SMS Marketing Software

I wish Attentive had more intuitive AI for segmentation and journeys, so I could target consumers with messaging that’s relevant to them. The AI campaign writing is way off and not on brand, and I wish it could learn our brand voice better. The white glove team was helpful during setup, but they didn’t quite nail the branding, so I had to update it afterward. Review collected by and hosted on G2.com.

I can write email and SMS campaigns easily in one place; having both integrated is faster and easier than using two platforms, and makes pulling analytics quicker. Review collected by and hosted on G2.com.

One of the main limitations I've experienced with HubSpot Marketing Hub is the lack of creative flexibility, especially when customizing forms.

For example, while building a CSAT survey for our customers, I found the native form customization options too restrictive to achieve the user experience and visual design I wanted. I ended up developing a custom HTML solution outside HubSpot to deliver a more polished and user-friendly interface.

As someone who works with UX and digital marketing, I believe HubSpot could offer greater control over form layouts, styling, and interactions without requiring custom development.

The platform is powerful, but improving its design flexibility would make a significant difference for teams that care about creating more tailored customer experiences. Review collected by and hosted on G2.com.

HubSpot Marketing Hub helps us solve one of the biggest challenges in marketing: keeping campaigns, customer data, and performance insights connected in one place.

Instead of managing multiple disconnected tools, we can organize campaigns, build landing pages, automate communications, and track customer interactions within the same ecosystem.

One practical benefit is being able to manage customer engagement initiatives, such as CSAT surveys, while keeping the results connected to our broader marketing and customer experience strategy.

For me, the biggest advantage is having better visibility into the customer journey and reducing the time spent on operational tasks. This allows our team to focus more on strategy, improving customer relationships, and making data-driven decisions. Review collected by and hosted on G2.com.

Lemlist offers a huge range of possibilities. I’m sure I’m paying for all of them, but I’m only using a small fraction. I’d like it to make somewhat more complex tools or features more accessible to less experienced users, perhaps by offering recommendations after analyzing how each user works, or through the AI they use for support. Review collected by and hosted on G2.com.

Above all, I appreciate the time saved when quickly finding qualified leads and the ability to analyze sales process data for ongoing optimization and improvement.

This helps us learn more about our customers: their questions, objections, profiles, and other aspects. Review collected by and hosted on G2.com.

Although the assistance from Insider is excellent, we would recommend to have longer training session and products discovery. They did provide online guides and PDF with other important information to understand all their products also they provided blogs to read Review collected by and hosted on G2.com.

Insider has provided valuable data from A/B testing landing pages, website elements and various email and other communication channels A/B test data to sharpen our marketing strategy and draft nice marketing materials. Insider also helping us to make an urgent campaigns to test the data, build Architect journeys to target our potential customer on their buying journey and most importantly the reporting to understand overall impact. Review collected by and hosted on G2.com.

I wish Constant Contact could send emails at the right time for different time zones. My emails usually go out between 8 and 8:30 Eastern, which means people on the Pacific coast receive them at 5 AM. Some of the email blocks also don’t work as well when I try to move things around, like switching a picture from the right side to the left. I’d also like to be able to embed short videos in emails. We tried connecting Cvent with Constant Contact through Zapier so new class registrants would automatically become contacts, but the link kept breaking. There wasn’t an easy way to transfer those contacts automatically, and I’m not going to download and upload them manually. Review collected by and hosted on G2.com.

I use Constant Contact to send timely newsletters and emails to my clients’ audiences, including announcing continuing education classes. I can easily design emails with templates I save for my clients and upload images, and I can speak with someone if I need help. Review collected by and hosted on G2.com.

As previously noted the support isn't always helpful. Most times it tells me the item I already know and not the additional item I requested information on. The integrations aren't always executing as I hope they would when I create my formula. That could be a user error more so than AC error! Review collected by and hosted on G2.com.

We used a different platform previously and have seen similarities and differences between the two. One way it's been beneficial is the quality for the price. The platform prior to AC was beginning to cost too much for what was available to use. It was not beginner friendly like Active Campaign and it handles the work load of multiple different groups and needs in the system. It is helpful when the speed doesn't slow down or cause things to bog down. Review collected by and hosted on G2.com.

Braze has some limitations around Context Variables, payload size, and debugging complex Liquid logic, which can make development challenging. Some advanced reporting and data manipulation capabilities could be improved. Pricing can also become a concern as customer volumes and usage scale. Better documentation, more transparent troubleshooting, and expanded AI-assisted debugging and campaign creation would further improve the overall experience. Review collected by and hosted on G2.com.

Braze simplifies customer engagement by centralizing campaign management, automating customer journeys, and enabling real-time personalization across channels. Its intuitive UI, integrations, and reliable performance reduce manual effort and improve campaign execution. Canvas and Liquid help create targeted experiences efficiently, while analytics support better optimization and ROI. Overall, Braze improves operational efficiency, accelerates campaign delivery, and enables more personalized customer interactions at scale. Review collected by and hosted on G2.com.

Watch out - Instantly will offer to create a domain email for you and do all the setup. But, they actually own that domain forever, locking you into their services. This was not obvious in the purchase experience, so I went ahead and tried it. When I discovered this issue, their customer service was dissappointing - they would not offer a refund or allow me to take full control of the domain (even though I purchased it). They said that it was shared in the purchase experience, I am sure it was buried in a 20 page disclaimer. As a user, I expected better and am moving my business to Apollo - if they think they can control a domain I purchased, what else will they retain control after I invest a ton of time and brand building with them? No thanks. Review collected by and hosted on G2.com.

I am not going to use them anymore. Review collected by and hosted on G2.com.

When originally purchasing, you are given credits and purchase a certain amount of credits per month. When I was originally creating my first text, I wasn't aware that in order to send on message, its based on per character used and eats your credits so quickly. I have about 251 text subscribers, so I didn't think I would need so many credits, but I felt it was a little misleading, I had to purchase more credits and it was a little discouraging. I did learn to try and be quick and use as little characters as possible, but I felt mislead. Review collected by and hosted on G2.com.

It is assisting with marketing and getting my messages to clients who may not have social media. That is a target audience I needed to find and this app assist with that. Review collected by and hosted on G2.com.

I'm reaching here but there isn't a lot. The dashboard is very much built for marketers first, so the SMTP and transactional settings take a bit of finding among the campaign features I’ll never use. Review collected by and hosted on G2.com.

Reliable delivery of website enquiries. Nobody notices a missing email until a customer complains. I set it up once and forgot about it, which is the best thing I can say about any piece of infrastructure.

TL;DR: Boring in the best possible way. Email goes in, email comes out. Review collected by and hosted on G2.com.

I wish I could connect Intuit Mailchimp Email Marketing with the scheduling platform I use, so everything could be integrated. Currently, I'm using Dance Manager to schedule clients, and having them connected would be helpful. Review collected by and hosted on G2.com.

I use Intuit Mailchimp Email Marketing for mass contacting and creating client-specific groups, making email deployment efficient and personalized. It's easy to make emails look professional, and I can auto resend them, improving the open rate. Review collected by and hosted on G2.com.

While EngageBay provides a good range of CRM features, I think its reporting and customization capabilities could be more flexible. For someone working with business information and operational analysis, having more advanced reporting options would be helpful when reviewing activities and identifying trends. The interface can also take some time to navigate when exploring features that are less frequently used. Improving the reporting experience and providing more customization options would make the platform even better. Review collected by and hosted on G2.com.

EngageBay addresses the challenge of managing customer information and keeping track of business relationships across different activities. When contact records, lead information, and communication histories are scattered across separate tools, it becomes harder to maintain visibility and coordinate follow-ups. Its centralized contact database and lead management capabilities provide a more structured way to organize this information. This can support better internal coordination, make information easier to access, and help teams maintain a clearer picture of their customer engagement activities. Review collected by and hosted on G2.com.

There aren't really any negatives about Flodesk. I think the only thing I could say is I wish they had more templates or ways to create your own. But, I think they are already working on that! Review collected by and hosted on G2.com.

Flodesk is helping me maintain an email list without paying crazy prices. They are so helpful with creating beautiful emails when you aren't very skilled in html or css. Review collected by and hosted on G2.com.

Importing from an existing list is easy, but you are going to lose 'date added' and 'location' from your original list. You can include them as columns and they preserve those fields, but the Sender.net 'date added' and 'location' will have a date/time stamp of the date/time you import, and location is empty. There's no way to transfer your original fields to the new ones. Review collected by and hosted on G2.com.

My free plan with MailerLite dropped from 1000 free subscribers to 250. With Sender.net I have 2500 free subscribers, giving me much more room and time to grow my business. Review collected by and hosted on G2.com.

We have at times been unable to identify the root cause of poor deliverability and low metrics.

I would like a greater variety of triggers for automations, an example: I have struggled with screen views and have needed to create segments to allow for this.

I would like to build broadcast workflows for single sends in a similar UI to automations. Review collected by and hosted on G2.com.

My focus is on in-app usage so delivering targeted and personalised push and in-app messaging to our users increases feature engagement and stickiness. We previously had very few in-app messaging capabilities and a poor push system. We have now seen an increase in usage across a variety of areas since implementing better communication strategies that have been significantly easier to build and manage. Review collected by and hosted on G2.com.

Our collaboration with ContactPigeon has been consistent and easy to manage from an agency perspective. We work with the team across several shared accounts, and even when it’s difficult to join scheduled calls, communication continues through phone and email with no issues. The team is responsive and pragmatic, which helps when priorities shift or quick decisions are needed. Earlier this year, we also onboarded our own agency website onto the platform, which gave us a more hands-on view of the tool and reinforced our confidence in using it for client work. Review collected by and hosted on G2.com.

Due to busy schedules on both sides, we don’t always manage to schedule calls as often as we’d like. That said, follow-ups through other channels usually cover what’s needed, so it hasn’t affected delivery. Review collected by and hosted on G2.com.

We recommend maintaining open communication channels and flexibility in scheduling to ensure seamless collaboration. Review collected by and hosted on G2.com.

For us, ContactPigeon helps keep execution and communication organized across multiple accounts. Having a partner that understands agency pace, adapts to different client needs, and stays accessible outside formal meetings makes our work more efficient and helps us move faster when required. Review collected by and hosted on G2.com.

Building scenarios with many conditions can get complex. For our more advanced cases, we sometimes need support from the Evam team to set things up the right way. They’re always helpful, but it takes a bit of time. Review collected by and hosted on G2.com.

We wanted to manage the whole customer lifecycle in a more proactive way, from activating new customers to winning back inactive ones. With Evam, we can trigger the right action at each stage based on real customer behavior. This has improved activation and retention in our key segments and made our CRM work much more targeted. Review collected by and hosted on G2.com.

Although Omnisend automates a lot of repetitive work for businesses, I feel it can be a bit costly for a small, growing business when it comes to accessing the more advanced features. Also, if you’re using it for the first time, it may take a little while to fully understand all the automation settings and integrations. Review collected by and hosted on G2.com.

Omnisend solves a very real problem that businesses, especially e-commerce platforms face every day: sending emails to different customers for many purposes, from welcome emails to order update emails, cart reminder emails, and promotional emails. Doing all of this manually can require a team of 3–4 people, but with Omnisend you can connect your business to it and automate these processes while still keeping customer communication under control. It saves time, reduces manual effort, and helps you stay connected with customers more effectively.

We’ve been actively using Omnisend in our organization to send welcome emails and promotional emails, find leads, and integrate Omnisend into our client projects as well. Review collected by and hosted on G2.com.

The native integration directly inside Gmail makes running mass email campaigns effortless without any learning curve. Linking Google Sheets for custom personalization, combined with automated follow-up sequences and built-in deliverability tools like Spam Solver, makes outreach fast, reliable, and effective. Review collected by and hosted on G2.com.

The interface can occasionally feel a bit cluttered inside Gmail when managing large campaign volumes, and sending limits are inherently tied to your standard Google/Gmail account thresholds unless using external relays. Review collected by and hosted on G2.com.

To optimize your experience, consider using external SMTP relays for higher sending limits and explore the use of labels to better organize your campaigns within Gmail. Review collected by and hosted on G2.com.

GMass is by far the easiest and most practical email marketing and mail merge solution for anyone working within Google Workspace. It saves hours of manual work through seamless sequence automation, simple personalization, and real-time open/click tracking right from the inbox. Review collected by and hosted on G2.com.

There are a lot of features available, which can feel a little overwhelming when you’re first getting started. I think having more video tutorials, examples, and step-by-step onboarding resources would make it easier for new users to get up and running quickly. Review collected by and hosted on G2.com.

It gives me one place to handle prospecting, outreach, follow-ups, and pipeline management. Before, these activities could involve several different tools, which meant constantly moving information around. With SalesTarget.ai, everything is more streamlined, so I can spend less time managing tools and more time actually engaging with potential customers. Review collected by and hosted on G2.com.