Digital Marketing Software

The costs on some of the in-app tools it offers like Domain costs and lead costs but at the end of the day since you get it all in one place, I think it's justified. Review collected by and hosted on G2.com.

My entire agency runs on Instantly lol Review collected by and hosted on G2.com.

The social media module is a great idea, but it's not developed enough, so it can't yet replace a real social media scheduler tool. The concept of "marketing contacts" also makes it much harder to manage than before. It should at least come with pre-made workflows that are easy to customize for who should be a marketing contact or not. The email templates also have limited features. Review collected by and hosted on G2.com.

Consolidating everything in one place is amazing. Having your data right where you take marketing actions makes it really easy to segment who to target, and then report on results. Review collected by and hosted on G2.com.

While they've improved considerably since my last review, I think there are ways they could be better. While improving many of the core features, there are many areas that lack an intuitive approach. So even if you think you understand what a particular function does - especially if you've seen similar functions in another service - it's best to double check with online tech support (which is usually helpful) to make sure it's going to work the way you think it will.

My main browser is Safari, and for whatever reason, AC continues to not want to support Safari, and simply won't function well in many critical areas - forcing me to use Chrome for it to work properly. A bit of a PIA. Review collected by and hosted on G2.com.

I use ActiveCampaign as my CRM. As my list grows, I use their automations to welcome new subscribers and email campaigns to maintain contact, share valuable content and alert them to upcoming offers. I teach online webinars and virtual courses, and use automations to send sequences of emails based on various parameters of how people interact with the courses. This saves a lot of time without having to manually track what everyone is doing. My contacts also get tagged based on their interests and what courses they have purchased, allowing me to customize what communications get sent to each individual.

When it works, it's great. But there have been issues that have worked against me, and that's frustrating. The interface isn't always intuitive, some important settings are not in obvious places and can be missed, and the results of this can be very counterproductive. I've also learned that asking for support through email is basically useless in these instances and to always use the chat - which sometimes means waiting until its available if it's offline when you need it.

Many of the things in the list of "select all that apply" are things that I either use very little or not at all because there are simply other tools outside of AC that work considerably better and are easier/more intuitive to use. Things like the email template builder and the landing page builder. While they've improved these things, there are still aspects of it all that are quite arcane. It's difficult to understand that with the teams they have to develop these features that they can't bring them up to level of ease, intuitiveness and function that other more dedicated platforms provide. Review collected by and hosted on G2.com.

I find SOCi to be a bit rigid in its functionality. It doesn’t offer the flexibility I need to manage social media effectively. Some features feel limiting, and I often find myself wishing for more robust capabilities. It also seems to lack certain key tools that would enhance its usability and make it more effective for day-to-day management. Review collected by and hosted on G2.com.

SOCi helps me manage both social media and local listings across multiple locations in one centralized platform. This saves me time by streamlining the scheduling and posting process, ensuring consistency across channels. The analytics are also helpful for understanding performance and making data-driven decisions, which allows me to focus on higher-level strategies instead of being bogged down by repetitive tasks. Review collected by and hosted on G2.com.

They have constantly changed their UX, names of what things within the system are called, where things are kept, and how things work. I will log in one week, create directions for my team in how to use the platform and the following week everything is different. And, when they change something, inevitably something is broken. It feels like someone in the company loves tweaking the main design constantly- but it keeps breaking small stuff in the system. And, many of the UX updates don't improve the system, they just make things more confusing and difficult to find/use.

For example, they have things called workspaces and team spaces. But, we were paying for "seats" and "social accounts". I kept asking them to explain what a "seat" is vs. a "teamspace", and they couldn't really answer and made it seem like I was dumb for asking. I tried to explain that they constantly were changing what things were called and how things were billed- but they made it seem like I was the idiot.

In the end, I really feel like they changed the terms of our yearly agreement. I wanted a large number of accounts available with a certain number of social accounts available for each account (teamspace). That was our agreement. But, then they changed things and moved to this "seat" concept and somehow I suddenly had way less access that I signed up for.

Is this a robust system- yes. But, watch out- they may continue to change your terms, change what things are called, and constantly tweak the UX. Review collected by and hosted on G2.com.

We signed up for Simplified because it offered a robust social media management platform at an affordable price. We were able to manage our social media for many of our users. Review collected by and hosted on G2.com.

Our onboarding was horrendous. It took over 2 months to schedule the meetings, and our rep changed in the middle without notice or much communication. Our new onboarding specialist didn't even know where we left off which was rather frustrating. We're finally on the platform, but still feel there is so much to know - hopefully we can take advantage of all the various tools within the platform!

There was quite a bit of a learning curve to the tool and implementing it among our team. However, we've got into a good rhythm, I just hope there's nothing we're missing out on!

We've been able to figure things out manually and I no longer have much contact with the account management team, I'm just a user. Review collected by and hosted on G2.com.

As Brand Manager, I am using the tool to get an idea of sentiment when people talk about Nasuni and how we can adapt or modify our messaging to best reach our customers. I also use the listening tools to ensure we are keeping up with our competitors and brand health, as well as campaign reporting for collaboration initiatives with our social team. Review collected by and hosted on G2.com.

The only downside so far is that we cannot add thumbnails to videos posted natively on our social platforms like LinkedIn, but we can include them in our Amplify posts. Review collected by and hosted on G2.com.

Hootsuite has simplified the management of all our social channels. We can now easily monitor, track, and schedule content with just a few clicks. Without Hootsuite, reporting on the effectiveness of our social channels would be a much more manual and time-consuming process. Review collected by and hosted on G2.com.

It can be complex for new users due to the numerous features.

Features like sales reports available in Universal Analytics are not present in GA4.

Advanced customization requires technical skills. Review collected by and hosted on G2.com.

Google Analytics solves the problem of tracking and understanding user behavior on websites. It benefits me by providing detailed insights into how visitors interact with my site, which traffic sources bring in the most visitors, and which content has the greatest impact. This information allows me to optimize my content, improve user experience, and increase conversion rates, supporting my data-driven strategic decisions and enhancing the effectiveness of my marketing campaigns. Review collected by and hosted on G2.com.

A combined pricing model for WhatsApp, Email and SMS would have been nice to optimize our budget across channels. But the individual products provide great value to compensate this. Review collected by and hosted on G2.com.

We wanted to increase engagement and revenue from our mobile app. With Insider's app suite we have increased app push reachable by 20% and re-engaged dropoff users.

We also fixed our email domain reputation issues and have increased email open rates by 7%. This has led to higher conversions. Review collected by and hosted on G2.com.

There's a lot to learn but that's okay because there's a video certification to go through which teaches a lot about everything. Review collected by and hosted on G2.com.

As mentioned it has everything I need. Having my sales funnels in one place as well is going to make things so much easier.

Plus with the drag and drop feature creating these funnels is so easy to control. I used to hate wanting a sales page to look a certain way and having to settle for less, this allows you to do as you want Review collected by and hosted on G2.com.

The system can be slow at times and you cant find sessions that are older than a year. Furthermore, as much as i like the recorded sessions, sometimes it feels like the sessions are cut short or it does not fully show their entire session. This makes judging, analysing and concluding a bit more difficult in certain circumstances. Review collected by and hosted on G2.com.

Like stated above, its focused on seeing if people actually use certain functions we implemented in our website. Judging on this, we can actually change the webpages to make sure the customer journey proceeds like we intended to. Review collected by and hosted on G2.com.

I haven't seen the previous evaluations of the social media pages yet, therefore it might be time for them to appear on the dashboard. Review collected by and hosted on G2.com.

It incorporates Hootsuite, Trello, and Hubspot—three social media platforms that I utilize. It is an all-in-one package for social media managers, as I have stated. I can simply assign assignments, manage the pages I oversee, and implement my social media plan without having to divert content to three different applications. Review collected by and hosted on G2.com.

I have not had any issues with close that they were not able to address with customer support. Keep up the good work Close! Review collected by and hosted on G2.com.

Close has allowed my small startup to get off the ground in a cost effective manner. I am able to pay monthly and upgrade at anytime. I use the software to keep track of my leads and use the VOIP services. Review collected by and hosted on G2.com.

One notable downside of Zoho Social is the difficulty in tagging individuals or businesses on certain platforms, particularly LinkedIn. This limitation can hinder effective engagement and personalization in posts, which are essential for building connections and boosting visibility. Addressing this issue would significantly enhance the platform's utility for social media managers. Review collected by and hosted on G2.com.

More efficient when it comes to scheduling posts for multiple platforms Review collected by and hosted on G2.com.

We get a lot of "bot clicks/ghost clicks" so our reporting is never truly accurate... which means we can't create accurate segmentation lists based on what people click on :( Plus, a lot of our members say my emails end up in their spam folders, which is not helpful when we want people to know about what events we are hosting.

The AI features could be helpful for some, but for us, it never generates good content we want to use.

We don't have a shop, so we don't have the ability to do automations. Review collected by and hosted on G2.com.

A place to host surveys, a platform to send mass emails and newsletters, and a social scheduler! Review collected by and hosted on G2.com.

While Brevo excels in most areas, there’s a slight learning curve when setting up advanced automations for the first time. However, their helpful documentation and responsive customer support quickly resolve any issues. Once you get familiar, the platform runs smoothly and efficiently. Review collected by and hosted on G2.com.

Brevo is helping me streamline my email marketing campaigns by providing a centralized platform to manage communication with my audience effectively. The automation tools allow me to schedule and send targeted emails without manual intervention, saving my time.

The detailed analytics help me track open rates, click-through rates, and overall campaign performance, enabling data-driven decisions to improve engagement and ROI. Additionally, the platform's affordability and ease of use mean I can achieve professional results without needing extensive technical expertise or a large budget. Mostly I'm sending more that 100,000 Emails using brevo. I'm changing my Email Plan according to my need and Brevo cutomer support is very friendly with my custom requests and always reply within 12 hours. Review collected by and hosted on G2.com.

I wish there was a way to schedule multiple story slides at one time. This forces me to create/upload my content in Loomly, send for approval, and "schedule" but still having to go into Meta Business Suite and post my stories from there (which usually puts them out of order). Review collected by and hosted on G2.com.

Loomly gives me the ability to draft, submit for approval, and schedule social media content a few weeks to over a month in advance on multiple platforms. Review collected by and hosted on G2.com.

I find it easier to work in the Persona space of Apollo.io. Trying to do single Company name searches is a little trickier for me. Maybe there is an easier way to do that I just have not been able to figure that out yet. Many of those searches took too much time and I am looking for speed in finding bigger lists with verified emails.

Still, I am able to get what I need to do my job effectively. That's all that matters. It's better than what we had before. I cannot say that I am getting lots of return responses. I am hearing from some customers who come back with some questions. That lets me know it's working. Review collected by and hosted on G2.com.

Before finding the right contacts to good leads was very difficult. It was like walking in the dark trying to find something. Now at least I can see who the direct contacts are and it's up to me to convince them to respond. It's a real gamechanger if I can get them to respond. Review collected by and hosted on G2.com.

I don’t love that Yelp doesn’t play well in the sandbox, but Birdeye makes it as easy as possible to work around those restrictions. They’ve found ways to help us stay on top of Yelp reviews, even with the limitations. Review collected by and hosted on G2.com.

Birdeye helps me stay on top of customer reviews across multiple platforms, ensuring I never miss feedback and can respond promptly. This has improved our customer satisfaction and allowed us to address issues quickly by collaborating with district managers. The platform also centralizes social media management, making it easy to create, approve, and schedule posts, saving me time as a one-person marketing team. Surveys and dashboards provide valuable insights, helping us better understand customer trends and share actionable data with the executive team. Additionally, being able to update business hours in one place and push the changes everywhere ensures consistency and accuracy across platforms. Overall, Birdeye streamlines our processes, improves efficiency, and enhances the customer experience. Review collected by and hosted on G2.com.

This is the complaint I have sumbitted to mailchimp compliance. Let see how they handle it. "I am contacting MailChimp regarding a serious issue with the onboarding process, where a Mailchimp employee, Kathleen, took control of my screen and submitted an SMS application without my permission. This behavior is illegal and unethical. I am questioning if Mailchimp employees are incentivized for SMS sign-ups or if this fraudulent activity goes higher up than that. I see the company was purchased recently by Intuit. There is complete lack of transparency on the website regarding token charges without providing the information to customer until after they signed up.

Considering a huge breach of trust I am concerned about other business information being used without authorization, such as unauthorized access to my social media accounts, potential data theft, being locked out of certain features so I can't protect myself, and more. I am demanding a complete termination of our business relationship and full refund within 1 day before filing with the Attorney General and the BBB. I will be keeping a copy of this correspondence for proof of this request." Review collected by and hosted on G2.com.

now they have breached my trust, they are solving no problems Review collected by and hosted on G2.com.