# Appcues Reviews **Vendor:** Appcues **Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Average Rating:** 4.6/5.0 **Total Reviews:** 342 ## About Appcues Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into automated, personalized engagement across in-app, push, and email channels. Instead of relying on one-off tactics or manual outreach, Appcues enables you to act at the exact moments that matter. You can guide a trial user to their first “aha” moment, help new customers complete onboarding, encourage teams to invite colleagues, or step in when adoption starts to slip. You can also highlight features when users are ready to try them, prompt upgrades when usage exceeds plan limits, or reinforce value in the weeks leading up to renewal. With Appcues, you don’t have to choose between speed and scale. Teams can launch and optimize experiences independently—without waiting on engineering resources or adding more headcount. That means your expertise doesn’t just live in decks, spreadsheets, or 1:1 conversations. It’s embedded directly into the product experience and delivered to every customer, at exactly the right time. The results are measurable. Businesses see faster trial conversions and shorter time-to-value. Adoption of key features grows as users get timely nudges to take the next step. Retention improves because potential churn risks are addressed proactively. Expansion becomes easier as customers are guided toward higher-value plans and deeper product usage. By connecting engagement to these lifecycle moments, Appcues helps companies grow more efficiently and predictably. Trusted by leading companies like Airbase, HubSpot, G2, and Wayfair, Appcues has powered billions of experiences across thousands of products. Whether your goal is to activate new signups, drive adoption of underused features, reduce churn, or expand customer accounts, Appcues gives you the tools to deliver meaningful, measurable customer moments at scale. ## Appcues Pros & Cons **What users like:** - Users appreciate the **intuitive ease of use** of Appcues, facilitating quick onboarding and efficient feedback gathering. (37 reviews) - Users find the **easy setup** of Appcues to be a significant advantage for onboarding and customizing user experiences. (16 reviews) - Users praise the **outstanding customer support** of Appcues, noting its responsiveness and helpfulness in enhancing user experience. (15 reviews) - Users appreciate the **easy creation** of Appcues, significantly improving trial conversion rates and user retention. (15 reviews) - Users praise Appcues for its **intuitive interface** , making workflow creation and product tours a seamless experience. (12 reviews) - Personalization (12 reviews) - Users commend the **easy integrations** of Appcues, enabling seamless use across various apps and websites. (10 reviews) - Features (10 reviews) - Implementation Ease (9 reviews) - User Experience (9 reviews) **What users dislike:** - Users express concerns about **limited customization options** and inconsistent features, impacting overall user experience. (6 reviews) - Users find the **missing features** of Appcues, such as alerts and improved metrics, limit their organizational capabilities. (6 reviews) - Users find a **need for improvement** in metrics, organization, and tracking, affecting the overall effectiveness of Appcues. (6 reviews) - Users express frustration over **poor customer support** , especially regarding the lack of notifications and responsive assistance. (5 reviews) - Users often face **poor UX** with Appcues, including slow flows and cumbersome domain management. (5 reviews) - Users find the pricing of Appcues to be **a bit high** , making it less accessible for smaller teams. (4 reviews) - Users find **navigation difficult** in Appcues, leading to challenges in configuring page changes and managing flows. (4 reviews) - Users find the **complex analytics** of Appcues challenging, especially for beginners and lacking in robustness. (3 reviews) - Complex Usability (3 reviews) - Inadequate Reporting (3 reviews) ## Appcues Reviews ### 1. Intuitive and Flexible Onboarding with Appcues **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** I love how Appcues efficiently supports building onboardings, walkthroughs, and surveys while also tracking events. Its intuitiveness is a significant advantage, making it easy to use, which enhances our ability to onboard users quickly and gather their feedback efficiently. The flexibility of Appcues stands out because it allows me to cater to various product requests and create different flows and surveys, adapting them seamlessly to different topics and pages as needed. I appreciate that the initial setup of Appcues was very convenient and straightforward, and having the opportunity to review the setup with the Appcues team further added to the ease of adoption. Overall, I find Appcues to be exceptionally valuable, especially after comparing it with other products like Gainsight, and I can confidently recommend it to friends and colleagues. **What do you dislike about Appcues?** I would like to receive notifications when my Appcues flows encounter issues. Currently, there is no automated alert system to inform me if something breaks during a flow. An email notification system that specifies which flow and at what stage the error occurs would be beneficial. **What problems is Appcues solving and how is that benefiting you?** I use Appcues to efficiently onboard users, gather their feedback, and track events. Its flexibility allows me to create diverse flows and surveys tailored to different topics, while its integration capabilities enhance our processes. ### 2. Outstanding Customer Support Sets Appcues Apart **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Appcues?** The Customer Support team is absolutely the best thing about Appcues. They always take you seriously, and escalate to the Tech Support team when needed, to give you the best possible solution. They also work based off of user feedback, so everything you input, they take into consideration as a future improvement. There's a lot of possibilities with the features they offer, I really like their product offering as it's in-product and out-of-product, with the same user base. So it's easy to keep an overview what you're sending to whom, and what they've already received. I use Appcues weekly, if not daily (depends on projects). **What do you dislike about Appcues?** Their CS-team is mostly US-based, which sometimes makes it difficult if you're having a pressing issue but they are unavailable during (most of) your working hours, being based in the EU. Localisation is also not available in all features, or the way to use it can be a bit more tedious. **What problems is Appcues solving and how is that benefiting you?** We're using Appcues to engage with our users within our product(s). Tell them about new features, onboard new users, and re-engage existing users. Among others. ### 3. User-Friendly Interface, Powerful Engagement Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle L. | Customer Marketing Manager **Reviewed Date:** December 05, 2025 **What do you like best about Appcues?** I really like how user-friendly the build interface is in Appcues. The flows are especially valuable because they fulfill a large number of product and marketing needs, while still being really easy to set up. It's a powerful tool that we're excited to continue to explore. **What do you dislike about Appcues?** We have several different teams using Appcues, so it would be great if we could standardize what back-end settings users configure to help prevent errors. **What problems is Appcues solving and how is that benefiting you?** Appcues enhances customer communications through in-app popups, boosts product adoption, reduces support tickets by providing in-platform support, and supports marketing efforts. Its user-friendly build interface and easy-to-setup flows improve event promotion, education, and customer-specific notices efficiently. ### 4. Manages to pack many features into one package. **Rating:** 5.0/5.0 stars **Reviewed by:** Charles Z. | LMS Support Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2025 **What do you like best about Appcues?** Banners. Less obtrusive. Once installed fairly easy to use. **What do you dislike about Appcues?** The implementation REQUIRED us to hire JS Developers. It was lengthy and confusing to set up. We felt we had no help from Appcues because you expressed that you don't have a way to know of proper placement for the code, etc. I offered to create you an acct but it became clear that implementation was more like buying the car and engine seperately. **What problems is Appcues solving and how is that benefiting you?** We have double fields somehow like "company" and "Company" that need merged. Same for "role" and "Role". We are NOT developers. We didn't invest to become developers. We already have jobs as Admins and Support. Logic strings are not so easy. For example, you use matches RegEx but the way you use it is different than the standard use of a wildcard. ### 5. Improve the in-app user experience **Rating:** 5.0/5.0 stars **Reviewed by:** Pradeep K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Appcues?** The experience got improved a lot, previously when we access some pages, it may sometime to load, but now the entire platform is loading much faster, no matter how big data we are fetching on the page. Also the localization feature helps us a lot to show messages, banners at the right time. **What do you dislike about Appcues?** Appcues still not into AI yet, as all the products are now focusing AI features, appcues may need to work on it make the work more easier. **What problems is Appcues solving and how is that benefiting you?** We are using Appcues for Onboarding our new users with the Onboarding flows, and checklists. We also use checklists frequently for newly shipped updates onto our platform. Sometimes, we do ask our users for feedbacks with the help of appcues. ### 6. Makes life easier for product marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Mariana N. | Product Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Appcues?** Appcues has made it really easy for our Product Marketing team to build onboarding flows and in-app messages without needing developer support. The interface is quite simple and intuitive, and anytime I had questions, their support team was quick to help. Overall, it’s a great tool if you're looking to help users reach value faster. **What do you dislike about Appcues?** A couple of things I’d love to see improved: right now, all the flows are a bit scattered — having folders or a better way to organize them would make a huge difference (which I hear might be coming soon). Also, adding sentiment-based triggers would put it even more on par with some competitors. **What problems is Appcues solving and how is that benefiting you?** Appcues solves several challenges for us. It makes it easy to onboard new users and guide them through new features. We use it not just for onboarding, but also for promotions like pop-ups and banners, as well as hotspots to draw attention to key areas inside the product. This flexibility has helped us move faster, test different approaches, and improve our feature adoption. It’s saving us time, reducing dependency on devs, and making it much easier to deliver a more targeted/personalized experience to our users. ### 7. All the user data and Onboarding under one place! **Rating:** 5.0/5.0 stars **Reviewed by:** Isaiah F. | Customer Support Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Appcues?** Easy to use. Easy to implement. Very responsive with customer support. Documentation is easy to read and find in their support section. The features are getting better. We use the app every day, and when a new user signs up. The integration is easy for all types of apps or websites. **What do you dislike about Appcues?** It takes time to learn the flow creation process. Not enough pre-made templates to get an idea of how a flow should look. **What problems is Appcues solving and how is that benefiting you?** When a new user signs up, there is a checklist they need to go through and watch the videos listed. When we update the app and we send out our realses notes to the users as a popup. We use User Segments to categorize our users to send specific flows. We use the webhooks to send us events when the user does something we want to track. ### 8. We are very happy with Appcues and how it fit in our marketing stack **Rating:** 5.0/5.0 stars **Reviewed by:** Achindh M. | Global Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2023 **What do you like best about Appcues?** Helped us to increase our trial conversion rate. Before Appcues we are struggling with a way to retain our trial users after 7 days but it improved a lot after Appcues. We are now running more than 12K DAU . **What do you dislike about Appcues?** We faced some integration challenges and other than that we are very happy with the product and the outcome we are getting. The tool is delivering more than the expected ROI **What problems is Appcues solving and how is that benefiting you?** We are using APpcues to deliver right message to our target users to increase our platform adoption. Our new features, updates, offers are communicated are delivered through Appcues ### 9. Versatile tool for tooltips and in app guides **Rating:** 4.5/5.0 stars **Reviewed by:** Morgan K. | Growth Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Appcues?** New workflows, UI updates, Dynamic flows **What do you dislike about Appcues?** Appcues used to be really buggy but it has come a long ways. I'd love to continue to see performance improvements. Also, they started enforcing more pricing/team size limits which wasn't ideal. **What problems is Appcues solving and how is that benefiting you?** We needed to help users get to a quick activation point. The existing code we had was too hard to update. This moved the onboarding from the developers hands to the hands of marketers and growers ### 10. Great tool for communicating to users **Rating:** 5.0/5.0 stars **Reviewed by:** Randall M. | Manager of Onboarding and Training, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Appcues?** We continue to use App Cues and it is a great tool for training and onboarding. **What do you dislike about Appcues?** It could be the combination of our software and design of AppCues, but sometimes it is hard to get the navigation of page changes to display exactly how we need it it. **What problems is Appcues solving and how is that benefiting you?** It helps us reach users as soon as they login to our software, and has a much better delivery rate than an email blast. ## Appcues Discussions - [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) - 3 comments - [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) - 3 comments - [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) - 1 comment ## Appcues Pricing - **Start Free**: Free Trial Full-featured, 14-day free trial of Appcues. 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[View full pricing details](https://www.g2.com/products/appcues/pricing) ## Appcues Integrations - [Education Perfect](https://www.g2.com/products/education-perfect/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Interplay Learning](https://www.g2.com/products/interplay-learning/reviews) - [Thought Industries](https://www.g2.com/products/thought-industries/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Appcues Features **User Analysis** - Survey Implementation - Data Analysis **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Walkthrough Type** - Audio-visual Walkthroughs - Text Bubble Walkthroughs **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing **Analytics - Digital Adoption Platform** - Analytics **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Appcues Alternatives - [WalkMe](https://www.g2.com/products/walkme/reviews) - 4.5/5.0 (533 reviews) - [Chameleon](https://www.g2.com/products/chameleon/reviews) - 4.4/5.0 (345 reviews) - [Fin by Intercom](https://www.g2.com/products/fin-by-intercom/reviews) - 4.5/5.0 (3,661 reviews)