listening tools, and we’re happy to share that Audiense does currently integrate with several such platforms. If you haven’t already explored these options, our team would be more than happy to walk you through what’s available and how to get set up. 🤓 Finally, it means a lot to hear that you’ve found our team receptive and responsive. Listening to our users and evolving alongside them is a core value at Audiense. Thank you, Your Audiense team 💜 ### 5. Great tool for understanding the characteristics of your target audience on social **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Audiense?** We used Audiense to analyze the characteristics of different audiences who engaged in conversations on X around a specific topic. The tool proved to be extremely valuable, offering a wealth of detailed insights to enrich our analysis (from users' interests and influencers, to socio-demographic attributes...) I particularly appreciated the integration with IBM Watson, which leverages machine learning to generate in-depth personality profiles for specific target groups. The platform’s interface is well-designed, making navigation smooth, intuitive, and user-friendly. The support from the Audiense team has been outstanding from the very beginning. I truly valued their responsiveness and proactive approach in providing ideas and suggestions to enhance our analysis and maximize the platform’s potential. Overall, I think Audiense is a very useful for anyone looking for a comprehensive and effective solution to gain deeper insights into their audience and optimize their social media marketing strategy. **What do you dislike about Audiense?** I would love to see additional social data sources integrated into Audiense. **What problems is Audiense solving and how is that benefiting you?** It enabled us to gather thorough and detailed information about the characteristics of our target audiences, insights that would have been impossible to obtain through the traditional web listening tools we typically use. **Official Response from Celine Geeurickx:** > Thank you so much for your thoughtful and detailed review! 🫶 We're thrilled to hear that Audiense has been instrumental in helping you analyze audience characteristics and uncover valuable insights that go beyond traditional tools. It's great to know that you found the integration with IBM Watson useful and that our platform's intuitive interface made your experience smooth and user-friendly. Our team is especially grateful for your kind words about our support—we're always here to help ! 💪 We appreciate your feedback on expanding social data sources, and we’re continuously exploring ways to enhance the platform with more integrations. You can always take a look at our product portals to check on our new data sources. Thanks again for your support, and we look forward to continuing to help you gain deeper audience intelligence! 🚀 Your Audiense Team 💜 ### 6. great performances and attention to detail in exploring audience insights **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas S. | Senior Manager Social Analytics & Insights, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Audiense?** I like how flexible the software is and how deep you can explore audiences **What do you dislike about Audiense?** maybe that you are solely focused on Twitter **What problems is Audiense solving and how is that benefiting you?** I explore early adopters, and explore audience analysis for TV series **Official Response from Celine Geeurickx:** > Thank you for the great feedback! 🫶 We’re happy to hear you’re finding value in the depth and flexibility of Audiense, especially for identifying early adopters and analyzing TV series audiences, that’s exactly what we aim to support. Regarding your point about Twitter: you're right that it's our primary data source, as it provides unparalleled audience-level insight. That said, many users enrich their insights by combining Audiense with data from other platforms via our integrations or custom workflows, we’d be happy to help you explore that. We also have access to additional data sources beyond Twitter, including the Meta ecosystem and LinkedIn. Plus our tool Demand, allows you to have comprehensive insights into an entity’s (brand, person, public figure, fictional character, organization, community, etc) online presence and digital footprint. Thanks again for being part of the Audiense community! ### 7. Audiense is a great tool, but some improvements can be done. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2025 **What do you like best about Audiense?** Being able to undersrand where does the conversation sits in terms of who is part of and what are tha affinities they have. **What do you dislike about Audiense?** Maybe the thing that i most miss is the posibility of playing around with the audience search within the platform rather than going back to Meltwater and refine the search there. Also the posibility of editing the results whenever the results are not matching an analyst pov. **What problems is Audiense solving and how is that benefiting you?** Understanding the audiense behind a crisis issue for the client. **Official Response from Celine Geeurickx:** > Thank you so much for taking the time to share your thoughts! 🫶 We're really happy to hear that Audiense helps you understand audience conversations and affinities—that’s exactly what we aim for. We also truly appreciate your feedback about audience search and result editing. You're not alone in wanting more flexibility, and we hear you! Improving the platform is an ongoing journey, and your insights help shape what comes next. I’ll make sure our product team sees this, as we always strive to make Audiense even better for our users. If you'd like to chat more about how we can better support your needs, we’d love to connect. Thank you again, Your Audiense team 💜 ### 8. I strongly recommend this platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Audiense?** Honestly, Audiense is pretty awesome at giving super detailed audience segmentation and analytics for your X (formerly Twitter) account. It goes way beyond basic demographics and really helps me get a grasp on my audience’s behaviors, preferences, and who influences them. **What do you dislike about Audiense?** The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming **What problems is Audiense solving and how is that benefiting you?** I’ve been using Audiense mainly for growth and analysis on X (formerly Twitter), and it’s been a game-changer for me. It helps me track audience engagement and do segmentation with a ton of precision, so I can fine-tune my campaigns and really understand my followers’ behaviors. ### 9. Audiense is a reliable and innovative tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Audiense?** Audiense provides detailed information about social following at the touch of your fingers, it is an easy to use tool and provides valuable insights that we can share with our clients **What do you dislike about Audiense?** since they are constantly innovating and improving there are always new ways of working to learn **What problems is Audiense solving and how is that benefiting you?** Detailed information about influencer social marketing **Official Response from Celine Geeurickx:** > Thank you so much for your thoughtful review! 🫶 We're glad to hear that you find Audiense to be both reliable and innovative. It’s great to know that our platform’s detailed insights, user-friendly interface, and IBM Watson integration are helping you better understand your audience and optimize your social media marketing strategy. Thank you so much for your kind words about our support team—it means a lot to us that you’ve found our help valuable! If you ever have specific suggestions or needs, we’d love to hear them! Thanks again for being part of the Audiense community—we’re excited to keep supporting your success! 🚀 Your Audiense team 💜 ### 10. Fantastic and really powerful tool that can help you better understand and target your audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Tonina T. | Head of Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2024 **What do you like best about Audiense?** Indepth analytics about audience's interest and people/ TV shows they follow. **What do you dislike about Audiense?** Data is sourced in different ways and it's challenging to pull together audience profiles for each channel when the data available varies. **What problems is Audiense solving and how is that benefiting you?** Audience segmentation **Official Response from Celine Geeurickx:** > Thank you for your review! 🤓 We're very happy to hear that you find Audiense helps you to understand and target your audiences effectively, through our in-depth analytics, including what audiences are interested in and who and what TV shows they follow. These insights are designed to help you create more relevant and engaging content, allowing you to better connect with your audience. We are aware of your concern about the diversity of data sources across different channels and the challenges of understanding insights at a glance. This is a key area for us, and we are continually working to improve and integrate the data for our different tools and data sources. 🛠💪 Our ultimate goal is to simplify the process of building comprehensive audience profiles, so that you can more easily leverage this intelligence in your marketing strategies. Thank you for highlighting this and recognizing the value of Audiense in solving audience segmentation problems to improve campaign results. Your Audiense Team 💜 ## Audiense Discussions - [What is the best way to grow my account?](https://www.g2.com/discussions/what-is-the-best-way-to-grow-my-account) - 1 upvote - [Where can I learn more?](https://www.g2.com/discussions/where-can-i-learn-more-5365f0e4-7d6e-4703-80c7-3f16e62e8c52) - 1 upvote - [How is Affinio software used?](https://www.g2.com/discussions/how-is-affinio-software-used) - 1 upvote - [What is the interest graph?](https://www.g2.com/discussions/what-is-the-interest-graph) - 1 upvote - [How does Affinio work?](https://www.g2.com/discussions/how-does-affinio-work) - 1 upvote ## Audiense Pricing - **Twitter Marketing**: from $948 billed annually aka Socialbro - **Audiense Insights**: from $8352 billed annually Social segmentation and profiling - **Audiense Insights Unlimited**: from $25000 billed annually "All you can eat" - based on number seats [View full pricing details](https://www.g2.com/products/audiense/pricing) ## Audiense Features **Social Analytics** - Competitor Analysis - Follower Analysis - Hashtag Analytics - Sentiment Analysis **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Brand Signals** - Comparison - AI - Brand Health **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - White Label **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Audiense Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (696 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,478 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,160 reviews)