Web Analytics Software

I wish there was better learning support and pathways to train on custom content besides written instructions or wikis. GA hasn't changed much in terms of capabilities and features - it's gotten more streamlined, but I hope there's more AI integrated in the future. There are opportunities to have smarter insights. Review collected by and hosted on G2.com.

- Not knowing my target audience. I can learn a lot about their demo, behavior patterns when visiting the site.

- Lack of visibility to data - Not knowing where my traffic comes from and whether volume is up or down.

- Automated reporting

- Custom reporting where I need to track specific events/actions taken on a website (like purchases, app downloads, etc.). Review collected by and hosted on G2.com.

It would be usefull if the real time playback would be even faster - would help in our customer support Review collected by and hosted on G2.com.

I am resolving online banking problems for customer. It could be zelle, bill pay, online wires, and other online related topics. I am helping our customers with online navigational steps, sometimes also detecting when the system is down or experiencing issues. I am able to see the errors customer gets, I am able to see the problems customers are running into, also I can see settings like if the customer screen is too zoomed in that can cause issues as well. Review collected by and hosted on G2.com.

With our current plan, our session replay recordings are available for one month unless they were played back. It would be great to have access to recordings for the past year regardless if they were played back or not. Review collected by and hosted on G2.com.

It allows us to easily find session replays to diagnose issues reported to support. It streamlines a lot of communication back and forth with the reporter. Review collected by and hosted on G2.com.

I have found absolutely NO downsides so far. Not kidding. Review collected by and hosted on G2.com.

- I have all the analytics that Google Analytics provides (considering removing it)

- It has great docs, explaining things like how to use middleware to not get blocked by ad blockers

- I can see how users experience my site Review collected by and hosted on G2.com.

There are bugs sometimes with modules, where filters, charts, and data sources aren't syncying or go out of sync for no reason and won't update the visualization. That requires you to sometimes rebuild an entire project, which is very frustrating.

The learning curve for new users using customizations was a little steep. I didn't feel the online training /resources available was sufficient or well positioned. It's more like you're on your own or watching YouTube videos. Review collected by and hosted on G2.com.

Looker tackles the fragmented data sources and inefficient reporting processes that most businesses have. Before using Looker, our data was siloed (Google Analytics, Search Console, custom spreadsheets, social, paid, and various other platforms), and was manually pulled together in a PowerPoint. Compiling reports was time-consuming and likely included human errors. Looker has centralized these data streams, giving us a single source of truth and eliminating hours spent on manual data corraling. Also, the easy integration of filters has allowed us to scale our services and serve more departments/clients. Instead of spending 3-4 hours in a report, I spend a few minutes monthly now. Of course, set up required hours, but it was worth the investment long-term. Review collected by and hosted on G2.com.

I don't have anything at the moment. They keep adding grat features. Review collected by and hosted on G2.com.

I've found Delve.ai an invaluable part of my tech stack for business strategy and growth. I speak to and train business owners all over the world, and I often refer to Delve.ai as a tool all business owners should be using in a digital-first world. For my organization and my clients and community members, it helps us understand our historical data and turns that data into visual pictures we can then act on. Another exciting feature is, since we are a B2B business, it let's know who the leads are that are visiting our site and classifies those leads as potential business clients, partners/competitors, government and educational organizations and more. This has helped us innovate and create new services that are more relevant based on the visitors to our site. We love Delve.ai. I recommend it highly. Review collected by and hosted on G2.com.

This is a case where you get what you pay for. And in the case of Semrush, I find it to be a really valuable tool. So, it makes sense that the price point is pretty high. When I look at my business expenses, it's hard to justify spending thousands of dollars a year on one tool, but it becomes a necessary evil when you're in SEO and social media marketing. I would anticipate that the amount of time I save with Semrush is worth the cost of the platform. As far as Semrush Social is concerned, the downside is that not every feature available on the native platform (LinkedIn, Facebook) is available on Semrush Social Poster. Specifically. I've found that you don't have all the tools for video posts that you have in LinkedIn (video title, captions, etc.). Review collected by and hosted on G2.com.

I operate pretty heavily in the SEO space. The free tools out there for SEO analysis and analytics can only get you so far. So I need a reliable tool that I can trust to ensure I'm helping my clients stay ahead in the SEO space. I also have several clients for whom I manage social media profiles, so the separate Semrush Social tool has been a big help to centralize all management. It's also saved me time by allowing me to create and ask for pre-approval on posts through one link. Review collected by and hosted on G2.com.

I feel that there are areas where I could improve even more. For example, sometimes the interface could be more intuitive for new users, and certain integrations could be optimized to work faster. These small adjustments would make the experience with the tool even smoother and more efficient. Review collected by and hosted on G2.com.

It helps me centralize and automate the collection of key information from platforms I use daily, such as Google Ads, Facebook, and Analytics, which significantly reduces the time I spend on manual tasks. Review collected by and hosted on G2.com.

There appears to be a gap in e-commerce tracking capabilities within microanalytics. It gives fundamental traffic analytics but lacks elaborate conversion metrics and contrast measurements for user behavior inside the cart. Review collected by and hosted on G2.com.

Microanalytics have been useful for obtaining simple web traffic data without disturbing users’ privacy at all. It is simple to deploy and use and the GDPR compliance means I am not on the wrong side of the law. Review collected by and hosted on G2.com.

the lack of chart differences available to users, and that we can't rename data within a particular event happening. At the moment, backdated abbreviated datapoints are only understandable for my manager and I only. Review collected by and hosted on G2.com.

We have found flows where users get stuck in performing particular actions and failing, resulting in drop offs. Thanks to the realtime function of session replay, we have been able to spot issues immediately, and also resolving issues which we could not reproduce on our end. The dev tools in the session replay allow us to monitor certain errors that arise on the fly as well. This will have a tremendous benefit in helping us help users complete their journeys successfully. Review collected by and hosted on G2.com.

I don't really have any issues with Usermaven. There are features that I haven't configured but that is mainly due to me not digging into the documentation and learning what I can do. So if anything, I would say it's so robust, I'm not reaping the benefits of everything yet. Review collected by and hosted on G2.com.

I wasn't happy with the path and complexity of GA and was using a simpler tool, Clicky. Usermaven provided both ease of use and lots of features. Important to me was the product analytics piece as we are looking to launch a SaaS app. For the cost, Usermaven combined both well. Review collected by and hosted on G2.com.

I have used other tracking platform like trackier, offer18 etc but compate to this Affise is most trusted service provider and also it's ease of use. This gives a upper hand to Affise compate to others. So based on this there is nothing that I can dislike about affise. Review collected by and hosted on G2.com.

We can track most of the activities like CR, Conversions and revenue earning. Also, we have automation tools that make work very easy. Also any problems with tracking we can solve by taking help of affise support. From stats section you can get the detailed reasons for declining of conversion or if clicks are going into trafficback that also you can track. Review collected by and hosted on G2.com.

One downside is the challenge with survey data extraction—currently, Pendo’s export options can be limited, making it difficult to retrieve survey responses in a format suitable for detailed external analysis. Integration of API keys for our data extraction process within Pendo has not been implemented, however, I think this would help to improve the experience. Additionally, Pendo doesn’t capture metadata at the precise moment a survey is taken, which can lead to inconsistencies in tracking user context and make it harder to align feedback with specific behaviors or segments.

Another drawback is the lack of customization within individual NPS and guide reporting columns, restricting our ability to tailor reports to specific needs or group insights in meaningful ways.

Additionally, implementing tags is very manual and has been an extensive process for our team to complete. If tagless data collection or automated tagging was enabled, this would save so much time. These limitations can require additional manual work to fill in gaps, reducing the overall efficiency of Pendo’s reporting capabilities. Review collected by and hosted on G2.com.

Pendo is helping us understand user behavior to enable data-driven decisions to improve our user experience within our products. We are also using Pendo to collect and manage feedback which allows us to streamline the collection of data and centralize and align cross-departmental teams with that data. Although I'm not working in this area, our company also uses Pendo to improve onboarding processes and feature adoption within our products using tool tips and guides to help increase time-to-value for our users. Review collected by and hosted on G2.com.

So far there isn't much I dislike. If I had to say anything ng it would be a more robust reporting feature, even if it was just a view-only shareable link to the web dashboard that didn't require an account. It does offer email reports, but a web view version to send to clients would be awesome! Review collected by and hosted on G2.com.

It is helping me gain insights into how improve conversion optimization and to see what type of experience my site visitors are having so that I can improve it. Review collected by and hosted on G2.com.

Not really a downside, but I think I would use the dashboards more if I could customise the widgets like you can on Looker Studio. Review collected by and hosted on G2.com.

For us, its proving to be really helpful with our Accessibility improvements. It gives me actionable insights and allows me to demonstrate progress to my stakeholders, on top of the more day-to-day issues like broken link, spellings, etc. Reading age is a big one for us too. Review collected by and hosted on G2.com.

User interface feels icky sometimes and needs improvement. Review collected by and hosted on G2.com.

I am benefitted by the part that it provides realtime website analytics and helpful in tracking active and passive users. Review collected by and hosted on G2.com.

Nothing really. Some channels have taken a while to onboard but that's to be expected. Review collected by and hosted on G2.com.

Fospha gives us true attribution across all of our paid channels - Meta, Snap, TikTok, Affiliates, CRM, SMS etc. Review collected by and hosted on G2.com.

What I disliked originally about LeadLander was the fact that I had trouble synthesizing and analyzing the data within our reports in order to make it relevant to my patch. I got on with our AM, Ahmed E., and he helped me create reports and showed me how to best navigate the data to find value. He was absoutely fantastic. Sales reps are often impatient and love to talk over folks; which makes me at best self aware and Ahmed was perfectly patient and got me to the data I needed in short order. He also helped me save some searches and watch/track certain key prospects. Now what I disliked is moot. Thanks Ahmed. Review collected by and hosted on G2.com.

They're helping me find the data that is relevant to my accounts and my territory. I can quickly drill down on our daily/weekly/monthly/yearly reports on web traffic and find the data that is key to my patch and not the entire company. Review collected by and hosted on G2.com.

While Plerdy is highly effective, some of the advanced features can have a bit of a learning curve for new users. A more extensive set of tutorials or walkthroughs would help speed up the onboarding process. Review collected by and hosted on G2.com.

Plerdy has helped us identify critical UX and SEO issues, enabling us to address them quickly. For instance, we discovered underperforming pages and adjusted their structure and content, which has significantly boosted our website’s conversion rates. The platform has also streamlined our workflow by integrating multiple tools into one comprehensive solution. Review collected by and hosted on G2.com.

Really wish they could tie in Pinterest and LinkedIn! Review collected by and hosted on G2.com.

Helping us find our target markets and reach our audience with ease. Review collected by and hosted on G2.com.