There are a lot of entrepreneurs out there who want to sell me on the benefits of automating my Social Media marketing campaign that come with guarantees of 'results' but no guarantees of ROI. These 'gurus' are just playing the middleman so they can log into a system like Zopto and charge a TON for the privilege of being between you and your data. I love that I can edit my messages, see my results, and respond to my inbox without the markup of a middleman who muddles the process.

I can run LinkedIn campaign using Zopto and then do other tasks, or just run LinkedIn campaign using Zopto and then go to sleep, Zopto LinkedIn automation will take care of the rest. Automation of adding contacts is great as that takes a lot of time itself.

The automated sequences and cap limits on outbound messaging and profile invites. This helps stay within boundaries