Digital Marketing Software

The only minor drawback is the pricing structure; many of the most powerful and useful features are locked behind the second-tier subscription, which can feel a bit limiting if you are just starting on the basic plan. Additionally, while the interface is generally great, the Inbox Manager could benefit from more advanced organization and filtering options when handling a massive volume of campaigns at once. However, given the results and the time saved, these are small trade-offs for the overall value the platform provides. Review collected by and hosted on G2.com.

The biggest headache Instantly solved for me was the constant 'deliverability anxiety.' Before, I was juggling three different tools just to keep our domains safe and our emails out of spam. Now, everything from the automated warmup to the actual sending is under one roof. Review collected by and hosted on G2.com.

1. The Contact Tier Pricing Trap

HubSpot charges based on the number of marketing contacts you have. The price doesn't just increase linearly; it often jumps significantly. Review collected by and hosted on G2.com.

1. Problem: Marketing vs. Sales Misalignment

Classically, Marketing throws leads "over the wall" to Sales and Sales complains the leads are "junk" (or ignores them entirely).

The Benefit: Smarketing (Sales + Marketing Alignment)

Because both teams share the same CRM database, they share the same definitions. You can set up a "Lead Score" so Sales only gets notified when a lead is actually hot (e.g., visited the pricing page + downloaded a case study). This creates trust between teams.

2. Problem: The Black Box of ROI

It is famously difficult to prove which specific marketing asset generated revenue. (e.g., "Did that $5,000 LinkedIn ad spend actually result in a signed contract?")

The Benefit: Closed-Loop Attribution

HubSpot connects the very top of the funnel (the ad click) to the very bottom (the "Closed-Won" deal). You can look at a specific blog post or ad campaign and see exactly how much dollar revenue it influenced, making budget justification much easier. Review collected by and hosted on G2.com.

I have yet to find a downside, or something I needed for marketing purposes that this software could NOT do. 10/10! Review collected by and hosted on G2.com.

After spending so much time forwarding, typing different groups of email addresses separated by commas to deliver information to various groups of our volunteers, and struggling to compose bright and fun emails in Outlook... Constant Contact has boosted the views on our Retired and Senior Volunteer Program emails/updates, and shows me direct statistics on who is viewing/reacting to our information. Streamlined communication is a huge plus when working with a large number of volunteers, and Constant Contact is JUST THAT! Review collected by and hosted on G2.com.

There are some quirks about the platform. For example, I can't make a custom shortened link for different platforms in the same window. I have to do it separately, which ends up defeating the purpose of having an efficient, one-window process for multiple platforms. Occasionally a post won't go through as well due to API issues. Additionally, the cost can be pricey compared to some other platforms on the market. Review collected by and hosted on G2.com.

The primary reason we use Hootsuite is for pre-scheduling content. However, its other features are helpful as well such as insights, analytics, and social listening. Pre-scheduling allows us to prepare content in advance for multiple platforms and have them send on the days and times we want regardless of whether someone is working or not. Review collected by and hosted on G2.com.

Although I am able to obtain the information I need, the reporting function seems a little clunky. On the creative side, Active Intelligence doesn't seem to have much creativity when designing a campaign. Review collected by and hosted on G2.com.

My primary reason for moving to Active Campaign was deliverability and open rates. According to recent statistics, my previous CRM averaged 47% deliverability while ActiveCampaign averaged in the high 90s. My open rate languished in the mid- to upper teens and then doubled when I started using ActiveCampaign. Review collected by and hosted on G2.com.

The‍‌‍‍‌‍‌‍‍‌ only thing I was not really happy with is that there were times when the platform would take some time to sync messages or refresh the feed, and this happened usually during the period of high traffic. Besides that, the price may seem a little too high for small businesses, but for such teams as large ones, the cost is definitely worth it considering the ‍‌‍‍‌‍‌‍‍‌features. Review collected by and hosted on G2.com.

Sprout​‍​‌‍​‍‌​‍​‌‍​‍‌ Social was a great tool for handling customer conversations on various social media networks in a seamless way. The company was able to respond to customers in less time, team members were more effectively coordinated, and they received valuable insights into the engagement trends. So, essentially, it was instrumental in enabling our team to provide quick and good customer service while at the same time keeping a strong brand presence ​‍​‌‍​‍‌​‍​‌‍​‍‌online. Review collected by and hosted on G2.com.

Some features can feel a bit limited or clunky, especially when handling large batches of content. Certain tools also require extra steps that slow down workflow. Occasional glitches in scheduling or posting can be frustrating, and the user interface could be more modern and responsive. Review collected by and hosted on G2.com.

SOCi helps solve the challenge of managing multiple social media accounts across different locations and platforms. It centralizes scheduling, approvals, and content creation, which saves time and reduces errors. It also helps ensure consistent branding and messaging across all channels. With SOCi, I can easily monitor performance, streamline workflows, and collaborate more efficiently with my team. Overall, it simplifies multi-location social media management and allows me to focus more on strategy instead of juggling tools. Review collected by and hosted on G2.com.

The biggest challenge is the learning curve, especially with GA4. The interface and event-based tracking model can feel complex for new users, and some standard reports require customization. Data sampling and delays in real-time accuracy can also be confusing at times. Better documentation and simpler default reports would improve usability for beginners. Review collected by and hosted on G2.com.

Google Analytics helps me identify which marketing channels, pages, and campaigns are performing well and which need optimization. It solves the problem of blind decision making by providing real user data on engagement, conversions, and behavior. This allows me to improve ROI, optimize content and landing pages, reduce bounce rates, and align marketing strategies with actual user intent. Review collected by and hosted on G2.com.

Insider One has advanced journey orchestration that makes the app have a complex learning encounter

The app has diverse channels that overwhelms users, more so in handling matters campaigns Review collected by and hosted on G2.com.

Insider One facilitates the process of customer data storage and unification and this helps users to have a simple control system

The tool connects with multiple campaigns apps, which involves chats, emails, print media and others

We use Insider One to personalize the messaging process, something that brings easy connections with customers

The building of customer journey and consistency in updating it is something the software has always managed Review collected by and hosted on G2.com.

So, far I have witnessed any major cons. But, yeah..there is certain limitation on free plans - with only 2000 users can subscribe max...which made me move different email marketing platform such as Kit. Review collected by and hosted on G2.com.

I used Brevo to collect email subscribers for my blog studelp.com and share my latest blog posts, articles, and any offers so that they can keep visiting my blog and get my services. It helped me build 2000 email subscribers and I integrated it with other tools also such as Hustle WordPress Plugin. Review collected by and hosted on G2.com.

What I dislike most is the high cost and the steep learning curve. The interface can be overwhelming for beginners, and a lot of essential features—such as historical data or AI writing—are locked behind expensive add-ons or higher-tier plans. On top of that, the traffic estimates for smaller websites can sometimes be inaccurate, which makes it harder to rely on the data with confidence. Review collected by and hosted on G2.com.

Semrush addresses the problem of fragmented data by bringing SEO, PPC, and content tools together in a single platform. It reduces guesswork by showing competitors’ strategies, flagging technical site issues, and helping uncover high-value keywords. For me, this means less time spent jumping between tools and more confidence that my marketing decisions are supported by solid data. Review collected by and hosted on G2.com.

Platform is feature-rich so for new user breadth of functionality feel overwhelming in the beginning , especially for teams that are new to such advanced inbox management and DM automation. some features take time to fully understand. But it can be overcome by support team and available guidance. Review collected by and hosted on G2.com.

It not only solves the problem of fragmented social media operations, but also reduces response times, improves consistency, and makes it easier to maintain engagement standards across channels. The DM automation reduces the manual workload, which is especially useful for a small team. Review collected by and hosted on G2.com.

I would like better reporting and analytics for large teams because current reports are limited for filtering and long-term forecasting needs. More advanced pipeline forecasting features would help managers predict outcomes and allocate resources. Richer dashboards and filtering options would make it easier to measure per-rep performance and scale campaigns, kinda esp for bigger teams. Review collected by and hosted on G2.com.

lemlist helps my sales team start more conversations and book more meetings by centralizing outreach and follow-ups in one workflow. Its deliverability tools and intent-based follow-ups improve inbox placement and make sequences adapt to lead behavior. The shared inbox and AI writing features speed up replies so scaling outreach stays more consistant across reps. Review collected by and hosted on G2.com.

A few areas feel a bit basic, like reporting and email templates. Some pages can also be slightly slow at times. None of these are major issues, but they’re small things I notice during regular use. Review collected by and hosted on G2.com.

Before EngageBay, my leads and follow-ups were spread across different tools, and it was easy to miss things. EngageBay brings everything into one place, so I always know who to follow up with and when. The automations take care of repetitive tasks, which saves me time and mental effort. Overall, it’s made my daily work feel more organized and much less stressful. Review collected by and hosted on G2.com.

It's a minor thing, but it's a little difficult to get the most out of the dashboards without a lot of learning / config, however the docs seem to be really good. Review collected by and hosted on G2.com.

Posthog allows me to identify issues with my app before my customers encounter them. I have a clear view of how users interact with the app and can easily run experiments using Posthog. The ability to toggle features on and off and measure their impact is very useful. It brings together the functionality of eight or more separate products into a single, streamlined interface, making it possible for me to handle a large amount of work from one dashboard. Review collected by and hosted on G2.com.

One thing I dislike about Intuit Mailchimp Email Marketing is that advanced features and automation are locked behind higher-priced plans, which can be limiting for small businesses or beginners. The pricing can increase quickly as contact lists grow, and some customization options feel restricted unless you have more technical experience. Review collected by and hosted on G2.com.

One thing I dislike about Intuit Mailchimp Email Marketing is that advanced features and automation are locked behind higher-priced plans, which can be limiting for small businesses or beginners. The pricing can increase quickly as contact lists grow, and some customization options feel restricted unless you have more technical experience. Review collected by and hosted on G2.com.

Glassbox can feel overwhelming at first because of the depth of data it provides. Additionally, the platform can be resource-intensive, leading to occasional performance slowdowns on large datasets. Review collected by and hosted on G2.com.

Glassbox addresses the challenge of truly understanding user behavior throughout digital journeys by offering comprehensive clarity. By capturing every interaction, it uncovers hidden friction points, technical problems, and drop-offs that traditional analytics might overlook. This enables quicker troubleshooting, lessens customer frustration, and enhances conversion rates. In the end, Glassbox delivers actionable insights that support the optimization of both user experience and overall business performance. Review collected by and hosted on G2.com.

I found the learning curve for new users to be a bit steep. A more guided onboarding process could help teams get started faster and understand the platform more quickly. Review collected by and hosted on G2.com.

I use Evam to solve real-time customer engagement challenges, sending personalized messages instantly across channels. It streamlines campaign management, reduces manual workload, and improves engagement rates through powerful analytics and intuitive journey design. Review collected by and hosted on G2.com.

One thing I wish were easier is the ability to reply to reviews on every site. It would be so much more convenient if platforms like the Better Business Bureau, Trustpilot, and Best Company could be linked, so we wouldn’t have to go directly to each site to respond. We are able to see the reviews on Birdeye but have to reply directly on their original site as opposed to google which is linked. Review collected by and hosted on G2.com.

Birdeye makes it easy for us to gather and manage customer reviews all in one place. Instead of checking multiple sites for feedback we can see everything quickly which saves us time and helps make sure no customer comment or review gets forgotten. Using Birdeye has made handling our online reputation much easier it has allowed us to respond faster and helped us build stronger relationships with our customers. Review collected by and hosted on G2.com.

When we want to test something new, we are getting lost in the interface. Of course the team helps with that, so it’s more of a minor inconvenience. Review collected by and hosted on G2.com.

The biggest impact is how much easier it is to capture leads and convert them into customers. Pop-ups bring in a steady flow of new subscribers, and our email channel has become a dependable revenue source. We’re also exploring Menura, their AI agent, which looks promising for improving onsite interaction and guiding visitors more efficiently. Review collected by and hosted on G2.com.