Vector graphics software used by designers of all types who want to create digital graphics, illustrations, and typography for all kinds of media: print, web, interactive, vid

What I like best about Adobe Illustrator is its precision and versatility. The ability to create scalable vector graphics, customise designs with endless tools, and bring creative ideas to life makes it indispensable for professional and artistic projects alike. Review collected by and hosted on G2.com.
Lucidchart is an intelligent diagramming application for understanding the people, processes and systems that drive business forward.
Also listed in Visual Collaboration Platforms, Collaborative Whiteboard, Mind Mapping, Customer Journey Mapping, Wireframing

What I like most about Lucid is how easy it is to use while still being powerful. The drag-and-drop interface and ready-made templates make it simple to create diagrams and user flows, even as a student or beginner. I also really value the real-time collaboration features, which make group projects smoother by allowing everyone to contribute, comment, and stay aligned in one shared workspace. Review collected by and hosted on G2.com.
Miro is an Innovation Workspace built to accelerate product development from insight to execution. Designed for teams operating in fast-moving, cross-functional environments,
Also listed in Customer Journey Mapping, Mind Mapping, Collaborative Whiteboard, Org Chart, Strategy and Innovation Roadmapping Tools
Honestly, the greatest advantage I've found is that I don't have to install it on all of our laptops like we did with the previous tool. Once I share the link with each person they can go ahead and arrange the sticky notes as needed. And the fact that it saves automatically has also been helpful since my laptop battery is about to die. Review collected by and hosted on G2.com.

Huge changes from my Rebelle 3. The additional features really help this amateur learn more about what I'm doing but also make the job easier. Not that I have more time to play around and use the program it made sense to finally upgrade. I just wasn't using it enough to warrant the changes. But I'm very impressed with the upgrade and Christmas pricing. Ease of implementation really helped me and I'm hoping the ease of integration with my other work will pay off as I help my Son's church. Review collected by and hosted on G2.com.
Canva is an online design and publishing platform that provides user friendly design tools for non-designers.
Also listed in AI Content Creation Platforms, Logo Design Tools, Video Content Creation, AI Video Generators, AI Image Generators

I’ve been using Canva extensively for creating marketing materials, social media content, presentations, and brand assets, and it has fundamentally transformed how I approach visual content creation. The platform operates as a comprehensive creative operating system that combines intuitive design tools with powerful AI capabilities, making professional-quality design accessible without requiring years of training in traditional design software.
With over 25 AI-powered tools integrated into Magic Studio, an extensive template library containing thousands of professionally designed layouts, and robust collaboration features for team workflows, Canva has positioned itself as an indispensable tool for marketers, content creators, and small business teams who need to produce polished visuals quickly and consistently.
✅ What I really like about Canva:
The drag-and-drop interface represents one of Canva’s most compelling strengths, allowing you to become productive within minutes rather than spending weeks learning complex software. You can simply select elements, move them around the canvas, resize them intuitively, and arrange compositions without memorizing keyboard shortcuts or navigating through nested menus. This accessibility has been transformative for my workflow, particularly when I need to create quick turnaround content for social media campaigns or urgent marketing materials.
The template library deserves special recognition for its breadth and quality. You have access to thousands of professionally designed templates spanning every conceivable use case, from Instagram stories and LinkedIn posts to presentation decks, infographics, brochures, business cards, and email headers.
Each template provides a solid foundation that you can customize to match brand identity, saving hours compared to starting from a blank canvas. The templates are organized by category, style, and purpose, making it easy to find exactly what you need within seconds.
Magic Studio’s AI capabilities have revolutionized how I approach content creation.
Magic Write generates copy tailored to specific audiences and brand voices, which I find particularly useful when I’m experiencing writer’s block or need variations of marketing messages for A/B testing.
Magic Design creates complete designs from simple text prompts, allowing me to describe what I need and receive multiple layout options instantly.
Magic Media produces custom images and videos based on text descriptions, eliminating the need to search through stock photo libraries when I need something specific.
Magic Resize automatically adapts designs for different platforms and formats, so I can create one Instagram post and instantly generate versions for Facebook, Twitter, LinkedIn, Pinterest, and other channels without manually recreating each size.
The Brand Kit functionality has become essential for maintaining visual consistency across all my marketing materials . I can store up to 100 separate brands in one account, each with its own color palettes, font selections, logo variations, and pre-approved imagery. When I create new designs, all my brand assets are immediately accessible within the editor, allowing me to apply consistent styling with just a few clicks. This feature has been invaluable for ensuring that everyone on my team uses the correct brand colors, approved fonts, and official logo versions rather than creating off-brand content.
The collaboration features: Real-time collaboration allows multiple team members to work on the same design simultaneously, with changes appearing instantly for everyone viewing the project. I can leave comments directly on specific design elements, mention team members to get their attention, and have threaded discussions about revisions without switching to email or chat applications. The approval workflows let me set up review processes where designs must be approved by stakeholders before publication, reducing the risk of unauthorized or off-brand content being published.
The ability to replace logos or images across existing designs in bulk has saved me countless hours . When my brand underwent a logo refresh, I used this feature to update hundreds of existing templates and materials in minutes rather than manually opening and editing each file individually. The Bulk Create feature extends this capability further by letting me upload CSV or Excel files to automatically generate multiple variations of a design with different text, images, or data, which I use extensively for creating personalized marketing materials, event badges, or product catalogs.
Content Planner integration allows you to schedule social media posts directly from Canva without switching to separate scheduling tools . After designing social media graphics, you can immediately schedule them to post across multiple platforms at optimal times, view your content calendar, and ensure consistent posting schedules. This integration has simplified my workflow by keeping design and distribution in a single platform.
The photo editing capabilities built into Canva have eliminated my need for separate image editing software in most cases.
The background removal tool uses AI to accurately separate subjects from backgrounds with a single click, which I use constantly for product photography and creating transparent PNG files. Magic Eraser removes unwanted elements from images while intelligently filling the background, and Magic Expand extends image boundaries naturally when I need to adjust aspect ratios without cropping important elements. The photo enhancement tools automatically adjust brightness, contrast, saturation, and sharpness to improve image quality.
Magic Animate adds professional animations to static designs without requiring animation expertise. you can apply entrance effects, transitions, and motion graphics to text, images, and design elements to create more engaging social media content and presentation slides. These animations are customizable in terms of timing, direction, and style, allowing you to create polished motion graphics that would otherwise require dedicated animation software.
(January 2025) The storage capacity on paid plans provides ample space for design assets and projects.
Canva Pro includes 1TB of storage, while Teams provides 1TB per team member, ensuring you never run out of space for templates, brand assets, or completed projects. This generous storage allowance means you can keep the entire design library accessible within Canva rather than managing files across multiple cloud storage services.
(January 2025) The pricing structure offers excellent value compared to professional design software subscriptions . Canva Pro costs $15 per month or $120 annually for individual users, while Teams pricing is $10 per user monthly or $100 annually with a three-user minimum. This represents a fraction of the cost of Adobe Creative Cloud subscriptions while providing the functionality that most non-designers need for business content creation.
Mobile app extends Canva’s capabilities to smartphones and tablets, allowing me to create and edit designs on the go. I’ve used the mobile app to make last-minute edits to presentations while traveling, create social media posts from my phone when inspiration strikes, and access my design library from anywhere. The mobile interface maintains most of the desktop functionality while optimizing the experience for touchscreen devices.
The learning resources and tutorials available within Canva is endless. The platform includes contextual tips, video tutorials, design courses, and an extensive knowledge base that helps you discover new features and learn design best practices. These resources are accessible directly within the editor, so you can learn while working rather than needing to seek external training materials. Review collected by and hosted on G2.com.
Adobe Express, an app which builds on all the capabilities of Adobe Spark and Adobe’s three decades of ground-breaking technology. It marks the beginning of a new chapter that
Also listed in Photo Editing, Video Editing, Display Ad Design, Video Content Creation

What I like best about Adobe Express is how easy and fast it is to create good-looking designs without needing deep design skills. When I need to make something quickly, like social media posts, banners, thumbnails, or simple marketing creatives, I don't have to open heavy tools or start from scratch. Everything is already well structured and ready to use. The templates are one of the strongest parts for me. They can be clean, modern, and usable in real projects, not just demo designs. I can pick a template, change text, colors, and images, and export it in minutes. This saves a lot of time, especially when deadlines are tight. Another thing I really like is that it works very smoothly in a browser. I don't always need to install software, and I can switch between devices easily. This is helpful when I want to do quick edits or review designs on the go. Review collected by and hosted on G2.com.
Recraft is a generative AI imagery tool that offers features designed to automate and streamline various aspects of design content production, including vector and raster gene
Also listed in AI Image Generators, Photo Editing, Vector Graphics, 3D Modeling

I really appreciate how easy Recraft is to use, which streamlines my process of creating and posting high-quality images for business advertising on social media platforms. It's very intuitive, and I just need to provide what I want; Recraft quickly delivers awesome images without any hassle. The ease of its initial setup is remarkable, I would rate it a 9 out of 10. Given that I rely heavily on it without needing other tools, this simplicity significantly enhances my workflow. I am so satisfied with Recraft that I would confidently recommend it to others, giving it a likelihood recommendation score of 10. Review collected by and hosted on G2.com.
SVGator is an online tool designed to simplify the way you animate scalable vector graphics.

I really like how easy SVGator is to use. I can create clean and smooth animations quickly without any coding, which saves me a lot of time. Review collected by and hosted on G2.com.
SketchWow creates super-engaging, simple sketches so you can quickly condense and communicate your ideas, concepts and stories (in a clear and casual way) using a fresh & enga
Also listed in Customer Journey Mapping, Mind Mapping
I knew I wanted to buy SketchWow based on the promotions I received from the company. They were all made with SketchWow. But I foresaw a problem: I was managing partner of a New York advertising agency staffed with art directors and an art studio that employed 8 smart, talented people. It was my secret wish to have the talent to draw and sketch like those men and women.
But, alas, I'd never be like any of them. I'm "left hemisphere." Besides, they were at my beck & call to illustrate and sketch the decks we'd build for the agency's pitches.
So, what the heck, I bought and installed it anyway. Of course, it "sat" silent in my PC for weeks. But I came into the office (O often used as my "classroom") one day for the sole purpose of learning to use SketchWow. Ideas came to me, but a fully functional working grasp was elusive. Determined to learn, I kept at it, and by the end of that Saturday, I felt I "got it." I was able to use SketchWow! And I now use it for almost every pitch deck we make.
I've since "retired" but have gone off on my own. And I can draw/sketch/illustrate or whatever you want to call what the software does! (Can you tell? I'm very pleased with myself!)
I credit SketchWow with the way my pitches and presentations captivate the attention of my prospects and clients. And, as a result, the rate at which my new little one-man agency has grown. Review collected by and hosted on G2.com.
ChartDB is the open-source database schema visualization tool built for developers and data teams. With a single query, teams can instantly import their database schema and ex

We’ve been using ChartDB as part of our workflow for around 6 months now, and it’s become one of those tools we didn’t know we needed until we had it. It lets our team instantly turn SQL schemas into clean, understandable diagrams, perfect for onboarding new engineers and planning database changes. We often share the ER diagram before granting access to the actual database, which really improves context and security. The live collaboration is smooth (feels a bit like Figma but for databases), and we’ve used it regularly in internal design reviews. Review collected by and hosted on G2.com.
Adobe InDesign is a versatile desktop publishing application that gives you pixel- perfect control over design and typography.
InDesign is one of those apps you think you won't need until you use it. For years i've concentrated my work on Illustrator and Photoshop, until the day I had to use InDesign and it all changed. InDesign is light on your computer, it allows you to create layouts for pages, place images from other softwares and also work with Adobe's Library, creating an live ecosystem where you can organize your work for better presentation Review collected by and hosted on G2.com.
Snappa is a graphic design tool for digital marketers and small businesses that create highly engaging images without the help of a graphic designer.
Also listed in Display Ad Design
The flexibility to work with text—adjusting styles, colors and proportions—, the storage structure by projects and how easy it is to manage the platform, are the things I like the most about Snappa when editing my materials when time is short and I'm not an expert in design tools. Review collected by and hosted on G2.com.

The variety of brushes and the user interface are the most helpful about using Procreate App. They have a team that puts heart behind everything and is willing to help with installation and incorporating your unique fonts to integrate with the software. Review collected by and hosted on G2.com.
Founded in 2001, Foxit is a leading provider of innovative PDF and eSignature products and services, helping knowledge workers increase productivity and do more with documents
Also listed in Document Management, Document Creation, Document Generation, E-Signature, File Converter
Foxit is a simple PDF editing tool that helps us in converting PDF files into different file formats. According to our needs this software helps us in storing different type of business documents all together in a single platform and make sure that all the editing can be done on the files smoothly without damaging the file extensions. Review collected by and hosted on G2.com.
Plasfy is an all-in-one, easy-to-use cloud app that simplifies the process of creating professional graphics and designs for businesses. Plasfy provides over 15,000+ template
I haven't been using this tool for very long, but I've been impressed by the sheer number of templates it offers for everything from Instagram posts and Facebook banners to presentation covers, flyers, and invitations. This has allowed me to create designs from scratch with minimal knowledge but with amazing results. I use it for my studio presentations, where creativity and distinction really stand out. Plus, their customer service is fantastic. When I have problems, I contact them, and they respond within minutes to help me. Review collected by and hosted on G2.com.
Vector drawing and illustration for OS X

I find Affinity Designer really good and worth using. The newest version is really attractive and it can do almost everything like Photoshop, illustrating, and layout tasks. It even supports reading and recollecting, which is amazing to see. I really like that it's not just one tool; it's every tool in one. I really appreciate the features because they give us the best experience. The setup meets my expectations because it really looks like a tough illustrator, so it wasn't very hard to learn. Plus, it has a very interactive UI, making it easy to do everything. Review collected by and hosted on G2.com.
Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.
Also listed in Diagramming, Prototyping, Wireframing, Software Design Platforms

Using Sketch feels like stepping into a clean, designer-friendly playground where everything just flows. It’s fast, lightweight, and works perfectly even offline — no slow-loading screens, no cloud drama, just pure design peace. The real magic shows up with its symbols, shared styles, and vector tools. Create a button or icon once, and you can reuse it everywhere with total consistency. It makes the whole workflow feel smarter and way more enjoyable. Review collected by and hosted on G2.com.
As a top-rated PDF software, PDFelement ensures high-quality PDF editing with unmatched precision. Easily modify text, images, and layouts in your PDF files, or convert PDFs t
Also listed in Document Generation, Desktop Publishing, Document Creation

I have tried so many software but this software is one stop solution for every work, it provides very user friendly interface and contains a lots of features which needs to be implemented on a PDF. From document creation and adding annotations to protecting the PDF, Wondershare PDFelement has every features. Every features are very easy to use. If your job needs to use other software regularly, the best part of this software is it can be easily integrated with other software too. The customer support team is also very responsive of this software. Review collected by and hosted on G2.com.
Edraw Max is a 2D business technical diagramming software which help create flowcharts, organizational charts, mind map, network diagrams, floor plans, workflow diagrams, busi

The ease of use, with no learning curve, is what attracted me to EdrawMax. In EdrawMax, the icons and controls are where they are logically supposed to be on the screen. In competitor software, I used to struggle a lot even with basic alignment of objects in the screen, but with EdrawMax, this process is a built-in feature. Review collected by and hosted on G2.com.
GIMP is a cross-platform image editor available for GNU/Linux, macOS, Windows and more operating systems. It is free software, you can change its source code and distribute yo
Also listed in Drawing

I use GIMP primarily for photo editing, graphic design, and creating digital art. I really like its wide range of tools like layers, masks, filters, and customizable brushes, which make complex editing and creative projects possible without expensive software. I appreciate its open-source nature and flexibility, which allow me to experiment freely and efficiently. The incredible versatility and depth of GIMP, especially for a free program, is impressive. Features like layers, masks, customizable brushes, advanced selection tools, and extensive plugins make complex photo edits and creative projects achievable. I especially value its open-source nature, which allows constant updates, community support, and endless customization to fit my workflow perfectly. Layers and masks let me edit images non-destructively, keeping changes flexible. Customizable brushes and advanced selection tools speed up detailed work, while plugins expand functionality for specific tasks. Together, these features streamline complex edits, enhance creative control, and make GIMP a powerful, efficient, and adaptable tool for any project. The initial setup of GIMP was straightforward, with a simple download and installation process across multiple operating systems. Review collected by and hosted on G2.com.