Digital Marketing Software

One thing that I feel could be added is a mid-plan for startups like me. The growth plan allows only 1000 leads at a time in your system. Initially, It was fine for me, but as I wanted to scale up some more, the next available option was the Hyper plan for 25,000 contacts or 87usd addon for 26,000 contacts. Both of them were way above my requirements. A mid-plan with 5000 contacts would help a business like mine. And one more thing was some options like A/B testing, Replying directly from Unibox are available only in the Hyper plan. Would have been nice if it came in the growth plan itself as anyway, the contact number is limited. Review collected by and hosted on G2.com.

I use Instantly to my entire outreach system for my startup. Currently I use Cold email outreach as my only source of lead gen. And Instantly's reliable platform help in sending, tracking, segmenting email in good quanitiy. The easy to use platform and seamless setup would benefit anyone who is looking to try cold emails. Review collected by and hosted on G2.com.

Its price would be the biggest downside. If your company is relatively small and you do not have a full-time person dedicated to working the inbound marketing strategy, or work together with an inbound marketing agency, Hubspot prove to be too much for you. Review collected by and hosted on G2.com.

Hubspot is one of the best designed marketing automation tools. Hubspot is the tool for you if you have enough resources to make the most out of it, as it includes almost everything you need to carry out your online marketing strategy. Review collected by and hosted on G2.com.

With Hubspot we are now able to centralize all parts of a previously decentralized marketing strategy. Hubspot allows the alignment of marketing and sales teams through a perfect integration to their entire suite of inbound tools, especially the Marketing and Sales platforms. This facilitates the delivery of qualified prospects and the successful closing of the transaction. The best thing about Hubspot is its ability to deliver the quality content that you create for your audience. Hubspot makes complex things such as the creation of blog articles or the development of a marketing e-mail campaign with automated workflows to generate instant communication with customers and subscribers of your website extremely easy. In addition, its social network monitoring system is perfect to manage and control all communication through your accounts on social networks from a single screen. Review collected by and hosted on G2.com.

I started on AC with a small company. I would have loved to get more included traning or personlized deals pipelines to help get the ball rolling. Integration was incredible easy, but I would have loved more help with getting started. Review collected by and hosted on G2.com.

AC is helping us make sense of our data. Thousands of contacts are now being cared for intentionally thanks to this SaaS. Beyond that, however, it's given us insights to our customer's activities and helps us create beautiful emails. Review collected by and hosted on G2.com.

While SOCi has many great features, there are a few areas that could use improvement: SOCi can be on the pricier side, especially for smaller businesses or those with a limited number of locations. The value is clear for larger organizations, but the cost might be a barrier for smaller companies that don't require all of the platform's capabilities. Review collected by and hosted on G2.com.

For businesses with multiple locations or franchise networks, maintaining a consistent brand voice across various social media accounts can be daunting. At the same time, each location may have unique needs, such as local promotions, events, or customer engagement that require tailored content. Review collected by and hosted on G2.com.

They have constantly changed their UX, names of what things within the system are called, where things are kept, and how things work. I will log in one week, create directions for my team in how to use the platform and the following week everything is different. And, when they change something, inevitably something is broken. It feels like someone in the company loves tweaking the main design constantly- but it keeps breaking small stuff in the system. And, many of the UX updates don't improve the system, they just make things more confusing and difficult to find/use.

For example, they have things called workspaces and team spaces. But, we were paying for "seats" and "social accounts". I kept asking them to explain what a "seat" is vs. a "teamspace", and they couldn't really answer and made it seem like I was dumb for asking. I tried to explain that they constantly were changing what things were called and how things were billed- but they made it seem like I was the idiot.

In the end, I really feel like they changed the terms of our yearly agreement. I wanted a large number of accounts available with a certain number of social accounts available for each account (teamspace). That was our agreement. But, then they changed things and moved to this "seat" concept and somehow I suddenly had way less access that I signed up for.

Is this a robust system- yes. But, watch out- they may continue to change your terms, change what things are called, and constantly tweak the UX. Review collected by and hosted on G2.com.

We signed up for Simplified because it offered a robust social media management platform at an affordable price. We were able to manage our social media for many of our users. Review collected by and hosted on G2.com.

So far I haven't found something that I truly dislike, again it's early so I'm still learning to navigate the site. As I learn more, I might find something, but coming from a social media monitoring site that did nothing for me, I can see Hootsuite doing the same, in fact they have already improved our business 100-fold with the ease of their site. Review collected by and hosted on G2.com.

Having everything in one place so I can seamlessly move from one project to another is a time saver and a game changer! Review collected by and hosted on G2.com.

I don't personally have anything that I dislike about using Sprout because this is the first social platform I've used in my career, so I don't have anything to compare it to negatively. Review collected by and hosted on G2.com.

Sprout is great at helping the credit union I work for listen in for where we're mentioned on the web. I think this is a major benefit that has helped us as social media managers, as we've been preparing to merge with another credit union that is much larger than us. By helping us see where the other credit union is mentioned at frequently, we're able to be in the know of how our brand's reputation is in the community. Review collected by and hosted on G2.com.

Insider has got the best product and support team and it was a wonderful experience working closely with such dedicated professionals. The only thing that I can mention here is that there could be more creative and attractive industry-specific visualizations but that’s just a suggestion, overall we’re really happy and satisfied with the capabilities of Insider’s products. Review collected by and hosted on G2.com.

Using Insider’s tools, we were able to successfully:

- Provide our website visitors with great CX

- Enabled us implement personalization on our website to create

- Turn website visitors into paying customers

- Increase AOV

- Boost engagement and conversion rates Review collected by and hosted on G2.com.

I can't think of anything out of the normal - maybe have it esier to build reports Review collected by and hosted on G2.com.

We get daily escalations of data breaches or missed informed clients. We use glassbox to track the consultants actions and if they were able to read the system accurately, make the accurate changes and relay the accurate information back to the customer. We resolve business data breaches and future money losses by actively viewing glassbox Review collected by and hosted on G2.com.

There are data gathering limitations, including difficulties with sampling and tracking.

It has a steep learning curve that requires time to master in order to use the more complex features and functionalities.

It offers Limited Customisation for Non-Technical Users; technical expertise may be needed to create fully customised reports and connectors. Review collected by and hosted on G2.com.

With the help of Google Analytics, marketers and organisations may gain a better understanding of user behaviour and website traffic. Data-driven decision-making is made possible by Google Analytics, which offers insights into user behaviour, traffic sources, website performance, conversions, and audience demographics. Businesses can utilise it to better user experience, optimise marketing strategies, and develop websites. Although Google Analytics has numerous advantages, there are drawbacks as well, like data privacy issues and a learning curve for more advanced functions. Review collected by and hosted on G2.com.

There are some... Starting with the inability to use one click order bump feature. This feature is so crucial for our business and others like us that we had to use another tool just to use one click order bump feature. We have shared it in their rodmap page as well but they haven't srtarted working on it yet. Second, Their image optimisation is crap. Even if you upload the highest quality image, their software will automatically optimise the image to bring its size down (for website performance) but they don't focus on the image quality. Seems like their only purpose is to bring down the size of the image and in result, the image looks pixelated on the final site. Review collected by and hosted on G2.com.

Its solving the whole digital product business automation and selling system for us. Its email marketing, landing page building ability, and bringing everything together ability is just top notch. and its not pricy either. We have been using this tool for two years now and it has helped us scale our business like crazy. It works as a one platform for all tool and it works. Would really recommend it if anyone is looking to sell their digital products. Its affiliate program is easy and straight forward as well. Review collected by and hosted on G2.com.

The user experience is a little unfriendly but I know they're working on making it even greater! Review collected by and hosted on G2.com.

Try it out! Depending on what social platforms you're using, this tool can save you a lot of time for an incredibly low price. Review collected by and hosted on G2.com.

The biggest solution Vista Social has provided is saving time! As an agency, time and efficiency is critical. Vista Social has saved us hours each week by being able to schedule current and relevant content. Review collected by and hosted on G2.com.

At first, the price tag seemed pretty high. But considering the calue, close delivers, im ok with that after all.

I Would have wished for maybe a call to set up everything, getting some tips and best pracises.

Maybe an integrated AI, trained specially for cold mails would be great, i am using Chat GPT for that part. The integrated AI is okay, but not as capable as for example Chat GPT. Review collected by and hosted on G2.com.

Keeping track of our current opportunities; automating our mail marketing; being able to work together on leads Review collected by and hosted on G2.com.

We get a lot of "bot clicks/ghost clicks" so our reporting is never truly accurate... which means we can't create accurate segmentation lists based on what people click on :( Plus, a lot of our members say my emails end up in their spam folders, which is not helpful when we want people to know about what events we are hosting.

The AI features could be helpful for some, but for us, it never generates good content we want to use.

We don't have a shop, so we don't have the ability to do automations. Review collected by and hosted on G2.com.

A place to host surveys, a platform to send mass emails and newsletters, and a social scheduler! Review collected by and hosted on G2.com.

There are no downsides to this app, its very good, however sometimes the mobile version when looking is a bit hard to read sometimes. Review collected by and hosted on G2.com.

Looking at what info a customer put in, to see if they put the right things and then ensuring we give them the best advice Review collected by and hosted on G2.com.

I wish there was a way to schedule multiple story slides at one time. This forces me to create/upload my content in Loomly, send for approval, and "schedule" but still having to go into Meta Business Suite and post my stories from there (which usually puts them out of order). Review collected by and hosted on G2.com.

Loomly gives me the ability to draft, submit for approval, and schedule social media content a few weeks to over a month in advance on multiple platforms. Review collected by and hosted on G2.com.

It can be beaten by some other ESPs offering similar features on price (not by a lot) but it still serves as a very competitive option. Review collected by and hosted on G2.com.

MailChimp can provide emails at scale, where many CRMs will overcharge you for a large audience potentially built up over years organically. The data that comes back to HubSpot is informative to our sales team and the rest of our staff helping them understand how marketing is working on the individual level. Review collected by and hosted on G2.com.

Overall I liked everything, but the one thing is it should work faster. Because sometimes I face loading issues. Not every time will this issue happen. Overall no issues. Review collected by and hosted on G2.com.

Actually, it is helping us in many ways, mainly in tracking live events and updating our events, and it is straightforward and friendly to use. So, much of the manual work is getting avoided by PostHog. Review collected by and hosted on G2.com.

I can't think of anything least helpful, but as someone who loves to see results instanly I wish I was getting more reviews from my clients and faster! Birdeye does all the work to help get us there and I am thankful. Review collected by and hosted on G2.com.

We are filtering the clients who have a negative experience through the Direct Feedback feature, making sure that those potential one star reviews come straight to the source instead of to our public review sites. Limiting the amount of one star reviews going public and allowing for the team to address issues 1:1, and allowing for the 5 star reviews to take the spotlight! Review collected by and hosted on G2.com.

An issue we ran into with the platform is that sometimes it may freeze up and take longer than needed. Due to this, we need to redo the steps from the beginning, which disrupts our workflow and can lead to lost time and productivity. Review collected by and hosted on G2.com.

We are actively managing the account, especially with pop-ups that promote offers, typically over the weekend, often featuring countdowns. Through the platform, we frequently send out automated and manual campaigns, including basic offers and coupons, as well as push notifications. Our efforts in email marketing have significantly improved, showing a notable increase in engagement and strategic outreach to customers. This proactive approach is helping drive better visibility for promotions and enhancing overall customer interaction with the brand. Review collected by and hosted on G2.com.