Campaign Software

While I’m a big fan of Instantly.ai, I want to keep things balanced and not come across as a total fangirl. If I had to nitpick, the user interface for uploading contacts could use some refinement. As a solo operator, I find it manageable, but it’s a bit clunky—even for me. I can only imagine how tedious it might feel for a team juggling a larger volume of leads. That said, it’s entirely possible my struggles are self-inflicted, so take this critique with a grain of salt.

Since I’m focused on cold outreach and manually sourcing email lists, I’ve streamlined the process by uploading just the email addresses into Instantly. I keep all the extra contact details—names, notes, etc.—in a separate Google Sheet. When I get a response, I simply pull up my sheet to reference who they are. Trying to sync a full customer profile across my Google Sheet, CRM, and Instantly felt like a giant time sink. Now, I just focus on what matters: sending emails and managing replies. Less busywork, more results. Review collected by and hosted on G2.com.

actually getting emails opened!!! Review collected by and hosted on G2.com.

The social media module is a great idea, but it's not developed enough, so it can't yet replace a real social media scheduler tool. The concept of "marketing contacts" also makes it much harder to manage than before. It should at least come with pre-made workflows that are easy to customize for who should be a marketing contact or not. The email templates also have limited features. Review collected by and hosted on G2.com.

Consolidating everything in one place is amazing. Having your data right where you take marketing actions makes it really easy to segment who to target, and then report on results. Review collected by and hosted on G2.com.

ActiveCampaign has made significant improvements recently, which is great to see. However, many of the integrations depend on Zapier, so if you don’t use Zapier, you may find yourself needing to set up a lot of custom configurations. Additionally, the integration with Dynamics 365 could use some refinement. Lastly, there are still some quirks in the system. For example, if you add someone to the exclusion list using their full email address and they are later added back to a list via automation, they are automatically removed from the exclusion list. This behavior undermines the purpose of an exclusion list, which should be honored under all circumstances. Review collected by and hosted on G2.com.

We have had integration issues with Dynamics 365 and have been working with Active campaign to resolve it - but have not had a ton of luck -that said it could be more of an issue with dynamics than AC. Also mentioned earlier in my review - the weird issue with exclusion lists is frustrating. Review collected by and hosted on G2.com.

A combined pricing model for WhatsApp, Email and SMS would have been nice to optimize our budget across channels. But the individual products provide great value to compensate this. Review collected by and hosted on G2.com.

We wanted to increase engagement and revenue from our mobile app. With Insider's app suite we have increased app push reachable by 20% and re-engaged dropoff users.

We also fixed our email domain reputation issues and have increased email open rates by 7%. This has led to higher conversions. Review collected by and hosted on G2.com.

There's a lot to learn but that's okay because there's a video certification to go through which teaches a lot about everything. Review collected by and hosted on G2.com.

As mentioned it has everything I need. Having my sales funnels in one place as well is going to make things so much easier.

Plus with the drag and drop feature creating these funnels is so easy to control. I used to hate wanting a sales page to look a certain way and having to settle for less, this allows you to do as you want Review collected by and hosted on G2.com.

Sometimes it acts slow or acts like it's lagging or something usually have to refresh the page to get it to work properly again but this happens rarely. Review collected by and hosted on G2.com.

Helping us Account Exectives & Customer Success Managers increase customer engagement getting complete overview of past communications. sending automated bulk emails or even single emails right when I am at a lead. I could just choose from the templates and get it sorted. It saves a lot of time by these very needy small features. Review collected by and hosted on G2.com.

We get a lot of "bot clicks/ghost clicks" so our reporting is never truly accurate... which means we can't create accurate segmentation lists based on what people click on :( Plus, a lot of our members say my emails end up in their spam folders, which is not helpful when we want people to know about what events we are hosting.

The AI features could be helpful for some, but for us, it never generates good content we want to use.

We don't have a shop, so we don't have the ability to do automations. Review collected by and hosted on G2.com.

A place to host surveys, a platform to send mass emails and newsletters, and a social scheduler! Review collected by and hosted on G2.com.

There isn’t much to criticise, but I did find the newsletter design interface a bit tricky to get to grips with at first. One or two of the facilities are not entirely intuitive, but I contacted Support over these issues and got excellent help very quickly. Review collected by and hosted on G2.com.

Brevo has helped us create marketing emails and get them to our supporters without being caught in spam filters, particularly with the recent changes to Google etc. Brevo’s tools and guidance have enable us to move to online marketing as opposed to use of printed material which is where we were at the end of 2023.

Bravo has been invaluable for increasing supporter engagement and running effective campaigns. Review collected by and hosted on G2.com.

I find it easier to work in the Persona space of Apollo.io. Trying to do single Company name searches is a little trickier for me. Maybe there is an easier way to do that I just have not been able to figure that out yet. Many of those searches took too much time and I am looking for speed in finding bigger lists with verified emails.

Still, I am able to get what I need to do my job effectively. That's all that matters. It's better than what we had before. I cannot say that I am getting lots of return responses. I am hearing from some customers who come back with some questions. That lets me know it's working. Review collected by and hosted on G2.com.

Before finding the right contacts to good leads was very difficult. It was like walking in the dark trying to find something. Now at least I can see who the direct contacts are and it's up to me to convince them to respond. It's a real gamechanger if I can get them to respond. Review collected by and hosted on G2.com.

This is the complaint I have sumbitted to mailchimp compliance. Let see how they handle it. "I am contacting MailChimp regarding a serious issue with the onboarding process, where a Mailchimp employee, Kathleen, took control of my screen and submitted an SMS application without my permission. This behavior is illegal and unethical. I am questioning if Mailchimp employees are incentivized for SMS sign-ups or if this fraudulent activity goes higher up than that. I see the company was purchased recently by Intuit. There is complete lack of transparency on the website regarding token charges without providing the information to customer until after they signed up.

Considering a huge breach of trust I am concerned about other business information being used without authorization, such as unauthorized access to my social media accounts, potential data theft, being locked out of certain features so I can't protect myself, and more. I am demanding a complete termination of our business relationship and full refund within 1 day before filing with the Attorney General and the BBB. I will be keeping a copy of this correspondence for proof of this request." Review collected by and hosted on G2.com.

now they have breached my trust, they are solving no problems Review collected by and hosted on G2.com.

We haven’t encountered anything negative with the platform, and we are satisfied with both the support team and the platform itself. Review collected by and hosted on G2.com.

ContactPigeon helps us manage a consistent marketing activity flow, contributing to many of our monthly orders. The platform also helps greatly with campaign management and makes it easy to create tailored and efficient marketing messages. Although we’ve recently reduced our email sends after adjustments to align with a new hosting provider, the platform remains crucial for us. Review collected by and hosted on G2.com.

The very disliking part of this software is its hard to share lists emails reports etc between multiple business units visual editor in emails is glitch and has a lot of the technical issues. Its hard to organize different level of user permission for different employees Review collected by and hosted on G2.com.

Best campaign tool for marketing purpose Review collected by and hosted on G2.com.

earlier we used to relay completely on the old email technique of sending campaign via google which involves in great manpower and hardware equipment which is now made simpler with this single software we have reduced hours of the manual work as in this software we can customize our mail campaign and that's all everything software will take care. This has greatly helped us while generating business reviews and reports it helps in analyzing which areas we are successful and which aren't.

We were been able to promote our campaigns reaching the customers at a faster pace exposing them to various channels easily Review collected by and hosted on G2.com.

I really didn't like the fact that during the trial period they make it very limited when it comes to sending emails, and that they reduce the number of days of testing. They should also improve the easiest way to navigate the platform, and fix the user interface. Review collected by and hosted on G2.com.

What I like is the fast writing method when writing emails, and that it helps me with keywords for marketing and sales. It reduces the time spent creating emails and reduces the time I spend researching trends that are used today. Review collected by and hosted on G2.com.

I don't have a dislike as it's always worked very well for my simple email merge needs. Review collected by and hosted on G2.com.

Sending out several emails at once without having to request access my company's email campaign platform. Review collected by and hosted on G2.com.

Our team has not found any problems with this product, we plan to continue using eSputnik CDP Review collected by and hosted on G2.com.

Automation of campaigns creation, diversity of channels, fast ROI. Review collected by and hosted on G2.com.

There's nothing I particularly disliked about Braze, however there were areas where I can see room for future updates. User experience could be improved in terms of organisation of canvases. We heavily used tags but it wasn't always easy to find where things were kept. As you're working on bigger clients, it can become very difficult to organise canvases, content blocks, etc Review collected by and hosted on G2.com.

We use braze to fulfil all our CRM requirements and fulfil client objectives, and most of the time it supports us well in doing so Review collected by and hosted on G2.com.

It is a reliable CRM but at times it lags during bulk actions. Review collected by and hosted on G2.com.

I can create email campaigns, setup automations, workflows using the drag and drop builder with an ease. The automations will help me to automate all my tasks, just create it one time and forget it. It will do all the tasks automatically. Review collected by and hosted on G2.com.

Sales Snap integrates seamlessly with popular email marketing platforms, CRM systems, and e-commerce tools. This means that you can use your existing data and systems, making the transition to Sales Snap painless and cost-effective. Review collected by and hosted on G2.com.

Sales Snap offers robust analysis and reporting tools that provide you with a clear view of your email campaign performance. The real-time tracking shows you who opens, clicks, and converts your emails. You can use this data to refine your strategies, A/B test different elements, and make data-driven decisions to continuously improve your return on investment in email marketing. Review collected by and hosted on G2.com.

Some things can be a little hard to locate and I wish the drag and drop editor was a little easier to use. It would be helpful if I could hover over a section to see what it is especially. I feel it was more intuitive in it's previous version. Also, it doesn't work the same in every browser. Review collected by and hosted on G2.com.

You can't habe a business today without email, at least not a successful one. So this solves a huge need for my business. Also, as I am a new startup, it is at a budget concious price. It's wonderful that it lowers the entry point making it more inclusive for all. Review collected by and hosted on G2.com.

requires some technical knowledge to confirgure AWS Simple Mail to utilize but by doing so, you save money Review collected by and hosted on G2.com.

Sending a weekly eMail Blast at a fraction of the cost of other services Review collected by and hosted on G2.com.