It has great positive features such as tracking potential customers and how often they are on the site interacting with us.
In addition to that, mass mailings allow personalization to reach a wide range of potential users, beyond that the theme of the interface is good practice and facilitates learning in real time.
It's really user friendly and very easy to navigate. I love the auto follow up with prospects. It's really easy to import your client base and segment them into buyers and/or sellers. I have used Zurple marketing for both seller leads and buyer leads and both seem to be working out well. You have to keep in mind that the leads that come into Zurple are usually 6 months - 24 months out. That is why the cost per lead is so low. As long as you follow up and follow the suggestions Zurple recommends then you should be able to close quite a few clients per year.
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